Outsourced VS In-House Marketing: What's Best For Your Business?

So you’re wondering what type of marketing you should implement for your business? Well, you’ve come to the right place.
The two biggest types of marketing are outsourced and in-house. Both want to promote your business to the best of their ability, but they have a few big differences. Learn more about the differences between outsourced and in-house marketing below!

Storytelling

It would feel morally wrong to write an article about storytelling and not tell you how our company came to be… Digital Storyteller starts with our Founder and Chief Creative Officer, Amanda Rogers.

In 1997, when the actors union was on strike, Amanda taught herself how to code from a book. (Yes, these were the days before WordPress, Squarespace, and WIX—scary times…)

Anyway, Amanda’s martial arts teacher was an 8th degree blackbelt teaching amazing Tang Soo Do in New York City—and had only five students. Amanda knew he needed a website—so she taught herself to write HTML, CSS, and Javascript to try to help him build a studio.

A year later when Amanda moved to Los Angeles, the studio was thriving. In fact, 80% of the students came to him through the website. She was hooked.

After a few twists and turns, Digital Storyteller was born—an organic digital marketing agency in Encinitas, California.

Today, the team has grown from one to nearly 15. On our team, we’ve got content specialists, social media experts, a client success manager, SEO team, as well as a website and graphic design team to continue what Amanda started.

That’s our story.
If you haven’t already recognized the importance of storytelling within a business, we’ll continue on for you. Better yet, we snagged the CEO and Owner of Digital Storyteller to chat about storytelling on camera, Andrew Marr.

What is Storytelling? 

At its core, storytelling is (you guessed it!) about telling stories. Yoast tells us that storytelling is “about using stories to engage your audience, or to make something more clear.”

As humans, we’re wired for story. From each of our early days, it’s likely we recall our parents and the people around us sharing and telling stories. We love to read books and see movies and musicals—why? Because people are addicted to stories.

But what does storytelling look like when it comes to marketing for your business? When it comes to marketing for financial services companies, we see storytelling as making what you do and the services you provide:

  • Relatable 
  • Easy to understand by your audience

Why is Storytelling Important in Marketing?

Storytelling builds trust. Here are some of the stories you can share in your marketing strategy as well as how you can share them:

  • Share your stories on your website
  • Share your origin story
  • Share how you’ve grown
  • Share the challenges your business has faced (How did you overcome these challenges? Did any positives come out?)
  • Share how you help your clients (A lot of companies don’t share how they help their clients. Come on, boast a little!)

As the old adage goes, sharing is caring… Communicating your story with your audience.

A Word of Advice from Our CEO and Owner

So, how important is it to share your company story with your digital followers? (i.e. prospects, people in similar industries, current clients, etc.)

According to Andrew, it’s extremely important if you want to build trust and if you want to build a following. We believe in the power of storytelling. In fact, we start all of our partnerships with a Brand Storytelling Session.

Picture this: You go onto a website. For ease, let’s say it’s a digital marketing agency. You’re looking at their services, considering partnering with this company but you don’t find anything about their story.

There’s nothing about their employees or how the company came to be. Does that make you want to partner with that company even more? No, of course it doesn’t. That’s not the way things go.

For those who feel like it’s weird to talk about yourself or what you bring to the table as a business, for fear of coming off as arrogant or boastful, think about it… It’s your website. That’s kind of the point! 

Let go of the taboo you were taught in grade school, that it’s bad to talk about yourself.

In business, it’s important that you share your success stories and tell people how you help them.

Lastly, share your company culture. People want to know what it’s like to work with you. People wanna know if your employees are happy. Are they going to do a great job for them if they decide to partner with you? Share stories, story after story.

Interested in learning how to build more trust with your prospects and clients? Check out this article on how pricing transparency builds trust.

At Digital Storyteller, we get excited when we have the chance to spotlight the incredible businesses we work with. Today, we’re shining a light on Milikowsky Tax Law—a tax law firm that goes above and beyond to help businesses and individuals facing the toughest tax challenges.

Whether they’re tackling IRS or EDD audits, navigating complex tax disputes, or offering top-tier legal counsel, Milikowsky Tax Law is the team you want on your side. They’re experts, personable, and relentless in their pursuit of the best outcomes for their clients.

We’re thrilled to elevate their brand and amplify their brand voice, allowing them to focus on what they do best—running their business and helping their clients.

Meet Milikowsky Tax Law

So, what makes Milikowsky Tax Law so special? Let’s break it down.

Milikowsky Tax Law is more than just a firm that handles tax problems. They’re experts in tax law, business transactions, and accounting, which means they know exactly how to solve the most complex tax issues businesses and individuals face today. Their team of experienced attorneys has handled over 300 federal and state cases. That’s a lot of experience—and it shows in their work.

But what really sets them apart is their ability to navigate government regulations like seasoned pros. The laws are constantly changing, and Milikowsky’s team knows how to stay ahead of the curve. They don’t just react to changes—they over-prepare, developing strategies well before they even meet with the government to ensure their clients’ risks are minimized and their goals achieved.

Yet despite their expertise, Milikowsky Tax Law isn’t just about crunching numbers or dissecting legal jargon. They understand that behind every case is a person—someone dealing with real-life problems that need real solutions. They’re committed to walking alongside their clients every step of the way, providing relentless, effective representation with a human touch.

How We Elevate Milikowsky Tax Law’s Brand

We’ve been fortunate to partner with Milikowsky Tax Law to help amplify their message. At Digital Storyteller, we’re all about making brands stand out, and we take that same approach with Milikowsky. Here’s how we’ve helped them grow:

1. Social Media Management

Let’s face it—social media isn’t just a place to share cat videos anymore (although we do love a good cat video). It’s become one of the most effective ways to engage with audiences, build trust, and show off your expertise. For Milikowsky Tax Law, we’ve taken their social media game to the next level.

Our goal is to make their expertise accessible to anyone scrolling through their feed, whether they’re business owners trying to navigate a tax audit or individuals worried about their tax liabilities. We create posts that are informative, approachable, and—most importantly—authentic to Milikowsky’s voice. We also engage with their community to keep the conversation going, answering questions and building relationships along the way.

2. Email Campaigns

We all know how crowded email inboxes can get, so when we create email campaigns for Milikowsky Tax Law, we make sure every message stands out. Whether it’s sharing insights on avoiding IRS audits or offering a resource library for CPAs, we ensure each email delivers real value (and avoids the dreaded trash folder).

With every click, we’re building trust, strengthening connections, and showcasing Milikowsky’s expertise, helping them stay top-of-mind with their audience.

3. Blog Writing

You know that feeling when you find a blog that actually makes sense and isn’t just stuffed with complicated legal language? That’s what we aim to do with Milikowsky Tax Law’s blog content.

We write blogs that break down complex tax issues into bite-sized, understandable pieces. We also write about relevant topics like IRS audits, EDD audits, PPP loan forgiveness, and tax law changes—all things their audience cares about. Whether someone’s a seasoned business owner or a young entrepreneur just getting started, we craft content that provides valuable insights without overwhelming them with details. 

We also sprinkle in videos featuring Founder John Milikowsky to add a personal touch. Not only do these videos help showcase a real expert behind the content, but they also give SEO a nice boost.

And speaking of SEO, every blog is optimized to make sure when someone Googles “How to survive an IRS audit,” Milikowsky’s website is one of the top places they land.

4. Website Development & SEO

When you’re facing tax issues, you want to work with a law firm that’s easy to find and easy to trust. That’s why we put a lot of effort into creating a website for Milikowsky Tax Law that’s user-friendly, professional, and optimized for search engines.

We designed a clean, straightforward site that reflects Milikowsky’s values and expertise. The site’s intuitive layout makes it easy for potential clients to find the information they need, and it also allows Milikowsky to showcase their services clearly. We also implemented top-tier SEO strategies to ensure Milikowsky ranks high on search engine results pages. That way, when people search for tax law help, Milikowsky is right there at the top.

Wrapping Up

At Digital Storyteller, we love partnering with businesses like Milikowsky Tax Law because we get to help them tell their story. Through social media, blogs, email campaigns, and website design, we’ve helped Milikowsky reach new clients and establish themselves as a trusted authority in the world of tax law.

Milikowsky Tax Law isn’t just about winning cases—it’s about making sure their clients feel supported every step of the way. We’re proud to be part of their journey, and we look forward to helping them continue to grow.

If you or your business is facing tax issues, Milikowsky Tax Law is the firm to call. They’ve got the experience, the knowledge, and the dedication to help you navigate even the toughest tax challenges.

Learn More About Digital Storyteller: How Can We Elevate Your Brand?

As a digital marketing agency, we know firsthand the challenges and opportunities that businesses face when it comes to budgeting and executing effective marketing campaigns.

We bring fresh, innovative ideas from our kick-a** creative team, all rooted in a relationship built on trust. Because that’s the essence of digital marketing – it’s not just about numbers and algorithms; it’s about connecting with your audience authentically and leaving a lasting impact.

Interested in learning more about us? Let’s chat.

If you have a website, you should be using Google Analytics. Why? It’s only the tool that shows you who’s visiting your site and whether your business is actually doing what you think it is.

We get it—Google Analytics can feel like an avalanche of numbers. It’s easy to get lost in the data overload. But don’t stress, we’re here to help you navigate through it.

In this guide, we’ll walk you through the basics of making sense of Google Analytics. The goal? To help you actually use the data to make smarter choices for your website and business.

First up: What is Google Analytics?

What is Google Analytics?

