Tag Archive for: Social Media

Social Media for Financial Services Companies

The use of social media in financial services is often disputed. Some believe that social media does not hold the same value for business-to-business (B2B) brands as it does in the business-to-consumer (B2C) market.

This, however, is not the case.

While it may be true that B2C companies are often more successful on social media than B2B companies, there are still a multitude of various reasons why building a social media presence benefits a financial services company.

Take it from our Social Media Team at Digital Storyteller: “A marketing strategy without social media is like a margarita without tequila. No one wants that!”

In this article, we’re detailing the key benefits of using social media marketing for financial services companies.

1. Strengthen Existing Relationships

One of the greatest benefits for all businesses to developing a social media presence is to strengthen their existing client relationships.

This may refer to:

  • Engaging with existing or past clients, or
  • Nurturing relationships with contacts that have yet to become clients

Either way, social media networks provide a platform to maintain relationships.

Email marketing and consistent calls are of course another option to nurture relationships! These methods, however, have the potential to get irritating rather quickly.

While blasting your clients’ inboxes with emails may lead them to the dreaded unsubscribe button, they may not feel the need to take such drastic measures when their level of engagement is the casual viewing of sporadic Instagram posts.

Social media provides a relaxed addition to your existing client nurturing process while additionally providing a platform to develop new relationships.

2. Build Trust 

In the same way that Google evaluates content for SEO purposes, viewers evaluate clients based on their authority and expertise. Developing a depth of content on social platforms provides potential clients an opportunity to review your level of expertise within your field.

Over time, existing clientele and prospective clients will likely begin to follow your accounts and engage with your content. Engagement with your content shows that you have a proven following and support system that trusts your business.

Read on to learn more about Instagram engagement.

3. Provide Customer Support 

Social media has turned into an easy, new line of communication.

It has become common for consumers to utilize social media to gain support and answers from companies rather than going through their traditional customer service channels. Various social media platforms provide space where clients are comfortable and familiar.

It is easier for a client to tag, tweet, or comment on a company’s latest post than it is to sit on hold with the customer service line for hours trying to solicit help… No, thanks!

Companies love to see their favorite clients and prospects engaging with them on a personal level through social media. Brands that engage and respond to their clients on social media have overall higher customer satisfaction ratings. 

It’s 2022, your clients are on social media—and your competitors are, too.

The truth of the matter is: Brands are expected to have a social presence.

Giving your clients an additional outlet to contact you offers them the support and guidance they’re looking for.

After all, your product or service already serves to solve a problem that they’re facing. Why not fix another one by making yourself more accessible?

4. Humanize Your Brand 

In a sense, this goes along with the previously mentioned need for customer support. Making your brand available on social media is like positioning yourself as their friend. Social media platforms were created to connect friends and share experiences, so why can’t the same be the case with brands?!

Social platforms allow your brand to share a behind-the-scenes look at the people that make your brand what it is. For example, our co-founders, Andrew Marr and Amanda Rogers, each have their series of relevant videos that we share weekly.

Not only do these videos “share the secret sauce” behind our brand, but they also give our viewers insight into the faces behind the brand! Plus, who doesn’t love a chardonnay review!?

The same may also be the case with your brand. Finding a way to interact with your clients on an informal basis allows them to consider you a friend or peer. It creates a relationship of trust and mutual respect: Two things you definitely want in your client relationships.

5. Gain Insight

Lastly, being engaged on social media allows your brand to gain insight. Be it consumer or competitive insights, social media functions as a reporting platform. 

The way that consumers engage with your social media account can tell you about their buying behavior, likes, dislikes, and needs.

Instagram, for example, has transitioned its functionality to operate similarly to a search engine for users. Tracking the views of your page, accounts reached, post likes, comments, shares, and saves can provide significant insight into how your brand is performing.

Read on for our article “What is Going on With the Instagram Algorithm!?

Similar claims can be said about your competitors. One of the benefits of public social media accounts is that you can track insight into your competitors’ content. As they provide content for their followers, you have a front-row seat to see what they’re doing!

A Final Word

If your brand is already on social media, there are additional ways to ensure that you are optimizing your channels. This is particularly the case for financial services companies interacting on social media.

Check out this article for additional tips on the use of social media for financial services companies!

two employess on a computer building brand awareness

Amazon, Apple, and Google. We’re assuming you, like pretty much everyone else, know about each of the aforementioned companies. They have some of the highest global brand awareness. 

Everyone wants more brand awareness. Why? The more people who know about your brand, the more likely they are to engage with you and ultimately purchase your services or product(s). Let’s discuss more on how you can use an organic social strategy to build your brand awareness. 

What is Brand Awareness? 

Brand awareness is how consumers recognize or remember your business. The more brand awareness you have, the more people are familiar with your logo, who you are, what you do, and most importantly- your products and services. 

Why is Brand Awareness Important?

Brand awareness is a vital part of your overall marketing plan. The goal with bringing awareness to your brand is to increase the number of people who are familiar with your business. This familiarity breeds trust, which, in turn, creates deals. 

Toobla Blog says it best, “If you can build brand awareness among your target demographic, you can help your brand become top-of-mind when these consumers are ready to research and make a purchase.”

Consumers are more likely to buy from a brand they are familiar with than a brand they have never heard of. 

For more secret sauce tips on brand awareness, watch our Chief Creative officer speak more about it in the video series here

Now, that you’re a brand awareness expert, let’s discuss how an organic social strategy is one of the best ways to build it. 

What is an Organic Marketing Strategy?

An organic marketing strategy is essentially the opposite of paid advertising and with more benefits (woohoo!) Learn more about the difference between paid and organic social media marketing here. 

