Organic and paid search are typically common topics in the marketing world, but do you know the statistics behind them? Deciding where to invest your time and money as a company can be challenging. Higher Visibility helps to break down the statistics behind each search method to help you make well-informed, strategic decisions. Here’s some tips on organic vs paid search to help your company succeed in marketing.
There are many research articles available that you will find an abundant amount of statistical information to help you gain an in-depth understanding of how to utilize each platform to its full capacity. There’s a lot of information to sift through so we’re going to provide you some of the cliffsnotes to make it easy.
It is argued that based on statistics provided below, 35% of e-commerce traffic comes from organic search and up to 80% of searches are only focused on organic results. SEO is going to be key in getting your organic search traffic to increase over time. Though organic search requires a bit more effort in aligning your SEO, keywords and headlines at the end of the day is free! Organic search may sound more and more desirable after a read through this article based on some facts behind the obstacles in place for Paid search.
It is also argued that paid search gains 150% more clicks and attention than any organic search results. Once you use paid search you can flip flop between paying and driving organically on the same ads. It just won’t perform. You will receive more traffic on a paid search ad from people who actually intend on making a purchase. Though, you should know small businesses only generate about $3 in revenue for every $1.60 spent on search ads. So paid can get expensive overtime and may not be realistic for all of your marketing efforts.
So there you have it, organic vs paid search in a nutshell. Organic is free but may take time to build up your domain authority and paid can get expensive very quickly but will get you straight to your source with proper use. There are plenty of statistics around these items and much more information across the web but we were here to cut to the chase. Need help making your business marketing decisions? Contact our team today for a storytelling session where we will help you improve any or all of your marketing efforts.