When you think of ‘marketing,’ what do you think of?
Chances are the first place your head goes is to advertising—billboards, television commercials, magazines, Instagram ads, the list goes on.
We don’t blame you! We are bombarded by ads every day. In fact, did you know research shows every day the average person encounters between 6,000 to 10,000 ads? This is a massive jump, considering that back in the 70s, “it was reported that the average person saw between 500 to 1600 ads per day.”
But remember, advertising is just a small piece of the marketing pie. Although paid ads have their time and place there’s a better way to market yourself. (Psst… It’s called organic marketing).
Amanda Rogers, Founder and Chief Creative Officer at Digital Storyteller, talks about why organic marketing is great for financial services companies (and all companies for that matter!)
Let’s get into it.
The Mistake Many Business Owners Make
If you’re in the business-to-business (B2B) space and are trying to get more clients under your belt (as one does!), your thought process about doing so might go something like this:
- “I’m going to put out some ads and tell people what I do.
- Then, they’ll come to my website.
- Then they’ll give me a call.
- And BOOM! I’ll get clients.”
Sigh… if only it were that simple! In today’s world, paid advertising alone is not enough to attract the right clients. So, what else do you need in addition to occasional paid advertisements? Enter, organic marketing.
Paid vs. Organic Marketing: What’s the Difference?
Let’s make this simple.
Ads are about building awareness; organic content is about building trust. While different, BOTH are important to building a successful digital marketing strategy for your business.
As Amanda shares, there are often situations in which the two overlap even. “There are elements of organic content that also build awareness.” For example, integrating boosted posts into your organic social media strategy.
What Does Organic Marketing Actually Do?
Most importantly, you need to know the primary benefit of organic marketing: building trust. Organic marketing might include email marketing, a thought-out video strategy, blog content, etc.
The greatest benefit of all of these things, however, is that organic marketing increases the feeling that people have of knowing and trusting your brand.
Don’t get us wrong, there are certainly strong benefits of paid ads (which you can read more about here) but it shouldn’t be the only marketing effort your business is focused on.
However, as Amanda puts it, “If and when you do decide to do ads, [if] you’ve been doing a strong organic digital marketing push,” the benefit will be much greater.
- Your domain authority will be higher
- Your ads will show up in the top three search results
- And most importantly, your ads will be supported by showing up on that first page of Google with an organic result
“This reinforces in the viewer’s mind, not only do I see their ad, but I also see that they are legitimately what I’m looking for,” says Amanda.
And the best part of all? If you’re paying less for ads, you have more money left over that you can spend on wine! What better motivation is that?
So, are you ready to save money on ads so you can spend it on wine? Us too. At Digital Storyteller, we specialize in organic marketing for financial services companies. If you’re looking for a digital marketing agency that will grow your business better than just pushing paid ads, contact our team today.