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Tag Archive for: Financial services

Woman conducting a work meeting

At Digital Storyteller, we market for financial services companies. This can encompass a lot of different types of businesses that offer different products or services. Think law firms, HR consultants, commercial real estate firms, wealth advisories, commercial insurance, and more.

We know, a little bit random… but we love it! Read on to hear more about why we chose marketing for financial services (hint: this industry is wildly underserved).

Working in the financial services industry means helping our clients might look a bit different from your typical B2C marketing agency. So, how do we help our clients?

Today, we’ve got Andrew Marr, CEO and Owner of Digital Storyteller answering that very question. It’s your lucky day.

But what is the main goal of a digital marketing agency? We’re going to hand things off to Andrew.

What is the Main Goal of a Digital Marketing Agency?

There’s one major goal, and it’s simple. That is to shorten the sales cycles of our clients.

What is a Sales Cycle?

A sales cycle is defined as “the repeatable and tactical process salespeople follow to turn a lead into a customer.”

This includes everything from the first encounter a client has with your business (whether it be through seeing your posts on social media or through receiving an email) to closing the deal and follow-ups.

sales cycle seven steps
A great illustration demonstrating sales cycles, courtesy of Snov.io.

How Do We Help Our Clients Shorten Sales Cycles?

Well, there are a lot of things we do to achieve a shorter sales process at Digital Storyteller. This might look like:

As you can see, there are a lot of different branches that come off of that tree.

The number one goal, however, for any marketing agency, is to use their toolkit to shorten sales cycles for their clients.

Want to hear some more of this Scottish lad ranting? Visit this page on our site that’s decked out, head to toe, with Andrew reviewing chardonnay. (We know, it’s kind of ridiculous—but we promise it’s entertaining!)

Marketing for Financial Services Companies

“At Digital Storyteller, we focus exclusively on [marketing for] financial services companies in the B to B space.”

Above is the text you’re faced with when you first visit DigitalStoryteller.io. Some of you might be thinking, “Great!… But what the heck is a financial services company?”

Most marketing agencies work with brands (think: restaurants, fitness centers, influencers, beauty companies, the list goes on). At Digital Storyteller, we’re a bit different… Here’s why.

Why Do We Focus on the Financial Services Industry?

So, why do we focus on financial services at Digital Storyteller? Well, aside from the fact that our team thinks financial services are wildly sexy (kidding… kind of?), we recognized a need and a gap in industry offerings.

But first, before we go into more detail, what is the financial services industry?

What the Heck is Financial Services?

We’re glad you asked.

According to the International Monetary Fund, the financial services sector “covers many different types of transactions in such areas as real estate, consumer finance, banking, and insurance.”

At Digital Storyteller, we have clients ranging from law firms to HR consulting firms, commercial real estate firms to wealth advisories, and commercial insurance. (Geez, that’s a mouthful, isn’t it?)

Anyway, when we say financial services, that’s really the realm we’re talking about.

Marketing for Financial Services Companies

So, back to why we market for financial services, at Digital Storyteller, we feel like that level of business, and that community of businesses, are underserved from a marketing perspective.

There are plenty of agencies out there who spend their time on biotech, startups, and influencer marketing—but not a lot who spend their time with financial services.

A Quick Aside

How did all of this come to be? In 1997, Amanda Rogers, Chief Creative Officer and Founder of Digital Storyteller taught herself how to code from a book when the actors union was on strike. 

She taught herself to write HTML, CSS, and Javascript before WordPress, Squarespace, and WIX existed. Although Amanda believes a lot has changed in the “how” of creating online presences for people and their businesses, the why is still the same… Tell the world what you do better than anyone else and the right people will be able to find you.

Why is Marketing Important for Financial Services Specifically

The financial services industry is a competitive and unique industry to market for. We know that those in the financial services industry navigate the difficult terrain of regulatory and compliance hurdles while seeking to successfully market their products and services.

Moreover, when it comes to financial services, you must build trust and authority through consistent content that is:

  • Reliable
  • Informational
  • Educational
  • Engaging

This considered—its difficulty—it’s essential that financial services companies seek out the right marketing for their businesses. Interested in learning more? Read on in the importance of digital marketing for financial services companies.

