Brand voice, it’s emphasized by all, but only used correctly by some. What does it mean to you? Some may think of your logo, colors, fonts, and the overall aesthetic of your brand. What most don’t consider is the overall marketing effort to convey your brand’s personality through various channels, like social media, your blog, and your website. Your brand voice is what makes your business unique in its own way.

With an established brand voice, you’re like a Don Julio margarita. Without a brand voice, you may have a salted rim, but you’re missing the tequila… and who wants that?

So what is Brand Voice exactly?

Brand voice is the tequila to your margarita. It’s the main ingredient that really brings your marketing efforts together. This is how you convey your business’s personality. 

Have you ever tried to connect with someone that has the personality of a brick wall? It’s impossible! You don’t want your brand to be that brick wall. Build relationships with your consumers by displaying your company’s personality. It is so important for your business to have a personality of its own. When you do this, you allow your brand to be recognizable and you connect with more clients. 

Remember consistency is key. Act as if your brand was a person. You want your personality to align with your language, slogans, phrases, and keywords that you use on a regular basis. 

Personalities typically remain constant, and so should your brands!  Your brand voice shouldn’t change from social media to blog posts to newsletters. Your language should be very consistent across all platforms and use the same voice regardless of what you are sharing. From creating content to creating your email marketing plan, your voice and tone should remain consistent.