How to Turn Your Video into a Blog (And Boost Your SEO!)

Congrats! You made the video. Now, you’re wondering how to turn this video into an SEO-optimized, compelling blog. We hate to break it to you: it is not as simple as hitting “copy” and “paste.” 

Creating a blog from your video content involves a strategic process to ensure seamless integration and engaging readability. In simple words, it takes a few purposeful steps to make your blog as interesting and easy to understand as your video is. But don’t worry – we’re here to help!

Let’s dive into the detailed breakdown of how to transform your video into a compelling (and yes, SEO-optimized) blog post.

Step 1: Produce a High-Quality Video

{inserting link to how to create a great video here}

Perhaps it goes without saying that you should begin by creating your video. Instead of a scripted performance, aim for authenticity. Prepare your points but embrace the natural flow of conversation. Authenticity resonates far more than rehearsed lines that feel forced.

Step 2: Edit Your Video Using Simple Software

Choose a user-friendly software like iMovie for video editing. Follow these key steps:

Zoom and Cut: Use zoom to rectify any discrepancies after editing. Cut out mistakes or unnecessary sections while maintaining a seamless flow.

Adjust Visual and Audio Aspects: Enhance light, sound quality, and volume levels for better viewer experience.

Review at Different Speeds: Listen through at 2X speed to spot any missed errors. Then, watch the entire video at regular speed to ensure coherence.

Save and Name the File: Save the edited video with an easily recognizable name for convenience.

Screenshot a nice moment in your video to use later when you create your YouTube custom Thumbnail. (Do this now because you’ll have captions and speaker titles on the video after this point.)

Speaker Title Overlay: Use Canva: Create a blank canvas 1920 X 1080 px – then add  a screenshot of your video to help with placement. Add your speaker’s name(s) and title(s) in the appropriate position (Place the title at the top of the video, you’ll have captions at the bottom). Then export with a transparent background so you can add it as a green screen overlay.  You’ll use the fade arrows to smoothly fade it in.

Step 3: Run your video through a Captions/Transcription service (We like Rev.com)

Upload your video and select .txt and burned in captions options. 

Take the txt output and use ChatGPT to help structure your transcription in blog format. 

Be SURE to read it through and edit. Chat Bots only get you about 60% of the way there (and, alas, that’s still an F in any grading system!)

Edit the captions to replace all the Gonna’s with Going to’s and Wanna’s with Want to’s. Make sure names are spelled correctly. Then export the video file and put it back in your editing software. 

Step 3.5: Add  your music and intro/ outro slides

Now that your video is transcribed and has captions, you can add music and intro/ outro slides. 

Make sure that, if you are going to use YouTube videos as ads, you do NOT have an intro slide. Those are precious viewership moments and you want your video’s impact to start off strong straight out of the gate. 

Add subtle music (you can find royalty free licensed music on Envato Elements) 

Add a final card to the end of your video with your company name, contact information, website, email, phone and what you’d like the viewer to do next. (Never hurts to ask!). 

Step 3.75: Make a Custom YouTube Thumbnail

Take your screenshot from Step 2 bullet point #3 and put it in Canva on another 1920 X 1080 px blank custom template. 

Add your Screenshot and then using your brand colors put a box to the left or right of your speaker with the title of your video clearly displayed.

Here’s where the naming is important. A long name is confusing, too short and it doesn’t tell the story.  Don’t be too clever – hopefully, your video is about something you feel is important and the title writes itself. 

Step 4: Structuring the Blog Content

Take that 60% blog you had Chat helped you write and get to work. You’ll want to structure it for humans to enjoy and Google’s bots to crawl efficiently.  Here are some tips to help you structure your content for ease of readability. 

Introduction: Start with an engaging introduction that captures the essence of your video content.

Body: Break down the key points discussed in the video into structured paragraphs. Add depth and context to each point.

Incorporate Visuals: Insert images or graphs or reference shots from the video to complement the written content.

Callouts and Quotes: Highlight important quotes or key takeaways from the video in a visually appealing manner.

Conclusion: Summarize the main ideas discussed in the video and encourage further engagement or action from the readers.

Step 5: Optimizing for SEO and Readability

Boosting your blog’s visibility requires strategic optimization for search engines. To ensure your blog attracts both the attention of search engine algorithms and your readers, follow these actionable steps:

Select Relevant Keywords: Start by identifying and selecting keywords that accurately reflect the content of your video. These keywords should resonate with your audience and match their search queries. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to research and choose appropriate keywords.