Google Analytics (GA) is a powerful, free tool that gives you a detailed view of your website and app performance. It integrates seamlessly with other Google products like Google Ads, Search Console, Google Optimize, and Google Tag Manager. GA is a treasure trove of information for analyzing traffic, understanding your audience, and tracking user behavior.

When you log into GA, you’ll see your home page filled with valuable information about your site’s performance. It looks like this:

Understanding Google Analytics Metrics

Metrics like bounce rates, page views, and conversion rates can be tricky. Without context, it’s easy to misinterpret these numbers. For instance, a high bounce rate is often seen as a negative, but that’s not always the case.

Here’s the deal: whether a metric is low or high isn’t inherently good or bad. It all depends on the context and what you’re aiming to achieve. Often, diving into these reports can feel overwhelming and confusing.

To make things clearer, let’s break down what it means when Google Analytics metrics are either low or high. We’ll look at common scenarios for each, so you can better understand what the numbers are really telling you.

Users

Low

Why it happens: Your advertising is attracting a smaller number of high-intent users who are likely interested in what you offer. However, there might be issues with how analytics are set up, causing inaccurate counts.

What to check: Ensure your tracking is set up correctly to reflect true user numbers.

High

Why it happens: Your advertising is effectively bringing many users to your website. However, these users may not be highly interested or engaged.

What to check: Analyze if these users are finding what they need or if your ads are reaching the right audience.

Bounce Rate 

Low

Why it happens: Users are engaging with your content and navigating to other pages, indicating they find your site useful.

What to check: Verify if your analytics setup is correct. Sometimes, low bounce rates can also be due to technical issues like counting pageviews more than once.

High

Why it happens: Users leave your site after viewing just one page, which might mean they didn’t find what they were looking for or your content isn’t engaging.

What to check: Review your page content and design to see if it encourages users to explore more.

Average Session Duration 

Low

Why it happens: Users might be quickly finding what they need and leaving. Alternatively, they might be leaving because the content isn’t engaging or is hard to navigate.

What to check: Assess if your content is meeting user needs and if the site is user-friendly.

High

Why it happens: Users are spending more time on your site, which is a good sign that they find your content engaging. However, if it’s excessively long, it might mean users are struggling to find what they need.

What to check: Ensure your content is engaging and that users are not getting stuck or confused.

Pages Per Session 

Low:

Why it happens: Users might be finding what they need on fewer pages, or they might not be finding what they need and leaving quickly.

What to check: Consider if the content is relevant and if the navigation encourages users to explore more pages.

High:

Why it happens: Users are viewing more pages, which can mean your content is interesting and encourages exploration. On the other hand, if it’s too high, users might be struggling to find information.

What to check: Review your site’s navigation and content to ensure it’s effectively guiding users.

Pageviews 

Low:

Why it happens: This page might not be getting many clicks, or it’s receiving clicks from a highly relevant audience.

What to check: Ensure that this page is being promoted effectively and check if it’s aligned with user interests.

High:

Why it happens: This page is getting a lot of traffic, which could be from broad or less relevant sources.

What to check: Analyze the quality of traffic and make sure the page content meets user expectations.

Conversions (or Goal Completions)

Low:

Why it happens: Fewer users are completing desired actions (like making a purchase or signing up), but those who do might be high-quality leads. There could be barriers preventing conversions.

What to check: Identify and address potential friction points in the conversion process.

High:

Why it happens: Many users are completing desired actions, indicating that your content or offers are effective. However, high conversions might include lower-quality or spammy actions.

What to check: Ensure the conversions are genuinely valuable and not from irrelevant sources.

Conversion Rate 

Low:

Why it happens: Even if there’s a lot of traffic, your conversion rate might be low, or you might be getting a lot of conversions but with significant traffic.

What to check: Optimize your content and user experience to improve the conversion rate.

High:

Why it happens: Your site is effectively converting visitors into customers. Low traffic combined with high conversions can indicate effective targeting.

What to check: Ensure your targeting and content are optimized to maintain or improve conversion rates.

Cost Per Conversion 

Low:

Why it happens: Your advertising is efficient, and you’re acquiring customers at a low cost. Alternatively, the tracked conversions might not be relevant.

What to check: Confirm that the conversions tracked are meaningful and not just irrelevant actions.

High:

Why it happens: It costs more to acquire each customer, but it could be due to high revenue or high-quality conversions.

What to check: Assess the efficiency of your advertising spend and explore ways to lower costs while maintaining conversion quality.

General Tips

  • Segment Your Data: Break down data by channels or demographics to gain deeper insights.
  • Align with Goals: Ensure metrics align with your business objectives and performance indicators.
  • Consult Stakeholders: Ask key stakeholders what specific information they need.
  • Verify Data Accuracy: Check the reliability of your data and tracking setup.
  • Check Date Ranges: Use appropriate date ranges to get accurate and relevant data.

Final Thoughts

Analyzing Google Analytics doesn’t have to be intimidating. By understanding these key metrics and what they reveal about your website’s performance, you can make more informed decisions to enhance user experience and achieve your business goals. 

Remember, the goal of analyzing your data is not just to gather numbers but to gain insights that can help you improve and grow. Happy analyzing!

Need a Little Help?

At Digital Storyteller, digital marketing is our specialty, and Google Analytics is our bread and butter. We turn data into actionable insights to drive success for our clients. If you need a hand with interpreting your analytics or any other aspect of digital marketing, don’t hesitate to reach out to our team.

If you’re ready to dive deeper into digital marketing, check out our Ultimate Guide to B2B Marketing for Financial Services Companies here (Trust us, you won’t want to miss it!)

How They Work Together

The world of digital marketing is constantly evolving. (We know you know this because we remind you of this in nearly every piece of content we push out!) There are, however, a handful of tried and true marketing efforts under the larger umbrella term of ‘digital marketing.’

Because let’s be honest, not all marketing efforts are created equal. Here we will discuss the top seven categories of digital marketing and how they work together. These seven categories of digital marketing are fundamental to the success of your business’s content marketing strategy.

So, let’s get started.

Content Marketing

First, what is content marketing? Content marketing is the bread and butter of what we do at Digital Storyteller.

Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action,” as put by the Content Marketing Institute.

Today, the traditional sales pitch style of marketing is decreasing in value every day. Instead, content marketing approaches prospective clients by providing useful, relevant content to help solve problems or answer questions. Furthermore, content marketing aims to build trust with your prospective clients rather than simply complete a sale. 

Effective content marketing utilizes the “creating and sharing [of] relevant articles, videos, podcasts, and other media.”

This type of marketing helps to establish expertise and increase brand awareness. The goal is to make sure your business is at the top of your prospect’s mind when the time to purchase a product or service comes.

Search Engine Optimization (SEO)

SEO is another crucial pillar in terms of your digital marketing strategy. SEO, in simple terms, is what allows your content to be found.

For our friends who love definitions, SEO, according to Moz, is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” SEO is how marketers tailor their content to appeal to search engines like Google, Yahoo!, and Bing.

For example, you might search ‘affordable chardonnay near me’ on Google. The way that Google then provides results based on your search is determined by SEO. SEO is the tool that tells Google, “Hey! This is what information my website has, this is what I’m talking about, and these are the types of people that would find my website interesting!”

One of our favorite SEO tools to use at Digital Storyteller is Semrush. Semrush is an online tool that collects research on your business’s SEO, pay-per-click (PPC), content, and social media efforts. It can also help you identify keywords you are currently ranking for or targeting.

If you didn’t know, information about ranking keywords is critical to making your way up the Google Search Engine Results Page (SERP).

For more on all things SEO, check out this article for 10 tips to maximize your SEO efforts, this article we wrote on why SEO is important, or one of our more recent articles on how to effectively combine SEO and content marketing!

Search Engine Marketing (SEM)

Parallel to SEO, we have SEM. You guessed it, another crucial piece of digital marketing.

SEM stands for Search Engine Marketing, which is, according to Optimizely, “a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).”

In the past, SEM typically encompassed both organic and paid search. Today, however, it almost exclusively refers to paid search advertising.

SEM is “the act of using paid strategies to increase search visibility.” Every day, businesses pay big money for their ads to rank first on search engine results pages. Hint: You can tell when businesses are using SEM by the bold “Ad” text that accompanies a search result.

SEO, SEM, why so many acronyms?! While these two may seem like the same thing, they are actually quite different. Learn more about the difference between the two in this article.

Email Marketing

Email marketing is not dead. It has, however, become increasingly difficult to grab the attention of clients and prospects through their inboxes.

Email marketing, as defined by MailChimp, is “a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services.”

Email marketing can be used to promote your latest items and offers, or it can assist with lead generation, brand awareness, relationship building, and customer engagement. 

The biggest challenge with email marketing is breaking through the noise. The best email marketing experts:

  • Craft compelling campaigns
  • Understand optimal audience outreach
  • And analyze customer interactions and data

Email marketing software companies, including HubSpot, Campaign Monitor, Constant Contact, and more, help perfect your email marketing campaigns by providing automated email workflow options as well as in-depth email marketing data (i.e. open rates and click-through rates).

Data Analytics

Marketing without data is merely speculation—a guessing game of what you hope will land with your prospects and clients.

At Digital Storyteller, we recognize that data is a crucial part of your digital marketing strategy. When it comes to our analyses, we use Google Analytics (primarily for website data), Semrush (for keyword analytics), and additionally Metricool (to look at social media performance).

Design and Website

As far as design goes, making sure your brand is consistent across all digital and print platforms helps clients and prospects recognize your brand immediately. 

