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The Eight Best Marketing Agencies in San Diego

Marketing Agencies

Marketing agencies today have more tools than ever to support clients in their marketing efforts. Content creation, website design, SEO optimization, the list goes on. But at Digital Storyteller, we have our eyes on a few agencies in particular. Here are the eight best marketing agencies in San Diego.

Digital Storyteller

Founded: In 2020 by Amanda Rogers 

Who We Are: An outsourced Digital Marketing Agency focused on Financial Services Companies

Where: Encinitas

Approach: At Digital Storyteller, we believe that marketing that is fragmented wastes money and time and reduces impact.  Our team takes a holistic approach to your messaging and content marketing.  

Services:

At Digital Storyteller, we take a holistic approach to digital marketing for financial services companies. Our in-house team offers a range of services from SEO analysis to content creation, sales enablement workflow creation to online reputation management, and everything in between.

We create monthly content through a content calendar focused on the target demographic, areas where clients want to be thought leaders, and keywords to rank for. Our blog articles, SEO work, and strategic sharing on social media creates engagement and improves search rankings.

Our email workflows are optimized for client engagement and prospect outreach, based on each client’s tier of retainer. We also use social media strategically to push content to platforms such as LinkedIn, YouTube, Facebook, Instagram, and Twitter, with platform-specific strategies guided by our social media manager and implemented by our social team.

We also offer web builds using WordPress, hosted on Digital Ocean and managed within app containers. 

We believe that all elements of digital marketing need to work together, and we provide monthly reporting to show our clients how engagement with their email campaigns, site traffic, social following and engagement, and keyword rankings are building their online presence and creating trust and awareness to shorten sales cycles.

Reach out to our team to learn more.

REBL Marketing

Founded: 2008 By Reb Risty 

Approach: 

  • Start with your company objective and goals.
  • Develop a content strategy and plan for your business.
  • Create amazing content that makes your message sticky and your brand stand out from the competition.

Specialty: Strategic video content for all your marketing channels. REBL strives to help clients turn viewers into customers by writing and producing amazing video content that makes them stand out from the competition.

Services:

REBL offers a range of content marketing services for B2B professional services. Their services are designed to help businesses reach potential customers, build relationships with key stakeholders, generate leads, and establish an authoritative voice in the industry.

Their Brand Builder service involves working with clients to film once per quarter, minimizing the strain on their schedule and investing strategically in pre-production planning to capture all the necessary footage. After the shoot, REBL manages every stage of video production, including editing and production of three video topics/themes per quarter, which are then reconstructed into 12 shorter-length videos for ongoing, multi-channel application every week.

The Social Punch package is custom-designed to help businesses drive awareness, engagement, and leads on social media platforms. The package is based on a business’s specific needs, campaign calendar, target audience, platform, and other variables, and includes video content to promote engagement.

For businesses seeking a comprehensive range of full-length video production, REBL offers the Custom Package, which is priced according to their needs and offers a simple, clean execution style.

KWSM

Founded: 2010 by Katie Wagner after retiring from her TV news career

Where:

  • Orange County, CA
  • San Diego, CA
  • Atlanta, GA
  • Las Vegas, NV

Specialty: Boy, oh boy! KWSM does it all. While every plan is different, they specialize in creating customized digital marketing strategies that help clients get results through:

  • Social Media Management
  • Content Creation
  • Website Design and Management
  • Content Optimization (SEO)
  • Online Advertising
  • PR and Influencer Marketing
  • Video and Photography
  • Social Media Coaching
  • Speaking and Workshops

Their Mission: According to their site, “KWSM exists to help great companies make genuine connections with their customers. We believe good business starts with strong relationships, and the best way to build them is by sharing your story.”

Digitopia

Founded: In 2004

Where: Carlsbad, CA

Our Promise: “We promise to deliver strategic insights. We’ll be easy to work with. And, most importantly, we’ll never leave you in the dark.”

Their Approach: Digitopia uses the phrase process, platforms, people to guide their B2B digital growth strategies.

“We take the stress of inbound marketing off your plate allowing you to focus on all the other important parts of your job. Whether you need…

  • HubSpot help, or
  • Content and inbound strategies (that actually bring in traffic and leads), or
  • Online advertising purpose-built to optimize your spend

…we have you covered.”

