© Digital Storyteller 2020
© Digital Storyteller 2020
So you want to market your business, but you’re not sure where to start?
We’re here to help. We love giving the secret sauce to our success because we want to see your business thrive. As you market your company, there are different factors to keep in mind. It’s not just having a website and posting a video on social media every once in a while. There’s a methodical way to reach your goals.
We wanted to share our favorite resources that make us successful in our industry so you can be successful in yours.
We love SEMrush! Have you ever had a tool that did it all? Looking at you, swiss army knife. Well, SEMrush is our swiss army knife of Search Engine Optimization (SEO) – AKA the holy grail of digital marketing.
SEO is your ticket to reaching the top pages on search results. You’re going to want to use as much as possible in your content marketing strategy.
This website is an advanced resource in the digital marketing world, but a great one to be familiar with no matter what professional stage you are in. On this site alone, you can do keyword research, backlink reporting, topic research, content writing optimization and so much more. Using SEMrush will help you know what topics are trending, and how to formulate posts that optimize for bots to get you higher rankings.
Another great SEO tool. It’s important to recognize the impact keywords have in your content. They can be the difference between landing on the first or fifth page of a google search.
Let’s say you’re posting an article about the importance of company culture in the workplace. You would type in “company culture” in Moz Keyword Explorer so it can generate the right keywords for you to include in the post. The site will pick up on trending words that will help boost your post. We love to see it.
Probably your new best friend. Google Analytics is a free service that tracks traffic on your website. Upgrades are available if you’re looking for more add ons. You can see how much time users spend on certain pages, what they are searching for, track conversions, bounce rates and more.
Another great feature of Google Analytics is their reporting section. It’ll show you trending keywords, and what areas of your website are thriving. Most importantly, the site tracks your ranking on google searching. You’ll be able to see where you land on google search results as you build out your business.
Let’s talk about visuals. Whether you have a graphic design team or not, you know the importance of aesthetic design.
Canva takes the pressure off your shoulders to create visuals from scratch. They have thousands of templates to use for your website and media. You can even create your own business cards there. It’s user friendly, and free. If you want more access, you can upgrade your subscription.
Looking to make an Instagram Reel? Canva has the right sized templates to choose from. Wanting to create a presentation for a client? Canva also has great templates to choose from so you can stick to doing what you do best.
Get the latest information and resources on content and inbound marketing from Hubspot. They are a well known and trusted resource. We use them ourselves! Subscribing to their site opens bigger opportunities for you to learn and dive deeper into best practices for blogs and analytics for you to grow your business.
Their focus is to give you the knowledge to grow your business the way you want to. That can be from marketing resources to increase your website traffic, ramping up sales, or more.
This is a great resource to have up your sleeve. Hubspot Academy is a branch of Hubspot. It provides a plethora of FREE resources, training, and guides. Once you complete lessons, they’ll certify you in that topic.
They produce quizzes to test your knowledge and make sure you really understand the information. You can get your digital marketing certification from the comfort of your own couch!
When it comes to marketing, content is king. This underrated resource brings in organic traffic that increases your engagement, reach and impressions. It also helps people realize you are an expert in your field. We know it, you know it, and so should your audience.
Strong writing comes with time and practice. We all have to start somewhere. Let CopyBlogger give you tips and tricks on how to successfully write content for your website. Their site will teach you how to write good marketing content, find your brand voice, and more!
Neil is a master in the field of digital marketing. His website covers digital marketing from A to Z. You can find articles anywhere from How to Make a Website in 6 Easy Steps to How Google’s Search Engine Really Works. The blog and his podcast Marketing School will guide you through your digital marketing process, and most answer big questions you might not know you had along the way to achieve success.
His credibility also speaks for itself. He co-found Crazy Egg, Hello Bar and KISSmetrics and works with household names like Amazon and NBC. If that’s not enough, he’s also a New York Times Bestselling Author, a top influencer according to the Wall Street Journal, Forbes’s top 10 marketers. Let’s add that President Obama and the United Nations named him a top entrepreneur. Big flex.
A big part of digital marketing is the powerhouse called social media. Metricool is a great tool to organize your posts on mobile apps, track traffic, and more. It gives you access to see what time posts on the social media platforms you use do best. You can also schedule your posts here! That’s one less thing on your plate to worry about at 1:43pm on a Thursday.
Manage your business’s social growth as a whole and in individual spaces. You can see if you have a stronger presence on Twitter than on Facebook so you and your team know how to adjust accordingly. The metricool motto is “analyze, manage and grow your digital presence.”
Another great asset to this website is that it will help you generate reports of your social media engagement. It’s customizable to you and your business.
It’s no secret that having a strong social media presence is a good thing for your business. We get it, sometimes it’s hard to stay up to date on every platform’s updates and changes. In 2021 alone, over 3.96 billion people use social media, and have around 8 different social accounts. That’s a lot of people, and your ability to reach more people is a major key to success
We get that if you have a good thing going, you might not want to change your social media marketing strategy. However, in order to stay relevant, you have to keep up with ever changing updates. it’s not good enough to rely on word of mouth when it comes to media changes.
Stay ahead of the curve to make sure your social presence continues to be as flexible as the mobile apps themselves. It’s better to stay with the times than posting outdated media content. That doesn’t benefit anyone, and we would rather see you thrive!
Social Media Today is a great resource to stay current with recent digital media trends. Remember when Instagram decided to focus on video content over photo content? Understanding how this change influences your social channels allows you to prep or change your content accordingly to continue expanding your reach and engagement. This website will help you stay in touch with updates, guide you through different media platforms, and also educate you on media algorithms.
Yes, there are many tools out there for you to use in your digital marketing campaign. These are just a few of the resources we use here at Digital Storyteller to thrive. Guess what, we also use these and more for our clients. We’ve seen it work for ourselves and our client’s products and services.
Excited about marketing your amazing company, but not sure where to start? We’d love to partner with you and work together as a team. Let us take care of your digital marketing strategy so you can focus on your business. We both end up doing what we love. Contact our marketing team today for a brand storytelling session!
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