Contrary to popular belief, design—whether for marketing collateral, social media, or a website—is more than just pictures and drawings. Venture and Grow state, “Graphic design is the art of communication that requires creativity and a systematic plan to solve a problem or achieve specific objectives.”

So, what makes effective design in digital marketing?

Effective graphic design “highlight plans to discover what makes [content] genuinely stand out and get shared.”

Additionally, top-notch design helps:

  • Build trust
  • Increase brand awareness
  • Influence the customer decision-making process

Don’t underestimate this component’s power in your digital marketing strategy. After all, you could have amazing content that gets swept under the rug because of poor presentation.

Speaking of design, let’s take a moment to chat about your website. Your business’s site isn’t just an opportunity to showcase your branding and design. Whether or not your site is easy to navigate and structured properly has a huge influence on how (and IF) clients and prospects will interact with your brand.

So, take a minute to ask yourself these questions: Is my website easy to navigate? Is it nice to look at? Does it lead people on a journey to find out more about my business?

Social Media Marketing

Of course, social media is a huge pillar in your digital marketing strategy. The platforms that you use (and that are essential to your digital marketing strategy) depend heavily on your target audience. Ask yourself where your prospects spend the most time, and where they are most likely to be influenced to trust a brand.

To learn which social platforms your business should be on, read our article “Financial Services Companies: Which Social Media Platforms Should You Be On?

Social media marketing includes any content that is released via a business’s social media channels. When it comes to a business, however, it’s not all fun and games. Crafting the perfect social media marketing strategy to fit into your larger digital marketing strategy is more complicated than posting on your own Instagram or LinkedIn.

Social media marketing is integrated and strategic. It takes hard work. Everything that pushes to social media must mirror the messages that are used throughout your business.

Social Media Analytics

Analytics are also crucial to your social media marketing.

This data can help you discover what types of posts do or don’t do well and why. With this data, social media marketers can better tailor their strategies for their business’s benefit.

Digital Storyteller is Here to Help

We know, there is a lot that goes into a successful digital marketing strategy. At Digital Storyteller, we like to think of your digital marketing strategy as a giant system of gears working together. Content is at the heart of this system and drives all of the marketing components like SEO, SEM, social media marketing, and so on.

The system would fail without each gear in place. So, how does your digital marketing strategy measure up? Read on to learn how to measure the success of your digital marketing strategy. You might be surprised by how your business is really doing.

So, you’ve picked out your top keywords. But how do you know which ones will really make a difference for your site?

The answer lies in keyword search volume.

Keywords help search engines understand what your content is about. By checking the search volume for these keywords, you can gauge how much traffic they might bring to your site. This information lets you adjust your content strategy to attract more targeted visitors.

Search volume is a key part of keyword research. Here’s how to use it effectively:

Key Takeaways

Evaluate User Interest: Search volume shows how popular a keyword is and how much traffic it could drive to your site.

Consider Relevance and Competition: To get the most out of search volume, you also need to look at how relevant the keyword is and how many other sites are targeting it.

Use the Right Tools: Tools like SEMRush, Ahrefs, and Google Keyword Planner can help you find search volume data to guide your SEO efforts.

Know the Difference: Evergreen keywords have steady search volume throughout the year, while seasonal keywords peak during specific times (like holidays).

Keep Monitoring: Regularly check keyword search volume and performance to refine your content and stay ahead in search rankings.

What Is Keyword Search Volume?

Keyword search volume is the average number of times a keyword is searched for over a specific period, like a month or a year. Knowing this can help you determine how popular a keyword is and how much traffic it might bring to your site, whether you’re creating content or planning a marketing campaign.

Why It Matters

  • Assess Popularity: Search volume indicates how many people are interested in a particular keyword, helping you gauge its potential to drive traffic.
  • Plan Your Strategy: Understanding search volume helps you choose effective keywords for your content and SEO efforts.
  • Competitive Landscape: Keywords with high search volume are often more competitive, making it harder to rank for them. However, this varies depending on your industry. For instance, ranking for a keyword in insurance may be tougher than for a niche computer part.

Factors Affecting Search Volume

Search volume can fluctuate due to trends, recent events, seasons, and other factors. Monitoring these changes can help you stay ahead in your SEO strategy.

Understanding keyword search volume is essential for selecting the right keywords and keeping your SEO strategy effective.

Evergreen vs. Seasonal Keywords

Evergreen Keywords

Evergreen keywords are those that remain consistently popular throughout the year, regardless of trends or seasons. They are always relevant and can drive steady traffic to your site. Examples include terms like “how to lose weight” or “best credit cards.”  Using evergreen keywords in your content and SEO strategy helps ensure a steady flow of visitors over time.

Seasonal Keywords

Seasonal keywords see spikes in search volume at specific times of the year or during particular events. Examples include “Christmas gift ideas” or “back-to-school sales.” These keywords help you tap into current trends and increase your website’s visibility during peak times, driving more traffic to your site when it’s most relevant.

Why Keyword Search Volume Matters

Analyzing keyword search volume is crucial for several reasons:

  • Gauge Interest: It helps you understand how many people are searching for a particular keyword, giving you insight into potential traffic.
  • Guide Content Strategy: By identifying popular and emerging topics, you can create content that resonates with your audience.
  • Optimize PPC Campaigns: High-volume keywords may cost more per click, but they can drive significant traffic and conversions. Conversely, lower-volume keywords may attract highly relevant, niche audiences at a lower cost.
  • Adapt to Trends: Monitoring search volume helps you stay updated with trends and changes in consumer interests, allowing you to adjust your strategy accordingly.
  • Expand Visibility: A mix of high-volume and low-volume keywords can enhance your site’s visibility across different search queries and user types.

Understanding the balance between evergreen and seasonal keywords, and analyzing their search volume, is key to optimizing your content strategy and driving more targeted traffic to your site.

What Is a Good Keyword Search Volume?

Determining a “good” keyword search volume depends on various factors, including your industry, goals, and the size of your website.

General Guidelines

  • Enough Traffic: A good keyword search volume should attract relevant visitors to your site.
  • Manageable Competition: It should not be so high that ranking for it becomes extremely challenging.

For Larger Websites

Big sites with strong authority can target keywords with very high search volumes because they have the resources to compete effectively.

For Smaller or Newer Websites

Smaller or niche websites might find it more practical to focus on lower-volume, less competitive keywords. These are often “long-tail keywords”—specific, longer phrases that are easier to rank for. They also tend to better reflect user intent, potentially leading to higher conversion rates.

The Balance

In essence, a good keyword search volume is one that drives meaningful traffic without being so competitive that ranking for it is unrealistic. Aim for a balance that aligns with your website’s size and SEO strategy to achieve the best results.

Factors to Consider in Keyword Search Volume

When researching keyword search volume, keep these key factors in mind:

1. Competition

High search volume keywords are often more competitive, making it harder and potentially more expensive to rank for them. Lower-volume keywords might offer better opportunities for ranking and targeting.

2. Relevance

Ensure the keyword is closely related to your content, products, or services. Using irrelevant keywords just to attract traffic can frustrate users and negatively impact your search rankings.

3. Intent

Understand the intent behind the keyword. Are users looking for information, trying to navigate to a specific page, seeking local services, comparing products, or ready to make a purchase? Knowing the intent helps tailor your content to meet their needs.

The Balancing Act

Balancing these factors—competition, relevance, and intent—will help you develop a keyword strategy that attracts targeted traffic and supports your business goals.

How to Find Keyword Search Volume

To find keyword search volume, use tools like Semrush for effective results. Semrush provides search volume data in the “Keyword Overview” section, trends over time, and related keyword suggestions. For comprehensive keyword research, Semrush is a robust choice to enhance your SEO strategy.

Final Notes

Now that you’re familiar with keyword search volume, it’s time to dive in and use these tools! Start by checking the volume for keywords you’re currently using and explore new ones to boost your SEO strategy.

Keep in mind that SEO is always evolving. However, by grasping the basics of search volume and its impact on your SEO efforts, you’re already on the right track.

Need a Little Help With Your SEO?

Feeling a bit overwhelmed by all this SEO talk? Don’t worry, you’re not alone. After all, if Google were easy, everyone would be ranking number one!

Enter Digital Storyteller (that’s us.)

Our outsourced digital marketing agency is here to help create content, optimize your site, and make you more relevant to search engines on all social fronts. To develop an organic content marketing strategy with the SEO you need to make your business thrive, reach out to our diverse team of marketing experts today!

The Rule of Seven in marketing is a principle suggesting that brands engaging with a customer at least seven times are more likely to earn their trust and ultimately their business. It emphasizes the importance of repeated interactions with potential customers to build familiarity, trust, and credibility over time. This principle underscores the idea that consistent communication and exposure increase the likelihood of converting leads into loyal customers.

So, how does the Rule of Seven actually work?  It’s not about bombarding your prospects with repetitive messages until they cave in. Instead, it’s a strategic approach to nurturing relationships and building familiarity over time. Think of it as laying the groundwork for a meaningful connection.

Mastering the Rule of Seven: Strategies to Reach and Convert Your Audience

Blog Posts: Establishing Expertise and Visibility

Start your journey towards the magic number by crafting blog posts that not only educate but also entertain your audience. Consistent and valuable content showcases your expertise while keeping your brand at the forefront of their minds.

Social Posts: Engaging Across Platforms

Engage your audience on various social media platforms with informative content, intriguing insights, and behind-the-scenes glimpses of your brand’s personality. Interacting with your audience in their preferred spaces helps build rapport and increases brand recognition.

