Frequently, our clients ask us, “Should I ask for testimonials?” or, “Do people even read testimonials?” and, “Should we do video testimonials?”
The short answer to all of these questions is… YES!
The bottom line is that we receive a lot of questions around the idea of other people (past or current clients!) talking about what you do as a business and how you help people.
So, how do you request a client testimonial? Listen to our CEO, Andrew Marr, speak more about how to ask for a video testimonial.
Why Are Testimonials Important?
Don’t lie, you’ve spent time on Yelp or scoured Google reviews… The truth is, as we all know it, a review can make or break someone’s decision to partner with your business.
Use this fact to your advantage. This means you should showcase clients you’ve helped and those you’ve created great partnerships with (because your business is awesome!)
Collecting and displaying testimonials for the world to see helps prospects know how great it is to work with you. After all, Boast found that 72% of consumers say positive testimonials help increase their trust in a business.
Testimonials are powerful, and video testimonials are especially imperative to tell the story of how you helped people.
Many of us grew up in a culture of not asking for help and not talking about ourselves. Video testimonials, however, go against the grain.
When you ask a client to contribute a testimonial for your business, what you’re essentially asking is, “Please, will you talk about us? Will you talk about how we helped you?”
(Hint: These questions are super consequential to those reading—or watching—your testimonial!)
Different questions you can ask your clients to help guide the testimonial are:
How did we solve a problem for you?
How did we help you save money?
What was working with us like?
Why do you like working with us?
How can others benefit from partnering with us?
If you ask your client for a video testimonial, remind them that it doesn’t need to be very long at all. Ideally, the video should be very short, 30 seconds to one minute. Keep it straight to the point.
The clients might need some coaching, but it’s very easily done.
Once you have the video, put it everywhere. We recommend testimonials live on your website, in blog posts, on LinkedIn, and more. Tell the world how you help people. Hell, shout it from the rooftops!
We’re sure that the clients that you did help will be more than happy to do this for you.
The Right Way to Ask for Client Testimonials
Don’t make things complicated. It’s just five simple steps.
You have to ask for a testimonial to get one. Think about it… When was the last time you gave a testimonial unprompted? You can ask clients whom you’ve partnered with for years, a new client who is excited to partner with you, the list goes on!
Create an easy form fill for your clients to fill out their experience with you. Strike while the iron’s hot and ask for the testimonial during or right after the conclusion of your partnership (these days you can also ask for a testimonial through a short text message).
Offer an incentive. Think outside of the box of gifts! An incentive can be more brand recognition on your website.
Post the testimonial (with a nice headshot) on your website.
https://digitalstoryteller.io/wp-content/uploads/2022/07/iStock-1323526221-1-scaled.jpg10582560Jackie Berenshttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngJackie Berens2022-08-07 10:41:002022-07-19 10:46:10How to Ask for Client Testimonials
How do you know if you need a digital marketing agency? The simple answer is: if you’re ready to focus on your business and do what you do best. Then, you can let a marketing agency do what they do best- help market your business.
There are, however, more signs that your business is ready to partner with an outsourced marketing agency.
1. You have a Reactive, Not a Proactive Marketing Plan
Yes, there is a time and a place for a reactive strategy, but that time and place is not with your marketing. Why? Because reactive marketing doesn’t work. It’s a band-aid for a long-term problem.
It usually sounds like this… “Oh s**t, we don’t have any holiday posts scheduled for tomorrow!” and/or “We need more leads, ASAP!” Last-minute posts made hastily are more prone to contain errors or be off-brand.
At Digital Storyteller, we help create a proactive marketing plan for our clients through our content calendar that details an entire month’s worth of content. This accessible and downloadable template can be customized to fit each client’s needs. It also helps our team stay aligned with deliverables.
Need a Thanksgiving post? Boom added to the calendar. Celebrating an employee’s birthday? Bam! Added to the calendar.
Trust us, this content calendar is the best thing since sliced bread.
2. You’re Not Focused on Search Engine Optimization (SEO)
Are you focused on Search Engine Optimization (SEO)? If not, how are people supposed to find you in the black hole of Google?
Amazing blog posts paired with a stunning website can only get you so far without SEO. SEO is how you can tailor your content to rank for search engines like Google. For an in-depth review of SEO, read our article here.