Brandetize

Founded: In 2001

Specialty: Strategy, lead generation, website, branding, sales conversions, technology and analytics, and more

What makes Brandetize different from other marketing agencies? Brandetize offers:

  • “Full-service customer lifecycle marketing
  • Customer focused, cohesive goals
  • We’re thinkers, not just doers
  • Strategy comes first, then we execute
  • Thoroughly seasoned staff of experts
  • Partnership model: Get results and write a check from the increase in sales
  • We don’t profit until you profit”

Raindrop Branding + Advertising

Founded: By Jacques Spitzer and Adam Wagner! (Raindrop compares these two to oreos and milk and peanut butter and jelly. In other words, they’re the perfect pair!)

Specialty: Simply put, Raindrop helps build your brand and build your audience. At Raindrop, “our goal with every client is to take you to your next level by helping new audiences to discover you, crafting deeper relationships with your core audiences and allowing you to confidently be the best version of yourself.”

Plus, their video production is top-notch! In fact, they have accrued more than 400,000,000 video views for their clients, been awarded two Emmys, and have produced the #1 performing Youtube ad of 2020.

The Story Behind the Name: It all begins with this quote: “True friendship looks like raindrops coming together on a window-sill; beautifully and effortlessly before your eyes.” 

As written on their site, “I think we can all agree; best friends are… well, the best. They are there for us, cheering us on, listening to us and helping us to live our best lives. We imagined that same level of trust, open communication and fun-loving spirit as the foundation for our work.

“The result is a truly special connection with our clients that we believe inspires even greater work. Being a Raindropper means partnering generously and creating strategically. We revel in the success of our clients and celebrate the collaborative culture that we share as a team.”

Power Digital

With Offices In… San Diego, Los Angeles, New York, and San Francisco

Who Are We? Power Digital is “a cutting-edge, nationally recognized digital marketing agency dedicated to elevating your brand through innovative marketing solutions, custom strategies, channel expertise, and flawless execution.”

Some Rules They Live By: Integrity, loyalty, trust, challenge yourself, find the solution, embrace change, don’t take yourself too seriously, and more as seen here!

What They Do: A better question would be, “What don’t they do!?” Power Digital offers:

  • Affiliate Marketing
  • Amazon Marketing
  • Content Marketing
  • Creative
  • CRO
  • Diligence
  • Email Marketing
  • Influencer Marketing
  • Organic Social
  • Paid Media
  • Paid Social
  • PR and Outreach
  • SEO
  • Web Development

3Q Digital

Founded: By David Rodnitzky out of a coffee shop in Pacifica, CA, in 2008

Their Motto: Infinite Possibilities. Infinite Growth.

Why They Rock: 3Q Digital is growing, growing, growing! With six U.S. locations, two international presences, and over 20 virtual locations, this marketing agency can work with you wherever you are!

3Q Digital Offers…

  • SEO
  • Conversion Rate Optimization
  • Programmatic
  • Analytics
  • CTV/OTT
  • Strategy and Planning
  • Digital Due Diligence
  • Creative
  • And more!

At the end of the day, there isn’t a hard and fast answer for which marketing agency you should use. Each company is unique! (But we think you should choose to work with us!) If you’re ready to take a look at what our outsourced marketing services would look like for you, contact our team at Digital Storyteller today.

We know we’d make a great team, we’re just waiting on you!

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Organic Content Creation to Grab Your Prospects’ Attention

Organic Content Creation

To succeed as a business today, you need to engage your clients and prospects by creating quality, organic content.

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The Importance of Digital Marketing for Financial Services

​​Put Your Money Where Your Mouth Is!

When it comes to digital marketing for financial services companies, many professionals believe they live in a very transactional world. These financial professionals, however, are under the wrong impression.

Most modern consumers today are looking for more than just a transactional service.

The financial services industry is a competitive and unique industry to market for. We know that those in the financial services industry navigate the difficult terrain of regulatory and compliance hurdles while seeking to successfully market their products and services.

So, here are a few insights into the importance of digital marketing for financial services companies, and why you should be marketing your financial services business right now.

It’s Time to Get Real

Let’s be honest. Financial services aren’t always the sexiest arena to market.

How do you make commercial insurance appealing? What about wealth management? While challenging, it’s not impossible.

Learning how to market in the financial industry can be tricky, but before you market to your client, try BEING the client/prospect…

For example, if you were a prospective client visiting your site, Instagram, or other social channels, what would catch your eye off the bat? Would you be intrigued? More importantly, what would turn you off? Approach this exercise as if you’re a recruiter, looking for any reason to say NO about your own business.

This observation will help you look at your current strategy and identify its effectiveness. Be honest! By doing so, you will be able to understand the big picture of what your clients require to be loyal.