Examples of organic marketing include:

  • Blog posts optimized for SEO
  • Website (optimized) 
  • Landing Pages
  • Email campaigns
  • Eye-catching social posts
  • Articles you write for other publications or industry blogs
  • Videos you post on YouTube 
  • Instagram Reels or TikToks

All of these items combined help increase your business’ visibility digitally. When you share your organic content to social media and your website, it will be seen by the following consumers: 

  • Existing followers/clients 
  • Followers of your followers 
  • People following the hashtags or locations you mention

It’s not enough to show up online a few times, you need consistent content to help create a consistent brand message and build an engaged community. 

Inconsistent messaging confuses your audience. It makes it harder for them to understand who you are and what your business does. This inconsistency leads to a lack of trust among your audience and therefore fewer leads. 

Best practice is to choose your brand archetype and stick with it. Your audience will thank you for it.

Content that is consistent and aligned with your brand voice performs. Every time. Keep in mind that it won’t happen overnight. Be patient with the timeline because the rewards are worth it.

When working with our clients, here’s a typical timeline of what we see and when.

Read on for more information on how each media platform and what each should be used for your business.

Digital Marketing Team optimizing marketing for business

How do you know if you need a digital marketing agency? The simple answer is: if you’re ready to focus on your business and do what you do best. Then, you can let a marketing agency do what they do best- help market your business. 

There are, however, more signs that your business is ready to partner with an outsourced marketing agency. 

1. You have a Reactive, Not a Proactive Marketing Plan 

Yes, there is a time and a place for a reactive strategy, but that time and place is not with your marketing. Why? Because reactive marketing doesn’t work. It’s a band-aid for a long-term problem. 

It usually sounds like this… “Oh s**t, we don’t have any holiday posts scheduled for tomorrow!” and/or “We need more leads, ASAP!” Last-minute posts made hastily are more prone to contain errors or be off-brand. 

At Digital Storyteller, we help create a proactive marketing plan for our clients through our content calendar that details an entire month’s worth of content.  This accessible and downloadable template can be customized to fit each client’s needs. It also helps our team stay aligned with deliverables. 

Need a Thanksgiving post? Boom added to the calendar. Celebrating an employee’s birthday? Bam! Added to the calendar. 

Trust us, this content calendar is the best thing since sliced bread. 

2. You’re Not Focused on Search Engine Optimization (SEO)

Are you focused on Search Engine Optimization (SEO)? If not, how are people supposed to find you in the black hole of Google?


Amazing blog posts paired with a stunning website can only get you so far without SEO. SEO is how you can tailor your content to rank for search engines like Google. For an in-depth review of SEO, read our article here.  

When you use SEO consistently and throughout your content and social media, you’ll see organic growth, keyword ranking, and a higher authority score. Hint- it’s what we see with our clients when we apply these same methods. 

3. Your Content Isn’t Consistent 

Be honest with yourself: Is your business posting content consistently? That could look like weekly blog posts, and at least 3 social posts a week. It won’t cut it anymore to post on social media when you feel like it. In today’s market, your audience is looking at how active you are. 

Posting consistent content helps build a better experience for your customers by building credibility and trust. You are seen as an authority in your field as well as a resource for people to go to. 

The audience we’ve built at our digital marketing agency knows to expect to see a new article a week along with social posts on our different social media platforms.

4. You’re Not Posting on Your Social Media Platforms 

Now that you know you need to post consistent content, let’s discuss where you should be posting this regular content. 

As an organic digital marketing agency, we believe in the value of blog posts on your business’ website. Each week, we announce our new blog post on social media platforms that work best for us: LinkedIn, Facebook, and Instagram. To find out which social media platforms your business should be on, read here.

We also use these social platforms to post relevant content that add value to our audience. Sometimes, we like to have a little fun with our social posts (okay maybe most of the time we do!)  

You’re Not Optimizing for Mobile

It’s 2022, everyone uses their phones for everything- unless somehow you managed to survive this long with just a flip phone. 

Everything you do, from emails, blog posts, website builds and social posts should be optimized for mobile. Think about it, we all live on our phones. According to research from Oberlo, 63% of Google’s United States organic search traffic came from a mobile device. 

It’s time to get with the times and be as mobile-friendly as possible. If not, you may lose customers who are frustrated with navigating something that is non-mobile friendly. 

A Final Note

If you find yourself committing one or more of these marketing no-nos, it’s a sign that it’s time for you to partner with a digital marketing agency. An outsourced partner has the resources to help your business grow, rank, find leads, and establish yourself as an authority in your field. 


Read on to learn about more benefits of outsourced marketing.

person holding their phone at desk using linkedin application

LinkedIn is more than just a place for inspirational quotes and flexing your job experience… This platform—primarily used for professional networking and career development—is also a great place to leverage your business.

The best part? You don’t have to rely solely on paid advertising when it comes to LinkedIn! (That’s a win in our book). While organic marketing on LinkedIn takes more time and effort, the results are well worth the investment.

Interested in learning more? Here are our best tips on how to leverage your business using LinkedIn.

What is Organic LinkedIn Marketing?

First, what is organic LinkedIn marketing? Simply put, organic LinkedIn marketing is your ability to reach a desired target audience without using paid ads or marketing (i.e. no pay-per-click, also known as PPC).

Now, let’s dive into how to do it.

Connect with Individuals in Your Industry

When it comes to organic marketing, it’s absolutely essential that you have a social element driving your marketing efforts.

This means making connections with individuals who are in similar industries and/or positions (aka individuals who will actually care about the information you put out!)

Why? Your content will resonate even deeper with these connections.

So, how do you start building your network? The search bar on LinkedIn is a great tool that can help build connections. Using the search bar, you can search for:

  • People
  • Companies
  • Groups
  • Posts
  • And more!

Don’t Shy Away from Thought Leadership

LinkedIn is known for rewarding those who engage in thought leadership. But what is thought leadership? Thought leadership is defined as “the expression of ideas that demonstrate you have expertise in a particular field, area, or topic.”

