SEO can be tricky and most companies really don’t spend a lot of time trying to increase SEO rankings organically. We’re here to tell you there’s a lot you can do without having to purchase backlinks or pay for Google search ads and still increase your website’s ranking. Below, we’re sharing our top 3 content marketing SEO tips you need to know!
Backlinks are key!
If you are writing and publishing blog posts onto your website, it is crucial that you include relevant links to other high-quality websites. Link building remains a fundamental part of the smart search engine optimization strategy. In SEO Yoast backlinks are known as your “inbound links.” Backlinks add value to both sites for SEO. In essence, backlinks to your website are a signal to search engines that others vouch and trust your content.
Reaching out to companies who are partners for you and asking to write a featured post for their website is a great way to build organic LinkJuice.
Humanize your writing
Writing for people before writing for a search engine is crucial if you want to earn engagement and views on your post. At the end of the day, other people are reading your content, therefore you want to create content that’s relatable. Yes, keywords are important and you should add them into your posts but you should not be overloading your content with keywords. This causes it to be unreadable and will drive less engagement from readers. Focus on how people engage with your brand, product, or service. Search spiders are not the ones reposting your articles or purchasing your products, people are.
Social Signals (Social Media)
Believe it or not, social media is a large part of SEO strategy. Social shares, likes, tweets, and pins on search engine rankings have shown to increase SEO through several case studies. Remember to always add a CTA to your social posts that link directly back to your website. Social sharing will help boost your SEO ranking significantly if you stay consistent with organic content and ask people to share your content.
There you have it! SEO tips you need to know in order to increase your search ranking on Google. Need help implementing these tips and not sure where to turn? Our team of SEO experts know a thing or two and are here to bring your site to the top. Reach out to us today for your personalized Brandscape session.