Ever wondered about adding ads to your B2B marketing strategy but felt a bit lost in the sea of options? Don’t worry, we’ve got your back. 

In this blog, we’ll explore four effective types of ads for B2B businesses, breaking down how they work, what they look like, and how they can support your marketing strategy. Let’s get started.

Search Ads

Location: Throughout Google Search results

Best for: Promoting web pages related to targeted keywords

Key features:

  • Cost-effective
  • Text-based
  • Highly targeted using real-time search queries, ensuring your ads are displayed when users are actively searching for relevant information.

What are Search Ads?

Search ads, often labeled as “sponsored” or “ad,” prominently display at the top of search engine results pages (SERPs) when users enter particular keywords. 

Because its search engine is Google’s bread and butter, Search ads are the bread and butter of Google’s advertising program. Current Search ads fit fairly well into the search results (as shown in the photo above). 

These ads are valuable for B2B businesses, serving as a prime opportunity to catch the eye of potential customers who are actively seeking solutions to their challenges or requirements.

For example, if someone is searching for “where to start with an estate plan,” having your wealth management firm appear among the top search results can greatly increase your visibility to potential clients in need of your services. However, this does not come cheap; you will need to outbid your competitors. 

Display Ads

Display ads offer flexibility in how they appear across different formats. For example, take this series our team designed for Mango Fresh Laundry:

Location: On millions of webpages, apps, and Google properties in the Display network

Best for: Building awareness to new markets across content formats

Key features:

  • Visually oriented
  • Covers 35 million+ apps and websites plus Google properties
  • Follows users across advertising surfaces based on behavior

What are Responsive Display Ads?

Ever get the feeling you’re being watched—seeing ads for something you Googled yesterday, over and over? You’re not imagining it. Display ads operate just like that, displaying visual advertisements to users across various devices and platforms.

In Google Ads, the “Responsive Display Ad” type stands out as the most effective form of display advertising. These ads possess the unique ability to automatically adjust their size according to the available space for the advertisement.

How Responsive Ads Work:

Responsive display ads offer B2B marketers a versatile way to showcase their brand across the Google Display Network. With these ads, marketers have the flexibility to choose their headlines (H1, H2, H3) and select images, allowing for customized messaging and visual representation.

Once the elements are chosen, Google automatically reformats the ads to fit various ad sizes and placements across websites, apps, and other platforms within the Display Network. This dynamic adaptation ensures that the ads maintain their effectiveness and visual appeal across different devices and screen sizes.

For B2B businesses, responsive display ads provide an excellent opportunity to reach a broader audience and drive engagement. By leveraging Google’s machine learning algorithms, these ads can optimize performance by delivering the most relevant messaging and visuals to individual users based on their browsing behavior and interests.

Video Ads 

Location: Before, during, and after videos on YouTube; in YouTube search feeds; on the YouTube home feed; and across the Google video partners network

Best for: Promoting video content or reaching highly engaged users with dynamic video ads

Key features:

  • Ideal for promoting products via video or boosting the visibility of existing videos
  • Various formats are available, including pre-roll, mid-roll, and post-roll ads during YouTube videos
  • Opportunity for display across third-party apps, games, and websites

What are Video Ads?

Video ads are hosted on YouTube and play mainly on YouTube, playing in a range of formats (such as before the video, after, in-feed ads and so on).

Video ads on YouTube provide B2B marketers with a powerful platform to reach their target audience through engaging visual content. With YouTube’s extensive targeting options, marketers can precisely define who they want to reach based on demographics, interests, and online behavior.

How Video Ads Work:

With YouTube Video Ads, you get to pick who sees your ads and where they appear. Then, you create short videos that match your audience’s interests. These videos can showcase your products, happy customers, or helpful tips, depending on what you want to achieve.

Retargeting

Location: Websites and social media platforms frequented by your target audience

Best for: Reconnecting with users who previously engaged with your brand, such as those who abandoned carts or visited specific product pages.

Key features:

  • Reach users based on their past interactions with your website or social media pages.
  • Tailor ads to match the specific products or pages users previously viewed.
  • Show users products or content they’ve shown interest in, increasing the likelihood of conversion.

What are Retargeting Ads?

Retargeting ads, also known as remarketing ads, specifically target users who have previously visited your website or interacted with your brand online. 

Why? Not everyone who visits your website is ready to buy right away. Some might need more time or want to check out other options. That’s where retargeting comes into play. It helps you reconnect with those visitors who didn’t make a purchase on their first visit, giving you another chance to win them over.

How Retargeting Ads Work

These ads work by tracking users’ behavior and displaying relevant ads to them as they browse other websites or social media platforms. The goal of retargeting ads is to re-engage users who have shown interest in your products or services but haven’t yet made a purchase or taken the desired action. 

By staying top of mind and reminding users about your brand, retargeting ads aim to increase conversion rates and drive valuable actions such as completing a purchase or filling out a form.

Yes, We Still Need to Talk About Organic Marketing

Let’s talk about organic marketing. We’d be remiss if we didn’t bring up organic strategies when discussing effective advertising for B2B businesses. Seriously, both paid and organic methods are absolute musts for promoting B2B enterprises and raking in those leads.

Picture this: Every second, there are around 40,000 Google searches going on. That’s a massive crowd potentially checking out your business. And get this—people trust the regular search results way more than those flashy paid ads. The top organic results snag clicks about 28.5% of the time, while paid ads? Well, they’re lucky to even get 2% of the action.

So, why should you care about organic marketing? Because it’s not just about getting eye on your stuff; it’s about building genuine trust and credibility with your audience. By slipping organic strategies into your digital game plan, you’re not only boosting your search engine visibility but also earning major brownie points with your customers.

Need Help With Your Marketing?

Plan to succeed in 2024 with a thoughtful, strategic, and well-researched marketing budget – Your future self will thank you. 

As a digital marketing agency, we know firsthand the challenges and opportunities that businesses face when it comes to budgeting and executing effective marketing campaigns.

Our mission is to understand your business inside out, grasp your unique brand voice, and then let the world know just how awesome you are. We don’t just focus on the “what” of marketing; we dive deep into the “why” and “how.” We start every engagement with a Brand Storytelling Session to identify your brand’s essence. From there, our team utilizes bi-weekly client calls and shared content calendars to keep you in the loop every step of the way.

We bring fresh, innovative ideas from our kick-a** creative team, all rooted in a relationship built on trust. Because that’s the essence of digital marketing – it’s not just about numbers and algorithms; it’s about connecting with your audience authentically and leaving a lasting impact.Interested in learning more about us? Let’s chat.

Efficiency is the name of the game in today’s business world. Everyone wants to do more with less and get ahead faster. That’s where outsourcing to service providers comes in. 

In this blog, we’ll break down why this trend isn’t just a fad – it’s a smart move that makes perfect sense.

Why Outsourcing Providers Opt for Outsourcing: The Logic Behind the Trend

Why do outsourced service providers turn to other outsourced service providers for help? Let’s break down how this works and why it’s such a smart move.

Expertise Expansion

Even the most skilled service providers have limits. By outsourcing certain tasks to other specialists, they can tap into a wider pool of expertise. It’s like assembling a custom team tailored to each project’s unique needs.

For instance, an outsourced tech implementation team might opt to outsource their digital marketing or accounting functions. This way, they can focus on what they do best while making sure every part of the project gets expert attention.

Streamlined Focus

We know what we’re good at, and we stick to it. By outsourcing specific tasks, they can stay focused on what they do best. It’s about playing to strengths and avoiding distractions.

Flexibility in Capacity

Workloads ebb and flow in the business world. Outsourcing to other service providers allows for seamless scalability. It’s like having a built-in safety net to handle sudden surges in demand without overstretching resources.

Access to Specialized Tools

Every job needs the right tools, but buying them all can break the bank. Partnering with other providers gives us access to the tools we need without emptying our wallets. It’s a win-win for efficiency and cost-effectiveness.

Risk Distribution

Business comes with risks, no doubt about it. By sharing responsibilities with other service providers, outsourced service providers spread out the risk. It’s like having multiple safety nets in place to cushion any potential falls.

Cost Optimization

Outsourcing within outsourcing can be cost-effective. By outsourcing certain tasks, outsourced service providers can reduce overhead costs associated with hiring and training in-house staff. It’s a smart financial move that maximizes resources.

Why Outsource Companies Should Outsource Their Digital Marketing

Digital marketing has become essential for businesses in today’s world. It’s all about reaching a wide audience and getting them interested in what you offer. For outsourcing companies, outsourcing digital marketing can be a game-changer. It boosts their brand visibility, helps them find new customers, and drives overall growth.

So, why should outsourcing companies consider getting help with their digital marketing efforts? Let’s discuss.

Access to Expertise

Digital marketing is a specialized field that encompasses various strategies, including SEO, content marketing, social media management, email marketing, and more. By outsourcing digital marketing tasks to specialized agencies or freelancers, outsourcing companies gain access to a team of experts proficient in these areas. 

These professionals bring in-depth knowledge, experience, and up-to-date insights, ensuring that digital marketing campaigns are executed effectively and yield optimal results. By outsourcing these tasks, businesses can focus on what  they do best (not sitting at their desk trying to come up with an interesting email line or wonder if they really need to start TikTok for their outsourced accounting firm like the new intern said). 

Cost Efficiency

Having a digital marketing team in-house can be expensive. You have to spend money on hiring, salaries, training, and tools. But outsourcing digital marketing is like getting the A-team without the hefty costs of hiring full-time staff.

Plus, outsourced digital marketing services often offer flexible pricing models, allowing companies to scale their marketing efforts based on their budget and objectives.

Focus on Core Competencies

Outsourcing digital marketing lets companies concentrate on what they’re best at and their main goals. By handing digital marketing tasks to outside experts, companies can streamline their operations, boost productivity, and use resources more effectively. 

This focused approach helps businesses grow and come up with new ideas, all while making sure digital marketing gets the attention it deserves from the pros.

Scalability and Flexibility

The world of digital marketing is always changing, so businesses need to be quick on their feet to keep up with new trends and how consumers behave. Outsourcing digital marketing gives companies the freedom to adjust their marketing efforts as things change. 

Whether it’s boosting campaigns during busy times or changing strategies to fit the market, outsourcing helps companies stay flexible and react fast to whatever comes their way.

Access to Advanced Tools and Technologies

Effective digital marketing relies on a myriad of tools, analytics platforms, and technologies to track performance, analyze data, and optimize campaigns. Outsourced digital marketing agencies often invest in state-of-the-art tools and technologies to deliver superior results for their clients. By outsourcing digital marketing, companies can leverage these resources without the upfront investment and ongoing maintenance costs associated with acquiring and managing such tools in-house.

Enhanced Creativity and Innovation

When outsourcing digital marketing, teaming up with external pros brings in fresh ideas and creativity. These experienced marketers think outside the box, coming up with new ways to grab people’s attention, make the brand stand out, and get people engaged. 