Use your industry knowledge to your advantage; become a thought leader! This effort can have an even bigger impact if you’ve grown your social network intentionally as mentioned above (this means all the right people will see your awesome insights!)

Use Video Content to Your Advantage

We’ve said it a million times over… Video content is GOLDEN—especially in today’s day and age! Why? Video is a great attention grabber. Plus, it keeps things authentic and personable!

Think: Would you rather read 300 words on a page or watch a real person speak for one minute on camera? We’d choose the latter. So, use video content you have to your advantage on LinkedIn.

Interested in learning more? Read on in our article “Want to connect with your prospects? Use video.”

Don’t Be Afraid to Engage

You want people to engage with your content, right? So, don’t be afraid to do the same… Practice what you preach!

Next time you’re scrolling through LinkedIn, consider: Is there a piece of content that you think your audience would like? If so, share it and add some of your insights or thoughts in the caption. Have you enjoyed something that someone posted? Let them know in their comments!

Comments and reshares are a fantastic opportunity to showcase your own expertise while also getting your business’s name out there.

Use Hashtags

Just like any other form of social media, hashtags are a great tool you should be taking advantage of on LinkedIn. Using hashtags can increase your chances of showing up on someone’s feed as well as the ability to be found by search.

For example, in a piece on the importance of SEO and content marketing, hashtags might include #SEO #ContentMarketing #DigitalMarketing #Marketing and so on.

Let People Know You’re on LinkedIn

Shout it from the rooftops! People should know what social media platforms your business is on. Let people know that you’re on LinkedIn by cross-promoting it on your other profiles (i.e. Instagram, TikTok, Twitter, Facebook, Pinterest, etc).

Define and Maintain Your Brand Voice

Every brand has its own unique voice. At Digital Storyteller, we believe that each of our clients has a primary and secondary brand voice, split 90% to 10%. The 12 brand archetypes are as old as Greek tragedy (sadly, we can’t take credit for making them up…) and include:

  • The Innocent
  • Everyman
  • Hero
  • Outlaw
  • Explorer
  • Creator
  • Ruler
  • Magician
  • Lover
  • Caregiver
  • Jester
  • Sage

Want an example or two? Harley Davidson is a great example of an outlaw brand voice, whereas Disney is the magician archetype. An example of a ruler is Rolex; Chanel would be a lover.

Make sense? Not quite? Read on to learn more about our unique Brand Storytelling Sessions that we conduct to define brand voice.

Post Consistently

No one wants to follow an account that posts for Thanksgiving and then not again until Christmas. Make sure that you’re posting consistently to LinkedIn (and all of your social media platforms, for that matter!)

To reap the rewards of organic content marketing, you have to be consistent. At Digital Storyteller, we estimate that it takes between six to 12 months to see the results of organic marketing. This is why so many people today decide to go the paid route instead… They are impatient and in search of a quick fix.

Our best advice? Whether you’re posting once a day or once a week, create a content calendar and stick to it.

Don’t worry – We’ve made it easy for you. Click the link below to download our full content calendar template!

Download our FREE Content Calendar Template

Still feeling overwhelmed? Reach out to our team today! When you partner with Digital Storyteller, you gain access to an entire team of marketing experts at a fraction of the cost. Think content specialists, a client success manager, graphic design team, social media team, SEO specialists, and more!

Want to learn more about what a partnership looks like? Read on to learn what to expect when working with an outsourced digital marketing agency (including how much it costs!)

How to attract the right client

So, you’re a business owner looking to get more clients? (Trust us, you’re not the only one!)

Every business owner ever:

But hold on – before you go all Heidi Klum on us and start looking to get MORE clients… Have you taken a minute to consider how to attract the right clients? Yes, the right clients. After all, you don’t want to be marketing your products and/or services to every person you walk by…

Not sure where to start? Lucky for you, we’ve got Andrew Marr, CEO and Owner of Digital Storyteller on camera to chat about how to attract the right clients.

Let’s see what he has to say.

Who is Your Ideal Client?

Clients, for any business owner, are obviously extremely important. Without clients, you’d have no business! (But you already knew that).

This considered, building a successful business and getting more clients is most likely one of your primary goals as a business owner.

Before we jump the gun and talk about getting more clients, however, it’s important to first discuss who the right clients are for you. How can you attract the right clients to your business?

Identifying the Perfect Client

The question isn’t, “Do you want more clients?” Of course, you do! The number one thing is, have you identified your perfect client?

Then, after you’ve identified your ideal client, think: Are you willing to create strategies around that particular client?

Our Perfect Client at Digital Storyteller

At Digital Storyteller, we focus on marketing for financial services companies. The realm of financial services ranges from commercial insurance to wealth advisories, commercial real estate firms, the list goes on.

While we love whisky, chardonnay, puppies, and tacos, we don’t market for companies that have anything to do with these elements. Why not? Because we’ve identified our perfect client (financial services clients) and unfortunately, whisky, chardonnay, puppies, and tacos have nothing to do with this industry (a little sad, right?)

We know it’s difficult not to accept whatever business walks through the door. It’s important, however, to hone in on who your ideal client is and not accept anyone else apart from this target audience.

So, to attract more clients, you have to first, figure out who your perfect client is. Put your energy and resources into that.

Interested in meeting one of our ideal clients? Check out this spotlight we did on our client Frank Crivello, founder and CEO of SBMA Benefits.

Woman conducting a work meeting

At Digital Storyteller, we market for financial services companies. This can encompass a lot of different types of businesses that offer different products or services. Think law firms, HR consultants, commercial real estate firms, wealth advisories, commercial insurance, and more.

We know, a little bit random… but we love it! Read on to hear more about why we chose marketing for financial services (hint: this industry is wildly underserved).

Working in the financial services industry means helping our clients might look a bit different from your typical B2C marketing agency. So, how do we help our clients?

Today, we’ve got Andrew Marr, CEO and Owner of Digital Storyteller answering that very question. It’s your lucky day.