When you use SEO consistently and throughout your content and social media, you’ll see organic growth, keyword ranking, and a higher authority score. Hint- it’s what we see with our clients when we apply these same methods.
3. Your Content Isn’t Consistent
Be honest with yourself: Is your business posting content consistently? That could look like weekly blog posts, and at least 3 social posts a week. It won’t cut it anymore to post on social media when you feel like it. In today’s market, your audience is looking at how active you are.
Posting consistent content helps build a better experience for your customers by building credibility and trust. You are seen as an authority in your field as well as a resource for people to go to.
The audience we’ve built at our digital marketing agency knows to expect to see a new article a week along with social posts on our different social media platforms.
4. You’re Not Posting on Your Social Media Platforms
Now that you know you need to post consistent content, let’s discuss where you should be posting this regular content.
As an organic digital marketing agency, we believe in the value of blog posts on your business’ website. Each week, we announce our new blog post on social media platforms that work best for us: LinkedIn, Facebook, and Instagram. To find out which social media platforms your business should be on, read here.
We also use these social platforms to post relevant content that add value to our audience. Sometimes, we like to have a little fun with our social posts (okay maybe most of the time we do!)
You’re Not Optimizing for Mobile
It’s 2022, everyone uses their phones for everything- unless somehow you managed to survive this long with just a flip phone.
Everything you do, from emails, blog posts, website builds and social posts should be optimized for mobile. Think about it, we all live on our phones. According to research from Oberlo, 63% of Google’s United States organic search traffic came from a mobile device.
It’s time to get with the times and be as mobile-friendly as possible. If not, you may lose customers who are frustrated with navigating something that is non-mobile friendly.
A Final Note
If you find yourself committing one or more of these marketing no-nos, it’s a sign that it’s time for you to partner with a digital marketing agency. An outsourced partner has the resources to help your business grow, rank, find leads, and establish yourself as an authority in your field.
https://digitalstoryteller.io/wp-content/uploads/2022/06/iStock-994066416.jpg14152119Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2022-07-24 07:00:002022-06-24 14:07:355 Signs You Need a Digital Marketing Agency
If you’re like us, you’re trying to stay updated on what the heck is going on with Twitter. The nearly 20-year-old app has experienced some changes recently, and we’re here to explain what’s going on.
Elon Musk Bought Twitter
Earlier this year, electric vehicle tycoon Elon Musk expressed interest in Twitter because he sought to continue the company’s commitment to free speech. In April, Musk bought over 9% of Twitter, making him the largest shareholder.
After negotiations, Musk and Twitter finally agreed to a deal. According to the New York Times, “Twitter agreed to be taken over at $54.20 a share, a 38 percent premium over the share price before it was revealed that Mr. Musk had been buying up the company’s stock.”
In simple terms, he bought Twitter for about $44 billion. This is the largest deal in history to take a company private.
Critics, however, question the deal since the platform has around 217 million daily users compared to the billions of users logging into Instagram and Facebook daily. Additionally, the little blue bird app hasn’t turned a profit in nearly a decade.
Tesla’s CEO counters financial criticism because he is placing a higher value on opening the platform to free speech. In a release announcing the agreement between Twitter and Elon Musk, the new owner explains “free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” said Musk.
The billionaire tech mogul added, “I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans. Twitter has tremendous potential – I look forward to working with the company and the community of users to unlock it.”
C-suite level Executives Quit Twitter
A company reshuffle is to be expected during any merger or acquisition. Twitter is no exception. This company, however, is experiencing a larger than usual reshuffle as three C-suite-level executives and two vice presidents depart from the company.
Amid this new chapter for the company, their CEO, Parag Agrawal, has assured the staff at Twitter that they are not planning company-wide layoffs.
Only time will tell how Twitter will fare after the dust settles.
How is Twitter Reacting to the New Owner?
Of course, Twitter users have plenty to say about how they feel about Elon Musk purchasing the app. There are mixed feelings about it, but we thought we’d share a few of our favorite reactions below.
https://digitalstoryteller.io/wp-content/uploads/2022/06/iStock-1312425667.jpg14132120Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2022-07-03 07:00:002022-06-24 13:15:32What’s Going to Happen to Twitter?