Emails: Personalized Communication for Nurturing Leads

Craft personalized and relevant emails that deliver value to your subscribers. Whether it’s sharing exclusive offers, industry updates, or helpful tips, emails provide a direct line of communication to nurture leads and foster deeper connections.

Videos: Captivating Audiences with Dynamic Content

Leverage the power of video content to convey your message in a dynamic and engaging way. From captivating product demos to heartfelt customer testimonials, videos capture attention and leave a lasting impression on your audience.

Reels: Embracing Short-Form Video for Maximum Impact

Embrace short-form video content on platforms like Instagram Reels to showcase your brand’s personality and creativity. These bite-sized clips are perfect for grabbing attention in a busy feed and connecting with your audience on a more personal level.

Retargeting Ads: Staying Top of Mind with Strategic Reminders

Stay top of mind by retargeting website visitors with personalized ads across the web. These strategic reminders serve as gentle nudges, reinforcing your brand’s presence and encouraging prospects to take the next step in their journey.

LinkedIn Connections: Building Professional Relationships

Expand your network and build professional relationships by sending personalized connection requests on LinkedIn. Engage with prospects through meaningful interactions, establish trust over time, and position yourself as a trusted authority in your industry.

Why is the Rule of Seven Important in Marketing?

The rule of seven holds a significant place in marketing strategies for several compelling reasons:

Building Trust with Customers

 Regular interactions through various channels help establish trust with potential customers. By consistently demonstrating value and expertise, brands position themselves as reliable partners, fostering long-term relationships and brand recognition. This trust can also help overcome common objections to purchasing.

Addressing Diverse Customer Concerns

 Engaging with customers multiple times provides ample opportunities to address different concerns they may have. Brands can tailor their messages to resonate with specific demographics or address varying needs, showcasing their understanding of customer challenges and solutions.

Enhancing Brand Memorability

Multiple touchpoints ensure that the brand remains top-of-mind for customers throughout their buying journey. By repeatedly exposing customers to their message, brands increase the likelihood of being considered when it’s time to make a purchase, ultimately enhancing brand recall and recognition.

Facilitating Customer Insights

 With each interaction, brands gain valuable insights into customer behavior and preferences. By analyzing these interactions, brands can refine their marketing strategies, personalize communications, and tailor offerings to better meet customer needs.

Guiding Customers Through Marketing Funnels

The rule of seven aligns with the stages of the marketing funnel, allowing brands to guide customers from awareness to conversion. By strategically targeting customers at different stages of the buying cycle, brands can nurture leads, build engagement, and drive conversions effectively.

Providing Feedback for Continuous Improvement

Regular customer interactions serve as a source of valuable feedback for brands. By actively listening to customer feedback and observing their behavior, brands can identify areas for improvement, refine their offerings, and enhance overall customer satisfaction.

In essence, the rule of seven serves as a guiding principle for brands seeking to establish meaningful connections with their audience, drive engagement, and ultimately achieve marketing success.

Mastering Customer Interactions: Tips for Leveraging the Rule of Seven

Here are some practical tips to help you maximize your customer interactions and leverage the rule of seven in your marketing strategy:

Embrace Diversity in Communication: Expand your outreach efforts by diversifying your communication methods. Engage with your audience through various channels such as social media, email, or direct mailers. By reaching customers through different platforms, you can deepen connections and foster more personalized relationships.

Prioritize Quality over Quantity: Remember, it’s not just about bombarding customers with messages but delivering impactful content. Focus on crafting quality messages that resonate with your audience, rather than simply aiming to meet a specific quota. Quality engagement is key to building trust and loyalty.

Know Your Audience: Take the time to truly understand your customers before planning your marketing approach. By gaining insights into their preferences, behaviors, and pain points, you can tailor your interactions to better meet their needs and interests.

Stay Informed About Your Competitors: Keep an eye on your competitors’ marketing strategies to stay ahead of the curve. Understanding the landscape can help you identify gaps in the market and determine which channels are most effective for reaching your target audience.

Utilize Analytics: Leverage analytics tools to gain valuable insights into customer behavior and engagement. Monitor metrics such as conversion rates and engagement levels to refine your approach and optimize your marketing efforts.

Develop a Comprehensive Marketing Strategy: Create a well-rounded marketing strategy that covers all stages of the sales funnel. Ensure that your messaging resonates with customers at each stage, from awareness to conversion, to maximize effectiveness.

Foster Genuine Connections: The ultimate goal of the rule of seven is to build trust and connection with your audience. Add value to your interactions by providing relevant and meaningful content that resonates with your customers’ needs and interests.

Maintain Consistency: Consistency is key to building and maintaining trust with your audience. Regardless of the channels you use, ensure that your messaging remains consistent and aligned with your brand identity. This helps reinforce your brand image and fosters familiarity with your audience.

Any Questions?

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, and shared content calendars to make sure you know what’s happening.

We’ll bring you fresh ideas from our kick-a** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.

At Digital Storyteller, many of our clients ask the question “Does email marketing still work?” 

The short answer? Yes, it does. In fact, according to HubSpot, a staggering 79% of marketers still consider email marketing among their top three most effective channels. But let’s not sugarcoat it – succeeding in email marketing requires more than just firing off generic messages about your latest offerings. Email marketing, while powerful, is just one piece of the puzzle.

So, what truly works best in email marketing? Let’s dive into the details and explore how you can maximize the impact of your email campaigns in 2024.

What Works Best for Email Marketing: Email marketing tips for 2024

When it comes to effective email marketing, simplicity is key. Short, straightforward messages with concise paragraphs and compelling subject lines are your best bet. These emails grab attention and get straight to the point, making them more likely to be read and acted upon by recipients.

On the other hand, lengthy, overly wordy emails tend to miss the mark. In today’s fast-paced world, people don’t have the time or patience to wade through walls of text. Data consistently shows that shorter, more focused emails yield better results in terms of open rates, click-through rates, and overall engagement.

To optimize your email marketing strategy for 2024, consider the following actionable tips:

Personalization is Key

Gone are the days of generic email blasts. Tailor your messages to each recipient’s preferences and behaviors using real-time data. Beyond mere personalization tokens like first names, craft content that speaks directly to their interests and needs.

Mobile Optimization is Non-Negotiable

 With the majority of emails now opened on mobile devices, ensure seamless viewing across smartphones and tablets. A mobile-friendly layout is essential for capturing attention and facilitating ease of interaction.

Encourage Sharing

 Leverage the power of social sharing by integrating share buttons within your emails. Make it effortless for recipients to spread your content within their networks, thereby increasing brand awareness and extending your reach.

Embrace Multimedia Content

 Elevate your email content with dynamic elements such as videos and animations. Not only do these visuals capture attention, but they also convey information in a compelling manner, guiding recipients towards desired actions.

Craft Irresistible Subject Lines

Your subject line serves as the gateway to your email content. Invest time and effort into crafting intriguing subject lines that accurately reflect the email’s content. Aim for a balance between creativity and clarity to entice recipients to open and engage with your emails.

By implementing these strategies, you can elevate your email marketing efforts and drive better engagement and results in 2024 and beyond.

Why Email Marketing Still Matters: Let’s Look at Some Data

Email marketing still matters. 

High Open and Click-Through Rates

Compared to other marketing channels, email boasts impressive open and click-through rates. According to Mailchimp, the average open rate hovers around 20%, with a click-through rate of approximately 3%.

Targeted Reach

Segmenting your email list allows for tailored campaigns that resonate with specific demographics, behaviors, and interests.

Cost-Effectiveness

 Email marketing remains one of the most cost-effective forms of marketing, offering significant ROI for minimal investment.

Measurable Results

Detailed analytics enable precise tracking of campaign performance, facilitating continuous optimization and improvement.

Relationship Building

Regular, relevant communication fosters stronger connections with your audience over time.

Widespread Adoption

With 99% of consumers checking their email daily, it’s a near-universal communication channel that offers unparalleled reach.

Preference Among Millennials

Surveys show that a significant majority of millennials prefer to receive communications from businesses via email, highlighting its enduring relevance.

But, Email Marketing Alone is Not Enough

While email marketing can be a powerful tool, it’s important to recognize that it’s just one piece of the puzzle. For example, if you’re in the financial services industry, supplementing your email campaigns with strategic LinkedIn initiatives can significantly enhance your reach and impact.

Imagine this: alongside your well-crafted emails, you’re also engaging your audience on LinkedIn with compelling posts and messages. You’re sharing success stories, highlighting how your services have positively impacted your clients’ lives, and showcasing the value you bring to the table.

Now, we get it – talking about yourself doesn’t come naturally to everyone. But trust us, it’s essential. Don’t be afraid to boast a little. Share your wins, your client success stories, in short, digestible formats – maybe a brief paragraph or even a captivating video. It’s all about creating emotional connections and demonstrating your expertise in a way that resonates with your audience.

By combining the power of email marketing with strategic LinkedIn campaigns, you’re tapping into a multi-channel approach that can yield remarkable results. 

So, while email remains a valuable tool, don’t underestimate the power of diversifying your marketing efforts. 

A Final Word

So, to recap, email is not dead and is very much a crucial part of your marketing strategy. With that being said, however, we know cold emailing isn’t easy—which is why we’re here to help. Interested in learning more about how we help our clients? Read on to see how we shorten sales cycles for our clients (using email marketing and more!)