But what is the main goal of a digital marketing agency? We’re going to hand things off to Andrew.

What is the Main Goal of a Digital Marketing Agency?

There’s one major goal, and it’s simple. That is to shorten the sales cycles of our clients.

What is a Sales Cycle?

A sales cycle is defined as “the repeatable and tactical process salespeople follow to turn a lead into a customer.”

This includes everything from the first encounter a client has with your business (whether it be through seeing your posts on social media or through receiving an email) to closing the deal and follow-ups.

sales cycle seven steps
A great illustration demonstrating sales cycles, courtesy of Snov.io.

How Do We Help Our Clients Shorten Sales Cycles?

Well, there are a lot of things we do to achieve a shorter sales process at Digital Storyteller. This might look like:

As you can see, there are a lot of different branches that come off of that tree.

The number one goal, however, for any marketing agency, is to use their toolkit to shorten sales cycles for their clients.

Want to hear some more of this Scottish lad ranting? Visit this page on our site that’s decked out, head to toe, with Andrew reviewing chardonnay. (We know, it’s kind of ridiculous—but we promise it’s entertaining!)

Brand Voice

Author Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.” And he was right!

At Digital Storyteller, we begin all of our partnerships with a strong foundation—your very own ‘brand storytelling session’ (BSTS). After all, we’re an outsourced digital marketing agency, which means we will be creating content as if we were you. This BSTS is crucial in order to be able to do what we do best (…marketing!).

If a ‘brand storytelling session’ sounds a bit like another language, we’re sorry! We’ll explain. Better yet, Amanda Rogers, Owner and Chief Creative Officer at Digital Storyteller can give you the lowdown and answer all of your juicy questions, like why is your brand storytelling session important? And what the heck is it anyway!?

Let’s get into it.

What is Brand Storytelling?

Brand storytelling has become kind of a buzzword. People use it to mean all kinds of things. They use it to mean:

  • Branding that means something to you
  • Storytelling for individuals

What Do You Do During a Brand Storytelling Session?

In our Brand Storytelling Sessions, we do things a bit differently. We block out two hours on our calendar to zoom with you and get to know your brand at its core.

We know it sounds intense, but don’t worry. Our favorite description that a client gave us at the end of a Brand Storytelling Session was, “I was expecting a root canal and I got a massage.” Yay for free massages! 

For Digital Storyteller, the Brand Storytelling Session grew naturally out of questions we had to ask clients over and over again and the research we did to better craft clients’ websites, content, and content marketing strategies.

A brand storytelling session focuses primarily on finding out what your ‘brand voice’ is. In other words, what your brand archetype is. 

Brand Archetypes

What’s a brand archetype? We’re glad you asked. Brand archetypes are as old as Greek tragedy (sadly, we can’t take credit for making them up…) The 12 brand archetypes that we use at Digital Storyteller are:

  • The Innocent
  • Everyman
  • Hero
  • Outlaw
  • Explorer
  • Creator
  • Ruler
  • Magician
  • Lover
  • Caregiver
  • Jester
  • Sage

Don’t worry, we cover what all of these archetypes mean during your Brand Storytelling Session!

What Happens After Your Brand Storytelling Session?

We’re all for transparency. After your two-hour block, we have a comprehensive overview of:

  • How you talk about what you do
  • How you feel about your company name
  • What your brand archetype is

From there, we can start to build the kind of marketing strategy that is unique to your company.

The Timeline

A week after a Brand Storytelling Session, you will receive a well-designed deliverable.

A few days after that, we get on the phone and set a kickoff call, if you decide we’re the right fit for you!

After our one-hour kickoff call, we set weekly one-hour meetings for the first month of our partnership, followed by bi-weekly meetings following. 

Why Is a Brand Storytelling Session Important?

As we say at Digital Storyteller, marketing without a brand voice is like a margarita without tequila… Useless!

Defining your brand voice through a Brand Storytelling Session shortens your sales cycle because having a clear brand voice makes people feel like they already know you when they walk into a room with you.

It helps build trust, and it makes prospects feel at ease as they’ve heard your brand voice consistently across your website, content, and social posts.

When you pick a brand voice and choose a brand archetype, it’s about the way in which you speak, not what you’re talking about. 

Conducting a Brand Storytelling Session helps us to truly understand a client’s brand voice, their brand archetype, and helps us to be able to write in their voice.

Amanda, Founder and Creative Director at Digital Storyteller, put it best. “I can talk about something that’s highly consequential in a number of different brand voices. The way you speak about what you do is what sets you apart from your competitors… A Brand Storytelling Session is the uncovering of the way in which you tell your own unique story.”

If you couldn’t tell by Amanda’s spiel, a BSTS isn’t anything to be afraid of. Don’t believe us? Check out what one of our clients, Todd Regan, said about his BSTS. (P.S. He wasn’t excited!)

“Looking at the [brand storytelling session] appointment on my calendar, I thought this is going be so painful – it was the opposite, so insightful, valuable, and fun.” —Todd Regan Chief Operating Officer at Payroll Hub

A brand storytelling session is crucial for all of you out there who struggle to explain to your drunk aunt what business you’re in every Thanksgiving. If you’re not clear on what you do, how can your prospects and clients be?

Plus, we can’t—or any outsourced marketing agency, for that matter—accurately represent your brand until we truly understand who you are, your audience, and your goals. Our brand storytelling sessions answer all of these questions.

We’re so confident in our ability to surprise and delight you that your initial BSTS session and deliverable are free.

Interested in learning more about the importance of brand storytelling? Check out this article.

Digital Marketing

At Digital Storyteller, we know well that digital marketing is an ever-changing field. Sometimes, it can feel like a full-time job just keeping up with all of the algorithms and constant updates!

(C’mon, Zuckerberg! Give us a break!) Just kidding…

In all seriousness, the best thing you can do for your business—whether you do it yourself or hire an outsourced agency like us to save you time and money—is do your best to stay current with the top digital marketing trends.