Brand Voice

Author Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.” And he was right!

At Digital Storyteller, we begin all of our partnerships with a strong foundation—your very own ‘brand storytelling session’ (BSTS). After all, we’re an outsourced digital marketing agency, which means we will be creating content as if we were you. This BSTS is crucial in order to be able to do what we do best (…marketing!).

If a ‘brand storytelling session’ sounds a bit like another language, we’re sorry! We’ll explain. Better yet, Amanda Rogers, Owner and Chief Creative Officer at Digital Storyteller can give you the lowdown and answer all of your juicy questions, like why is your brand storytelling session important? And what the heck is it anyway!?

Let’s get into it.

What is Brand Storytelling?

Brand storytelling has become kind of a buzzword. People use it to mean all kinds of things. They use it to mean:

  • Branding that means something to you
  • Storytelling for individuals

What Do You Do During a Brand Storytelling Session?

In our Brand Storytelling Sessions, we do things a bit differently. We block out two hours on our calendar to zoom with you and get to know your brand at its core.

We know it sounds intense, but don’t worry. Our favorite description that a client gave us at the end of a Brand Storytelling Session was, “I was expecting a root canal and I got a massage.” Yay for free massages! 

For Digital Storyteller, the Brand Storytelling Session grew naturally out of questions we had to ask clients over and over again and the research we did to better craft clients’ websites, content, and content marketing strategies.

A brand storytelling session focuses primarily on finding out what your ‘brand voice’ is. In other words, what your brand archetype is. 

Brand Archetypes

What’s a brand archetype? We’re glad you asked. Brand archetypes are as old as Greek tragedy (sadly, we can’t take credit for making them up…) The 12 brand archetypes that we use at Digital Storyteller are:

  • The Innocent
  • Everyman
  • Hero
  • Outlaw
  • Explorer
  • Creator
  • Ruler
  • Magician
  • Lover
  • Caregiver
  • Jester
  • Sage

Don’t worry, we cover what all of these archetypes mean during your Brand Storytelling Session!

What Happens After Your Brand Storytelling Session?

We’re all for transparency. After your two-hour block, we have a comprehensive overview of:

  • How you talk about what you do
  • How you feel about your company name
  • What your brand archetype is

From there, we can start to build the kind of marketing strategy that is unique to your company.

The Timeline

A week after a Brand Storytelling Session, you will receive a well-designed deliverable.

A few days after that, we get on the phone and set a kickoff call, if you decide we’re the right fit for you!

After our one-hour kickoff call, we set weekly one-hour meetings for the first month of our partnership, followed by bi-weekly meetings following. 

Why Is a Brand Storytelling Session Important?

As we say at Digital Storyteller, marketing without a brand voice is like a margarita without tequila… Useless!

Defining your brand voice through a Brand Storytelling Session shortens your sales cycle because having a clear brand voice makes people feel like they already know you when they walk into a room with you.

It helps build trust, and it makes prospects feel at ease as they’ve heard your brand voice consistently across your website, content, and social posts.

When you pick a brand voice and choose a brand archetype, it’s about the way in which you speak, not what you’re talking about. 

Conducting a Brand Storytelling Session helps us to truly understand a client’s brand voice, their brand archetype, and helps us to be able to write in their voice.

Amanda, Founder and Creative Director at Digital Storyteller, put it best. “I can talk about something that’s highly consequential in a number of different brand voices. The way you speak about what you do is what sets you apart from your competitors… A Brand Storytelling Session is the uncovering of the way in which you tell your own unique story.”

If you couldn’t tell by Amanda’s spiel, a BSTS isn’t anything to be afraid of. Don’t believe us? Check out what one of our clients, Todd Regan, said about his BSTS. (P.S. He wasn’t excited!)

“Looking at the [brand storytelling session] appointment on my calendar, I thought this is going be so painful – it was the opposite, so insightful, valuable, and fun.” —Todd Regan Chief Operating Officer at Payroll Hub

A brand storytelling session is crucial for all of you out there who struggle to explain to your drunk aunt what business you’re in every Thanksgiving. If you’re not clear on what you do, how can your prospects and clients be?

