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© Digital Storyteller 2020
So you’re wondering what type of marketing you should implement for your business? Well, you’ve come to the right place.
The two biggest types of marketing are outsourced and in-house. Both want to promote your business to the best of their ability, but they have a few big differences. Learn more about the differences between outsourced and in-house marketing below!
What is Outsourced Marketing?
This is a team of marketing professionals that you hire outside of your company to take care of your marketing strategy. It lessens the work you have to do so you can focus on running your business. They cover every aspect of marketing so you don’t have to worry about posting creative content, SEO optimization or managing your online reputation. Their job is to take care of your marketing campaigns.
What Does an Outsourced Marketing Team Look Like?
A marketing agency comes with a full staff to support your business. With an outsourced team, you get: SEO specialists, content writers, Client success managers, CMO (chief marketing officer), social media experts, graphic designers, and more supporting staff all wrapped up into one flat monthly rate. Hint, that’s what we have here at Digital Storyteller.
How Does Outsourced Marketing Work?
The goal of the marketing company team is to understand your business and your brand voice to let the world know how awesome you are. Our job is to effectively market your awesome products and services the way you envision them. You receive the same quality of support with us and our advertising campaigns because we have a team of experts along with fresh perspectives.
We get that it can be hard to let someone take the reins and run a piece of your company. But that’s what we know and do best. You’re juggling a million things when running your own business, let us take a large chunk off of your plate so. you can focus on what you love to do.
The Digital Storyteller family keeps the line of communication open so you know what’s happening, always. Happy with the direction we’re headed in? We’ll keep running that way. Want to tweak something? We’re more than happy to adjust. We’ll bring you fresh ideas from our kick*** creative team from a relationship built on trust. That’s the beauty of digital marketing.
Our most popular package at Digital Storyteller is $5K a month, which totals $60k for the year. Our rate gives you access to an entire team who’s also dedicated to building your business. It’s a great cost effective way to invest in your company’s marketing efforts.
What is In-House Marketing?
In-house marketing includes hiring a full team of marking specialists that work for YOUR company, and YOUR company alone. All of their marketing efforts revolve around you and your business. While there are benefits to building an in-house team, the costs associated with them are a huge factor to consider.
What Does an In-House Marketing Team Look Like?
Take the example below. Let’s say you hire a four-person marketing department to fill the roles of SEO specialist, CMO (chief marketing officer), Social media specialist, and Content writer. That’s a lot of paychecks.
Annual salary for 4 specialists $50,000 x4 = $200,000.
Benefits for 4 specialists: 30-40% of employee salary = $60,000
Overall new hire cost is about $4000 each = $16,000
A total of $276,000 a year is a massive number to consider. Yikes! And that’s just the beginning of what an in-house marketing team can cost you.
This calculation is just for a 4 person team and doesn’t necessarily include all of the specialists you might need to support your staff, programs or subscriptions they need to run efficiently, or tech resources. Macbooks aren’t cheap!
The in-house marketing team above doesn’t include a graphic designer. They’re a valuable asset to your marketing efforts when it comes to website design and more.
Which Should I Use?
IN-HOUSE MARKETING
OUTSOURCED MARKETING
TOTAL ANNUAL COST
0
TOTAL ANNUAL COST
36000
As a business owner, that really depends on you and your budget.
Companies like Disney, Chipotle and Apple have their own marketing divisions, because who can resist tickets to Disneyland? They can afford the costs of implementing an entire marketing team. If that’s you, go for it! We get that it’s important to have a team that knows your brand alone.
We know that not every company has access to Disney’s $65 billion annual revenue. We’d probably be sipping wine off the coast of Bora Bora right now if we did. So when it comes to deciding between the two, weighing the cost is probably the biggest factor to consider. There’s at least a $216,000 difference between in-sourced and outsourced.
A Compromise Between In-House and Outsourced
A compromise between the two? As Amanda stated, many businesses succeed by having a marketing position who utilizes an outsourced marketing team for their expertise. Not every marketing manager can simultaneously handle SEO, web, social media, and all other aspects of modern marketing.
By having an in-house marketing manager who can oversee the overall strategy and collaborate with an outsourced team, you can benefit from both worlds. This approach allows for flexibility, cost-effectiveness, and access to specialized skills that may not be available in-house.
Ultimately, whether you choose to keep your marketing efforts in-house or outsource them depends on your unique circumstances, including budget, resources, and the complexity of your marketing needs. Take the time to carefully evaluate your options and consider what will best serve your business goals in the long run.
In Summary
At the end of the day, there isn’t a wrong answer for which you should use (but we think you should choose working with us) because every company has different needs. If you’re ready to take a look at what outsourced marketing services would look like for you, contact our team at Digital Storyteller today.
We know we’ll make a great team, we’re just waiting for you to pick up the phone. With all the money you save working with us, maybe you can join us on the coast of Bora Bora.