This creative boost can breathe new life into marketing efforts and lead to innovative solutions that propel the company forward. 

Final Notes

Outsourcing to other service providers is more than just a trend—it’s a strategic move that can significantly benefit businesses in today’s competitive landscape. By tapping into external expertise, companies can access a wider pool of skills and resources, streamline their operations, and focus on their core competencies. This approach not only enhances efficiency and flexibility but also fosters creativity and innovation in marketing strategies.

Learn More About Digital Storyteller

So, are you ready to save money on ads so you can spend it on wine? Us too. At Digital Storyteller, we specialize in organic marketing for financial services companies. If you’re looking for a digital marketing agency that will grow your business better than just pushing paid ads, contact our team today.

So, it’s finally happening—everyone’s dusting off their business cards, polishing their pitches, and diving back into in-person events. But wait a minute… Do you find yourself staring at a pile of outdated materials from 2019 and wondering how to make your presence felt in this brave new world?

Don’t worry –  marketing has your back! In fact, it’s here to support your in-person events in more ways than you think. 

Amanda Rogers, Owner and Chief Creative Officer, and Andrew Marr, Owner and CEO, dive into all the details in the video below:

Let’s dive into the exciting ways marketing can elevate your event game and make you stand out like never before.

How Can Digital Marketing Support In-person Events?

Let’s explore how digital marketing can take your event strategy to the next level:

Digital Promotion: Broadcasting Your Presence

Digital marketing serves as the megaphone for your in-person event, spreading the word through invitations, reminders, and social media posts. It ensures your entire network knows you’ll be at the conference or booth, inviting them to swing by and join in.

Personalized Outreach: Targeted Communication

In addition to broad promotion, digital marketing enables personalized outreach. It segments distribution lists to send tailored invitations to key individuals, ensuring they feel valued and informed about your special event or booth presence.

Post-Event Follow-Up: Maintaining Connections

Once the event is over, digital marketing doesn’t leave attendees hanging. It facilitates post-event follow-ups, seamlessly integrating contacts into your CRM and initiating drip campaigns to nurture ongoing relationships. This ensures you stay connected and don’t lose touch with valuable leads.

Design Excellence: Professional Presentation

Your marketing agency, like ours at Digital Storyteller, provides essential design support, creating polished visual assets such as pull-up banners, tent folds, and tablecloths. These materials ensure you appear professional and prepared, ready to make a strong impression at your event. 

Live Engagement: Interactive Experiences

Digital marketing doesn’t just stop at promotion; it can enhance engagement during the event itself. Live streaming, interactive polls, and social media engagement can create real-time connections with both attendees and those who couldn’t make it in person. This dynamic interaction adds depth to your event, making it memorable and fostering a sense of community among participants.

Data Insights: Informed Decision Making

One of the most powerful aspects of digital marketing is its ability to provide comprehensive data analytics. By leveraging tools like Google Analytics or social media insights, you can gather valuable data on attendee demographics, engagement levels, and content performance. These insights enable you to make informed decisions for future events, refining your strategies to better meet the needs and interests of your audience.

Content Amplification: Extending Reach

Beyond the event itself, digital marketing extends the lifespan of your content and messaging. Through blog posts, email newsletters, and social media recaps, you can amplify the impact of your event by reaching those who couldn’t attend in person. This not only maximizes your ROI but also keeps your brand top-of-mind long after the event has ended.

Community Building: Nurturing Relationships

In today’s interconnected world, building a community around your brand is essential for long-term success. Digital marketing provides avenues for ongoing engagement with event attendees, fostering a sense of belonging and loyalty. From online forums to exclusive content offerings, you can continue to nurture relationships with your audience, turning one-time event attendees into loyal advocates for your brand.

Integration with Sales: Driving Conversions

Ultimately, the goal of any marketing effort is to drive conversions and generate revenue. Digital marketing seamlessly integrates with your sales process, providing valuable leads and insights that can be leveraged to close deals. By aligning your marketing and sales efforts, you can maximize the ROI of your in-person events and ensure they contribute directly to your bottom line.

Any Questions?

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, and shared content calendars to make sure you know what’s happening.

We’ll bring you fresh ideas from our kick-a** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

Download our Ultimate Guide to B2B Marketing for Financial Services Companies here (yes, you’ll want to check this out).

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.

Who doesn’t love a good, long acronym, right? But what the f#$%  is SEO, and why should you care? It’s true, that people often try to sell SEO as this incredibly complex concept, but let’s break it down to its essence.

Amanda Rogers, Owner and Chief Creative Officer, and Andrew Marr, Owner, and CEO, dive into all the details in the video below:

Read on to learn what the F*#% SEO is, why you should care, and how you can use it.

First, WTF is SEO?

SEO, or Search Engine Optimization, is the process of optimizing your website and its content to rank higher in search engine results pages (SERPs). In simpler terms, it’s about making your website more visible to users searching for relevant topics on search engines like Google.

At its core, SEO involves various techniques and strategies aimed at improving your website’s relevance, authority, and user experience. From keyword research and on-page optimization to technical SEO and link building, there are numerous factors that influence your website’s performance in search results.

Why Should You Care About SEO?

Today, nearly 93% of online experiences begin with a search engine. So, having a strong SEO strategy is essential. Here’s why:

Increased Visibility

Ranking higher in search results means more visibility for your website, leading to increased organic traffic and potential customers.

Credibility and Trust

Websites that appear at the top of search results are often perceived as more credible and trustworthy by users, boosting your brand’s reputation.

Cost-Effective Marketing

Unlike paid advertising, SEO offers long-term benefits without the ongoing costs. Once you’ve optimized your website, you can continue to attract organic traffic without additional investment.

Better User Experience

SEO isn’t just about pleasing search engines; it’s also about enhancing the user experience. By optimizing your website for SEO, you’re creating a seamless and intuitive browsing experience for your visitors.

How to Use SEO: A Practical Guide to Optimizing Your Content

So, you want to leverage SEO to enhance your online presence and attract more visitors to your website? Let’s dive into practical steps to help you maximize your SEO efforts effectively.

1. Understand the Core Concept

SEO, or Search Engine Optimization, boils down to creating content that resonates with your audience and structuring it in a way that search engines can easily comprehend. It’s about writing relevant content and optimizing it for search engines to find.

2. Craft Relevant Content

Start by producing content that addresses the needs and interests of your target audience. Conduct thorough keyword research to identify the terms and phrases your audience is searching for, and incorporate them naturally into your content.

3. Organize Your Content Effectively

Structure your content with clear headings and subheadings (H1, H2, H3 tags) to enhance readability and navigation. Utilize descriptive headings to outline the main topics and key points of your content.

4. Optimize Meta Tags

Craft enticing meta titles and descriptions that accurately represent the content of your page and encourage clicks. Incorporate relevant keywords into your meta tags to improve your page’s visibility in search results.

5. Prioritize User Experience

Ensure your website offers a seamless browsing experience for visitors. Optimize page speed, enhance mobile responsiveness, and prioritize intuitive navigation to enhance user satisfaction.

6. Build Quality Backlinks

Acquire backlinks from authoritative websites within your industry to enhance your site’s credibility and authority. Focus on fostering relationships with other website owners and producing high-quality content that naturally attracts links.

7. Monitor Performance

Regularly track your website’s performance using tools like Google Analytics and Google Search Console. Analyze key metrics such as organic traffic, keyword rankings, and conversion rates to gauge the effectiveness of your SEO strategies.

8. Stay Informed and Adaptive

Stay updated on the latest SEO trends and algorithm changes to remain competitive in the digital landscape. Continuously explore and experiment with new strategies to optimize your website’s visibility and performance.

Need a Little Help With Your SEO?

Feeling a bit overwhelmed by all this SEO talk? Don’t worry, you’re not alone. After all, if Google were easy, everyone would be ranking number one!

Enter Digital Storyteller.

Our outsourced digital marketing agency is here to help create content, optimize your site, and make you more relevant to search engines on all social fronts. To develop an organic content marketing strategy with the SEO you need to make your business thrive, reach out to our diverse team of marketing experts today!

At Digital Storyteller, we take immense pride in our partnerships, especially when they involve organizations committed to transformative change and employee empowerment. 

Today, we shine the spotlight on Culture Works, a fractional HR company dedicated to operationalizing culture within businesses.

Let Us Introduce You to Culture Works

Culture Works, led by CEO and Founder Kristi Pastore, is on a mission to operationalize culture within businesses, transforming organizational dynamics and empowering teams to thrive. But what exactly does “operationalizing culture” entail?

Operationalizing culture means integrating core values, beliefs, and behaviors into every aspect of a company’s operations. From implementing systems and processes to providing leadership training and fostering alignment, Culture Works ensures that your company’s culture is not just a concept but a lived reality.

Culture Works Services: Operationalizing Culture in Your Organization

Culture Works specializes in providing the processes and strategies needed to operationalize culture within organizations. Here’s a closer look at their comprehensive range of services:

1. Intentional Culture Works for Businesses

Culture Works takes an intentional approach to aligning company values and mission with every aspect of operations. By fostering intentional culture, they empower businesses to drive purposeful growth and achieve strategic objectives.

2. Collaborative Culture Works for Employees

They believe in cultivating a collaborative culture essential for employee engagement and productivity. Their collaborative culture initiatives promote teamwork, open communication, and mutual respect, creating a positive work environment where employees can thrive.

3. Healthy Culture Works for Organizational Change

Navigating organizational change requires a healthy culture that supports innovation, resilience, and adaptability. Culture Works’ healthy culture solutions facilitate seamless transitions, ensuring organizations can embrace change with confidence and agility.

4. Values-Driven Culture Works to Boost Productivity

A values-driven culture forms the foundation of high-performing teams and organizations. Culture Works’ values-driven culture initiatives inspire employees to embody core values, resulting in increased productivity, morale, and retention rates.

Culture, Talent & HR Assessments:

Their assessment process provides valuable insights into the current state of culture, talent strategy, and HR practices. By identifying areas of opportunity and potential risks, they develop focused action plans to drive meaningful change and achieve tangible results.

Fractional HR: Culture Operations:

Culture Works partners with organizations for as long as needed, operationalizing culture, developing leadership teams, and driving HR initiatives. Their Quarterly Game Plans focus on culture, talent, and HR, ensuring alignment with organizational goals and priorities.

Recruiting:

Role alignment is key in their recruiting process, ensuring that hired individuals are aligned with company values and culture. By operationalizing values and facilitating clear role alignment, they support the development of a strong, cohesive company culture.

Consulting:

Their team of Culture Operations Specialists provides hands-on support for HR infrastructure and process improvements. By enhancing culture and HR practices, they create a happy, engaged workforce and implement lasting processes that drive organizational success.