Plus, we can’t—or any outsourced marketing agency, for that matter—accurately represent your brand until we truly understand who you are, your audience, and your goals. Our brand storytelling sessions answer all of these questions.

We’re so confident in our ability to surprise and delight you that your initial BSTS session and deliverable are free.

Interested in learning more about the importance of brand storytelling? Check out this article.

Digital Marketing

At Digital Storyteller, we know well that digital marketing is an ever-changing field. Sometimes, it can feel like a full-time job just keeping up with all of the algorithms and constant updates!

(C’mon, Zuckerberg! Give us a break!) Just kidding…

In all seriousness, the best thing you can do for your business—whether you do it yourself or hire an outsourced agency like us to save you time and money—is do your best to stay current with the top digital marketing trends.

Don’t worry, we’ll give you a hand! Here are the top five digital marketing trends you can’t ignore today!

Video Content

If you’re not currently living under a rock, chances are you know that video is the number one media that social channels are pushing right now.

The statistics say it all. Did you know that in June 2021, TikTok reached 3 BILLION downloads? In the five short years that the video-sharing app has existed, it managed to snag the 7th most downloaded app for the 2010s, according to App Annie.

Even Instagram has jumped on the video bandwagon. In June 2021, Adam Mosseri, head of Instagram, said in a video that Instagram is no longer a photo-sharing app. Instead, Instagram will prioritize video content, leaning into the high level of success that they are observing competitors like TikTok and YouTube achieve.

So, get your business ready to push out some awesome video content if you haven’t already—Instagram reels, TikToks, explainer videos, testimonials, culture videos, the list goes on.

Value-Driven Content

Although our digital marketing agency lives by the phrase “content is king,” we’d like to make an important modification to this term coined by marketing whiz Neil Patel.

“QUALITY content is king.”

Just think: Any person, at any given moment, has an enormous surplus of content that they could decide to consume. It’s almost overwhelming. So, consider this: Why should someone click on your page rather than your competitor? What are you offering them that your competitor is not?

Sure, you may be handing out eBooks, but is the information different? Or is it generic? Your best bet at gaining clients’ trust is by offering content that drives value.

This means no carelessly written articles with typos just for the sake of posting something. You want to shoot for quality, long-form content.

It’s equally important to do so in a way that doesn’t come off as too salesy either. We know, it’s a difficult line to straddle…

To provide an example of quality content, picture this. You’re at your local mall and you see an electric wine bottle opener. (Oooh!) What would make you more prone to purchasing said wine opener?

A bland instruction manual about what the product is and how it works, or a beautifully designed pamphlet showing how the wine opener will save you time and frustration for years to come? We think you know your answer. Say goodbye to stubborn synthetic corks!

But anyway, the point is long-form, value-driven content is key in your digital marketing strategy.

Hyper-Personalized Content

It has happened to all of us. You’re on a website viewing a product; it could be shoes, decor, food, doesn’t matter. Then, you leave the page without making a purchase.

A few hours later you receive an item with the subject line “Get it before it sells out!” or “You forgot something…” You click into the email… It’s the exact product you’d been looking at just hours before.

Weird, right? Well, not really in the world of digital marketing. Welcome to hyper-personalized content!

Hyper-personalized content is the third digital marketing trend you can’t ignore. Personalized content is no new feat, and as you can tell, we’re not talking about adding a simple first name personalization in your email marketing. (That might have been impressive five years ago, but times have changed).

For businesses looking to generate more traffic and increase conversion rates, you have to get really nitty-gritty about who your target audience is and more importantly, what they’re looking for and at. By using artificial intelligence (AI), you can collect information about individuals who are engaging with your business and track their behavior to target them more effectively.

There are many third-party software companies that can help you obtain data to create this hyper-personalized content. Some of our favorites include:

“Hey Siri, search ‘content marketing’ on Google!” Thanks to AI-powered voice assistants, millions of people every day search for things online without even touching or being near their phone or computer.

User experience and web accessibility today are so important. With the rise of voice search, including Siri, Google, Alexa, and Cortana, it has become all the more important to make sure your content is optimized for voice search. Keep your eyes out for a full article on how to optimize your content for voice search soon!

