Author Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.” And he was right!
At Digital Storyteller, we begin all of our partnerships with a strong foundation—your very own ‘brand storytelling session’ (BSTS). After all, we’re an outsourced digital marketing agency, which means we will be creating content as if we were you. This BSTS is crucial in order to be able to do what we do best (…marketing!).
If a ‘brand storytelling session’ sounds a bit like another language, we’re sorry! We’ll explain. Better yet, Amanda Rogers, Owner and Chief Creative Officer at Digital Storyteller can give you the lowdown and answer all of your juicy questions, like why is your brand storytelling session important? And what the heck is it anyway!?
Let’s get into it.
What is Brand Storytelling?
Brand storytelling has become kind of a buzzword. People use it to mean all kinds of things. They use it to mean:
- Branding that means something to you
- Storytelling for individuals
What Do You Do During a Brand Storytelling Session?
In our Brand Storytelling Sessions, we block out two hours on our calendar to sit down with you and get to know your brand at its core.
For Digital Storyteller, the Brand Storytelling Session grew naturally out of questions we had to ask clients over and over again and the research we did to better craft clients’ websites, content, and content marketing strategies.
A brand storytelling session focuses primarily on finding out what your ‘brand voice’ is. In other words, what your brand archetype is.
Brand Archetypes
Brand archetypes are as old as Greek tragedy (sadly, we can’t take credit for making them up…) The 12 brand archetypes that we use at Digital Storyteller are:
- The Innocent
- Everyman
- Hero
- Outlaw
- Explorer
- Creator
- Ruler
- Magician
- Lover
- Caregiver
- Jester
- Sage
Don’t worry, we cover what all of these archetypes mean during your Brand Storytelling Session!
Why Is a Brand Storytelling Session Important?
As we say at Digital Storyteller, marketing without a brand voice is like a margarita without tequila… Useless!
Defining your brand voice through a Brand Storytelling Session shortens your sales cycle because having a clear brand voice makes people feel like they already know you when they walk into a room with you.
It helps build trust, and it makes prospects feel at ease as they’ve heard your brand voice consistently across your website, content, and social posts.
When you pick a brand voice and choose a brand archetype, it’s about the way in which you speak, not what you’re talking about.
Amanda, Founder and Creative Director at Digital Storyteller, puts it best. “I can talk about something that’s highly consequential in a number of different brand voices. The way you speak about what you do is what sets you apart from your competitors… A Brand Storytelling Session is the uncovering of the way in which you tell your own unique story.”
If you couldn’t tell by Amanda’s spiel, a BSTS isn’t anything to be afraid of. Don’t believe us? Check out what one of our clients, Todd Regan, said about his BSTS. (P.S. He wasn’t excited!)
“Looking at the [brand storytelling session] appointment on my calendar, I thought this is going be so painful – it was the opposite, so insightful, valuable, and fun.” —Todd Regan Chief Operating Officer at Payroll Hub
A brand storytelling session is crucial for all of you out there who struggle to explain to your drunk aunt what business you’re in every Thanksgiving. If you’re not clear on what you do, how can your prospects and clients be?
Plus, we can’t—or any outsourced marketing agency, for that matter—accurately represent your brand until we truly understand who you are, your audience, and your goals. Our brand storytelling sessions answer all of these questions.
We’re so confident in our ability to surprise and delight you that your initial BSTS session and deliverable are free.
Interested in learning more about the importance of brand storytelling? Check out this article.
