Why We Focus on Marketing for Financial Services Companies
“At Digital Storyteller, we focus exclusively on [marketing for] financial services companies in the B to B space.”
Above is the text you’re faced with when you first visit DigitalStoryteller.io. Some of you might be thinking, “Great!… But what the heck is a financial services company?”
Most marketing agencies work with brands (think: restaurants, fitness centers, influencers, beauty companies, the list goes on). At Digital Storyteller, we’re a bit different… Here’s why.
Why Do We Focus on the Financial Services Industry?
So, why do we focus on financial services at Digital Storyteller? Well, aside from the fact that our team thinks financial services are wildly sexy (kidding… kind of?), we recognized a need and a gap in industry offerings.
But first, before we go into more detail, what is the financial services industry?
What the Heck is Financial Services?
We’re glad you asked.
According to the International Monetary Fund, the financial services sector “covers many different types of transactions in such areas as real estate, consumer finance, banking, and insurance.”
At Digital Storyteller, we have clients ranging from law firms to HR consulting firms, commercial real estate firms to wealth advisories, and commercial insurance. (Geez, that’s a mouthful, isn’t it?)
Anyway, when we say financial services, that’s really the realm we’re talking about.
Marketing for Financial Services Companies
So, back to why we market for financial services, at Digital Storyteller, we feel like that level of business, and that community of businesses, are underserved from a marketing perspective.
There are plenty of agencies out there who spend their time on biotech, startups, and influencer marketing—but not a lot who spend their time with financial services.
A Quick Aside
How did all of this come to be? In 1997, Amanda Rogers, Chief Creative Officer and Founder of Digital Storyteller taught herself how to code from a book when the actors union was on strike.
She taught herself to write HTML, CSS, and Javascript before WordPress, Squarespace, and WIX existed. Although Amanda believes a lot has changed in the “how” of creating online presences for people and their businesses, the why is still the same… Tell the world what you do better than anyone else and the right people will be able to find you.
Why is Marketing Important for Financial Services Specifically
The financial services industry is a competitive and unique industry to market for. We know that those in the financial services industry navigate the difficult terrain of regulatory and compliance hurdles while seeking to successfully market their products and services.
Moreover, when it comes to financial services, you must build trust and authority through consistent content that is:
- Reliable
- Informational
- Educational
- Engaging
This considered—its difficulty—it’s essential that financial services companies seek out the right marketing for their businesses. Interested in learning more? Read on in the importance of digital marketing for financial services companies.