At Culture Works, they’re committed to helping organizations thrive by operationalizing culture and fostering environments where employees can excel. Partner with Culture Works to unlock the full potential of your organization and achieve sustainable growth and success.

How We Elevate Culture Works’ Brand

At Digital Storyteller, we’re committed to amplifying the message and impact of our clients, and our partnership with Culture Works is no exception. Throughout our business relationship, we’ve implemented a range of strategies to elevate the Culture Works brand, including:

1. Engaging Social Media Posts

We create compelling social media content that highlights Culture Works’ unique value proposition and resonates with its target audience. By crafting engaging posts across various platforms, we increase brand visibility and foster meaningful connections with followers.

2. Informative and Thought-Provoking Blogs

Our team produces informative and thought-provoking blog posts that showcase Culture Works’ expertise in operationalizing culture within organizations. These blogs not only position Culture Works as a thought leader in the industry but also provide valuable insights for readers seeking guidance on culture-related topics.

3. Professional Video Editing and Posting

We leverage the power of video to tell compelling stories about Culture Works’ services and impact. From filming to editing and posting, we ensure that each video reflects the brand’s values and effectively communicates its message to viewers.

4. Strategic Email Campaigns

Our targeted email campaigns help Culture Works stay connected with its audience and nurture relationships with clients and prospects. Whether it’s sharing industry insights, announcing new services, or promoting upcoming events, our email campaigns are designed to drive engagement and conversions.

5. LinkedIn Management

LinkedIn is a powerful platform for professionals, and we take a strategic approach to managing Culture Works’ presence on the platform. From optimizing their LinkedIn profile to publishing engaging content and fostering meaningful connections, we help Culture Works build a strong presence and expand its network within the industry.

6. Website Management

We oversee all aspects of Culture Works’ website, ensuring its content is up-to-date, relevant, and aligned with their brand messaging. From regular updates and maintenance to ensure a seamless user experience, our website management services help Culture Works make a positive impression on visitors and drive conversions.

7. SEO (Search Engine Optimization):

We optimize Culture Works’ website for search engines, ensuring it ranks well for relevant keywords and drives organic traffic. By conducting keyword research, optimizing meta tags and descriptions, and implementing other SEO best practices, we help Culture Works increase their online visibility and attract more qualified leads.

Through these initiatives, Digital Storyteller is dedicated to elevating the Culture Works brand, increasing visibility, and driving engagement. Our collaborative efforts aim to position Culture Works as a leader in the field of organizational culture and human resources, ultimately contributing to its continued success and growth.

Interested in Learning More About How We Help Our Clients?

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls and shared content calendars to make sure you know what’s happening.

We’ll bring you fresh ideas from our kick-a** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here. Then, download our Ultimate Guide to B2B Marketing for Financial Services Companies here (yes, you’ll want to check this out).

At Digital Storyteller, many of our clients ask the question “Does email marketing still work?” 

The short answer? Yes, it does. In fact, according to HubSpot, a staggering 79% of marketers still consider email marketing among their top three most effective channels. But let’s not sugarcoat it – succeeding in email marketing requires more than just firing off generic messages about your latest offerings. Email marketing, while powerful, is just one piece of the puzzle.

So, what truly works best in email marketing? Let’s dive into the details and explore how you can maximize the impact of your email campaigns in 2024.

What Works Best for Email Marketing: Email marketing tips for 2024

When it comes to effective email marketing, simplicity is key. Short, straightforward messages with concise paragraphs and compelling subject lines are your best bet. These emails grab attention and get straight to the point, making them more likely to be read and acted upon by recipients.

On the other hand, lengthy, overly wordy emails tend to miss the mark. In today’s fast-paced world, people don’t have the time or patience to wade through walls of text. Data consistently shows that shorter, more focused emails yield better results in terms of open rates, click-through rates, and overall engagement.

To optimize your email marketing strategy for 2024, consider the following actionable tips:

Personalization is Key

Gone are the days of generic email blasts. Tailor your messages to each recipient’s preferences and behaviors using real-time data. Beyond mere personalization tokens like first names, craft content that speaks directly to their interests and needs.

Mobile Optimization is Non-Negotiable

 With the majority of emails now opened on mobile devices, ensure seamless viewing across smartphones and tablets. A mobile-friendly layout is essential for capturing attention and facilitating ease of interaction.

Encourage Sharing

 Leverage the power of social sharing by integrating share buttons within your emails. Make it effortless for recipients to spread your content within their networks, thereby increasing brand awareness and extending your reach.

Embrace Multimedia Content

 Elevate your email content with dynamic elements such as videos and animations. Not only do these visuals capture attention, but they also convey information in a compelling manner, guiding recipients towards desired actions.

Craft Irresistible Subject Lines

Your subject line serves as the gateway to your email content. Invest time and effort into crafting intriguing subject lines that accurately reflect the email’s content. Aim for a balance between creativity and clarity to entice recipients to open and engage with your emails.

By implementing these strategies, you can elevate your email marketing efforts and drive better engagement and results in 2024 and beyond.

Why Email Marketing Still Matters: Let’s Look at Some Data

Email marketing still matters. 

High Open and Click-Through Rates

Compared to other marketing channels, email boasts impressive open and click-through rates. According to Mailchimp, the average open rate hovers around 20%, with a click-through rate of approximately 3%.

Targeted Reach

Segmenting your email list allows for tailored campaigns that resonate with specific demographics, behaviors, and interests.

Cost-Effectiveness

 Email marketing remains one of the most cost-effective forms of marketing, offering significant ROI for minimal investment.

Measurable Results

Detailed analytics enable precise tracking of campaign performance, facilitating continuous optimization and improvement.

Relationship Building

Regular, relevant communication fosters stronger connections with your audience over time.

Widespread Adoption

With 99% of consumers checking their email daily, it’s a near-universal communication channel that offers unparalleled reach.

Preference Among Millennials

Surveys show that a significant majority of millennials prefer to receive communications from businesses via email, highlighting its enduring relevance.

But, Email Marketing Alone is Not Enough

While email marketing can be a powerful tool, it’s important to recognize that it’s just one piece of the puzzle. For example, if you’re in the financial services industry, supplementing your email campaigns with strategic LinkedIn initiatives can significantly enhance your reach and impact.

Imagine this: alongside your well-crafted emails, you’re also engaging your audience on LinkedIn with compelling posts and messages. You’re sharing success stories, highlighting how your services have positively impacted your clients’ lives, and showcasing the value you bring to the table.

Now, we get it – talking about yourself doesn’t come naturally to everyone. But trust us, it’s essential. Don’t be afraid to boast a little. Share your wins, your client success stories, in short, digestible formats – maybe a brief paragraph or even a captivating video. It’s all about creating emotional connections and demonstrating your expertise in a way that resonates with your audience.

By combining the power of email marketing with strategic LinkedIn campaigns, you’re tapping into a multi-channel approach that can yield remarkable results. 

So, while email remains a valuable tool, don’t underestimate the power of diversifying your marketing efforts. 

A Final Word

So, to recap, email is not dead and is very much a crucial part of your marketing strategy. With that being said, however, we know cold emailing isn’t easy—which is why we’re here to help. Interested in learning more about how we help our clients? Read on to see how we shorten sales cycles for our clients (using email marketing and more!)

When it comes to driving online traffic, you’ve got two main players in the game: ads and organic marketing. But where should you put your money? Let’s discuss. 

Depending on what you’re selling and who you’re selling to, your strategy could go one of two ways. Are you all about selling directly to consumers? Then ads might just be your ticket to success. But if you’re in the B2B world, where building relationships is key, organic marketing could be your golden goose (but more on this later).

Let’s hear from Amanda Rogers, Founder and Chief Creative Officer at Digital Storyteller, as she discusses the age-old dilemma in the video below:

Ready to find out where your marketing dollars should be going? Let’s get into it.

Understanding Organic Vs. Paid Advertising

Before we discuss which type of marketing will work best for your business, let’s review the differences.

Organic Marketing 

Organic advertising is all about attracting attention to your brand naturally. It involves creating valuable content and optimizing it so that it shows up in places like search engine results or social media feeds without paying for placement.

Examples of organic advertising include:

  • Writing blog posts for your website
  • Encouraging customers to leave reviews and testimonials
  • Posting updates on social media without boosting them with ad money
  • Creating videos for YouTube

In organic advertising, you’re relying on the quality and relevance of your content to draw people in and maintain a relationship, rather than paying for visibility upfront.

Paid Advertising

Paid advertising, on the other hand, is like renting space to get noticed. With paid advertising, you’re paying money to platforms like Google or Facebook to display your ads to specific audiences.

Examples of paid advertising include:

  • Running Google ads that appear at the top of search results
  • Promoting posts on social media to reach a larger audience
  • Placing banner ads on websites or sponsoring content

In paid advertising, you’re essentially paying for guaranteed visibility, but each time someone interacts with your ad, it costs you money.

Which Will Work Best For Your Business?

As we’ve mentioned, your type of business dictates which type of marketing will work best for you.

For DTC Businesses: Paid Marketing is a Fit

If you’re selling lip gloss directly to the customer – absolutely you should probably invest in ads and you can click off this blog right now because we can’t help you with that (but thanks for visiting!)

For B2B Businesses: Organic Marketing Works

Many B2B business owners think “well, why would I bother with organic marketing when I can just pay Google to show up first under people’s searches? They’ll click on the ad and I’ll get the business and that’ll be great.“

We hate to be the bearer of bad news, but we’ll be honest: we find that is not how people are shopping for what they want with B2B businesses. Instead, they’re doing their homework – they’re doing their own research, they’re visiting your website, they’re checking out your LinkedIn.

What does this tell us?  You need to have a trusted relationship with somebody before they’re going to give you their business. And, to build this B2B relationship, you will want to invest in organic marketing.

In summary, for our DTC friends, paid ads are your ticket to success. But for us in the B2B space, organic marketing is the secret sauce to building those long-lasting client relationships.

What Organic Marketing Can Look Like for Your B2B Company

Organic marketing for B2B companies takes on various forms, each aimed at cultivating meaningful connections, establishing industry authority, and driving sustainable growth. Let’s explore what organic marketing can look like for your B2B company:

Thought Leadership Content

Publishing insightful blog posts, whitepapers, case studies, and industry reports can position your company as a thought leader in your field. By sharing valuable insights and expertise, you can attract the attention of potential customers and establish credibility within your industry.

Social Media Engagement

Active participation on social media platforms like LinkedIn, Twitter, and industry-specific forums allows you to engage with your target audience on a personal level. Share relevant content, participate in discussions, and provide helpful advice to build relationships with prospects and industry peers.

Email Marketing Campaigns

Email marketing remains a powerful tool for B2B companies to nurture leads and maintain ongoing communication with clients. Sending personalized emails with valuable content, updates, and exclusive offers can keep your brand top-of-mind and drive engagement.

