How to Tell Your Drunk Aunt What Business You’re In
Picture this: You’re standing in your childhood kitchen as the house is hustling and bustling with family and friends visiting for the holiday. Everyone is chatting, laughing, snacking, and drinking. You’re standing at the bar fixing yourself a fresh cocktail when your great aunt Marge approaches you. She’s obviously one martini too many down the rabbit hole but she’s overjoyed for the chance to sloppily spit out “now what is it that you’re doing for work these days darling?”
We all spend the year dreading the typical holiday interrogations. Whether it be when you’re getting married, having kids, or just overarching “what you are doing with your life” questions. At Digital Storyteller, we believe that talking about your business shouldn’t have to be a difficult subject.
That being said, Aunt Marge certainly isn’t going to understand the complicated spiel that you’re used to dishing out at networking events. So, let’s bring it down to the bare bones, what do you do?
For some companies, this is a harder question than it should be. It’s easy to get caught up in the complicated details that you want to show off to really sell your company. It’s enticing to talk about the big differentiators that make your company stand out but at the same time, it’s important to recognize how to describe your business in its simplest, most impactful terms.
Why is this helpful for my business?
When you’re looking to start marketing your brand, the place to start is ground zero. Remove all the layers and the jargon that describes what you do and talk about what you. In our case, at Digital Storyteller connect financial services companies with their ideal clients. That’s it. If Marge is interested, we can go deeper… We are an outsourced organic digital marketing agency for financial services companies. But realistically, you probably lost Aunt Marge’s attention before you could get out half of those syllables.
The benefit of starting from the bare minimum is that you take yourself back to the very question of why your business exists, what the ultimate goal is, and who your target audience is. If you don’t have each of those questions sorted out before jumping into marketing your business, you may be wasting your time.
At Digital Storyteller, we start off all partnerships by facilitating a 2-hour BrandScape Session. This is a process unique to us where we guide you through the discovery of your brand voice, brand archetype, and your differentiators (among other elements). The best part? Because we’re so sure that you’re going to be impressed by what we can do for you, we complete the BrandScape Session free of charge. Once you’ve received our completed deliverable you can make a decision of whether or not to move forward with our team.