Effective digital marketing in the financial services industry is important as it ensures you not only attract new clients but also retain existing ones.

Digital Marketing

Build the Relationship

This step is arguably the most important. Oftentimes, people think of gaining clients as very transactional. This, however, is where businesses go wrong.

When it comes to digital marketing, your goal in the financial services industry is to build trust and a connection. Your objective is to establish a loyal client base.

Let’s consider banks for example. Unfortunately, according to research, “92 percent of millennials don’t trust banks.” Constant stories in the news of “data breaches, various crises, and financial institutions misdeeds” fuel the fire of distrust. Yeesh!

But of course, people, and millennials especially, only want to do business with financial companies they trust. And how could you blame them?

Financial institutions need to create trust with their consumers arguably more than any other institution. You are, after all, handling people’s money on some level.

It’s difficult to approach a consumer as a stranger and gain their trust. Here are some ways you might build trust with your clients  and prospects:

  • Establish and showcase your strong company culture
  • Gather positive reviews and referrals from your existing client base
  • Promote values that speak to your target demographic
  • Solidify your digital presence
  • Improve your online user experience (UX)
  • Customer personalization
  • Consistent email marketing

The bottom line is that there needs to be a relationship between you and your client—an understanding of your clients’ needs before your market to them. Then, use your insights to inform your marketing material.

Embrace Social Media

Who runs the world? Social media!

Instagram, Facebook, Twitter… These platforms are no longer just used for sharing photos with your friends. Companies are—and are expected to be—active on all social platforms today.

Social media is a great way to create strong brand awareness while connecting with current and potential clients.

Keep in mind that millennials and Generation Z (Gen Z) are becoming a larger portion of the population. They, as a whole, use social media more than older generations.

Capitalizing on cultivating a social media presence that targets younger generations will aid in negating the hesitations they feel about banks (and other financial institutions!)

Additionally, social media is a place where you can share the story of your brand. It can, and should be, a fun place! You could:

  • Post user-generated content (UGC) from your consumers and followers
  • Utilize the ever-growing reels feature!
  • Share behind-the-scenes photos and video
  • Repurpose already existing content for social
  • Follow trends or start your own using hashtags
  • Post video testimonials
  • And more!

Trust us, your prospects are looking at your social channels, or lack thereof, waaaaayyy before they even decide to get in touch with you. Don’t rule yourself out as an option because of your limited social presence.

Read on to find out what social media platforms your business should be on.

Leverage Technology

Traditional marketing is outdated and just doesn’t cut it anymore.

Artificial intelligence (AI), intuitive customer relationship management systems (CRMs), analytics, email automation, chatbots… Technology is evolving more than ever before these days!

Financial service companies cannot afford to fall behind.

At Digital Storyteller, however, we recognize that you can’t just dive headfirst into the world of technology today. You must craft a clear strategy before adopting these new technologies.

An additional note: Your mobile site needs to mirror these wicked fast technological changes! This means it needs to be SEO optimized with a speedy loading time.

Did you know that if your site doesn’t load within three seconds, it’s likely your user will return to their search engine to find their information elsewhere? Yikes!

Content Marketing is King

If you haven’t heard of the importance of content marketing, at least you know you’re in the right place! Earlier on, we talked about how 92% of millennials don’t trust banks, and this statistic extends beyond banks to many other financial institutions.

Content marketing is a great way to regain trust. Research shows that by educating customers, you gain client loyalty.

But what is content marketing? An effective content marketing strategy provides value to prospective customers through an assortment of “relevant articles, videos, podcasts, and other media,” either shared or created, according to the Content Marketing Institute.

If you’re an expert, then act like it! We understand that discussing financial information with businesses can be difficult, as these topics are typically kept private. As a company, however, you must gain your clients’ trust before you offer them a service.

Show them that you are an expert in your field!

Read on to learn how long it takes for content marketing to work.

Show Them How It’s Done

People know that managing their finances will lead to their success, whether as an individual or a business—but very few know how to do it. Learn the language of your prospects and use that in your advertising to them.

As experts in the financial world, share your information and educate your clients to help them understand what they need to do to succeed.

Bring in the Marketing Experts

When you partner with a financial services marketing agency, like us, you don’t have to rely on what limited internal resources you might have access to.

At Digital Storyteller, we have the team and tools to boost site traffic for your financial services business using a variety of digital marketing strategies.Need help crafting an effective marketing plan for your financial services company? Contact Digital Storyteller today to learn more!

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What Is Web Accessibility and Why Is It Important?