At Digital Storyteller, we’re thrilled to shine a light on our client, Archipelago Wealth Management. Our partnership allows us to showcase their financial expertise through engaging blogs, dynamic social media content, and impactful emails.

Archipelago Wealth Management isn’t your average financial advisory firm. They specialize in helping individuals and families navigate the complexities of wealth management with a personalized touch. Their innovative Waves of Wealth™ process ensures that whether you’re building a solid financial foundation or planning a successful business exit, Archipelago is there every step of the way.

Arthur Muñiz, the founder, brings a wealth of experience and a personal touch to the firm. As a Certified Financial Planner™, Arthur is dedicated to providing transparent and ethical financial guidance, setting high standards in the industry.

Discover how Archipelago Wealth Management is redefining financial planning and how Digital Storyteller is helping them amplify their message. Learn more about Arthur Muñiz and Archipelago Wealth Management, here.

Transforming Financial Guidance into Engaging Content: How Digital Storyteller Supports Archipelago’s Brand

At Digital Storyteller, our goal is to amplify Archipelago Wealth Management’s online presence, establish them as thought leaders, and help them connect with clients effectively. 

Our work with Archipelago Wealth Management includes:

Website Creation & SEO

We’ve crafted a sophisticated, user-friendly website for Archipelago Wealth Management that acts as a central hub for their services. Our approach includes:

Design & Development: Creating a clean, intuitive design that reflects Archipelago’s professionalism and expertise.

SEO Optimization: Implementing targeted SEO strategies to ensure high visibility in search engine results. This involves keyword research, on-page optimization, and technical enhancements to drive more organic traffic.

Blog Writing

Our team produces high-quality, insightful blog content that demonstrates Archipelago’s deep knowledge in wealth management and financial planning. This includes:

Industry Insights: Writing posts that address current trends and key topics in wealth management and Mergers and Acquisitions (M&A).

Thought Leadership: Positioning Archipelago as a leader in the field by providing valuable advice and insights that resonate with their target audience.

Social Media Posts

We handle Archipelago’s social media profiles to boost their online visibility and engagement. This involves:

Content Creation: Developing engaging posts that reflect Archipelago’s brand voice and connect with their audience.

Community Engagement: Interacting with followers, responding to comments, and fostering a community around Archipelago’s expertise.

Comprehensive Digital Strategy

We implement a holistic digital strategy that aligns with Archipelago’s business goals. This includes:

Strategic Planning: Developing a cohesive approach that supports Archipelago’s brand and objectives.

Ongoing Optimization: Continuously monitoring performance, analyzing data, and adjusting strategies to ensure sustained growth and engagement.

By focusing on these key areas, we ensure that Archipelago Wealth Management not only reaches potential clients but also stands out as a trusted authority in the financial industry.

Elevating Archipelago Wealth Management’s Digital Presence

Archipelago Wealth Management isn’t just a financial advisory firm—they’re a trusted guide in the world of wealth management. Our job is to help them share their message clearly and effectively with the right audience. Using our digital marketing skills, we make sure Archipelago’s story and values stand out, supporting their growth and solidifying their leadership in finance.

Find out how Archipelago Wealth Management can help you reach your financial goals.

Learn More About Their Services, here.

Learn More About Digital Storyteller: How Can We Elevate Your Brand?

As a digital marketing agency, we know firsthand the challenges and opportunities that businesses face when it comes to budgeting and executing effective marketing campaigns.

We bring fresh, innovative ideas from our kick-a** creative team, all rooted in a relationship built on trust. Because that’s the essence of digital marketing – it’s not just about numbers and algorithms; it’s about connecting with your audience authentically and leaving a lasting impact.

Interested in learning more about us? Let’s chat.

Amazon, Apple, and Google. We’re assuming you, like pretty much everyone else, know about each of the aforementioned companies. They have some of the highest global brand awareness. 

Everyone wants more brand awareness. Why? The more people who know about your brand, the more likely they are to engage with you and ultimately purchase your services or product(s). Let’s discuss more on how you can use an organic social strategy to build your brand awareness. 

What is Brand Awareness? 

Brand awareness is how consumers recognize or remember your business. The more brand awareness you have, the more people are familiar with your logo, who you are, what you do, and most importantly- your products and services. 

Why is Brand Awareness Important?

Brand awareness is a vital part of your overall marketing plan. The goal with bringing awareness to your brand is to increase the number of people who are familiar with your business. This familiarity breeds trust, which, in turn, creates deals. 

Toobla Blog says it best, “If you can build brand awareness among your target demographic, you can help your brand become top-of-mind when these consumers are ready to research and make a purchase.”

Consumers are more likely to buy from a brand they are familiar with than a brand they have never heard of. 

For more secret sauce tips on brand awareness, watch our Chief Creative officer speak more about it in the video series here

Now, that you’re a brand awareness expert, let’s discuss how an organic social strategy is one of the best ways to build it. 

What is an Organic Marketing Strategy?

An organic marketing strategy is essentially the opposite of paid advertising and with more benefits (woohoo!) Learn more about the difference between paid and organic social media marketing here. 

Examples of organic marketing include:

  • Blog posts optimized for SEO
  • Website (optimized) 
  • Landing Pages
  • Email campaigns
  • Eye-catching social posts
  • Articles you write for other publications or industry blogs
  • Videos you post on YouTube 
  • Instagram Reels or TikToks

All of these items combined help increase your business’ visibility digitally. When you share your organic content to social media and your website, it will be seen by the following consumers: 

  • Existing followers/clients 
  • Followers of your followers 
  • People following the hashtags or locations you mention

It’s not enough to show up online a few times, you need consistent content to help create a consistent brand message and build an engaged community. 

Inconsistent messaging confuses your audience. It makes it harder for them to understand who you are and what your business does. This inconsistency leads to a lack of trust among your audience and therefore fewer leads. 

Best practice is to choose your brand archetype and stick with it. Your audience will thank you for it.

Content that is consistent and aligned with your brand voice performs. Every time. Keep in mind that it won’t happen overnight. Be patient with the timeline because the rewards are worth it.

When working with our clients, here’s a typical timeline of what we see and when.

Read on for more information on how each media platform and what each should be used for your business.

Welcome to the ultimate guide on how to make the LinkedIn algorithm work for you! If you want to improve your LinkedIn game and ensure that your posts get seen by the right people, you’re in the right place. And to sweeten the deal, we’ve got a free download at the end of this blog post (you’re welcome.) 

In this guide, we’ll cover everything you need to know about the LinkedIn algorithm. We’ll explain how LinkedIn categorizes posts, how to avoid being flagged as spam, and how to achieve high-quality status. We’ll also share tips on how to make the most of the golden hour, when to post, how to encourage engagement, and what not to do.

By the end of this guide, you’ll have a solid understanding of how the LinkedIn algorithm works and be equipped with the knowledge to take your LinkedIn game to the next level. So, let’s get started!

When you post, LinkedIn puts it in one of three categories.

These categories are: 

  • ​​Spam
  • Low quality
  • High quality

How to Avoid Being Categorized as Spam

So, how can you avoid being flagged as spam? It’s easy, just follow these simple tips:

  • Use good grammar
  • Limit the number of links in your post
  • Tag no more than five people
  • Avoid posting too frequently (wait at least three hours between posts)
  • Don’t use engagement bait (like asking for likes, comments, or follows)
  • Avoid using hashtags like “follow,” “comment,” or “like.”

But, How Do You Achieve High-quality Status? 

That’s where things get tricky. Here are a few things to keep in mind:

  • Only tag people who you know will respond to your post
  • Use around three hashtags, with one being broad, one slightly more niche, and the last very niche (for example: “#socialmedia,” “#b2bsocialmedia”)
  • Format your post for readability
  • Focus on niche topics instead of broad ones
  • Encourage engagement by asking questions
  • Avoid using outbound links (put them in the comments)
  • Use strong keywords to help your post get discovered.

LinkedIn Golden Hour

What’s the deal with golden hour, you ask? It’s not just a trendy Instagram filter – it’s the first hour after you drop a post on LinkedIn. And trust us, you want to make that hour count. 

LinkedIn measures the initial engagement to see if it’s worthy of moving on into other people’s feeds. If your post does well in the first hour, it’s much more likely to do well all day, week, or month. 

In other words, if you can generate some buzz in that first hour, you’re on your way to LinkedIn fame and fortune. But if crickets are chirping during the golden hour, it’s like your post has been condemned to social media purgatory. So don’t waste your time on lackluster posts – give them the golden hour treatment they deserve!

Let’s talk LinkedIn Golden Hour Do’s and Don’ts

Not sure where to start? We got you covered. 

Do’s

  • Post when your followers are most active online to increase the chances of them seeing it.
  • Get people talking by asking a question or encouraging discussion in the comments.
  • Boost your post’s visibility by engaging with other posts around the same time you share yours.
  • Stick to a consistent posting schedule so your followers know when to expect new content from you.
  • And most importantly, don’t forget to respond to anyone who engages with your post. It’s the polite thing to do!

Don’ts

  • Set it and forget it! Make sure to return to your post and engage with any comments.
  • Tag more than one person unless you’re confident at least one will respond within an hour.
  • Refrain from editing your post once it’s up. I’ve noticed this tends to weaken its reach.

If people are liking, commenting on or sharing your post,  you’ll make it through to the next filter (and appear in more feeds!)

So, you’ve made it past the first filter – congratulations! But your journey to world domination on LinkedIn is far from over. The next step is to get people to like, comment, and share your post. Think of it like getting a stamp of approval from your audience. The more love you get, the more likely you are to appear in even more feeds. Keep ’em engaged, folks!