Seamlessly Integrate Keywords: Once you’ve selected your keywords, integrate them naturally throughout your blog post. Include them in the title, headings, subheadings, meta descriptions, and body content. However, avoid overstuffing; maintain a natural flow in your writing.

Utilize Headers and Formatting: Enhance the readability of your blog by structuring it with headers and subheaders. These break down your content into digestible sections, making it easier for readers to navigate. Additionally, use formatting features like bold, italics, and bulleted/numbered lists to highlight key points.

Craft Engaging Meta Descriptions: Write concise, compelling meta descriptions that summarize your content and include your primary keyword. These meta descriptions appear in search engine results and should entice users to click through to your blog.

Incorporate Alt Text for Images: Add descriptive alt text to all the images you include in your blog. Alt text not only improves accessibility for visually impaired users but also provides search engines with information about your visual content, boosting SEO.

Include Internal Links: Strategically incorporate internal links to other relevant content on your website. This not only provides additional value to your readers but also helps search engines navigate and index your site more effectively.

Balance SEO with Readability: While focusing on SEO, ensure your content remains engaging and easy to read. Balance keyword usage with natural language and maintain a conversational tone throughout your blog. Remember, your audience’s experience matters as much as search engine rankings.

By striking this balance between SEO optimization and engaging readability, your blog post becomes more appealing to both search engines and your audience, ensuring it stands out amidst the digital noise and drives organic traffic to your content.

Step 6: Embedding the Video

First, upload the video to your YouTube Channel.  You’ll want to have a unique video description that has the main points of the video, the proper hashtags for searchers, and in the first line or 2, your website and phone number. 

Set the video to public and grab the link. 

Use a tool like embedresponsively.com to get the embed code. 

Add your embed code strategically within your blog. Keep it in the first 1/4 of the blog content, for SEO reasons. 

Step 7: Proofreading and Publishing

Proofreading isn’t just about fixing typos. It’s about ensuring your content flows smoothly, is error-free, and conveys your message effectively. Take a step back, read it aloud, and even get a fresh pair of eyes to review it.

Converting your video into a blog involves careful planning and execution. By following these steps, you’ll effectively repurpose your video content into a well-structured, engaging blog post for your audience to enjoy.

Why Videos Perform Well for SEO

Videos have become a powerhouse for SEO, transforming the way content is consumed and ranked by search engines. Incorporating videos into your blog can significantly boost your SEO efforts for several reasons:

Enhanced User Engagement: Videos captivate audiences in ways that text alone often can’t. Users tend to spend more time on webpages that feature videos, signaling search engines that your content is engaging and valuable.

Diversified Content: Search engines like Google appreciate diverse content types. Videos provide an alternate format, enriching your content portfolio and potentially attracting a broader audience.

Reduced Bounce Rates: Engaging videos can decrease bounce rates, the metric indicating how quickly users leave a webpage. Low bounce rates signal search engines that visitors find your content relevant and engaging.

Improved Time Spent on Page: Videos keep users on a page longer, which positively impacts dwell time. A longer dwell time signifies to search engines that your content is valuable and worth promoting in search results.

Potential for Backlinks: Engaging videos have higher potential to attract backlinks from other websites. Backlinks are essential for SEO, signaling authority and relevance to search engines.

By integrating videos into your blog content, you’re not only catering to diverse audience preferences but also enhancing your SEO performance through increased engagement metrics, reduced bounce rates, and improved content diversity.

The point is so many individuals watch videos nowadays.

Why is Video Important to My Digital Marketing Strategy?

So, why is video important? At Digital Storyteller, we love our metrics and stats. Let’s take a look at the booming industry. Did you know…

• “Video is the number 1 source of information for 66% of people.
• Over 500 million people watch Facebook videos every day.
• More than 75% of all video views come from mobile devices.
• The global video market was valued at $39.61 billion in 2018…” (Imagine where it’s at now!?)
• “YouTubers upload 300 hours of video content to the platform every minute.
• 93% of businesses gain new customers as a result of branded video content.”

Need Some with your Digital Marketing Strategy?

Ready to maximize your digital marketing strategy with engaging videos and top-notch content? Let’s chat! Contact our team at Digital Storyteller today to elevate your online presence and drive exceptional results.