What Is Web Accessibility and Why Is It Important?

We are not a one-size-fits-all society, nor are our websites. As our physical world becomes more aware of creating physical accessibility, we should also understand the importance of facilitating web accessibility as well.

As we spend more time surfing the web, learn more about how to increase inclusivity for people with disabilities. It’s just good practice, and it also benefits your company.

Read more
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Top 10 Resources for Digital Marketers

person typing on laptop to find resources for digital marketers

So you want to market your business, but you’re not sure where to start?
We wanted to share our favorite resources that make us successful in our industry so you can be successful in yours.

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How to Organize Content

girl sitting in front of digital marketing sticky notes

We’ve talked time and time again about the importance of content marketing and why consistently producing strong content is an ideal marketing strategy. That being said, we know it can be easier said than done.

Here are all our best tips on how to organize content.

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PR vs Backlinking Strategies: What’s the Difference?

PR vs Backlinking Strategies: What's the Difference?

Once you’ve developed a solid digital marketing strategy, it’s important to consider how you’ll spread awareness of your efforts. Although organically sharing content to your social media channels and home site is essential, there are additional ways to spread the word about your company and its kick*ss marketing strategy.

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CEOs, Why SEO is Important for a Financial Services Company

CEOs, Why SEO is Important for a Financial Services Company

As a CEO it’s your job to ensure that all operations of your company run smoothly. That being said, there’s obviously quite a bit on your plate to maintain and keep track of. The team that reports to you is responsible for managing the details of their respective departments under your guidance and support.

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Want to Connect with Your Prospects? Use Video.

Want to Connect with Your Prospects? Use Video.

Content marketing includes a variety of mediums. Some content sources may include blogging, social media posting, ebooks, and infographics. But this doesn’t include one of the most successful storytelling content mediums — video.

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Five Reasons to Outsource Marketing

man on computer looking at presentation that says "outsourcing"

We know. In many cases, making the decision to outsource any aspect of your business is a scary one. It might feel like losing control and not being able to make your business exactly what you want it to be. But this couldn’t be further from the truth.

Outsourcing your brand’s marketing efforts allows you to hand over the reins to the pros to ensure that your efforts are as successful as possible. The goal of an outsourced marketing team is to combine our knowledge and expertise with the goals and wishes you have for your brand.

Think: As a B2B financial services company, your focus is on exactly that, financial services. Allow us, an outsourced digital marketing agency, to be the marketing experts so you can focus on your own unique expertise.

You bring the charcuterie board and we’ll bring the wine, we’ll create the perfect pair.

At Digital Storyteller, we start every partnership with a one-of-a-kind brand storytelling session to understand who you are and what you want for your business. We discuss what your brand voice is to nail down our language and design practices to appear as if they were coming directly from you. 

Still need further convincing? Here are our top five reasons to outsource your business’s marketing.

What are Financial Services?

Sorry, we lied… Before we jump into the top five reasons to outsource your marketing, we need to first address the question: What the heck do we mean by financial services?

According to the International Monetary Fund, the financial services sector “covers many different types of transactions in such areas as real estate, consumer finance, banking, and insurance.”

At Digital Storyteller, we have clients ranging from law firms to HR consulting firms, commercial real estate firms to wealth advisories, and commercial insurance. Geez, that’s a mouthful, isn’t it?

Anyway, when we say financial services, that’s the realm we’re talking about.

Interested in learning more? Read on to find out why we focus on marketing for financial services companies.

Why Outsource Marketing?

1. Focus on Your Company

As mentioned above, outsourcing your marketing efforts allows you to focus on the core of what your company truly does rather than the marketing efforts needed to support it.

For example, if you’re a lawyer, focus on that. You went to law school for a reason, so take advantage of that and leverage your passions. Marketing is our passion, so we’ll do the same!

We understand that giving up a bit of control of your business can be scary. The most successful outsourced marketing relationships we’ve observed, however, are built on a close relationship with clients.

Developing such a relationship over time fosters a mutual level of trust and understanding of your business’s ultimate goals. 

Overall, a business owner’s duties should be focused on running the business. A successful marketing strategy demands time allocation that is likely not attainable for someone focused on running a business.

Read on for five signs you need a digital marketing agency on your team.

2. Aim for Rapid Growth 

Building a full marketing team from the ground up takes significant time, effort, and dedication, something that many businesses don’t have.

In many cases, when a business decides to begin investing in marketing efforts, they want to get started immediately.