If people mark it as spam, hide it from their feed, or just ignore it, LinkedIn is going to penalize your content.

To avoid having your content penalized by LinkedIn, it’s important to create high-quality content that resonates with your audience. This means knowing your target audience, understanding what they want to see, and crafting posts that meet their needs. It’s also important to avoid using spammy tactics like engagement bait or excessive tagging. Instead, focus on creating engaging and valuable content that encourages likes, comments, and shares. 

As long as it keeps getting engagement, your post stays in the mix and continues to be distributed in the feed.

On LinkedIn, there are three key factors that influence what appears in your feed. 

  1. Personal connections: To determine which posts are most personally related to members, LinkedIn considers factors such as who you work with/have worked with and who you’ve interacted with before.
  2. Interest relevance: The LinkedIn algorithm evaluates what groups you’re in, the hashtags, people, and pages you follow, and also looks at the language of the post, as well as the companies, people, and topics mentioned in it.
  3. Engagement probability: The algorithm evaluates the likelihood that you will share, comment, or react to a post, and takes into account timely feedback to content creators. The quicker a post starts raking in interactions, the more likely LinkedIn is to include it in the feeds of others. The more you interact with others daily, the more people will engage back, and the more likely you’ll be seen in other people’s feeds.

Final Thoughts

In conclusion, understanding the LinkedIn algorithm is crucial for anyone looking to increase their visibility on the platform. The algorithm evaluates factors such as engagement probability, interest relevance, and personal connections to determine the relevance of content to its audience. By following the do’s and don’ts of the golden hour and creating high-quality content that encourages likes, comments, and shares, LinkedIn users can boost their engagement and increase their chances of appearing in more feeds.

Want to optimize your business’s LinkedIn page but not sure where to start? Download our freebie, here.
Read on to learn how to leverage your business using LinkedIn. Then, get in touch with our team to schedule your FREE Brand Storytelling Session.

When we dive into the realm of artificial intelligence (AI) today, our minds naturally drift toward conversational assistants like Alexa or Siri, or groundbreaking technologies like self-driving cars. But there’s a hidden world of AI at play, silently transforming our lives by automating mundane tasks and predicting with astonishing accuracy (spoiler alert: AI is not just copying and pasting thousands of words from Chat GPT). 

Let’s take a look at the role of AI in digital marketing and how some companies are using this technology to revolutionize their marketing strategies. From personalized customer experiences to automated campaign optimization, AI is reshaping the marketing industry.

The Evolving Role of Marketers with AI

A recent study found that over half (58%) of marketers are seeing their roles change thanks to AI. In fact, 44% are already using advanced AI tools like ChatGPT, Canva, Jasper, and Midjourney. Let’s take a look at how this change will impact their roles, what skills they need to learn, and how they can address the skills gap.

The Skills Marketers Need in 2024

According to the DMI’s Insights Survey, marketing professionals worldwide highlighted the most important marketing skills, biggest challenges, and the impact of AI on their work. The survey reveals an urgent need for marketers to upskill to stay competitive. The top skills marketers are looking to develop in 2024 include AI, marketing strategy, SEO, and content creation.

AI: A Helper, Not a Job Threat

A separate DMI poll shows that a whopping 85% of marketers believe AI will enhance their work. The benefits they see include automating routine tasks (68%), improving customer experience (46%), enhancing targeting and personalization (45%), and enabling predictive analytics (39%). Most marketers see AI as a helpful tool rather than a job threat, with only 6% worried that AI might make their role redundant.

Addressing the Skills Gap

Whenever new technology is introduced to the workplace, a skills gap is inevitable, and AI is no exception. The fast pace of technology in marketing means companies need to address skills gaps within their teams. DMI’s Corporate Digital Skills Gap & Training report found that almost half (49%) of companies say their biggest skills gap is in AI strategy development, followed by digital and social skills, and data analytics (45%).

While 74% of companies have plans to address these skills gaps, over a quarter (26%) admit they struggle to provide the necessary training due to budget, time, and workload pressures. So, how can companies address this skills gap? Upskilling.

Upskilling: The Key to Retention and Productivity

Upskilling is crucial for retaining employees and boosting productivity. More than half (55%) of decision-makers believe that upskilling or re-skilling employees is the best way to address skills gaps, compared to hiring new staff (24%) or outsourcing (15%). They also see performance and productivity improvements (45%), along with higher employee satisfaction and retention (43%), as key benefits of prioritizing upskilling.

Certifications Over Degrees

The good news about AI and upskilling? Marketers don’t need to rush back to school for more degrees. Instead, they can pursue certifications that are often quicker and more focused on specialized skills. These certifications can help them succeed in the changing marketing.

Companies are now favoring industry certifications and practical credentials over traditional university degrees when hiring marketers. Almost all (91%) look for professional or industry certifications, and 70% value exam-based industry certifications from training providers over free certificates.

Now that we know how AI is affecting individual marketers, let’s take a closer look at how it’s changing the way we approach marketing.

How AI is Transforming Marketing: What it Can Do 

AI’s impact on marketing is huge and growing. From presenting products and services to potential customers to automating repetitive tasks, AI seems to be everywhere (because, well, it kind of is.) 

So what exactly can AI do in marketing? Let’s take a look.

Automating Repetitive Tasks

AI steps in to handle those repetitive tasks that eat up a lot of time and effort for marketers. Think scheduling social media posts, crunching through piles of customer data, and managing ad campaigns. By taking on these tasks, AI frees up marketers to focus on the big-picture stuff – like brainstorming creative campaigns and crafting strategies that really hit home.

Predicting What’s Next

AI isn’t just smart; it’s predictive. By sifting through mountains of data, AI can predict what customers will do next. From forecasting which products will fly off the shelves to fine-tuning pricing strategies, AI helps marketers make informed decisions fast.

Personalizing the Experience

Ever noticed how a website seems to know exactly what you’re interested in? That’s AI at work. By analyzing your browsing habits, purchase history, and more, AI crafts personalized experiences. Whether it’s suggesting products you might love or sending emails tailored just for you, AI makes every interaction feel like it’s designed just for you.

Crafting and Perfecting Content

AI isn’t just about crunching numbers; it can craft compelling content too (with some human oversight, of course.) From writing catchy headlines to optimizing website copy for search engines, AI helps marketers create content that grabs attention and drives results. Plus, it learns from how audiences respond, constantly tweaking and improving to maximize engagement.

However, we recommend having a human look over the content written by AI to make sure it is accurate. 

Understanding Your Audience Inside Out

Ever wondered how businesses seem to know exactly what you want? AI dives deep into customer data – from demographics to buying behaviors – to uncover insights that help businesses understand their audience better than ever. With this knowledge, marketers can tailor their messages and offers to speak directly to what customers care about most.

Strategy That’s Always Ahead

In marketing, staying ahead of the curve is key. AI analyzes market trends, tracks competitors, and monitors campaign performance, providing invaluable insights that guide strategic decisions. It’s like having a crystal ball that helps marketers plan ahead and adapt their strategies in real-time.

Benefits of Marketing with AI

Incorporating AI into marketing strategies provides a competitive edge by leveraging advanced technologies. Here are key advantages:

Gain Data-Rich Insights

AI revolutionizes data analytics, allowing marketers to effortlessly track campaign performance across various channels. By analyzing thousands of data points, AI optimizes measurement frameworks to gauge effectiveness and make data-driven decisions for future campaigns.

Understand Your Audience Deeply

AI collects and analyzes social, behavioral, and sales data to offer unparalleled insights into customer preferences. Marketers can segment audiences based on demographics, interests, and purchase behaviors, tailoring campaigns with personalized content that boosts engagement and conversions.

Streamline Operations for Efficiency

AI-powered automation tools streamline marketing operations such as email marketing and social media scheduling. This efficiency frees up marketers to focus on strategic initiatives, ensuring a seamless customer experience and improved productivity across channels.

Implementing AI Effectively: Overcoming Challenges

While AI offers incredible benefits, tackling these challenges is crucial for success:

Quality Data is Essential

To make AI work its magic, you need good data. That means making sure your data is accurate, up-to-date, and trustworthy. Clean it regularly, check for errors, and follow privacy rules to keep customer trust high and AI performing at its best.

Invest in Top-Notch AI Technology

Picking the right AI tools is key. Invest in high-quality AI systems that fit your marketing goals. Good technology not only helps you integrate AI smoothly but also ensures it can grow with your needs over time.

Nurture a Culture of Technology Adoption

AI isn’t just about tools; it’s about how your team uses them. Encourage a culture that embraces AI by providing training and support. Empower your teams to explore AI’s possibilities and collaborate across departments. By fostering a culture of learning and innovation, you’ll unlock AI’s full potential in your marketing strategies.

Curious about AI in action? Discover how these companies use AI.

Now, Let’s Take a Look at How Some Companies Are Using AI to Reinvent Their Marketing Strategies

1. Whole Foods Harnesses AI for Personalized Messaging

Did you know that up to 36% of consumers are craving more personalized experiences from retailers? And that number jumps to 43% among households earning $100,000 annually. Surprisingly, only 12% of retail brands believe they are successfully delivering on this expectation.

Whole Foods, the grocery giant, has found a solution to bridge this expectation gap. They’ve introduced 24 Just Walk Out stores across the US, equipped with sensors and cameras that allow shoppers to grab their items and walk out without stopping at the register. Thanks to AI, the orders are seamlessly monitored and charged.

