• Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Youtube
  • Pinterest
Digital Storyteller
  • Services
  • Pricing
  • Our Team
  • Resources
    • Blog
    • Marketing Calculator
  • Contact
  • The ROI of Organic Digital Marketing
  • Menu Menu
Digital Marketing, Financial Services Companies, News, Outsourced Marketing

How Do We Help Our Clients Shorten Sales Cycles?

Woman conducting a work meeting

At Digital Storyteller, we market for financial services companies. This can encompass a lot of different types of businesses that offer different products or services. Think law firms, HR consultants, commercial real estate firms, wealth advisories, commercial insurance, and more.

We know, a little bit random… but we love it! Read on to hear more about why we chose marketing for financial services (hint: this industry is wildly underserved).

Working in the financial services industry means helping our clients might look a bit different from your typical B2C marketing agency. So, how do we help our clients?

Today, we’ve got Andrew Marr, CEO and Owner of Digital Storyteller answering that very question. It’s your lucky day.

But what is the main goal of a digital marketing agency? We’re going to hand things off to Andrew.

What is the Main Goal of a Digital Marketing Agency?

There’s one major goal, and it’s simple. That is to shorten the sales cycles of our clients.

What is a Sales Cycle?

A sales cycle is defined as “the repeatable and tactical process salespeople follow to turn a lead into a customer.”

This includes everything from the first encounter a client has with your business (whether it be through seeing your posts on social media or through receiving an email) to closing the deal and follow-ups.

sales cycle seven steps
A great illustration demonstrating sales cycles, courtesy of Snov.io.

How Do We Help Our Clients Shorten Sales Cycles?

Well, there are a lot of things we do to achieve a shorter sales process at Digital Storyteller. This might look like:

  • A clever email strategy
  • An ongoing content marketing strategy
  • A kick*** website (that’s functional and optimized for SEO!)
  • Consistent branding
  • A relatable, informative social media strategy

As you can see, there are a lot of different branches that come off of that tree.

The number one goal, however, for any marketing agency, is to use their toolkit to shorten sales cycles for their clients.

Want to hear some more of this Scottish lad ranting? Visit this page on our site that’s decked out, head to toe, with Andrew reviewing chardonnay. (We know, it’s kind of ridiculous—but we promise it’s entertaining!)

March 11, 2022/by Amanda Rogers
Tags: b2b businesses, content creation, Content marketing, digital marketing, Email Marketing, Financial services, our clients, sales cycles, Social Media
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://digitalstoryteller.io/wp-content/uploads/2022/03/How-Do-We-Help-Our-Clients-1.png 1080 1920 Amanda Rogers https://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.png Amanda Rogers2022-03-11 07:44:552022-04-21 14:31:08How Do We Help Our Clients Shorten Sales Cycles?
You might also like
Organic Content Creation Organic Content Creation to Grab Your Prospects’ Attention
Social Media Brand Awareness Metrics: More Than Likes and Comments Social Media Brand Awareness Metrics: More Than Likes and Comments
a nice looking workplace Why your business needs its own blog
girl sitting in front of digital marketing sticky notes How to Organize Content
How to Use an Organic Marketing Strategy to Build Brand Awareness
Social Media Social Media Do’s and Don’ts
goals How Important is a Seamless Customer Experience?
SEO and Content Marketing How to Effectively Combine SEO and Content Marketing

SEARCH

CATEGORIES

LATEST POSTS

  • sign pointing one way to b2b marketing and the other way to b2c marketingB2B vs. B2C Marketing: What’s the Difference?November 13, 2022 - 7:00 pm
  • black and white question marksWhy Do We Call Our Company “Digital Storyteller?”October 30, 2022 - 7:00 pm
  • desktop and laptop on desk used for website auditsThe Importance of Website AuditsOctober 9, 2022 - 7:00 am

Follow us

RESOURCES

Blog
Privacy Policy

GET IN TOUCH

2710 Lone Jack Rd
Encinitas, CA 92024

858.945.1069
info@digitalstoryteller.io

STAY CONNECTED

Follow a manual added link

© Digital Storyteller 2020

Get The Secret Sauce

Delivered right to your inbox (napkins optional)



© Digital Storyteller 2020

Why We Focus on Marketing for Financial Services CompaniesMarketing for Financial Services CompaniesHow to attract the right clientHow to Attract the Right Clients Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

Accept settings

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
Accept settings