Webinars and Virtual Events

Hosting webinars, workshops, and virtual events tailored to your target audience’s interests and pain points can position your company as a trusted advisor. These interactive sessions allow you to showcase your expertise, educate prospects, and generate leads in a more personalized setting.

Search Engine Optimization (SEO)

Optimizing your website and content for search engines is essential for organic visibility and traffic generation. Conduct keyword research, optimize meta tags and descriptions, and create high-quality, informative content that addresses your audience’s needs and queries.

Client Testimonials and Case Studies

Sharing success stories, client testimonials, and case studies can provide social proof of your company’s capabilities and the value you deliver to clients. Highlighting real-world examples of how your solutions have helped businesses overcome challenges can build trust and confidence among potential customers.

By leveraging these organic marketing strategies, B2B companies can foster meaningful relationships, establish thought leadership, and drive sustainable growth over time. Organic marketing may require patience and consistency, but the long-term benefits of building authentic connections and trust far outweigh the initial investment.

Why Organic Marketing Matters

Building Trust and Credibility

  • Authenticity allows businesses to establish themselves as trusted authorities.
  • Consistently deliver valuable content and engage authentically to build trust.

Establishing Thought Leadership

  • Showcase expertise and become thought leaders in your field.
  • Share valuable insights and industry trends to attract potential customers.

Driving Sustainable Growth

  • Focus on long-term success by investing in content creation and engagement.
  • Generate a steady stream of organic traffic and leads for stability and growth.

Enhancing Brand Loyalty

  • Deepen connections with personalized experiences and tailored content.
  • Foster brand loyalty and turn customers into brand advocates.

Maximizing ROI

  • Prioritize organic traffic and engagement to achieve a higher ROI over time.
  • Reduce reliance on paid advertising and enjoy long-term benefits.

Organic marketing offers a pathway to building meaningful relationships, establishing industry authority, and driving sustainable growth for your business. 

Learn More About Digital Storyteller

So, are you ready to save money on ads so you can spend it on wine? Us too. At Digital Storyteller, we specialize in organic marketing for financial services companies. If you’re looking for a digital marketing agency that will grow your business better than just pushing paid ads, contact our team today.

Welcome to the ultimate guide on how to make the LinkedIn algorithm work for you! If you want to improve your LinkedIn game and ensure that your posts get seen by the right people, you’re in the right place. And to sweeten the deal, we’ve got a free download at the end of this blog post (you’re welcome.) 

In this guide, we’ll cover everything you need to know about the LinkedIn algorithm. We’ll explain how LinkedIn categorizes posts, how to avoid being flagged as spam, and how to achieve high-quality status. We’ll also share tips on how to make the most of the golden hour, when to post, how to encourage engagement, and what not to do.

By the end of this guide, you’ll have a solid understanding of how the LinkedIn algorithm works and be equipped with the knowledge to take your LinkedIn game to the next level. So, let’s get started!

When you post, LinkedIn puts it in one of three categories.

These categories are: 

  • ​​Spam
  • Low quality
  • High quality

How to Avoid Being Categorized as Spam

So, how can you avoid being flagged as spam? It’s easy, just follow these simple tips:

  • Use good grammar
  • Limit the number of links in your post
  • Tag no more than five people
  • Avoid posting too frequently (wait at least three hours between posts)
  • Don’t use engagement bait (like asking for likes, comments, or follows)
  • Avoid using hashtags like “follow,” “comment,” or “like.”

But, How Do You Achieve High-quality Status? 

That’s where things get tricky. Here are a few things to keep in mind:

  • Only tag people who you know will respond to your post
  • Use around three hashtags, with one being broad, one slightly more niche, and the last very niche (for example: “#socialmedia,” “#b2bsocialmedia”)
  • Format your post for readability
  • Focus on niche topics instead of broad ones
  • Encourage engagement by asking questions
  • Avoid using outbound links (put them in the comments)
  • Use strong keywords to help your post get discovered.

LinkedIn Golden Hour

What’s the deal with golden hour, you ask? It’s not just a trendy Instagram filter – it’s the first hour after you drop a post on LinkedIn. And trust us, you want to make that hour count. 

LinkedIn measures the initial engagement to see if it’s worthy of moving on into other people’s feeds. If your post does well in the first hour, it’s much more likely to do well all day, week, or month. 

In other words, if you can generate some buzz in that first hour, you’re on your way to LinkedIn fame and fortune. But if crickets are chirping during the golden hour, it’s like your post has been condemned to social media purgatory. So don’t waste your time on lackluster posts – give them the golden hour treatment they deserve!

Let’s talk LinkedIn Golden Hour Do’s and Don’ts

Not sure where to start? We got you covered. 

Do’s

  • Post when your followers are most active online to increase the chances of them seeing it.
  • Get people talking by asking a question or encouraging discussion in the comments.
  • Boost your post’s visibility by engaging with other posts around the same time you share yours.
  • Stick to a consistent posting schedule so your followers know when to expect new content from you.
  • And most importantly, don’t forget to respond to anyone who engages with your post. It’s the polite thing to do!

Don’ts

  • Set it and forget it! Make sure to return to your post and engage with any comments.
  • Tag more than one person unless you’re confident at least one will respond within an hour.
  • Refrain from editing your post once it’s up. I’ve noticed this tends to weaken its reach.

If people are liking, commenting on or sharing your post,  you’ll make it through to the next filter (and appear in more feeds!)

So, you’ve made it past the first filter – congratulations! But your journey to world domination on LinkedIn is far from over. The next step is to get people to like, comment, and share your post. Think of it like getting a stamp of approval from your audience. The more love you get, the more likely you are to appear in even more feeds. Keep ’em engaged, folks!

If people mark it as spam, hide it from their feed, or just ignore it, LinkedIn is going to penalize your content.

To avoid having your content penalized by LinkedIn, it’s important to create high-quality content that resonates with your audience. This means knowing your target audience, understanding what they want to see, and crafting posts that meet their needs. It’s also important to avoid using spammy tactics like engagement bait or excessive tagging. Instead, focus on creating engaging and valuable content that encourages likes, comments, and shares. 

As long as it keeps getting engagement, your post stays in the mix and continues to be distributed in the feed.

On LinkedIn, there are three key factors that influence what appears in your feed. 

  1. Personal connections: To determine which posts are most personally related to members, LinkedIn considers factors such as who you work with/have worked with and who you’ve interacted with before.
  2. Interest relevance: The LinkedIn algorithm evaluates what groups you’re in, the hashtags, people, and pages you follow, and also looks at the language of the post, as well as the companies, people, and topics mentioned in it.
  3. Engagement probability: The algorithm evaluates the likelihood that you will share, comment, or react to a post, and takes into account timely feedback to content creators. The quicker a post starts raking in interactions, the more likely LinkedIn is to include it in the feeds of others. The more you interact with others daily, the more people will engage back, and the more likely you’ll be seen in other people’s feeds.

Final Thoughts

In conclusion, understanding the LinkedIn algorithm is crucial for anyone looking to increase their visibility on the platform. The algorithm evaluates factors such as engagement probability, interest relevance, and personal connections to determine the relevance of content to its audience. By following the do’s and don’ts of the golden hour and creating high-quality content that encourages likes, comments, and shares, LinkedIn users can boost their engagement and increase their chances of appearing in more feeds.

Want to optimize your business’s LinkedIn page but not sure where to start? Download our freebie, here.
Read on to learn how to leverage your business using LinkedIn. Then, get in touch with our team to schedule your FREE Brand Storytelling Session.

How They Work Together

The world of digital marketing is constantly evolving. (We know you know this because we remind you of this in nearly every piece of content we push out!) There are, however, a handful of tried and true marketing efforts under the larger umbrella term of ‘digital marketing.’

Because let’s be honest, not all marketing efforts are created equal. Here we will discuss the top seven categories of digital marketing and how they work together. These seven categories of digital marketing are fundamental to the success of your business’s content marketing strategy.

So, let’s get started.

Content Marketing

First, what is content marketing? Content marketing is the bread and butter of what we do at Digital Storyteller.

Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action,” as put by the Content Marketing Institute.

Today, the traditional sales pitch style of marketing is decreasing in value every day. Instead, content marketing approaches prospective clients by providing useful, relevant content to help solve problems or answer questions. Furthermore, content marketing aims to build trust with your prospective clients rather than simply complete a sale. 

Effective content marketing utilizes the “creating and sharing [of] relevant articles, videos, podcasts, and other media.”

This type of marketing helps to establish expertise and increase brand awareness. The goal is to make sure your business is at the top of your prospect’s mind when the time to purchase a product or service comes.

Search Engine Optimization (SEO)

SEO is another crucial pillar in terms of your digital marketing strategy. SEO, in simple terms, is what allows your content to be found.

For our friends who love definitions, SEO, according to Moz, is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” SEO is how marketers tailor their content to appeal to search engines like Google, Yahoo!, and Bing.

For example, you might search ‘affordable chardonnay near me’ on Google. The way that Google then provides results based on your search is determined by SEO. SEO is the tool that tells Google, “Hey! This is what information my website has, this is what I’m talking about, and these are the types of people that would find my website interesting!”

One of our favorite SEO tools to use at Digital Storyteller is Semrush. Semrush is an online tool that collects research on your business’s SEO, pay-per-click (PPC), content, and social media efforts. It can also help you identify keywords you are currently ranking for or targeting.

If you didn’t know, information about ranking keywords is critical to making your way up the Google Search Engine Results Page (SERP).

For more on all things SEO, check out this article for 10 tips to maximize your SEO efforts, this article we wrote on why SEO is important, or one of our more recent articles on how to effectively combine SEO and content marketing!

Search Engine Marketing (SEM)

Parallel to SEO, we have SEM. You guessed it, another crucial piece of digital marketing.

SEM stands for Search Engine Marketing, which is, according to Optimizely, “a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).”

In the past, SEM typically encompassed both organic and paid search. Today, however, it almost exclusively refers to paid search advertising.

SEM is “the act of using paid strategies to increase search visibility.” Every day, businesses pay big money for their ads to rank first on search engine results pages. Hint: You can tell when businesses are using SEM by the bold “Ad” text that accompanies a search result.

SEO, SEM, why so many acronyms?! While these two may seem like the same thing, they are actually quite different. Learn more about the difference between the two in this article.

Email Marketing

Email marketing is not dead. It has, however, become increasingly difficult to grab the attention of clients and prospects through their inboxes.

Email marketing, as defined by MailChimp, is “a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services.”

Email marketing can be used to promote your latest items and offers, or it can assist with lead generation, brand awareness, relationship building, and customer engagement. 

The biggest challenge with email marketing is breaking through the noise. The best email marketing experts:

  • Craft compelling campaigns
  • Understand optimal audience outreach
  • And analyze customer interactions and data

Email marketing software companies, including HubSpot, Campaign Monitor, Constant Contact, and more, help perfect your email marketing campaigns by providing automated email workflow options as well as in-depth email marketing data (i.e. open rates and click-through rates).