Don’t worry, we’ll give you a hand! Here are the top five digital marketing trends you can’t ignore today!

Video Content

If you’re not currently living under a rock, chances are you know that video is the number one media that social channels are pushing right now.

The statistics say it all. Did you know that in June 2021, TikTok reached 3 BILLION downloads? In the five short years that the video-sharing app has existed, it managed to snag the 7th most downloaded app for the 2010s, according to App Annie.

Even Instagram has jumped on the video bandwagon. In June 2021, Adam Mosseri, head of Instagram, said in a video that Instagram is no longer a photo-sharing app. Instead, Instagram will prioritize video content, leaning into the high level of success that they are observing competitors like TikTok and YouTube achieve.

So, get your business ready to push out some awesome video content if you haven’t already—Instagram reels, TikToks, explainer videos, testimonials, culture videos, the list goes on.

Value-Driven Content

Although our digital marketing agency lives by the phrase “content is king,” we’d like to make an important modification to this term coined by marketing whiz Neil Patel.

“QUALITY content is king.”

Just think: Any person, at any given moment, has an enormous surplus of content that they could decide to consume. It’s almost overwhelming. So, consider this: Why should someone click on your page rather than your competitor? What are you offering them that your competitor is not?

Sure, you may be handing out eBooks, but is the information different? Or is it generic? Your best bet at gaining clients’ trust is by offering content that drives value.

This means no carelessly written articles with typos just for the sake of posting something. You want to shoot for quality, long-form content.

It’s equally important to do so in a way that doesn’t come off as too salesy either. We know, it’s a difficult line to straddle…

To provide an example of quality content, picture this. You’re at your local mall and you see an electric wine bottle opener. (Oooh!) What would make you more prone to purchasing said wine opener?

A bland instruction manual about what the product is and how it works, or a beautifully designed pamphlet showing how the wine opener will save you time and frustration for years to come? We think you know your answer. Say goodbye to stubborn synthetic corks!

But anyway, the point is long-form, value-driven content is key in your digital marketing strategy.

Hyper-Personalized Content

It has happened to all of us. You’re on a website viewing a product; it could be shoes, decor, food, doesn’t matter. Then, you leave the page without making a purchase.

A few hours later you receive an item with the subject line “Get it before it sells out!” or “You forgot something…” You click into the email… It’s the exact product you’d been looking at just hours before.

Weird, right? Well, not really in the world of digital marketing. Welcome to hyper-personalized content!

Hyper-personalized content is the third digital marketing trend you can’t ignore. Personalized content is no new feat, and as you can tell, we’re not talking about adding a simple first name personalization in your email marketing. (That might have been impressive five years ago, but times have changed).

For businesses looking to generate more traffic and increase conversion rates, you have to get really nitty-gritty about who your target audience is and more importantly, what they’re looking for and at. By using artificial intelligence (AI), you can collect information about individuals who are engaging with your business and track their behavior to target them more effectively.

There are many third-party software companies that can help you obtain data to create this hyper-personalized content. Some of our favorites include:

“Hey Siri, search ‘content marketing’ on Google!” Thanks to AI-powered voice assistants, millions of people every day search for things online without even touching or being near their phone or computer.

User experience and web accessibility today are so important. With the rise of voice search, including Siri, Google, Alexa, and Cortana, it has become all the more important to make sure your content is optimized for voice search. Keep your eyes out for a full article on how to optimize your content for voice search soon!

Easy to Contact

Today, we live in a world where delayed gratification is not our friend. At least not when we have a question about a product, service, or business! Whether you’re messaging your favorite clothing company, your hairstylist, or a restaurant, chances are you value a quick response on a user-friendly platform.

Your prospects are no different. If you’re not available 24/7, using AI to ensure your prospects get timely responses is a no-brainer!

Hiring an Outsourced Digital Marketing Agency

Top Five Digital Marketing Trends You Can’t Ignore

We know, there are a lot of bases to cover. The best thing you can do is focus on what’s hot now and tailor your content marketing strategy as such. Recognize current trends and use them to your advantage in your digital marketing efforts.

Still sounds a bit scary? Check out this article on the Top 10 Resources for Digital Marketers!

At Digital Storyteller, we’re your go-to for your outsourced digital marketing needs. As our client, our team will keep you up to date on all the latest digital marketing trends.

Get in touch today to schedule your free Brand Storytelling session. What is Brand Storytelling you might ask? Don’t worry, we’ve got an article for that, too!

Content Marketing Mistakes

Hungry for some truth? Today’s your lucky day!

“Content marketing may be a relatively simple strategy,” says CEO and Founder of Marketing Insider Group. “That doesn’t mean it’s easy.” These are the wise words of Michael Brenner. (Psst… For those who don’t know Brenner, he’s a content marketing pro!)

Brenner’s words considered, it’s likely that your business is making some mistakes when it comes to content and your marketing strategy. Here are the top five mistakes you’re making with your content!

Not Using Keywords

Keywords? SEO? What does it all mean!? Don’t worry. Let’s start at the beginning.

Search engine optimization, also known as SEO, is a way that marketers tailor their content to appeal to search engines. Popular examples of search engines include Google, Yahoo!, and MSN Search. In today’s world, search engines rule the scene!

SEO keywords, also known as keywords or keyphrases, are “terms added to online content in order to improve search engine rankings,” according to Backlinko. Having a set of target keywords for your business is crucial because they are the bridge between what people search for and the services or products you provide.

To build this list, you must complete thorough and frequent keyword research. Keyword research is “the process by which you research popular search terms people type into search engines like Google.” Then, using said research, you strategize how to include these keywords in your content. Thus, placing you higher on search engine results pages (SERPs).

A higher ranking can improve your chances at business, deem you as an authority in the market, and increase a client’s likelihood of trusting or choosing to do business with you. 