Easy to Contact

Today, we live in a world where delayed gratification is not our friend. At least not when we have a question about a product, service, or business! Whether you’re messaging your favorite clothing company, your hairstylist, or a restaurant, chances are you value a quick response on a user-friendly platform.

Your prospects are no different. If you’re not available 24/7, using AI to ensure your prospects get timely responses is a no-brainer!

Hiring an Outsourced Digital Marketing Agency

Top Five Digital Marketing Trends You Can’t Ignore

We know, there are a lot of bases to cover. The best thing you can do is focus on what’s hot now and tailor your content marketing strategy as such. Recognize current trends and use them to your advantage in your digital marketing efforts.

Still sounds a bit scary? Check out this article on the Top 10 Resources for Digital Marketers!

At Digital Storyteller, we’re your go-to for your outsourced digital marketing needs. As our client, our team will keep you up to date on all the latest digital marketing trends.

Get in touch today to schedule your free Brand Storytelling session. What is Brand Storytelling you might ask? Don’t worry, we’ve got an article for that, too!

Algorithms

If you have social media of any kind, chances are you’ve heard people talk about “algorithms” pretty regularly. When someone posts content and it performs poorly, whether they be a business, an influencer, or your Average Joe, you might hear them blame it on the algorithm.

“Oh, the algorithm hates me… I can’t figure out the algorithm… The algorithm is always changing, I can’t keep up!” And so on and so forth.

At Digital Storyteller, we recognize that there is some truth in these statements. Algorithms are always changing. But first, what are algorithms—and how do they work?

What is an Algorithm?

While the word “algorithm” is thrown around a lot today, it can be hard to fully grasp what this term even means.

Kristien Matelski at Vizion puts it perfectly. An algorithm “is a pattern or set of rules that problem-solving operations (especially computers) use to make calculations.”

Let’s dive into what this definition means for Google and social media specifically.

The Google Algorithm

The Google algorithm is “a complex system that allows Google to find, rank and return the most relevant pages for a certain search query.”

Like we mentioned, algorithms are constantly changing. In fact, Marketing Whiz Neil Patel shares on his blog that Google makes minor changes to its algorithm daily!

Google “might even release multiple updates in 24 hours,” says Patel. “These changes are usually small, and you probably won’t notice a drop in search page rankings due to these updates alone.”

However, knowing that the algorithm can literally change overnight (and multiple times at that!), it can feel impossible to keep up. (We know our social team at Digital Storyteller works hard every day to stay fresh with new updates and trends you can’t ignore.)

Google holds over 70% of the search market share and therefore, is the most popular search engine, according to Hubspot. This considered, how can you use the algorithm to your advantage? What does the algorithm take into account when ranking content?

Well, you’re in luck! According to an explainer video posted by Google titled “How Google Search Works,” there are hundreds of factors that go into determining what pops up on a search engine. Here are a few.

  • Keywords: Keywords play a significant role in the optimization of your content. You want to ensure you’re paying close attention to the keywords you choose to use. For example, if you own a smoothie bar in downtown San Diego, you probably want to rank for “good smoothies San Diego” or “downtown San Diego smoothies,” as opposed to keywords like “pizza” and “tacos!” For more on keywords, visit our article on how to optimize your content for search.
  • Meta Descriptions: Keywords aren’t the only thing Google looks for when curating a search engine results page (SERP). Meta descriptions, sometimes called a meta description attribute or tag, “is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines,” according to WordStream. Write meta descriptions carefully, as you only get about 155 words to show off what your content is about!
  • Images and Alt Text: Google LOVES images, and so do humans! Think, if you’re looking up a recipe on how to make the ‘World’s Best Lasagna,’ would you be more likely to click on the recipe with or without photos? Alt Text, or alternative text, is also important. It’s a short written description of the image that Google can read to help rank your page.
  • Title: Your title needs to be well thought out and something people would actually search for. Your title should summarize your content and include your target keywords.
  • Meta Tags: Meta tags are invisible tags that provide data about your page to search engines and website visitors.”
  • Backlinks: The Google algorithm also looks for backlinks. Backlinking is the action of linking back to another external site on your own and is an extremely valuable tactic to use in sharing your site content. Backlinking helps position you as a trustworthy, authoritative source. For more on backlinking, visit our blog titled “PR vs Backlinking Strategies: What’s the Difference?
  • Site Health: A site with a score of 80% or above is typically considered “good” site health. Site health is determined by the number of errors and warnings found when your site is crawled.
  • Site Authority: Google also cares about your site authority score. Authority is built slowly over time but is determined by your site’s backlinks and organic keywords. For more on how to build your domain authority, visit our article to get the secret sauce behind improving organic search rankings.