Data Analytics

Marketing without data is merely speculation—a guessing game of what you hope will land with your prospects and clients.

At Digital Storyteller, we recognize that data is a crucial part of your digital marketing strategy. When it comes to our analyses, we use Google Analytics (primarily for website data), Semrush (for keyword analytics), and additionally Metricool (to look at social media performance).

Design and Website

As far as design goes, making sure your brand is consistent across all digital and print platforms helps clients and prospects recognize your brand immediately. 

Contrary to popular belief, design—whether for marketing collateral, social media, or a website—is more than just pictures and drawings. Venture and Grow state, “Graphic design is the art of communication that requires creativity and a systematic plan to solve a problem or achieve specific objectives.”

So, what makes effective design in digital marketing?

Effective graphic design “highlight plans to discover what makes [content] genuinely stand out and get shared.”

Additionally, top-notch design helps:

  • Build trust
  • Increase brand awareness
  • Influence the customer decision-making process

Don’t underestimate this component’s power in your digital marketing strategy. After all, you could have amazing content that gets swept under the rug because of poor presentation.

Speaking of design, let’s take a moment to chat about your website. Your business’s site isn’t just an opportunity to showcase your branding and design. Whether or not your site is easy to navigate and structured properly has a huge influence on how (and IF) clients and prospects will interact with your brand.

So, take a minute to ask yourself these questions: Is my website easy to navigate? Is it nice to look at? Does it lead people on a journey to find out more about my business?

Social Media Marketing

Of course, social media is a huge pillar in your digital marketing strategy. The platforms that you use (and that are essential to your digital marketing strategy) depend heavily on your target audience. Ask yourself where your prospects spend the most time, and where they are most likely to be influenced to trust a brand.

To learn which social platforms your business should be on, read our article “Financial Services Companies: Which Social Media Platforms Should You Be On?

Social media marketing includes any content that is released via a business’s social media channels. When it comes to a business, however, it’s not all fun and games. Crafting the perfect social media marketing strategy to fit into your larger digital marketing strategy is more complicated than posting on your own Instagram or LinkedIn.

Social media marketing is integrated and strategic. It takes hard work. Everything that pushes to social media must mirror the messages that are used throughout your business.

Social Media Analytics

Analytics are also crucial to your social media marketing.

This data can help you discover what types of posts do or don’t do well and why. With this data, social media marketers can better tailor their strategies for their business’s benefit.

Digital Storyteller is Here to Help

We know, there is a lot that goes into a successful digital marketing strategy. At Digital Storyteller, we like to think of your digital marketing strategy as a giant system of gears working together. Content is at the heart of this system and drives all of the marketing components like SEO, SEM, social media marketing, and so on.

The system would fail without each gear in place. So, how does your digital marketing strategy measure up? Read on to learn how to measure the success of your digital marketing strategy. You might be surprised by how your business is really doing.

So, you’re delving into the world of SEO. You’re optimizing keywords, refining internal linking, and meticulously structuring your website’s architecture. Now, you’re curious: How long until you see results? And what can you expect those results to look like?

The short answer: SEO results usually start trickling in after about six months. But, you’ll likely see the best results in about two years.

Why the long wait, you ask? Let’s delve into it.

Why Does SEO Take So Long?

Ever wondered why SEO seems like such a slow burn compared to other digital marketing tactics? Well, there are a few reasons behind the scenes that shed some light on this.

First off, let’s talk about Google. When it comes to SEO, Google’s the big player, and it takes its sweet time to find, crawl, and index pages on your website. So, even if you’re churning out top-notch content, Google needs a bit of time to catch up and recognize your efforts.

Then there’s the matter of implementing SEO best practices. It’s not just a matter of flipping a switch and voila! Your site is optimized. Nope, it takes time to sprinkle those keywords, optimize those meta tags, and tweak those headings across all your pages. Plus, you’ve got to prove to Google that you’re in it for the long haul by consistently updating and improving your site.

And let’s not forget about content creation. Sure, you want to flood your site with fresh, juicy content, but that takes time too. From brainstorming ideas to writing and editing, each piece of content requires its own little slice of time before it’s ready to hit the web.

So, while SEO might not deliver instant gratification like some other marketing tactics, remember: good things come to those who wait (and optimize).

SEO Progress Over Time: Insights from Real Data

Let’s examine the data to gain insight into the time it truly takes to see results from SEO efforts. Drawing from a study conducted by Neil Patel, we’ll explore the progress of websites actively engaged in SEO activities, which includes regularly publishing new content, optimizing code, increasing backlinks, and improving loading times, among other strategies.

The results?

  • In the first 6 months, they saw an increase in organic search traffic by 11.4%.
  • In the second 6 months, they saw an increase of 9.58% over the first 6 months.
  • And in the second year, they saw an increase of 49.4% on average over the 1st year.
  • In year 3 they saw an increase of 30.7% over year 2.
  • And in year 4 they saw additional growth of 13.5%.

Keep in mind this data is averaged out. But, it can give you a good idea of what to expect when you consistently contribute to an efficient SEO strategy.

SEO Growth Timeline: What to Expect

Not sure exactly what to expect when you decide to focus on SEO? Let’s take a look at a potential timeline.

Month 1-6: Building a Foundation

During the initial six months of actively focusing on SEO, you’ll be laying the groundwork for future growth. This period is characterized by research, planning, and technical optimizations to improve your website’s visibility and performance.

Research and Planning: Conduct in-depth research on your industry, target audience, and competitors. Identify relevant keywords and develop a strategic SEO plan.

Technical Optimization: Implement technical improvements to enhance website performance, including on-page optimizations, mobile responsiveness, and site speed enhancements.

Content Creation: Develop high-quality, keyword-rich content to address user intent and improve search visibility. Create a content calendar and consistently publish new content.

Link Building: Begin building a diverse backlink profile through guest posting, content promotion, and outreach efforts. Focus on acquiring high-quality, relevant backlinks to boost authority.

Year 1: Initial Growth

In the first year of actively focusing on SEO, you’ll start to see modest yet noticeable improvements in organic search traffic.

Increase in Organic Traffic: Expect to see an average increase of 11.4% in organic search traffic during the first six months. This growth reflects the initial impact of your SEO efforts as search engines begin to index and rank your optimized content.

Continued Optimization: Throughout the year, continue to refine your SEO strategies based on performance data and insights. Fine-tune keyword targeting, content quality, and user experience to maximize results.

Year 2: Accelerated Growth

By the second year, your SEO efforts should yield more significant results as your website gains traction and authority in search engine rankings.

Accelerated Traffic Growth: Experience a 9.58% increase in organic search traffic during the second six months, building upon the momentum from the first year. This growth demonstrates the compounding effects of ongoing optimization and content creation efforts.

Enhanced Visibility: With a solid foundation in place, your website’s visibility in search results will continue to improve, leading to higher rankings and increased organic traffic.

Focus on ROI: Shift your focus towards optimizing for conversions and ROI, aligning your SEO strategy with broader business objectives.

Year 3 and Beyond: Sustained Growth

In the third year and beyond, your SEO efforts will contribute to sustained growth and continued success in organic search.

Consistent Improvement: Experience a 49.4% increase in organic search traffic on average over the first year, demonstrating the long-term impact of effective SEO strategies. Focus on maintaining momentum and capitalizing on opportunities for further optimization.

Adaptation to Trends: Stay abreast of evolving SEO trends and algorithm updates to ensure your strategies remain effective. Continuously monitor performance metrics and adjust your approach as needed to stay ahead of the competition.

Long-Term Strategy: Embrace SEO as an ongoing process and invest in long-term strategies that prioritize sustainable growth and brand visibility.

By following this timeline and leveraging data-driven insights, you can set realistic expectations for SEO growth and achieve lasting success in organic search. 

Now that we’ve covered the growth timeline and the key factors influencing it, let’s delve deeper into the specific elements that shape your SEO journey.

5 Factors That Affect Your SEO Timeline

Your goals, resources, strategy, competition, and website’s history all affect your SEO timeline.

Let’s explore each factor:

Goals

Your SEO objectives set the tone for your timeline. Whether you’re aiming for improved rankings, increased organic traffic, or higher conversion rates, each goal requires a different level of commitment and duration.

Resources

The amount of time, money, and expertise you invest in SEO significantly impacts your timeline. Adequate resources enable you to execute strategies effectively and expedite progress.

Strategy

A well-defined SEO strategy is paramount for success. From keyword research to content optimization and link building, each tactic plays a crucial role in shaping your timeline.

Competition

 The level of competition within your industry influences the time it takes to achieve SEO results. In highly competitive niches, outpacing rivals and gaining prominence in search results demands extra time and effort.

Website History

The age and history of your website also play a pivotal role. New domains may require more time to establish authority and credibility, while older websites might need to address past SEO issues before witnessing significant improvements.

Understanding the factors influencing your SEO timeline provides valuable insight into your strategy. Now, let’s explore practical ways to expedite your SEO results and achieve your objectives more quickly.

4 Ways to Get SEO Results More Quickly

While SEO may require time to yield significant results, there are strategies you can employ to expedite your journey towards success. Here are four tips to help you get SEO results more quickly:

Focus on Low-Difficulty Keywords

Targeting low-difficulty keywords can lead to faster improvements in rankings. Utilize tools like Semrush’s Keyword Magic Tool to identify relevant keywords with lower keyword difficulty scores.

Tweak Pages in Positions 4-10

Pages ranking in positions 4-10 are already deemed relevant by Google. Making minor tweaks to these pages can lead to significant improvements in rankings and click-through rates.

Fix Technical SEO Errors

Conduct a comprehensive technical SEO audit to identify and resolve any issues that may be hindering your site’s performance in search results. Tools like Semrush’s Site Audit can help streamline this process.

Delete or Improve Unhelpful Content

Identify and remove or improve content that fails to meet users’ expectations. Focus on creating high-quality, informative content that resonates with your target audience.

Need a Little Help With Your SEO?

Feeling a bit overwhelmed by all this SEO talk? Don’t worry, you’re not alone. After all, if Google were easy, everyone would be ranking number one!

Enter Digital Storyteller.

Our outsourced digital marketing agency is here to help create content, optimize your site, and make you more relevant to search engines on all social fronts. To develop an organic content marketing strategy with the SEO you need to make your business thrive, reach out to our diverse team of marketing experts today!

Navigating the world of B2B marketing for financial service companies can be quite the challenge. Why? Because it takes more than just a hodgepodge of tools; it demands strategies that adapt to innovation and a cohesive system where all components work in sync to achieve success. In plain terms – everything from your website, social media posts, emails, and blogs must form a unified marketing strategy. 

But don’t worry – we’re breaking down the system, component by component, to help you create a cohesive strategy (and we’re even including a downloadable content calendar… you’re welcome).  Let’s dive in!