So, you’re a business owner looking to get more clients? (Trust us, you’re not the only one!)
Every business owner ever:
But hold on – before you go all Heidi Klum on us and start looking to get MORE clients… Have you taken a minute to consider how to attract the right clients? Yes, the right clients. After all, you don’t want to be marketing your products and/or services to every person you walk by…
Not sure where to start? Lucky for you, we’ve got Andrew Marr, CEO and Owner of Digital Storyteller on camera to chat about how to attract the right clients.
Let’s see what he has to say.
Who is Your Ideal Client?
Clients, for any business owner, are obviously extremely important. Without clients, you’d have no business! (But you already knew that).
This considered, building a successful business and getting more clients is most likely one of your primary goals as a business owner.
Before we jump the gun and talk about getting more clients, however, it’s important to first discuss who the right clients are for you. How can you attract the right clients to your business?
Identifying the Perfect Client
The question isn’t, “Do you want more clients?” Of course, you do! The number one thing is, have you identified your perfect client?
Then, after you’ve identified your ideal client, think: Are you willing to create strategies around that particular client?
While we love whisky, chardonnay, puppies, and tacos, we don’t market for companies that have anything to do with these elements. Why not? Because we’ve identified our perfect client (financial services clients) and unfortunately, whisky, chardonnay, puppies, and tacos have nothing to do with this industry (a little sad, right?)
We know it’s difficult not to accept whatever business walks through the door. It’s important, however, to hone in on who your ideal client is and not accept anyone else apart from this target audience.
So, to attract more clients, you have to first, figure out who your perfect client is. Put your energy and resources into that.
https://digitalstoryteller.io/wp-content/uploads/2022/03/How-to-attract-the-right-clients-FI.png10801920Becca Joneshttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBecca Jones2022-03-11 08:15:572022-04-21 14:37:17How to Attract the Right Clients
At Digital Storyteller, we market for financial services companies. This can encompass a lot of different types of businesses that offer different products or services. Think law firms, HR consultants, commercial real estate firms, wealth advisories, commercial insurance, and more.
Working in the financial services industry means helping our clients might look a bit different from your typical B2C marketing agency. So, how do we help our clients?
Today, we’ve got Andrew Marr, CEO and Owner of Digital Storyteller answering that very question. It’s your lucky day.
But what is the main goal of a digital marketing agency? We’re going to hand things off to Andrew.
What is the Main Goal of a Digital Marketing Agency?
There’s one major goal, and it’s simple. That is to shorten the sales cycles of our clients.
What is a Sales Cycle?
A sales cycle is defined as “the repeatable and tactical process salespeople follow to turn a lead into a customer.”
This includes everything from the first encounter a client has with your business (whether it be through seeing your posts on social media or through receiving an email) to closing the deal and follow-ups.
How Do We Help Our Clients Shorten Sales Cycles?
Well, there are a lot of things we do to achieve a shorter sales process at Digital Storyteller. This might look like:
As you can see, there are a lot of different branches that come off of that tree.
The number one goal, however, for any marketing agency, is to use their toolkit to shorten sales cycles for their clients.
Want to hear some more of this Scottish lad ranting? Visit this page on our site that’s decked out, head to toe, with Andrew reviewing chardonnay. (We know, it’s kind of ridiculous—but we promise it’s entertaining!)
https://digitalstoryteller.io/wp-content/uploads/2022/03/How-Do-We-Help-Our-Clients-1.png10801920Becca Joneshttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBecca Jones2022-03-11 07:44:552022-04-21 14:31:08How Do We Help Our Clients Shorten Sales Cycles?
“At Digital Storyteller, we focus exclusively on [marketing for] financial services companies in the B to B space.”
Above is the text you’re faced with when you first visit DigitalStoryteller.io. Some of you might be thinking, “Great!… But what the heck is a financial services company?”
Most marketing agencies work with brands (think: restaurants, fitness centers, influencers, beauty companies, the list goes on). At Digital Storyteller, we’re a bit different… Here’s why.
Why Do We Focus on the Financial Services Industry?
So, why do we focus on financial services at Digital Storyteller? Well, aside from the fact that our team thinks financial services are wildly sexy (kidding… kind of?), we recognized a need and a gap in industry offerings.