But content marketing is a long-term marketing strategy. Read on to find out how long it takes for content marketing to work.

Whether it be building social media platforms, paid advertising, or beginning to produce other forms of content, hiring a team to facilitate these requests takes substantial time in and of itself.

By the time you’ve hired, onboarded, trained, and brought a marketing team up to speed, an outsourced team may very well have already had content flowing.

(Not to mention how much more expensive hiring in-house is! Keep reading to find out how much you’ll save when you outsource by using our in-house vs. outsourced marketing calculator).

3. Cost Management 

The question of cost differences is perhaps one of the most common at play. As can be expected, there is a significant financial difference between marketing options: in-house vs. outsourced.

At the end of the day, there’s no right or wrong answer. What’s right for your company might not be the right fit for another.

When deciding to outsource your brand’s marketing efforts versus hiring a team in-house, you should consider the following associated costs:

  • Recruiting and Hiring
  • Onboarding
  • Training
  • Salary and Benefits

While hiring an outsourced marketing team most often consists of a single recurring monthly payment, in-house marketing teams have significant additional associated costs to consider. Find out how much you’ll save when you outsource by using our in-house vs. outsourced marketing calculator or, read on for a deeper breakdown of typical marketing costs.

4. Access to Unique Perspectives and Industry Expertise 

In relation to the previously mentioned cost factor, one should consider that there are costs associated with each individual specialist hired onto an in-house team.

One single marketing manager might not be an adequate resource to facilitate a complex marketing strategy. 

For example, in comparison, our Digital Storyteller team consists of a variety of team members in varying specialties. With our outsourced team, you gain access to social media managers and coordinators, SEO experts, content specialists, graphic designers, web builders, and more (all while still paying one monthly sum).

Utilizing a pre-established outsourced marketing team gives you access to a variety of specialists without having to individually hire ten or more different people.

We already have a proven system in place and some pretty kick a** team members that know their sh*t, prepared to invest their expertise and knowledge into your business.

5. Gain a Competitive Edge

The marketing industry is a rapidly growing and evolving industry. As such, it’s often a challenge for non-experts to keep up with.

For example, let’s say your business’s expertise and specialization are within the capital lending industry. You and your team are experts within your industry and pay close attention to the ongoing changes and evolution of the industry.

You watch as rates rise and fall and observe the lending patterns of alternate lending sources. Doing so is a full-time gig in and of itself, let alone trying to keep up with how to market your business too. 

The marketing industry is a whole new ball game when it comes to trends and observations. In the same way that your industry takes up the entirety of your time, keeping up with marketing changes can do the same.

While some may be quick to slide marketing updates right off the table, you can bet that not all of your competitors will decide to do the same. 

If your competitors are utilizing the resources to keep up with changing industry standards, they’re gaining a competitive advantage over your business.

Now, think about this in the other direction. Your business decides to hire an outsourced marketing team whose sole goal is to stay up to date on changing marketing trends and updates.

Now YOU’RE the one with the competitive advantage, and it was no sweat off your own back.

Read on to learn the top marketing trends of this year.

Overall, the decision to outsource marketing efforts or keep them in-house will vary from one company to another. That being said, there are significant benefits to choosing to outsource your marketing.

If you’re interested in learning more about what Digital Storyteller offers as an outsourced marketing partner, reach out and schedule your FREE Brand Storytelling Session today!

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What Are the Components of a Good Blog Post?

What are the components of a good blog post

A successful blog post should include certain elements to ensure that your content marketing is best optimized to draw traffic and readers.

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A Day in the Life of an Organic Marketing Team

Marketing is a complex and ever-changing industry. Trying to keep up with the times is a challenge that may not be within the capabilities of your business. So you may decide to outsource your marketing. But even then, there are multiple options available to you.

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Cost of Hiring In-house vs Cost of Outsourced Marketing

outsource or in-house

The decision of whether to outsource your marketing or keep it in-house can be a difficult decision to make. So we’re here to help you make it.

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Why Digital Storyteller is a Pot of Gold for Financial Services Companies

Why Digital Storyteller is a Pot of Gold for Financial Services Companies

At Digital Storyteller, we find the right audience of people that want to follow your tax law updates and we write content that addresses their real-world problem to position you as a thought leader in your industry. Keep reading to learn how Digital Storyteller is a pot of gold for financial services companies!

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How Do I Optimize Content for Search?

Content Optimization

Investing time and resources into content development is in a sense useless if not properly optimized. Content and SEO go together like wine and charcuterie boards. One without the other simply doesn’t make sense.

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