fbpx

Posts

Save Money on Ads (So You Can Spend It on Wine)

When you think of marketing, what do you think of? For many, it’ll include billboards, that one realtor’s face on a bus stop, or the not-so random ads when you’re scrolling through Instagram.
It’s actually much more than that. Yes, paid ads have their time and place to increase your exposure, but let’s let you in on a little secret: there’s a better way to market yourself, and it’s not by relying on ads.
I know, shocking. 

Why You Should Conduct Site Audits

You See a Doctor Every Year, Shouldn’t Your Site? The same way that your own health sometimes requires a little TLC or a trip to the doctor’s office for extra attention, your site does too.

How to Organize Content

We’ve talked time and time again about the importance of content marketing and why consistently producing strong content is an ideal marketing strategy. That being said, we know it can be easier said than done.

Let's get REEL! How Instagram Reels Support Your Social Strategy

In a world where we have varying options on how to engage with potential clients, reels open the door to adding your personal flair. From informational how-to videos like how to make your grandma’s top-secret cookie recipe to a silly clip on your opinion of this week’s Bachelor rose ceremony, the possibilities are endless.

Social Media Brand Awareness Metrics: More Than Likes and Comments

When most people consider their brand’s success on social channels they jump immediately to wanting tons of likes, comments, and followers on their profiles. While these factors are important in many cases, there’s more to social media than these tracking measures.

Financial Services Companies: Which Social Media Platforms Should You Be On?

As a B2B financial services company, you may be questioning whether having a social media presence matters for your marketing strategy. We’ll keep it pretty simple for you: it does. Social media has become a critical part of any marketing strategy. Whether it be organic or paid, B2B or B2C, and so on, social media marketing plays an important role in strategizing for any business.

PR vs Backlinking Strategies: What's the Difference?

Once you’ve developed a solid digital marketing strategy, it’s important to consider how you’ll spread awareness of your efforts. Although organically sharing content to your social media channels and home site is essential, there are additional ways to spread the word about your company and its kick*ss marketing strategy.

Client Spotlight: Frank Crivello, SBMA Benefits

Frank Crivello is the founder and CEO of SBMA Benefits. SBMA provides affordable ACA-compliant benefit packages to employer groups. Their goal is to meet ACA mandates while providing excellent service and accessibility.

CEOs, Why SEO is Important for a Financial Services Company

As a CEO it’s your job to ensure that all operations of your company run smoothly. That being said, there’s obviously quite a bit on your plate to maintain and keep track of. The team that reports to you is responsible for managing the details of their respective departments under your guidance and support.

Want to Connect with Your Prospects? Use Video.

Content marketing includes a variety of mediums. Some content sources may include blogging, social media posting, ebooks, and infographics. But this doesn’t include one of the most successful storytelling content mediums — video.

Creating Content That's Not a Sales Pitch

Yes, we agree, the overarching goal of effective marketing is to help increase sales. Whether it be through customer awareness, gaining market share, driving site traffic, or increasing followers, at the end of the day, most clients have dollar signs in their eyes.

Brand Storytelling

Who can resist a good story? Character development and relationships, drama, adventure, and suspense all contribute to a reader’s desire to have a vested interest in a story. In fact, it’s a scientific reality that stories light up the human brain in a unique way that draws us in and mirrors the neurological activity of the storyteller. We are not just sociologically wired for story, it’s neurological as well.

Andrew Marr

Who can resist a good story? Character development and relationships, drama, adventure, and suspense all contribute to a reader’s desire to have a vested interest in a story. In fact, it’s a scientific reality that stories light up the human brain in a unique way that draws us in and mirrors the neurological activity of the storyteller. We are not just sociologically wired for story, it’s neurological as well.

Social Media for Financial Services Companies

The use of social media in financial services is often disputed. Some believe that social media does not hold the same value for B2B businesses as it does in the B2C market. This, however, is not the case.

What’s the Difference Between Google Analytics and Google Search Console?

Google Analytics and Search Console are both valuable marketing tools to track and understand data. Do you know the difference between them?