While the “leave without paying” feature grabs the headlines, the real marketing magic lies in the data collected. Whole Foods can leverage AI to analyze individual shopping habits, identify patterns, and even predict future behaviors.

2. ClickUp Unleashes NLP AI to Skyrocket Blog Traffic by 85%

AI-powered content writing has sparked quite a debate, but let’s set the record straight. Using artificial intelligence for content creation is far more than asking ChatGPT to generate endless paragraphs for your blog.

ClickUp, the project management solution, has embraced the power of AI through Surfer SEO’s natural language processing (NLP) AI tools and machine learning technology. With this powerful combination, they’re achieving remarkable results.

  • Identifying untapped opportunities for content optimization
  • Uncovering the perfect keywords to include in articles, along with their optimal density
  • Gaining valuable insights into the ideal article structure, from the number of images to the length of subheadings

Thanks to AI, ClickUp has seen an astounding 85% increase in blog traffic. So, it’s not about mindlessly churning out words but leveraging AI to craft exceptional content that drives real results. 

Final Notes

Incorporating AI into digital marketing is no longer a luxury; it has become a necessity.  By capitalizing on the benefits of AI in marketing while remaining mindful of the implementation challenges, businesses can unlock new opportunities, drive growth, and stay ahead.

Interested in finding out more? Read on to learn about the ROI of organic digital marketing (yes, it can be measured!) Then, get in touch with our team to schedule your FREE Brand Storytelling Session.ore? Read on to learn about the ROI of organic digital marketing (yes, it can be measured!) Then, get in touch with our team to schedule your FREE Brand Storytelling Session.

The business-to-business (B2B) market is constantly shifting – think digitalization, market trends, and a constant influx of tech advances. These changes make it difficult for most B2B brands to stay ahead of the curve (and their competition). 

So how can businesses lead the pack? It starts with keeping up with latest industry trends, embracing digital transformation, and polishing up those tech skills.

Let’s dive into the best B2B marketing tricks to beat your competition in 2024.

1. Leverage Account-Based Marketing for Personalized Engagement

Account-based marketing (ABM) focuses on identifying and nurturing high-value accounts or organizations. By creating personalized experiences for each account, ABM drives customer engagement, loyalty, and sales.

In a 2022 survey, 72% of companies agreed that ABM delivers a higher return on investment (ROI) than other B2B marketing strategies and tactics. Additionally, 77% of respondents experienced revenue growth, and 84% increased their pipeline.

The key to ABM’s success lies in personalization. Here’s how you can make it work for your business:

Identify Your Target Accounts: Focus on the high-value organizations that would benefit most from your offerings.

Tailor Your Content: Create custom content that addresses the specific needs and pain points of each account. For instance:

  • A marketing executive might be keen on strategies your product offers for lead generation and brand visibility.
  • A product manager could be focused on how your solution enhances product development cycles and reduces time to market.
  • A customer service director would want to know how your tool improves customer satisfaction and reduces response times.

Engage Key Decision-Makers: Develop personalized brand experiences and actively engage with the decision-makers at your target companies.

Analyze and Improve: Use data collected from your ABM campaigns to identify what’s working and where there’s room for improvement.

By creating personalized experiences and strategically targeting high-value accounts, you can drive significant growth and stay ahead of the competition.

2. Build a Data-Driven Content Strategy

A data-driven content strategy helps you deliver your message effectively and meet your audience’s needs, leading to higher engagement, conversions, and trust. Using data to inform your content also makes your ABM campaigns more effective by allowing for personalized marketing materials.

Here’s how to get started:

Set Content Marketing Goals

Decide what you want to achieve with your content strategy. Are you aiming for brand awareness, increased sales, customer engagement, or lead generation? Ensure each piece of content aligns with these goals.

Define Your Key Performance Indicators (KPIs)

Assign specific KPIs to each goal to track progress. For instance, if your goal is brand awareness, monitor website traffic, unique visitors, page views, brand mentions, and social media engagement. Watch your email list growth, too.

Analyze Your Target Audience

Gather data on your ideal customers to understand their needs and preferences. Look into their age, job title, income, and technical expertise. For example, if you’re a PR agency targeting small businesses, create content for marketing managers. Use tools like LinkedIn and B2B databases to discover what content they engage with and their interests.

Review Your Competitors’ Content

Check out your competitors’ websites and social media to see their top-performing content. If a competitor’s blog post about leadership challenges got a lot of attention, you could write on a similar topic but with a unique angle or additional insights.

Measure Content Performance

Use tools like Google Analytics and Google Search Console to assess how your content performs. Identify which pieces drive the most traffic and engagement. Use this data to refine your strategy, focusing on high-performing topics and repurposing popular content into formats like white papers, ebooks, or videos.

By following these steps, you can create a data-driven content strategy that effectively engages your audience and supports your marketing goals.

3. Optimize Your Website for Search Engines

Yes, we have to talk about SEO again – SEO (Search Engine Optimization) is essential for ensuring your web pages rank well in search engine results. It involves strategic practices like keyword research, link building, and content optimization to improve visibility.

We get it – SEO might sound like a bunch of complex concepts and yet another set of acronyms to remember. But trust us, you don’t want to miss out on its benefits (it’s essential for competing with your rivals). But, don’t just take our word for it: According to Sagefrog’s 2023 B2B Marketing Mix Report, 49% of B2B companies use SEO in their digital marketing strategy, and 34% consider it their primary source of leads.

Beyond improving rankings, SEO improves user experience (UX), making your site more appealing to visitors. This can boost engagement and encourage users to spend more time on your site.

Still wondering what the f*@! SEO is? Don’t worry – we’ve got a complete guide where we break it down into simple terms and provide actionable steps to get started (without making your brain explode). Check out our guide on what SEO is all about, right here.

4. Use LinkedIn for Lead Generation and Networking

LinkedIn is huge—more than 67 million companies use it to find talent, share info, and connect with others. There are over a billion users, including CEOs and industry leaders, making it a massive professional network.

Use LinkedIn to find potential customers, boost your online presence, and increase sales. According to Sagefrog’s 2023 B2B Marketing Mix Report, networking on LinkedIn is one of the top ways to find leads.

As the biggest professional network, LinkedIn can get your brand out there, helping you build trust and become an authority in your field.

Here are some easy ways to use LinkedIn for B2B marketing:

  • Show off your work with Featured sections on your profile.
  • Share helpful stuff on LinkedIn Publishing, like case studies, slideshows, tutorials, success stories, and industry tips.
  • Make your profile and posts stand out by talking about what makes your business special.
  • Connect with leaders and potential customers by liking their posts and joining LinkedIn groups.
  • Send personalized messages to potential clients, showing how you can help with their problems.
  • Teach people in webinars on LinkedIn, showing off your knowledge and building a fanbase.

Not sure how to make the LinkedIn Algorithm work for you? Check out our full guide, “The Linkedin Algorithm Explained: How to Make it Work for You,” here.

5. Automate Your Email Marketing Efforts

According to Sagefrog, email marketing was a top lead source for 22% of companies surveyed.

Email marketing involves using emails to attract, nurture, and convert prospects into customers. It’s also great for upselling or cross-selling products and keeping your customer base engaged.

For the best results, consider using marketing automation software. Tools like Mailchimp, Campaign Monitor, and Omnisend offer built-in automation features, allowing you to send personalized emails at scale without manual effort.

6. Create Educational Webinars to Establish Thought Leadership

Hosting a webinar is like hosting a live online seminar where participants can interact, ask questions, and share information in real time.

Use webinars to educate your audience and position yourself as a thought leader. This helps to build credibility and attract potential customers.

For instance, if you’re a financial advisor, consider hosting webinars on topics such as tax planning, risk management, or enterprise insurance solutions.

7. Get Strategic with Partnerships

Building strategic partnerships means teaming up with other businesses in your industry that complement what you do. It’s a smart way to grow your business and find new opportunities.

For example, if you have a software consulting firm, partnering with a cybersecurity company could be really helpful. Together, you could host webinars about data security, write joint papers on adding security to software, or create combined service packages that blend your software expertise with their cybersecurity solutions.

This partnership not only adds more value for your clients by covering software and security needs but also lets both companies reach more people in the tech world through each other’s networks.Try

8. Video Marketing

While we know that it can be uncomfortable to get in front of the camera, video content can be incredibly effective. How? Let’s take a look.

Engagement Boost: Videos grab attention better than plain text. They’re more interesting and memorable, so they help get your message across in a way that sticks with people.

Building Trust: Seeing and hearing someone talk about their business builds trust faster than just reading about it. Videos let you show off your expertise and personality, which makes your brand feel more real and trustworthy.

Higher Conversion Rates: People are more likely to take action after watching a video. Whether it’s learning about your product, seeing customer testimonials, or watching a demo, videos can convince viewers to make a purchase or reach out to you.

SEO Benefits: Having videos on your website can also improve your search engine rankings. Search engines like Google love video content, so having videos can help your site show up higher in search results.

9. Create Interactive Content to Drive Engagement

Live videos, Q&A sessions, polls, quizzes, and other interactive content require user input. Your audience can engage by asking questions, sharing opinions, or chatting with a host in real time.

According to Semrush, “Interactive content generates 52.6% more engagement than blog posts, news articles, and other types of static content.

From this perspective, it’s one of the most effective B2B inbound marketing tactics.”

10. Use AI-Powered Chatbots to Boost Customer Experience

AI-powered chatbots can make a huge difference in how you interact with customers. They can upsell or cross-sell products, guide customers through the buying process, and capture leads effortlessly.