Website: The Core

Your website serves as the central hub where potential clients can learn about your financial services and the value you bring to the table. A user-friendly, informative website is essential for attracting and engaging your target audience. 

Website Tips:

Optimize User Experience (UX): Ensure easy navigation, appealing design, and responsiveness across devices for an engaging user experience.

Clear Value Proposition: Communicate unique benefits concisely using visuals to address client challenges.

High-Quality Content: Feature informative blogs, whitepapers, and case studies to establish credibility and address audience pain points.

Strategic CTAs: Guide visitors with well-placed CTAs for actions like subscribing, consulting, or resource downloading.

Lead Capture: Use forms for valuable resources in exchange for contact details to build your email list.

Testimonials and Case Studies: Display client stories for trust and showcasing successful outcomes.

SEO Optimization: Improve visibility with keyword-optimized content for organic traffic. (but more on this later!)

Fast Loading Speed: Ensure quick loading by compressing images, minimizing plugins, and optimizing code.

Security Measures: Prioritize SSL certificates and regular updates for visitor confidence.

Analytics and Tracking: Implement Google Analytics to refine your strategy based on data.

What is the Best Platform for Websites? We Vote WordPress

WordPress is the ultimate choice for websites, catering to diverse needs from simple blogs to complex e-commerce setups. With clean code, SEO enhancement, robust community support, and easy scalability, it empowers you to create a responsive, budget-friendly, and user-centric online presence.

Social Media 

Your social media presence is a powerful tool in your marketing arsenal. It serves a dual purpose: supporting your brand’s message and driving valuable traffic back to your website. 

Platforms for Brand Awareness

Your profile, posts, and visuals should reflect your brand’s essence, forming a recognizable and memorable digital footprint. 

Engaging Strategies

Your audience should not only pause to admire your posts but also feel compelled to interact, share, and engage. How do you achieve this? By tapping into their preferences, addressing their pain points, and crafting content that resonates on a personal level. Whether it’s a thought-provoking question that ignites discussions or a visually captivating infographic that simplifies complex concepts – your strategies should serve as a bridge that leads them from a casual scroll to a click that lands them on your website.

Effective Post Types

Let’s get practical. Here’s what works:

Informative Infographics: Decode financial jargon with visuals – you’re making complexity a breeze.

Expert Insights: Share nuggets of financial wisdom, from investing insights to tax tips.

Real Success Stories: Showcase your knack for turning financial challenges into triumphs.

Interactive Polls: Engage by asking their thoughts on financial trends – their opinions matter.

Quick Trivia: Sprinkle in interesting financial facts to keep things engaging.

Behind-the-Scenes: Offer a glimpse into your world – it humanizes your brand.

Remember, it’s a mix of entertainment and education. Make your social media a space where followers can learn, engage, and find value.

Emails: Campaigns, Engaging Subject Lines, and More

Referral Partner Campaigns:

Staying top of mind with the people who refer you business is probably the fastest way to see increased revenue. Your referral partners effectively walk you into deals with a 5star recommendation. Make sure you share updates, insights and new offerings with this demographic regularly. Share your one-pager, share your new-business wins and share team highlights to stay connected.  

Client Nurture & Upsell:

Client nurture & upsell emails are a powerful tool to strengthen your relationships with existing clients. These emails focus on providing existing clients with a deeper look into all the services you provide. You would be amazed that your clients don’t know that you can offer services beyond the scope of work they receive.  A strong client workflow ensures your existing clients do go elsewhere for a service you could provide them. 

Prospect Emails:

Prospect emails are a tough vertical to master.  These are the emails that get deleted, overlooked, and ignored in your own inbox.  Finding strategies to get in the door through email marketing is the holy grail for marketers.  Think about what your clients struggle with. What is the “inciting incident” in the drama of their lives that brought them to you?  What problem can you solve for them? Now, be very clear on your subject lines.  Let tehm know what value they’ll get by reading your email. Then be sure to add calls to action that will help you determine whether or not your message is resonating.  Give something before you ask for something. Download this free forecaster template/ checklist for tax season/ how to walkthrough.  Do not sell them something, give them something

Former Clients – Stay in Touch:

While former clients may not be actively using your services at the moment, keeping them engaged ensures that your brand remains fresh in their minds. This opens the door to potential future opportunities, referrals, or even repeat business. A simple “hello” or periodic updates can go a long way in maintaining a positive relationship with your former clients. We like to put them on a newsletter list. 

Newsletters:  Connect, Educate, Inspire:

Oh, the dreaded newsletter. What will we say? Will they read it? Who has time for this?  We like to say a newsletter should connect, inspire and educate.  Here’s how:

Connect: Highlight your team, a client, an event or a case study.  Connection is a human to human interaction.  Share something that’s either fun or meaningful, not just your LI CV. 

Inspire: Do you volunteer as a company? Sponsor a charity? Do you have a favorite quote or a book or podcast? Inspire people to see you as more than a vendor. 

Educate: If you’re writing blogs that inform and solve problems, this part is easy! Pick a blog: highlight the major point it makes and add a link and teaser to the email.  

Your monthly social posts highlighting the team, your website case studies, and your blog posts combined will give you all the content you could possibly need for your newsletter, making it easy to put together! 

How to Write a Good Subject Line for Partners, Clients and Prospects

​​Crafting compelling email subject lines is essential for engaging partners, clients, and prospects. A well-crafted subject line can make the difference between your email being opened or ignored. Here are some tips for writing effective subject lines for each audience:

For Partners:

Personalize It: Use the partner’s name or company name to create a personalized touch.

Example: “Can you help us refer better clients to you, [Partner Name]?”

Highlight what YOU can do for THEM. You’re giving before asking and that’s important.

Example: “How would you like us to refer clients to you?”

Time-Sensitive Emails: Create urgency with time-bound opportunities.

Example: “Hi [Partner Name] did you get our invitation?” ← this strategy really only works if you are hosting an event. 

For Clients:

Acknowledge Their Needs: Address their pain points or challenges directly.

Example: “When interest rates rise, here are 3 steps you can take to address your rising debt costs”

Results-Oriented: Highlight the outcomes or results they can expect from your services.

Example: “Profitability hacks – 2 easy steps”

Personal Touch: Mention any recent interactions or previous discussions to add a personal touch.

Example: “Great Meeting Last Week, [Client Name]! Here’s an overview of what we discussed”

For Prospects:

Curiosity-Piquing: Spark curiosity to encourage them to open the email.

Example: “Discover the Key to Financial Success…”

Benefit-Driven: Clearly state the value they will gain from opening the email.

Example: “How [Your Service] Can Transform Your Financial Future”

Beyond Words: Why Blogs are Important and How to Use AI to Help You Write Them

Blogs play a pivotal role in the success of your B2B financial services marketing strategy. Their multifaceted benefits encompass more than just providing information. For example, blogs can help your company:

Showcase Industry Authority (You Get to Prove That You Know What You’re Talking About!): In the world of financial services, establishing yourself as a trusted authority is paramount. Blogs create a space for you to demonstrate your industry expertise. This not only fosters credibility but also positions you as a go-to resource for valuable information. 

Enhance Search Engine Visibility: Regular, high-quality blog posts with SEO-friendly keywords can significantly boost your website’s search engine ranking. As search engines recognize your website as a hub of relevant information, your online visibility improves, driving organic traffic and increasing the chances of lead generation. 

Nurture and Engage Leads: Blogs are a versatile tool for lead nurturing. You can utilize AI-generated analytics to gain insights into which topics resonate most with your audience. This data-driven approach enables you to refine your content strategy, focusing on subjects that hold the greatest appeal and relevance.

Stay Current and Relevant (We’ll be real: No one Wants Your Last Blog Post to be Two Years Ago): The financial sector is in a constant state of evolution. Blogs allow you to stay abreast of industry shifts, regulatory updates, and emerging trends. By consistently delivering timely and insightful content, you position your brand as a thought leader that clients can rely on for up-to-date information.

Humanize Your Brand:. Sharing anecdotes, real-life experiences, and unique insights humanizes your brand, making it relatable and fostering stronger connections with your audience.

How to Use AI for Advanced Blog Writing

Incorporating AI technology into your blog writing process can help you to be more efficient, creative and precise. The danger of course with AI is – it’s a machine – it sounds like a machine, it thinks like a machine… So you have to help it… a lot. Here’s a step-by-step guide on how to effectively utilize AI in your blog writing strategy:

Videos turned into blogs: 

Video is a powerful tool and, until the advent of ChatGPT, turning a transcript of a video into a well-written blog was a time-intensive task.  If you’re making videos you’ll have 4 – 6 ready to go at a time.  Once you’ve added subtitles and gotten a transcript that’s where AI can really help. ADd your transcript with very specific direction on tone, main ideas, and structure, and let the machine do the heavy listing for you.  THe result: A good first draft with structure and main ideas that is unique to YOUR company because YOU made the video. 

Topic Generation and Research:

AI-powered tools can assist in generating relevant and trending topics within the financial services industry. By analyzing data from various sources, these tools can identify popular subjects, emerging trends, and key keywords that resonate with your target audience.

Content Outline and Structure:

Begin by creating an outline for your blog using AI. These tools can help organize your thoughts and ensure a logical flow of ideas. By structuring your content beforehand, you’ll have a solid foundation to build upon.

Draft Creation:

AI-generated drafts are a powerful starting point. These drafts are based on language patterns and can mimic your writing style.  Just remember to have a human edit and add content before you hit publish! 

Grammar and Style Enhancement:

AI-powered grammar and style checkers can help refine your content. These tools identify grammatical errors, suggest sentence improvements, and ensure your writing is consistent with your brand’s voice and tone.

Keyword Optimization for SEO:

AI can suggest relevant keywords, analyze keyword density, and provide recommendations to improve your blog’s search engine visibility and ranking.

Combining These Components: How to Create a Content Calendar

Set Clear Objectives

Begin by defining your content calendar’s objectives, aligning them with your broader marketing goals. Determine how your content contributes to brand awareness, lead generation, or other key outcomes.

Establish Consistency

Consistency is king. Set a predictable content schedule—whether it’s daily, weekly, or monthly—to engage your audience and reinforce your brand presence.

Brainstorm and Plan

Gather your team for a focused brainstorming session. Generate content ideas that resonate with your target audience and are tailored to your company’s services.

Allocate Resources

Ensure your team is equipped to execute your plan. Assign tasks and responsibilities for each content piece.

Monitor, Analyze, and Adapt

Regularly review performance metrics, analyzing engagement rates and conversions. Use insights to refine your content strategy and focus on what works.

Free Template Download

To kick-start your content calendar, download our template:

Download Free Content Calendar Template

How Components Collaborate

Now that we’ve discussed each component, let’s break down how they all work together to create a successful strategy. 