Consider this: If you were searching for a new veterinarian for your dog, would you scroll to the fifth page of results on Google to the vet with a bleak social presence? Or, would you be more likely to trust a business that popped up on page one with hundreds of positive reviews and photos?

For this reason, it’s important that all of your content is optimized with relevant, targeted keywords. You want to rank higher on Google, don’t you!?

For more on why SEO is important for a financial services company (or any company for that matter!), visit this article. We promise you’ll walk away having learned something new.

An additional mistake to be wary of, (and often a byproduct of having a list of relevant keywords that you’re using on a consistent basis!), however, is keyword stuffing.

Keyword stuffing, as defined by Google, is “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” In short, you’ve gone too far! You know… there is such a thing as over-optimizing, and keyword stuffing is exactly that.

It’s a fine line to walk for sure. Our SEO team at Digital Storyteller can help you there.

Failing to Cater to Your Audience

Hooray! You’ve launched your business. Now, who should you market to? Some people might think, “If we market to everyone, we’ll

The truth of the matter is that your business, product, or services might not appeal to everyone. As Chris Do, Emmy award-winning designer, director, and CEO and founder of The Futur, once said, “If we cater to everyone, we’ll stand for no one.”

So, get eerily specific about who your audience is.

Learn who they are, what makes them tick, what they need and want. Who is benefitting from your business? What motivates them? Who holds influence over them?

Then, use this information to inform your branding, brand voice, and brand archetypes. These three elements are what help your brand become uniquely recognizable.

Narrowing down a specific target audience and catering to them specifically makes what you offer more memorable. Plus, when you cater to your audience and consider what they might want first, your chances of winning over their trust are higher. It’s a win-win!

As a business owner, when you only write content that you want to write, instead of what your prospects are searching for or need, you set yourself up for failure in an instant. (Just think how different your target audience is from you!)

Instead of writing whatever the heck you want, we’d recommend writing what’s trending. And no… we don’t mean “trending” in the sense of what’s currently trending on TikTok or Instagram. When we say “what’s trending,” we’re talking about what your prospects or target audience is currently searching for.

In other words, there’s a difference between what you want to talk about and what your prospects want to talk about. As Regina George from Mean Girls would say, “Stop trying to make fetch happen. It’s never going to happen.”

For those who are unfamiliar with the 2004 American teen comedy film, stop trying to make prospects interested in what you are interested in. You’re there to serve them.

Content Marketing Mistakes

At Digital Storyteller, we use SEMRush—an all-in-one tool suite that helps improve our clients’ online visibility. We use tools like SEMRush to conduct topic research. (Yes, you should be researching what to write about! Not just writing anything and everything you find interesting.)

SEMRush provides a ton of information on keywords and topic research including keyword difficulty % and search volume. 

Keyword difficulty shows you how hard it is “to rank in Google’s organic search results for a specific term” whereas search volume measures how many people are searching for a particular topic, keyword, or question.

Simply put, to be on top of your content marketing game, you need to answer relevant questions that are being asked frequently. After all, you don’t want to write content that no one is searching for in the first place!

Writing Too Much or Not Enough Content

This one is pretty self-explanatory. If you’re writing too much, your content will get swept under the rug. Longer doesn’t always mean better! Remember, it’s not the 1800s anymore, aka you’re not the author who is getting paid per page that they write.

Moreover, attention spans are shrinking. In fact, a recent study by Microsoft concluded that the human attention span has shrunk nearly 25% in just a few years. Search engines are getting smarter every day.

Even if you write the longest article ever, filled to the brim with what you think is juicy information, Google will not rank you well if your content fails to meet the needs of that target audience we chatted about earlier on in this article.

Finding the sweet spot between too much content or not enough is a tightrope, but with our help, we know you can do it! Think Goldilocks…

And of course, it’s equally important that prospects and existing clients are engaging with your brand. This might look like likes, comments, clicks, shares, and so on. When you have high levels of engagement in today’s day and age, algorithms reward you by pushing your content to more people (which leads to brand awareness aka exactly what you want!)

Your Content is a Walking Sales Pitch

Let’s face it. You’re not Jordan Belfort. Today, people look for more than just a sales pitch. People are drawn to stories.

Consider: how do you feel receiving constant ads or pitches? At Digital Storyteller, we think it’s pretty annoying, and would recommend that instead, you try your hand at telling a story.

Why? “Storytelling enables marketers to develop a deeper connection with the audience,” according to Forbes. “[It] is a fundamental human experience that unites people and drives stronger, deeper connections.” (Well, duh! Storytelling even goes back as far as the cavemen days.)

National Geographic is a top-notch example of a brand that implements great storytelling.

Their awe-inspiring images paired with their captivating stories keep people coming back for more. Check out this example from their Instagram!

National Geographic

By crafting a story, you provide value.

It can be used to educate, share, communicate, and connect.

Instead of overselling your content, focus on a call to action (CTA) instead. CTAs with strong action words that evoke emotion.Feeling overwhelmed? Here is all you need to know about crafting organic content creation to grab your prospects’ attention plus four tips on how to organize content!

Marketing Agencies

Marketing agencies today have more tools than ever to support clients in their marketing efforts. Content creation, website design, SEO optimization, the list goes on. But at Digital Storyteller, we have our eyes on a few agencies in particular. Here are the eight best marketing agencies in San Diego.


KWSM

KWSM

Founded: 2010 by Katie Wagner after retiring from her TV news career

Where:

  • Orange County, CA
  • San Diego, CA
  • Atlanta, GA
  • Las Vegas, NV

Specialty: Boy, oh boy! KWSM does it all. While every plan is different, they specialize in creating customized digital marketing strategies that help clients get results through:

  • Social Media Management
  • Content Creation
  • Website Design and Management
  • Content Optimization (SEO)
  • Online Advertising
  • PR and Influencer Marketing
  • Video and Photography
  • Social Media Coaching
  • Speaking and Workshops

Their Mission: According to their site, “KWSM exists to help great companies make genuine connections with their customers. We believe good business starts with strong relationships, and the best way to build them is by sharing your story.”