For our friends who are interested in watching Google’s quick explainer video for more information on how Google search works, here it is.

Social Media Algorithms

So, what’s a social media algorithm? “A social media algorithm is the mathematical calculation that sites such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and [Snapchat] use to understand user habits and to customize the social experience,” says Matelski.

“Social media algorithms work seamlessly behind the scenes, optimizing the user experience without them knowing the system is at work.”

No two algorithms are identical but they all use similar structures to determine what content you see, to organize the way you see it, and when you see it. Here are a few elements to consider.

  • Social Signals: Social shares, likes, tweets, and pins on search engine rankings have been shown to increase SEO through several case studies. Social sharing helps boost your SEO ranking significantly if you stay consistent with organic content and ask people to share your content. For two more content marketing SEO tips, read on here.
  • Hashtags: Hashtags help categorize your content and will help users discover your business. Using hashtags in your social posts can also place your content higher in SERPs.
  • Captions: While it may be trendy to keep your captions simple (*cough cough* influencers who write one-word captions or only use emojis!), this is not the best practice for SEO and algorithm purposes. Great captions are engaging, SEO friendly, and memorable. Great captions take time and effort. Don’t underestimate the power of a great caption!
  • Video Content: We all know that video content is the number one media being pushed right now. So, get your business ready to push out some awesome video content if you haven’t already—Instagram reels, TikToks, explainer videos, testimonials, culture videos, the list goes on. Bonus tip? Use trending music in your videos to rank higher!

For those of you whose business is ready to take advantage of the benefits of video content, check out our article on Instagram Reels to learn how video content supports your social strategy.

Content Marketing Mistakes

Hungry for some truth? Today’s your lucky day!

“Content marketing may be a relatively simple strategy,” says CEO and Founder of Marketing Insider Group. “That doesn’t mean it’s easy.” These are the wise words of Michael Brenner. (Psst… For those who don’t know Brenner, he’s a content marketing pro!)

Brenner’s words considered, it’s likely that your business is making some mistakes when it comes to content and your marketing strategy. Here are the top five mistakes you’re making with your content!

Not Using Keywords

Keywords? SEO? What does it all mean!? Don’t worry. Let’s start at the beginning.

Search engine optimization, also known as SEO, is a way that marketers tailor their content to appeal to search engines. Popular examples of search engines include Google, Yahoo!, and MSN Search. In today’s world, search engines rule the scene!

SEO keywords, also known as keywords or keyphrases, are “terms added to online content in order to improve search engine rankings,” according to Backlinko. Having a set of target keywords for your business is crucial because they are the bridge between what people search for and the services or products you provide.

To build this list, you must complete thorough and frequent keyword research. Keyword research is “the process by which you research popular search terms people type into search engines like Google.” Then, using said research, you strategize how to include these keywords in your content. Thus, placing you higher on search engine results pages (SERPs).

A higher ranking can improve your chances at business, deem you as an authority in the market, and increase a client’s likelihood of trusting or choosing to do business with you. 

Consider this: If you were searching for a new veterinarian for your dog, would you scroll to the fifth page of results on Google to the vet with a bleak social presence? Or, would you be more likely to trust a business that popped up on page one with hundreds of positive reviews and photos?

For this reason, it’s important that all of your content is optimized with relevant, targeted keywords. You want to rank higher on Google, don’t you!?

For more on why SEO is important for a financial services company (or any company for that matter!), visit this article. We promise you’ll walk away having learned something new.