Blogs Fuel Social Engagement:

Blogs are the cornerstone of your content strategy, offering rich insights into financial topics. Extracting key points, you craft compelling social media posts. This entices curiosity, drives traffic, and elevates your brand’s stature.

Emails Amplify Blogs:

Emails nurture relationships and deliver value. Capitalize on new blogs by sending newsletters to subscribers. This maintains engagement, drives website visits, and fosters lasting trust.

Blogs Click Together for Ultimate Guides:

Over time, your blogs coalesce into comprehensive guides. Expertly curated, these guides become trusted references, showcasing your financial expertise and attracting organic traffic.

Unlocking Synergy: How Sales and Marketing Drive Success in Financial Services

Sales and Marketing: a Match Made in Heaven

We can’t talk about marketing without talking about sales. Why? An effective sales process can significantly benefit marketing efforts in several ways. Here are some key ways in which sales and marketing can work together to enhance overall business success:

Better Targeting: An organized sales process provides valuable feedback to marketing teams. Salespeople can convey information about the characteristics and behaviors of the most profitable customers. This data helps marketers refine their target audience and create more precise, personalized marketing campaigns.

Content Creation: A well-defined sales process highlights the key stages that prospects go through before making a purchase. Marketing teams can use this information to create content that aligns with each stage of the buyer’s journey. This ensures that prospects receive relevant content that addresses their needs and concerns at every step.

Lead Nurturing: Marketing generates leads, but not all leads are immediately ready to buy. An effective sales process includes lead nurturing strategies that keep potential customers engaged until they are ready to make a purchase. Marketing teams can develop and deliver nurturing content (e.g., email campaigns, webinars) in alignment with the sales process.

Message Consistency: A well-structured sales process helps ensure that the messaging used by sales and marketing teams is consistent. When marketing and sales are aligned on the key value propositions, benefits, and messaging, it creates a seamless customer experience and reinforces the company’s brand image.

Data and Analytics: Sales processes generate valuable data on customer interactions, conversion rates, and sales pipeline progression. Marketing teams can use this data to measure the effectiveness of their campaigns and strategies, allowing for data-driven decision-making and continuous improvement.

Feedback Loop: Regular communication between sales and marketing teams fosters a feedback loop. Sales teams can provide insights into which marketing materials and leads are most effective in converting prospects. This feedback informs marketing teams about what is working and what needs adjustments.

Customer Insights: Sales teams are on the front lines and gather firsthand insights into customer pain points, objections, and preferences. This information is invaluable for marketing teams to refine their messaging, product development, and overall strategy to better address customer needs.

Shortened Sales Cycles: An effective sales process can help identify and prioritize high-quality leads, reducing the time it takes to convert prospects into customers. This efficiency benefits marketing efforts by allowing them to focus on generating more leads and nurturing existing ones.

Improved ROI: By aligning sales and marketing efforts and optimizing the sales process, companies can ultimately improve their return on investment (ROI) for marketing initiatives. Marketing resources are better utilized, and sales efforts become more productive.

Scalability: When both sales and marketing teams are aligned and have a clear process in place, it becomes easier to scale operations. As the business grows, the synergy between sales and marketing allows for a smoother expansion into new markets or the introduction of new products and services.

Design: Why Brand Consistency Matters

Your brand is the ambassador for your company.  How consistent is your look and feel from conference setups to social posts.  Do you have old logos on PDFs? Does your sparkly new website match your business cards? 

Design consistency can seem like gilding the lily to those who are not thinking holistically about brand presence but, trust us, it’s very important.  Here are some rules to live by for your company’s branding from a visual perspective.  Adhere to these to ensure you are perceived as being just as professional and expert as you actually are:

Color Pallette:  

  • Make sure to check the brand colors so they match the original template (save correct hex #’s in your brand kit in Canva)
  • Don’t use more than 3 brand colors per page. (2 primary, 1 can be an accent color) This is not a circus.

Fonts

  • Double check fonts from original templates to make sure you’re using the correct fonts
  • Don’t use more than two fonts per page. See #circus above

Photography Style:  

  • Align photography with the website for the overall brand look/ feel (lighter, darker, overlaid, bright, landscape, people, etc. in images)
  • Use iStock for image consistency, create a “board” of photos.
  • Choose photos that have blank space or areas where text can live – don’t pick super busy images, clutter is hard on the end viewer.

Design Elements:

  • Pay attention to what branding elements are used ( circles, squares etc) and be consistent – not raised beveled buttons on a clean square post or design asset.
  • Don’t pick random icons, pay attention to line weight, style and color usage.

Typesetting – 

  • Widows and orphans – Never leave a single word at the bottom of a paragraph if possible. (adjust font size/ box width to fix this).
  • Line Spacing – The gaps between sentences can be adjusted. 1.4 is the most comfortable space but can be shrunk to 1.2 or expanded to 1.8 to better fill space. (this can be adjusted depending on how much type there is)
  • Character Spacing – The space between letters can also be adjusted. (all caps should be spread out (tracking))

Layout / Spacing

  • Negative Space – Leave room between elements so the page doesn’t look cluttered. Use boxes to measure distances between items to keep the spacing evenly distributed.
  • Padding – Make sure the padding / spacing is the same on all sides of the text box. 30PX is a good standard.
  • Hierarchy– The most important piece of information needs to be larger / bolded /  higher up, to simplify the concept. These should be set online and referenced on all assets by H1, H2, H3 classes. 

Logo Placement / Usage

  • Make sure the logo is always on the top most layer.
  • If using a dark overlay / use the white version of the logo for best contrast.
  • Pay attention to padding around the logo, there is designated safe space (usually one Capital letter’s width) around the logo to keep it readable.
  • Do not overlay the logo over a busy image, over a line or intersected with a text box. 

Other B2B Marketing Tips for the Financial Services Industry:

Address Clients’ Challenges:

Focus on clients’ needs by adopting an educational approach. Listen, understand pain points, and offer valuable insights to aid informed decisions.

Ensure Communication Accuracy:

Prioritize accuracy. Research thoroughly, fact-check, and cite reputable sources. Build trust through credible and data-driven communication.

Utilize SEO Research:

Conduct SEO research for deeper client understanding. Identify keywords, explore common queries, and tailor content accordingly.

Consistency is Vital:

Maintain consistent content schedules across blogs, videos, and social media to foster client engagement and loyalty.

Harness Video Content:

Videos connect powerfully. Explain complex concepts, showcase services, and personalize messages for effective client resonance.

Smart Search Ad Strategy:

Prioritize organic ranking through SEO before heavy investments in search ads. Establish authority for sustainable results.

Consider YouTube Ads:

Cost-effective YouTube ads can broaden your audience reach, particularly for video-friendly content.

Equip for Quality Videos:

Invest in top-notch equipment for higher video production quality, enhancing brand perception.

Incorporate Captions:

Boost engagement by adding captions to videos, catering to diverse audiences including those without sound.

Track Calls with Precision:

Use call tracking software like CallRail to analyze campaign effectiveness and understand client preferences.

Share Expertise Freely:

Transparency pays off. Offer insights and tips openly to establish trust and position your brand as a credible authority.

Any Questions?

Download our Ultimate Guide to B2B Marketing for Financial Services Companies here (yes, you’ll want to check this out).

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, and shared content calendars to make sure you know what’s happening.

We’ll bring you fresh ideas from our kick-a** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.

The Rule of Seven in marketing is a principle suggesting that brands engaging with a customer at least seven times are more likely to earn their trust and ultimately their business. It emphasizes the importance of repeated interactions with potential customers to build familiarity, trust, and credibility over time. This principle underscores the idea that consistent communication and exposure increase the likelihood of converting leads into loyal customers.

So, how does the Rule of Seven actually work?  It’s not about bombarding your prospects with repetitive messages until they cave in. Instead, it’s a strategic approach to nurturing relationships and building familiarity over time. Think of it as laying the groundwork for a meaningful connection.

Mastering the Rule of Seven: Strategies to Reach and Convert Your Audience

Blog Posts: Establishing Expertise and Visibility

Start your journey towards the magic number by crafting blog posts that not only educate but also entertain your audience. Consistent and valuable content showcases your expertise while keeping your brand at the forefront of their minds.

Social Posts: Engaging Across Platforms

Engage your audience on various social media platforms with informative content, intriguing insights, and behind-the-scenes glimpses of your brand’s personality. Interacting with your audience in their preferred spaces helps build rapport and increases brand recognition.

Emails: Personalized Communication for Nurturing Leads

Craft personalized and relevant emails that deliver value to your subscribers. Whether it’s sharing exclusive offers, industry updates, or helpful tips, emails provide a direct line of communication to nurture leads and foster deeper connections.

Videos: Captivating Audiences with Dynamic Content

Leverage the power of video content to convey your message in a dynamic and engaging way. From captivating product demos to heartfelt customer testimonials, videos capture attention and leave a lasting impression on your audience.

Reels: Embracing Short-Form Video for Maximum Impact

Embrace short-form video content on platforms like Instagram Reels to showcase your brand’s personality and creativity. These bite-sized clips are perfect for grabbing attention in a busy feed and connecting with your audience on a more personal level.

Retargeting Ads: Staying Top of Mind with Strategic Reminders

Stay top of mind by retargeting website visitors with personalized ads across the web. These strategic reminders serve as gentle nudges, reinforcing your brand’s presence and encouraging prospects to take the next step in their journey.

LinkedIn Connections: Building Professional Relationships

Expand your network and build professional relationships by sending personalized connection requests on LinkedIn. Engage with prospects through meaningful interactions, establish trust over time, and position yourself as a trusted authority in your industry.

Why is the Rule of Seven Important in Marketing?

The rule of seven holds a significant place in marketing strategies for several compelling reasons:

Building Trust with Customers

 Regular interactions through various channels help establish trust with potential customers. By consistently demonstrating value and expertise, brands position themselves as reliable partners, fostering long-term relationships and brand recognition. This trust can also help overcome common objections to purchasing.

Addressing Diverse Customer Concerns

 Engaging with customers multiple times provides ample opportunities to address different concerns they may have. Brands can tailor their messages to resonate with specific demographics or address varying needs, showcasing their understanding of customer challenges and solutions.

Enhancing Brand Memorability

Multiple touchpoints ensure that the brand remains top-of-mind for customers throughout their buying journey. By repeatedly exposing customers to their message, brands increase the likelihood of being considered when it’s time to make a purchase, ultimately enhancing brand recall and recognition.

Facilitating Customer Insights

 With each interaction, brands gain valuable insights into customer behavior and preferences. By analyzing these interactions, brands can refine their marketing strategies, personalize communications, and tailor offerings to better meet customer needs.

Guiding Customers Through Marketing Funnels

The rule of seven aligns with the stages of the marketing funnel, allowing brands to guide customers from awareness to conversion. By strategically targeting customers at different stages of the buying cycle, brands can nurture leads, build engagement, and drive conversions effectively.