Digitopia

Digitopia

Founded: In 2004

Where: Carlsbad, CA

Our Promise: “We promise to deliver strategic insights. We’ll be easy to work with. And, most importantly, we’ll never leave you in the dark.”

Their Approach: Digitopia uses the phrase process, platforms, people to guide their B2B digital growth strategies.

“We take the stress of inbound marketing off your plate allowing you to focus on all the other important parts of your job. Whether you need…

  • HubSpot help, or
  • Content and inbound strategies (that actually bring in traffic and leads), or
  • Online advertising purpose-built to optimize your spend

…we have you covered.”


Brandetize

Brandetize

Founded: In 2001

Specialty: Strategy, lead generation, website, branding, sales conversions, technology and analytics, and more

What makes Brandetize different from other marketing agencies? Brandetize offers:

  • “Full-service customer lifecycle marketing
  • Customer focused, cohesive goals
  • We’re thinkers, not just doers
  • Strategy comes first, then we execute
  • Thoroughly seasoned staff of experts
  • Partnership model: Get results and write a check from the increase in sales
  • We don’t profit until you profit”

Office of Awesome

Office of Awesome

Founded: By dynamic duo Rebecca Tall Brown and Leah Prehn, 2015

Specialty: Aside from being awesome? Office of Awesome offers hourly brand advisory services, 12 to 18-month brand breakthrough strategy, and two to ten-year brand architecture strategy. They promise to take what you have and make it even more awesome!

Why They Rock: “We’re a brand strategy consultancy that builds brand experiences on the foundation of smart business strategy. Using our inside out approach, we capture the momentum of all that is working in your existing brand, improve on it, and package the results in a market-ready plan… We see the unseen areas of your business that we can fix, clarify or define before you spend time and money on external branding or marketing.”


Raindrop Branding + Advertising

Raindrop Marketing

Founded: By Jacques Spitzer and Adam Wagner! (Raindrop compares these two to oreos and milk and peanut butter and jelly. In other words, they’re the perfect pair!)

Specialty: Simply put, Raindrop helps build your brand and build your audience. At Raindrop, “our goal with every client is to take you to your next level by helping new audiences to discover you, crafting deeper relationships with your core audiences and allowing you to confidently be the best version of yourself.”

Plus, their video production is top-notch! In fact, they have accrued more than 400,000,000 video views for their clients, been awarded two Emmys, and have produced the #1 performing Youtube ad of 2020.

The Story Behind the Name: It all begins with this quote: “True friendship looks like raindrops coming together on a window-sill; beautifully and effortlessly before your eyes.” 

As written on their site, “I think we can all agree; best friends are… well, the best. They are there for us, cheering us on, listening to us and helping us to live our best lives. We imagined that same level of trust, open communication and fun-loving spirit as the foundation for our work.

“The result is a truly special connection with our clients that we believe inspires even greater work. Being a Raindropper means partnering generously and creating strategically. We revel in the success of our clients and celebrate the collaborative culture that we share as a team.”


Power Digital

Power Digital

With Offices In… San Diego, Los Angeles, New York, and San Francisco

Who Are We? Power Digital is “a cutting-edge, nationally recognized digital marketing agency dedicated to elevating your brand through innovative marketing solutions, custom strategies, channel expertise, and flawless execution.”

Some Rules They Live By: Integrity, loyalty, trust, challenge yourself, find the solution, embrace change, don’t take yourself too seriously, and more as seen here!

What They Do: A better question would be, “What don’t they do!?” Power Digital offers:

  • Affiliate Marketing
  • Amazon Marketing
  • Content Marketing
  • Creative
  • CRO
  • Diligence
  • Email Marketing
  • Influencer Marketing
  • Organic Social
  • Paid Media
  • Paid Social
  • PR and Outreach
  • SEO
  • Web Development

Wayward Kind

Wayward Kind

Founded: By Jules Taggart (Psst… She’s kind of awesome. Jules loves riding on the back of a motorcycle with her husband, running near the beach, and her two daughters, Olympia and Helena)

Who Do They Serve? Although Wayward Kind represents clients from a variety of industries, all of their clients are hell-bent on shaking up their industry for the better. “We actively seek out clients who are purposefully wayward and not afraid to go their own way… We work with challenger brands who are making a significant impact in race, class, and gender equity.”

Their values include human connection, libration, no noise, and low ego, high impact.

What Makes Them Different? Wayward Kind is a digital marketing team “built on the belief that effective marketing is rooted in human connection. We help ordinary businesses have extraordinary conversations with their clients… we help you start and nurture online conversations that bring in new clients.”


3Q Digital

3Q Digital

Founded: By David Rodnitzky out of a coffee shop in Pacifica, CA, in 2008

Their Motto: Infinite Possibilities. Infinite Growth.

Why They Rock: 3Q Digital is growing, growing, growing! With six U.S. locations, two international presences, and over 20 virtual locations, this marketing agency can work with you wherever you are!

3Q Digital Offers…

  • SEO
  • Conversion Rate Optimization
  • Programmatic
  • Analytics
  • CTV/OTT
  • Strategy and Planning
  • Digital Due Diligence
  • Creative
  • And more!

At the end of the day, there isn’t a hard and fast answer for which marketing agency you should use. Each company is unique! (But we think you should choose to work with us!) If you’re ready to take a look at what our outsourced marketing services would look like for you, contact our team at Digital Storyteller today.

We know we’d make a great team, we’re just waiting on you!

Organic Content Creation

To succeed as a business today, you need to engage your clients and prospects by creating quality, organic content.

Digital Storyteller Team Photo

​​Put Your Money Where Your Mouth Is!