An additional mistake to be wary of, (and often a byproduct of having a list of relevant keywords that you’re using on a consistent basis!), however, is keyword stuffing.

Keyword stuffing, as defined by Google, is “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” In short, you’ve gone too far! You know… there is such a thing as over-optimizing, and keyword stuffing is exactly that.

It’s a fine line to walk for sure. Our SEO team at Digital Storyteller can help you there.

Failing to Cater to Your Audience

Hooray! You’ve launched your business. Now, who should you market to? Some people might think, “If we market to everyone, we’ll

The truth of the matter is that your business, product, or services might not appeal to everyone. As Chris Do, Emmy award-winning designer, director, and CEO and founder of The Futur, once said, “If we cater to everyone, we’ll stand for no one.”

So, get eerily specific about who your audience is.

Learn who they are, what makes them tick, what they need and want. Who is benefitting from your business? What motivates them? Who holds influence over them?

Then, use this information to inform your branding, brand voice, and brand archetypes. These three elements are what help your brand become uniquely recognizable.

Narrowing down a specific target audience and catering to them specifically makes what you offer more memorable. Plus, when you cater to your audience and consider what they might want first, your chances of winning over their trust are higher. It’s a win-win!

As a business owner, when you only write content that you want to write, instead of what your prospects are searching for or need, you set yourself up for failure in an instant. (Just think how different your target audience is from you!)

Instead of writing whatever the heck you want, we’d recommend writing what’s trending. And no… we don’t mean “trending” in the sense of what’s currently trending on TikTok or Instagram. When we say “what’s trending,” we’re talking about what your prospects or target audience is currently searching for.

In other words, there’s a difference between what you want to talk about and what your prospects want to talk about. As Regina George from Mean Girls would say, “Stop trying to make fetch happen. It’s never going to happen.”

For those who are unfamiliar with the 2004 American teen comedy film, stop trying to make prospects interested in what you are interested in. You’re there to serve them.

Content Marketing Mistakes

At Digital Storyteller, we use SEMRush—an all-in-one tool suite that helps improve our clients’ online visibility. We use tools like SEMRush to conduct topic research. (Yes, you should be researching what to write about! Not just writing anything and everything you find interesting.)

SEMRush provides a ton of information on keywords and topic research including keyword difficulty % and search volume. 

Keyword difficulty shows you how hard it is “to rank in Google’s organic search results for a specific term” whereas search volume measures how many people are searching for a particular topic, keyword, or question.

Simply put, to be on top of your content marketing game, you need to answer relevant questions that are being asked frequently. After all, you don’t want to write content that no one is searching for in the first place!

Writing Too Much or Not Enough Content

This one is pretty self-explanatory. If you’re writing too much, your content will get swept under the rug. Longer doesn’t always mean better! Remember, it’s not the 1800s anymore, aka you’re not the author who is getting paid per page that they write.

Moreover, attention spans are shrinking. In fact, a recent study by Microsoft concluded that the human attention span has shrunk nearly 25% in just a few years. Search engines are getting smarter every day.

Even if you write the longest article ever, filled to the brim with what you think is juicy information, Google will not rank you well if your content fails to meet the needs of that target audience we chatted about earlier on in this article.

Finding the sweet spot between too much content or not enough is a tightrope, but with our help, we know you can do it! Think Goldilocks…

And of course, it’s equally important that prospects and existing clients are engaging with your brand. This might look like likes, comments, clicks, shares, and so on. When you have high levels of engagement in today’s day and age, algorithms reward you by pushing your content to more people (which leads to brand awareness aka exactly what you want!)

Your Content is a Walking Sales Pitch

Let’s face it. You’re not Jordan Belfort. Today, people look for more than just a sales pitch. People are drawn to stories.

Consider: how do you feel receiving constant ads or pitches? At Digital Storyteller, we think it’s pretty annoying, and would recommend that instead, you try your hand at telling a story.

Why? “Storytelling enables marketers to develop a deeper connection with the audience,” according to Forbes. “[It] is a fundamental human experience that unites people and drives stronger, deeper connections.” (Well, duh! Storytelling even goes back as far as the cavemen days.)

National Geographic is a top-notch example of a brand that implements great storytelling.