Providing Feedback for Continuous Improvement

Regular customer interactions serve as a source of valuable feedback for brands. By actively listening to customer feedback and observing their behavior, brands can identify areas for improvement, refine their offerings, and enhance overall customer satisfaction.

In essence, the rule of seven serves as a guiding principle for brands seeking to establish meaningful connections with their audience, drive engagement, and ultimately achieve marketing success.

Mastering Customer Interactions: Tips for Leveraging the Rule of Seven

Here are some practical tips to help you maximize your customer interactions and leverage the rule of seven in your marketing strategy:

Embrace Diversity in Communication: Expand your outreach efforts by diversifying your communication methods. Engage with your audience through various channels such as social media, email, or direct mailers. By reaching customers through different platforms, you can deepen connections and foster more personalized relationships.

Prioritize Quality over Quantity: Remember, it’s not just about bombarding customers with messages but delivering impactful content. Focus on crafting quality messages that resonate with your audience, rather than simply aiming to meet a specific quota. Quality engagement is key to building trust and loyalty.

Know Your Audience: Take the time to truly understand your customers before planning your marketing approach. By gaining insights into their preferences, behaviors, and pain points, you can tailor your interactions to better meet their needs and interests.

Stay Informed About Your Competitors: Keep an eye on your competitors’ marketing strategies to stay ahead of the curve. Understanding the landscape can help you identify gaps in the market and determine which channels are most effective for reaching your target audience.

Utilize Analytics: Leverage analytics tools to gain valuable insights into customer behavior and engagement. Monitor metrics such as conversion rates and engagement levels to refine your approach and optimize your marketing efforts.

Develop a Comprehensive Marketing Strategy: Create a well-rounded marketing strategy that covers all stages of the sales funnel. Ensure that your messaging resonates with customers at each stage, from awareness to conversion, to maximize effectiveness.

Foster Genuine Connections: The ultimate goal of the rule of seven is to build trust and connection with your audience. Add value to your interactions by providing relevant and meaningful content that resonates with your customers’ needs and interests.

Maintain Consistency: Consistency is key to building and maintaining trust with your audience. Regardless of the channels you use, ensure that your messaging remains consistent and aligned with your brand identity. This helps reinforce your brand image and fosters familiarity with your audience.

Any Questions?

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, and shared content calendars to make sure you know what’s happening.

We’ll bring you fresh ideas from our kick-a** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.

At Digital Storyteller, we are delighted to feature our esteemed client, Centura Wealth Advisory, and their commitment to precise financial planning, unwavering precision, and a clear sense of purpose.

The Liberated Wealth® Process

Centura Wealth Advisory follows a distinctive and comprehensive approach to wealth management, embodied in their Liberated Wealth® process:

Uncover: Centura begins by gaining a deep understanding of the intricacies of your wealth, exploring the complexities, responsibilities, and risks associated with it.

Unlock: Through innovative planning methods, Centura unlocks the full potential of your wealth, exploring new pathways to positively alter its trajectory.

Design: After a thorough review, Centura synthesizes the complexities of your tax profile, offering sophisticated options that drive meaningful outcomes for you, your family, friends, and charitable organizations.

Liberate: Centura passionately embraces the task of liberating your wealth, even when you may not have realized it needed liberation. They navigate the details with dedication, aiming for transformative results.

Steward: Beyond liberation, Centura is committed to stewarding your wealth responsibly, ensuring sustained growth and protection for the long term.

Why Centura Wealth Advisory?

The question often arises: Why is my wealth not liberated? Centura Wealth Advisory answers this by positioning themselves at the top of their profession, bringing a level of ability and dedication that sets them apart.

Innovative Tax Planning: Centura’s tax planning starts with a thorough understanding of your existing financial situation. They illustrate and synthesize the complexities of your tax profile, offering sophisticated options that drive meaningful outcomes while reducing your tax burden.

Real Estate Expertise: Recognizing that real estate is a major component of many families’ balance sheets, Centura excels in real estate planning. Their expertise in this area is frequently at the forefront of addressing clients’ needs and concerns.

Investment Philosophy: Centura’s investment philosophy revolves around achieving the best Absolute Returns given a range of likely outcomes. They employ passive investment management and offer a unique set of Alternative investments that can bring Excess Return to your portfolio.

How Digital Storyteller Enhances Centura Wealth Advisory’s Brand

Digital Storyteller is proud to contribute to Centura Wealth Advisory’s success story through strategic digital marketing initiatives:

Web Design & Optimization: We oversee the maintenance and optimization of Centura Wealth Advisory’s website, focusing on visual appeal, user-friendliness, and search engine optimization to enhance online presence and user experience.

Email Campaigns: Digital Storyteller strategically crafts and executes targeted email campaigns for Centura Wealth Advisory. Our goal is to engage their audience, nurture leads, and foster meaningful connections. By delivering personalized and relevant content, we ensure that each email reflects Centura’s brand identity and communicates their unique value proposition.

Promoting Their Podcast and Educational Materials: We leverage our expertise to promote Centura Wealth Advisory’s podcast and educational materials. Through captivating content creation, we highlight key insights, industry trends, and expert discussions presented in their podcast episodes. Additionally, we strategically distribute educational materials across various platforms to position Centura as a thought leader in the wealth management space.

Whitepapers: Digital Storyteller collaborates with Centura Wealth Advisory to produce insightful whitepapers that showcase their expertise and provide valuable information to their audience. These whitepapers delve into industry-specific topics, offering in-depth analysis and strategic recommendations. We employ a multi-channel approach to disseminate these whitepapers, ensuring they reach a wide and relevant audience.

By incorporating these initiatives into our digital marketing strategy, Digital Storyteller strengthens Centura Wealth Advisory’s brand presence, establishes them as authorities in wealth management, and drives engagement within their target market. Our commitment is to contribute to Centura’s success story by consistently delivering impactful and results-driven digital marketing solutions.

 Interested in learning more about how we help our clients? Read on to see how we elevate brand awareness for businesses like yours.

Interested in learning more about how we help our clients? Read on to see how we shorten sales cycles for our clients

Yes, if you’re not updating your old content, you really need to start. Why? That blog post from seven years ago is likely not doing much for your site, but that doesn’t have to be the case. 

Think of it like this: when you’re browsing Google, are you more likely to click on something from two weeks ago, two months ago, or six years ago? Exactly. But updating your content is not as simple as just changing the publish date (though that certainly can help).

In this blog, we will discuss how often you should be updating your content, how to update it to maximize SEO, as well as how to choose exactly what to update. Let’s dive in!

How Often Should You be Writing New Blog Content?

In the past, the norm was to flood the digital world with blogs. But let’s face it—times change, and what used to be the go-to strategy isn’t cutting it anymore.

So how many blogs should you put out? We suggest publishing a new blog – maybe two at times – per week. Don’t tell your writing team to  celebrate just yet; there is more to the process than just creating brand new content. 

Instead, we found that what works best is redirecting some of the time and energy your team would have spent writing entirely new content to updating your old content. Let’s take a look at why.

Why Should You Be Updating Your Old Blog Posts? And, How Often?

Semrush notes that 53% of marketers saw their engagement rates increase after updating old content, while 49% saw an increase in traffic.

But, how often should you update your old blogs? To simplify our approach, we break content into two distinct categories:

  • In fast-changing industries like technology, digital marketing, or legal fields, updates might be needed more frequently, perhaps every 6-12 months, to ensure the content remains accurate and relevant.
  • For more evergreen topics or slower-changing industries, updates may be less frequent, maybe once every 1-2 years.

Choosing Which Blog Posts to Update

Managing content updates can feel like a juggling act, especially when there’s a constant flow of new posts in the pipeline. But to make the most impact, start by prioritizing the content that promises the most value post-update.

Google Search Console

A nifty way to pinpoint prime candidates for updates is via Google Search Console. Head to Performance > Search Results > Queries and sort by impressions. Keep an eye out for those posts with high impressions but low clicks.

Why does this matter? Well, it suggests that while your content appears in search results, it fails to entice clicks. It could be outdated, irrelevant, or simply not hitting the mark with user intent. Revamping these posts can work wonders, boosting their click-through rates (CTR) and driving more organic traffic your way.

The Comprehensive Content Audit

Now, don’t just stop there. Conduct a thorough content audit to spot the posts begging for a touch-up.

For instance:

  • Outdated Content Elements: Snag those old stats, stale references, or tired images.
  • Evolving Subjects: Keep an eye on industries or topics where new research or changes have taken place, benefiting your audience.
  • Keyword Evolution: Watch out for content linked to keywords that have lost their search volume mojo.
  • Languishing CTAs and Meta Descriptions: Don’t overlook the powerhouse of conversion-driving calls-to-action and enticing meta descriptions, especially for those high-impression, low-click posts.

Spotting any of these red flags? Bingo! It’s a strong signal that these pieces could use a bit of extra love.

Key Strategies for Updating Old Content

Updating old content isn’t just about a fresh coat of paint; it’s about reviving its relevance and impact. Here are key strategies to breathe new life into your archived gems:

1. Refresh the Published Date:

Updating the publish date after adding new content signals freshness to both search engines and readers, showcasing the content’s relevance.

2. Enhance Click-Through-Rate (CTR):

Revamp meta titles and descriptions using power words, numbers, and compelling punctuation to boost engagement and entice clicks.

3. Quality Assurance:

Correcting grammar and spelling blunders doesn’t just aid readability—it indirectly enhances SEO and ensures a smoother user experience.

4. Update and Fix Links:

Ensure all internal, external, and broken links are functional and relevant. Adding internal links to updated content amplifies its visibility and user experience.

5. Optimize Article Formatting:

Craft a clear and concise structure, pepper shorter sentences, weave in multimedia elements, and spotlight key points for improved readability and engagement.

6. Expand Content Depth and Breadth:

Dive deeper! Expand content coverage and provide comprehensive information to elevate its value and relevance.

7. Infographic Excellence:

Bring in updated, high-quality infographics to add depth and visual appeal, making the content more engaging and informative.

8. Incorporate Recent Data and Insights:

Integrate the latest data and insights to keep the content fresh, relevant, and valuable for your readers.

Updating old content is more than a touch-up; it’s an artful fusion of relevance and user engagement. These strategies ensure your revamped content shines bright in the digital universe.

Marketing: It’s What We Do Best

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, Monday emails, and content calendars to make sure you know what’s happening, always.

We have monthly reporting where we let you know what the return on investment that you’re getting is from your relationship with us.

Of course, there’s always a team member available to you just a call, email, or even text away. Not to toot our own horn, but we’ve been told on multiple occasions that our bi-weekly calls are their favorite calls!

Happy with the direction we’re headed in? We’ll keep running that way. Want to tweak something? More than happy to adjust.

We’ll bring you fresh ideas from our kick*** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.