When it comes to digital marketing for financial services companies, many professionals believe they live in a very transactional world. These financial professionals, however, are under the wrong impression.

Most modern consumers today are looking for more than just a transactional service.

The financial services industry is a competitive and unique industry to market for. We know that those in the financial services industry navigate the difficult terrain of regulatory and compliance hurdles while seeking to successfully market their products and services.

So, here are a few insights into the importance of digital marketing for financial services companies, and why you should be marketing your financial services business right now.

It’s Time to Get Real

Let’s be honest. Financial services aren’t always the sexiest arena to market.

How do you make commercial insurance appealing? What about wealth management? While challenging, it’s not impossible.

Learning how to market in the financial industry can be tricky, but before you market to your client, try BEING the client/prospect…

For example, if you were a prospective client visiting your site, Instagram, or other social channels, what would catch your eye off the bat? Would you be intrigued? More importantly, what would turn you off? Approach this exercise as if you’re a recruiter, looking for any reason to say NO about your own business.

This observation will help you look at your current strategy and identify its effectiveness. Be honest! By doing so, you will be able to understand the big picture of what your clients require to be loyal.

Effective digital marketing in the financial services industry is important as it ensures you not only attract new clients but also retain existing ones.

Digital Marketing

Build the Relationship

This step is arguably the most important. Oftentimes, people think of gaining clients as very transactional. This, however, is where businesses go wrong.

When it comes to digital marketing, your goal in the financial services industry is to build trust and a connection. Your objective is to establish a loyal client base.

Let’s consider banks for example. Unfortunately, according to research, “92 percent of millennials don’t trust banks.” Constant stories in the news of “data breaches, various crises, and financial institutions misdeeds” fuel the fire of distrust. Yeesh!

But of course, people, and millennials especially, only want to do business with financial companies they trust. And how could you blame them?

Financial institutions need to create trust with their consumers arguably more than any other institution. You are, after all, handling people’s money on some level.

It’s difficult to approach a consumer as a stranger and gain their trust. Here are some ways you might build trust with your clients  and prospects:

  • Establish and showcase your strong company culture
  • Gather positive reviews and referrals from your existing client base
  • Promote values that speak to your target demographic
  • Solidify your digital presence
  • Improve your online user experience (UX)
  • Customer personalization
  • Consistent email marketing

The bottom line is that there needs to be a relationship between you and your client—an understanding of your clients’ needs before your market to them. Then, use your insights to inform your marketing material.

Embrace Social Media

Who runs the world? Social media!

Instagram, Facebook, Twitter… These platforms are no longer just used for sharing photos with your friends. Companies are—and are expected to be—active on all social platforms today.

Social media is a great way to create strong brand awareness while connecting with current and potential clients.

Keep in mind that millennials and Generation Z (Gen Z) are becoming a larger portion of the population. They, as a whole, use social media more than older generations.

Capitalizing on cultivating a social media presence that targets younger generations will aid in negating the hesitations they feel about banks (and other financial institutions!)

Additionally, social media is a place where you can share the story of your brand. It can, and should be, a fun place! You could:

  • Post user-generated content (UGC) from your consumers and followers
  • Utilize the ever-growing reels feature!
  • Share behind-the-scenes photos and video
  • Repurpose already existing content for social
  • Follow trends or start your own using hashtags
  • Post video testimonials
  • And more!

Trust us, your prospects are looking at your social channels, or lack thereof, waaaaayyy before they even decide to get in touch with you. Don’t rule yourself out as an option because of your limited social presence.

Read on to find out what social media platforms your business should be on.

Leverage Technology

Traditional marketing is outdated and just doesn’t cut it anymore.

Artificial intelligence (AI), intuitive customer relationship management systems (CRMs), analytics, email automation, chatbots… Technology is evolving more than ever before these days!

Financial service companies cannot afford to fall behind.

At Digital Storyteller, however, we recognize that you can’t just dive headfirst into the world of technology today. You must craft a clear strategy before adopting these new technologies.

An additional note: Your mobile site needs to mirror these wicked fast technological changes! This means it needs to be SEO optimized with a speedy loading time.

Did you know that if your site doesn’t load within three seconds, it’s likely your user will return to their search engine to find their information elsewhere? Yikes!

Content Marketing is King

If you haven’t heard of the importance of content marketing, at least you know you’re in the right place! Earlier on, we talked about how 92% of millennials don’t trust banks, and this statistic extends beyond banks to many other financial institutions.

Content marketing is a great way to regain trust. Research shows that by educating customers, you gain client loyalty.

But what is content marketing? An effective content marketing strategy provides value to prospective customers through an assortment of “relevant articles, videos, podcasts, and other media,” either shared or created, according to the Content Marketing Institute.

If you’re an expert, then act like it! We understand that discussing financial information with businesses can be difficult, as these topics are typically kept private. As a company, however, you must gain your clients’ trust before you offer them a service.

Show them that you are an expert in your field!

Read on to learn how long it takes for content marketing to work.

Show Them How It’s Done

People know that managing their finances will lead to their success, whether as an individual or a business—but very few know how to do it. Learn the language of your prospects and use that in your advertising to them.

As experts in the financial world, share your information and educate your clients to help them understand what they need to do to succeed.

Bring in the Marketing Experts

When you partner with a financial services marketing agency, like us, you don’t have to rely on what limited internal resources you might have access to.

At Digital Storyteller, we have the team and tools to boost site traffic for your financial services business using a variety of digital marketing strategies.Need help crafting an effective marketing plan for your financial services company? Contact Digital Storyteller today to learn more!

What Is Web Accessibility and Why Is It Important?

We are not a one-size-fits-all society, nor are our websites. As our physical world becomes more aware of creating physical accessibility, we should also understand the importance of facilitating web accessibility as well.

As we spend more time surfing the web, learn more about how to increase inclusivity for people with disabilities. It’s just good practice, and it also benefits your company.