Their awe-inspiring images paired with their captivating stories keep people coming back for more. Check out this example from their Instagram!

National Geographic

By crafting a story, you provide value.

It can be used to educate, share, communicate, and connect.

Instead of overselling your content, focus on a call to action (CTA) instead. CTAs with strong action words that evoke emotion.Feeling overwhelmed? Here is all you need to know about crafting organic content creation to grab your prospects’ attention plus four tips on how to organize content!

Marketing Agencies

Marketing agencies today have more tools than ever to support clients in their marketing efforts. Content creation, website design, SEO optimization, the list goes on. But at Digital Storyteller, we have our eyes on a few agencies in particular. Here are the eight best marketing agencies in San Diego.


KWSM

KWSM

Founded: 2010 by Katie Wagner after retiring from her TV news career

Where:

  • Orange County, CA
  • San Diego, CA
  • Atlanta, GA
  • Las Vegas, NV

Specialty: Boy, oh boy! KWSM does it all. While every plan is different, they specialize in creating customized digital marketing strategies that help clients get results through:

  • Social Media Management
  • Content Creation
  • Website Design and Management
  • Content Optimization (SEO)
  • Online Advertising
  • PR and Influencer Marketing
  • Video and Photography
  • Social Media Coaching
  • Speaking and Workshops

Their Mission: According to their site, “KWSM exists to help great companies make genuine connections with their customers. We believe good business starts with strong relationships, and the best way to build them is by sharing your story.”


Digitopia

Digitopia

Founded: In 2004

Where: Carlsbad, CA

Our Promise: “We promise to deliver strategic insights. We’ll be easy to work with. And, most importantly, we’ll never leave you in the dark.”

Their Approach: Digitopia uses the phrase process, platforms, people to guide their B2B digital growth strategies.

“We take the stress of inbound marketing off your plate allowing you to focus on all the other important parts of your job. Whether you need…

  • HubSpot help, or
  • Content and inbound strategies (that actually bring in traffic and leads), or
  • Online advertising purpose-built to optimize your spend

…we have you covered.”


Brandetize

Brandetize

Founded: In 2001

Specialty: Strategy, lead generation, website, branding, sales conversions, technology and analytics, and more

What makes Brandetize different from other marketing agencies? Brandetize offers:

  • “Full-service customer lifecycle marketing
  • Customer focused, cohesive goals
  • We’re thinkers, not just doers
  • Strategy comes first, then we execute
  • Thoroughly seasoned staff of experts
  • Partnership model: Get results and write a check from the increase in sales
  • We don’t profit until you profit”

Office of Awesome

Office of Awesome

Founded: By dynamic duo Rebecca Tall Brown and Leah Prehn, 2015

Specialty: Aside from being awesome? Office of Awesome offers hourly brand advisory services, 12 to 18-month brand breakthrough strategy, and two to ten-year brand architecture strategy. They promise to take what you have and make it even more awesome!

Why They Rock: “We’re a brand strategy consultancy that builds brand experiences on the foundation of smart business strategy. Using our inside out approach, we capture the momentum of all that is working in your existing brand, improve on it, and package the results in a market-ready plan… We see the unseen areas of your business that we can fix, clarify or define before you spend time and money on external branding or marketing.”


Raindrop Branding + Advertising

Raindrop Marketing

Founded: By Jacques Spitzer and Adam Wagner! (Raindrop compares these two to oreos and milk and peanut butter and jelly. In other words, they’re the perfect pair!)

Specialty: Simply put, Raindrop helps build your brand and build your audience. At Raindrop, “our goal with every client is to take you to your next level by helping new audiences to discover you, crafting deeper relationships with your core audiences and allowing you to confidently be the best version of yourself.”

Plus, their video production is top-notch! In fact, they have accrued more than 400,000,000 video views for their clients, been awarded two Emmys, and have produced the #1 performing Youtube ad of 2020.

The Story Behind the Name: It all begins with this quote: “True friendship looks like raindrops coming together on a window-sill; beautifully and effortlessly before your eyes.” 