11. Optimize for Mobile to Reach B2B Decision-Makers

Did you know that mobile traffic made up 54.67% of all web traffic in the last quarter of 2023? Plus, Google now ranks websites based on their mobile versions first. This means having a mobile-friendly website is more important than ever.

A website that looks great on any device helps you reach more buyers and makes their experience with your brand better. It can also boost engagement and improve your search engine rankings.

Here are some easy changes to make your site mobile-friendly:

  • Simplify forms by removing unnecessary fields
  • Improve page speed
  • Use a responsive website theme that adapts to any screen size
  • Remove unnecessary elements like pop-up windows
  • Use hamburger menus or expandable menus for a clean design
  • Break up content with images, bullet points, sub-headings, and lists
  • Add clickable contact buttons and large CTA buttons

12. Share Compelling Case Studies and Testimonials

Want to build trust and convert more leads? Publish case studies, customer reviews, and testimonials on your website and social media pages. Adding photos or videos from satisfied customers can make this content even more impactful.

When high-profile customers endorse your product or service, its perceived value goes up. Their approval helps build confidence in your brand, reassuring potential clients they’re making the right choice.

In fact, 39% of companies surveyed by the Content Marketing Institute (CMI) said that case studies delivered the best results for their content marketing strategy over a 12-month period between 2020 and 2021.

13. Use Social Media Advertising for Targeted Reach

Social media advertising lets you place highly targeted ads on platforms like Facebook, LinkedIn, Instagram, and others. Done right, it helps you reach your audience more precisely and generate quality B2B leads. Plus, it’s great for raising brand awareness, gaining visibility, and boosting website traffic.

According to the CMI, 77% of marketing teams use social advertising and promoted posts. LinkedIn was the top choice for 79% of marketers, followed by Facebook (54%), Instagram, X (formerly Twitter), and YouTube.

14. Analyze Your Competitors to Gain Market Insights

Yes, you heard us right – we’re suggesting you go take a good look at your competition. Pop on over to their websites and social media to see what they are doing right and where you can improve. 

Using tools like Semrush can help you understand what your competitors are doing. By using these insights, you can better understand your audience, make better content, and improve your SEO.

15. Conduct Market Research to Make Smart Decisions

Market research is all about making informed decisions – the more you know about your audience and industry, the better you can target your efforts. This means reaching more people, saving time and money, and using your resources wisely.

When doing B2B market research, you’ll need info on your competitors, potential clients, and the industry as a whole. You can get this data from both internal and external sources.

Internal Data (Stuff You Gather Yourself):

  • Website analytics: How people interact with your site
  • Social media analytics: Engagement on your social channels
  • Customer surveys: Direct feedback from your customers
  • A/B testing: Comparing two versions of something to see which works better
  • Focus groups: Small group discussions about your products or services
  • Cash flow reports: Financial data from your business

External Data (Stuff From Other Sources):

  • Government agencies: Official stats and reports
  • B2B databases: Collections of industry data
  • Peer-reviewed journals: Academic research
  • Online communities: Discussions and insights from forums or social media groups
  • Market research reports: In-depth studies from research firms

By combining data from both internal and external sources, you get a complete picture of your target market and how to best approach your marketing strategy (and outperform your competitors). 

16. Create Virtual Events

Creating virtual events is a fantastic way to engage your audience. Webinars are just one option. You can also include events such as product launches, virtual workshops, and more. 

Online events let you engage with potential customers in real-time, getting instant feedback about your brand. They also help educate your audience by sharing useful information in an interactive way.

17. Boost Sales with Retargeting Campaigns

Retargeting is about targeting people who already showed interest in your brand. It involves running paid ads aimed at visitors who interacted with your site but didn’t convert.

For example, imagine a B2B customer checks out your website but leaves without making a purchase. Or maybe someone signed up for your email list but hasn’t taken the next step, like scheduling a call.

Here’s how it works in action:

  1. A potential customer visits your website.
  2. They leave without buying anything.
  3. Later, they see your ad on Instagram or another platform.
  4. The ad catches their eye.
  5. They click on the ad and return to your website.
  6. Finally, they make a purchase or take another desired action.
  7. Retargeting helps you reconnect with people who already know about your products or services. They’re interested, but they just need a gentle push to move closer to making a decision.

One of the best parts? You can target these prospects precisely based on what they did on your site before. For instance, if someone downloaded an ebook on search engine marketing (SEM), you can show them ads specifically about SEM services.

When they click on your ad, it takes them to a landing page where they can learn more and possibly make a purchase. This personalized approach can significantly boost your chances of turning interest into sales.

18. Maintain Brand Consistency Across All Channels

Imagine scrolling through different platforms and seeing the same brand, but with different messages and vibes. It’s confusing, right? That’s why it’s important to keep your brand consistent across all channels – your website, social media, ads, you name it.

Sure, each platform has its own rules and quirks, but your core message should always shine through. Consistency isn’t just about using the same logo; it’s about reinforcing what your brand stands for and building trust.

19. Create an Interactive Online Tool or Calculator

Make an interactive tool or calculator online. It can give your audience personalized insights or solutions related to your industry. For example, you could create a tool to calculate return on investment (ROI), plan budgets, or compare industry standards. 

These tools attract attention and show your brand as helpful and knowledgeable. People who use them may come back to your website, boosting engagement and potential sales. Plus, these tools can be easily shared, helping more businesses find out about your brand in the B2B world.

20. Embrace Your Values: Supporting Social Causes

Today, customers look beyond products—they want brands that stand for something meaningful. That’s where values come in.

For example, companies supporting environmental initiatives or championing diversity don’t just enhance their reputation—they attract like-minded customers. According to a 2022 AMA New York survey, 72% of B2B buyers prefer companies with strong social and environmental practices.

Any Questions?

Download our Ultimate Guide to B2B Marketing for Financial Services Companies here (yes, you’ll want to check this out).

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, and shared content calendars to make sure you know what’s happening.

We’ll bring you fresh ideas from our kick-a** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.

In the fast-paced world of marketing, staying ahead of the curve can feel like an uphill battle. The constant influx of new technologies and trends can make it challenging to develop a strategy that truly resonates with today’s ever-changing and discerning consumers. 

As a digital marketing company, we understand the struggle and are here to share our secret sauce – a marketing playbook that combines proven strategies with cutting-edge approaches. Let’s dive in!

First, We Need to Talk About the Shift in Consumer Behavior

To create an effective marketing playbook, it’s crucial to acknowledge the seismic shift in consumer habits. The pandemic, economic stress, and inflation have caused a significant decline in brand loyalty. According to a recent Mirakl study, a staggering 89% of shoppers worldwide now prioritize value over brand loyalty, with only 17% remaining committed to trusted brands regardless of price. 

Additionally,, consumers’ attention spans have reached an all-time low. Kantar’s research reveals a growing aversion to ads, with two-thirds of consumers either skipping them or paying to avoid them. Additionally, 48% of consumers have already resorted to ad blockers, while a bold 45% simply confess to not watching ads at all. 

So, how do we capture the fleeting attention of these elusive consumers?

Let’s discuss. 

How to Build a Marketing Playbook 

Make Videos (we promise it works)

Videos provide a format for companies to show expertise, build brand awareness and are more likely to grab (and retain!) viewer’s attention than lengthy text.

Why? Videos condense complex messages into digestible and entertaining snippets. They allow businesses to convey their value proposition, showcase products or services, and tell compelling stories in a visually captivating manner. 

Focus on Storytelling

Forget the hard sell – focus on content that educates, entertains, or solves a problem. Authenticity and personalization are your best friends here – they’re the secret sauce for forging real, lasting connections.

Leverage Multichannel Marketing for Maximum Impact

To create a successful marketing playbook, embrace the delicate balance of incorporating both traditional and digital channels. Multichannel marketing allows you to reach consumers through various touchpoints, maximizing your brand’s visibility and impact.

Audit your current marketing channels and strategies. Identify the ones that consistently deliver results and explore new avenues that align with your brand’s objectives. Leverage a mix of channels such as social media campaigns, mobile apps, in-person experiences, influencer collaborations, and personalized email marketing. Tailor your approach to meet your audience where they are and provide consistent messaging across channels.

Tailor Strategies to Your Brand’s Identity

Remember, there is no one-size-fits-all solution in marketing. Each brand has its unique audience and goals. To create a powerful marketing playbook, tailor your strategies to align with your brand’s identity and purpose.

Define your brand’s mission, values, and objectives clearly. Conduct client interviews to gain insights into your target audience’s preferences, behaviors, and media consumption habits. Use this information to shape your marketing strategies and messaging to connect authentically with your audience.

Test, Measure, and Adapt

Creating a marketing playbook is an ongoing process. Continuously test and measure the effectiveness of your strategies to refine and adapt your approach.

Establish clear metrics and KPIs to evaluate the performance of your marketing channels. Regularly monitor the results and analyze the data to identify areas of improvement. Use A/B testing to experiment with different approaches and optimize your tactics based on real-time feedback.

Marketing: It’s What We Do Best

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, Monday emails, and content calendars to make sure you know what’s happening, always.

We have monthly reporting where we let you know what the return on investment that you’re getting is from your relationship with us.

Of course, there’s always a team member available to you just a call, email, or even text away. Not to toot our own horn, but we’ve been told on multiple occasions that our bi-weekly calls are their favorite calls!

Happy with the direction we’re headed in? We’ll keep running that way. Want to tweak something? More than happy to adjust.

We’ll bring you fresh ideas from our kick*** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.