When you think about your business’s brand, it is easy to wonder how your customers will engage with the touch-points of your marketing. Have you ever put yourself in your customer’s shoes? Experienced all of the touch-points in your marketing channel and analyzed the overall experience? This is a very important step when integrating a seamless customer experience because it allows your brand to be more recognizable.
In today’s marketing world, there is a saturated market for most brands. The framework for businesses has almost entirely changed, as customers are given the power to be more selective and expect more of brands. Customer experience has become a central focus for most brands who want a competitive edge.
So, how can you make sure you are providing a seamless customer experience for your brand? Start with these five topics: relationship, convenience, consistency, feedback, and delight.
Relationship
Fostering customer relationships is key. Analyze what they like, what they don’t like, and use that information to shower them with what they like. Getting a customer to become “sticky” can be a difficult task, it is often where companies lose potential customer relationships. The standard thank you is no longer enough to keep a customer coming back. It’s 2020, most brands are on social media interacting with their customers. Brands have created a more personable platform to push content that directly relates to their target customer and keep those customers engaged. The more vulnerable and relatable you can be with your customers, the more likely they will stick with you!
Convenience
How convenient have you made it for your customer to navigate through your website? Is it easy to make a purchase? to connect with your business? In order to provide more ease for your consumers, create an easy to navigate flow from an ad to a purchase, or a blog post to your product. Similarly, think of where you want to drive traffic, and make the route to get there as simple as possible.
Consistency
Consistency is always KEY. Do all of your logos and messaging stay consistent throughout every customer’s touchpoint? You’ll want to make sure your customers are keenly aware of what your company does, and the values of your business across all platforms. Especially subtle details, like your company colors, contribute to the overall theme of your business.
Feedback
In order to know what your customers want, you have to ask. Feedback allows you to improve your customer experience immensely. In return you make the experience seamless for your customer. This also helps to keep your business aligned with your customers in mind.
Surprise and Delight
Go above and beyond for your customers. Take the extra step to give your customers the BEST experience. Delighting customers is providing a little something extra that they weren’t expecting. For example: Send an exclusive coupon after they make a purchase or a personalized thank you note, anything that shows you care about the people that attribute to your businesses success. Surprise and Delight is one of our core values at Digital Storyteller!
Need help implementing these strategic tips into your company’s marketing strategy? Reach out to our team to spice up your customer’s experience and differentiate yourself from the rest! We’re here to make sure your customers are only receiving a seamless experience.