As written on their site, “I think we can all agree; best friends are… well, the best. They are there for us, cheering us on, listening to us and helping us to live our best lives. We imagined that same level of trust, open communication and fun-loving spirit as the foundation for our work.

“The result is a truly special connection with our clients that we believe inspires even greater work. Being a Raindropper means partnering generously and creating strategically. We revel in the success of our clients and celebrate the collaborative culture that we share as a team.”


Power Digital

Power Digital

With Offices In… San Diego, Los Angeles, New York, and San Francisco

Who Are We? Power Digital is “a cutting-edge, nationally recognized digital marketing agency dedicated to elevating your brand through innovative marketing solutions, custom strategies, channel expertise, and flawless execution.”

Some Rules They Live By: Integrity, loyalty, trust, challenge yourself, find the solution, embrace change, don’t take yourself too seriously, and more as seen here!

What They Do: A better question would be, “What don’t they do!?” Power Digital offers:

  • Affiliate Marketing
  • Amazon Marketing
  • Content Marketing
  • Creative
  • CRO
  • Diligence
  • Email Marketing
  • Influencer Marketing
  • Organic Social
  • Paid Media
  • Paid Social
  • PR and Outreach
  • SEO
  • Web Development

Wayward Kind

Wayward Kind

Founded: By Jules Taggart (Psst… She’s kind of awesome. Jules loves riding on the back of a motorcycle with her husband, running near the beach, and her two daughters, Olympia and Helena)

Who Do They Serve? Although Wayward Kind represents clients from a variety of industries, all of their clients are hell-bent on shaking up their industry for the better. “We actively seek out clients who are purposefully wayward and not afraid to go their own way… We work with challenger brands who are making a significant impact in race, class, and gender equity.”

Their values include human connection, libration, no noise, and low ego, high impact.

What Makes Them Different? Wayward Kind is a digital marketing team “built on the belief that effective marketing is rooted in human connection. We help ordinary businesses have extraordinary conversations with their clients… we help you start and nurture online conversations that bring in new clients.”


3Q Digital

3Q Digital

Founded: By David Rodnitzky out of a coffee shop in Pacifica, CA, in 2008

Their Motto: Infinite Possibilities. Infinite Growth.

Why They Rock: 3Q Digital is growing, growing, growing! With six U.S. locations, two international presences, and over 20 virtual locations, this marketing agency can work with you wherever you are!

3Q Digital Offers…

  • SEO
  • Conversion Rate Optimization
  • Programmatic
  • Analytics
  • CTV/OTT
  • Strategy and Planning
  • Digital Due Diligence
  • Creative
  • And more!

At the end of the day, there isn’t a hard and fast answer for which marketing agency you should use. Each company is unique! (But we think you should choose to work with us!) If you’re ready to take a look at what our outsourced marketing services would look like for you, contact our team at Digital Storyteller today.

We know we’d make a great team, we’re just waiting on you!

User Generated Content

From IG stories to reviews, there are endless ways to demonstrate client satisfaction! Are you taking advantage of User-Generated Content?

SEO and Content Marketing

Today, there is no excuse to not be using SEO and content marketing to your advantage. But how can you effectively combine the two?

Organic Content Creation

To succeed as a business today, you need to engage your clients and prospects by creating quality, organic content.

Digital Storyteller

Modern customers are looking for more than a transactional service. Here’s why the financial industry should be on top of digital marketing.

What Is Web Accessibility and Why Is It Important?

We are not a one-size-fits-all society, nor are our websites. As our physical world becomes more aware of creating physical accessibility, we should also understand the importance of facilitating web accessibility as well.

As we spend more time surfing the web, learn more about how to increase inclusivity for people with disabilities. It’s just good practice, and it also benefits your company.

Outsourced VS In-House Marketing: What's Best For Your Business?

So you’re wondering what type of marketing you should implement for your business? Well, you’ve come to the right place.
The two biggest types of marketing are outsourced and in-house. Both want to promote your business to the best of their ability, but they have a few big differences. Learn more about the differences between outsourced and in-house marketing below!

person typing on laptop to find resources for digital marketers

So you want to market your business, but you’re not sure where to start?
We wanted to share our favorite resources that make us successful in our industry so you can be successful in yours.