But first, before we go into more detail, what is the financial services industry?
What the Heck is Financial Services?
We’re glad you asked.
According to the International Monetary Fund, the financial services sector “covers many different types of transactions in such areas as real estate, consumer finance, banking, and insurance.”
At Digital Storyteller, we have clients ranging from law firms to HR consulting firms, commercial real estate firms to wealth advisories, and commercial insurance. (Geez, that’s a mouthful, isn’t it?)
Anyway, when we say financial services, that’s really the realm we’re talking about.
Marketing for Financial Services Companies
So, back to why we market for financial services, at Digital Storyteller, we feel like that level of business, and that community of businesses, are underserved from a marketing perspective.
There are plenty of agencies out there who spend their time on biotech, startups, and influencer marketing—but not a lot who spend their time with financial services.
A Quick Aside
How did all of this come to be? In 1997, Amanda Rogers, Chief Creative Officer and Founder of Digital Storyteller taught herself how to code from a book when the actors union was on strike.
Why is Marketing Important for Financial Services Specifically
The financial services industry is a competitive and unique industry to market for. We know that those in the financial services industry navigate the difficult terrain of regulatory and compliance hurdles while seeking to successfully market their products and services.
Moreover, when it comes to financial services, you must build trust and authority through consistent content that is:
https://digitalstoryteller.io/wp-content/uploads/2022/03/Why-We-Focus-on-Marketing-for-Financial-Services-Companies.png10801920Becca Joneshttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBecca Jones2022-03-11 07:13:012022-03-11 07:13:03Why We Focus on Marketing for Financial Services Companies
We are not a one-size-fits-all society, nor are our websites. As our physical world becomes more aware of creating physical accessibility, we should also understand the importance of facilitating web accessibility as well.
As we spend more time surfing the web, learn more about how to increase inclusivity for people with disabilities. It’s just good practice, and it also benefits your company.
https://digitalstoryteller.io/wp-content/uploads/2021/07/What-Is-Web-Accessibility-and-Why-Is-It-Important-82321.png9241640Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2021-08-22 13:34:002022-03-03 16:07:41What Is Web Accessibility and Why Is It Important?
So you’re wondering what type of marketing you should implement for your business? Well, you’ve come to the right place.
The two biggest types of marketing are outsourced and in-house. Both want to promote your business to the best of their ability, but they have a few big differences. Learn more about the differences between outsourced and in-house marketing below!
https://digitalstoryteller.io/wp-content/uploads/2021/07/outsourced-vs-in-house-marketing-whats-best-for-your-business.png9241640Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2021-08-15 11:57:002021-12-10 10:00:14Outsourced VS In-House Marketing: What’s Best For Your Business?
https://digitalstoryteller.io/wp-content/uploads/2021/07/Top-10-Resources-for-Digital-Marketers-81021.png9241640Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2021-08-08 10:33:002022-05-16 09:22:42Top 10 Resources for Digital Marketers
When you think of marketing, what do you think of? For many, it’ll include billboards, that one realtor’s face on a bus stop, or the not-so random ads when you’re scrolling through Instagram.
It’s actually much more than that. Yes, paid ads have their time and place to increase your exposure, but let’s let you in on a little secret: there’s a better way to market yourself, and it’s not by relying on ads.
I know, shocking.
https://digitalstoryteller.io/wp-content/uploads/2021/08/Save-Money-on-Ads-So-You-Can-Spend-It-on-Wine-8321-copy.png9241640Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2021-08-01 11:51:002021-12-10 10:00:14Save Money on Ads (So You Can Spend It on Wine)
https://digitalstoryteller.io/wp-content/uploads/2021/06/Copy-of-Copy-of-3.png9241640Devin Auberthttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngDevin Aubert2021-07-25 13:02:002021-12-10 09:59:34Why You Should Conduct Site Audits
We’ve talked time and time again about the importance of content marketing and why consistently producing strong content is an ideal marketing strategy. That being said, we know it can be easier said than done.
Here are all our best tips on how to organize content.
https://digitalstoryteller.io/wp-content/uploads/2021/06/Copy-of-3.png9241640Devin Auberthttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngDevin Aubert2021-07-18 12:17:002022-05-25 19:07:54How to Organize Content
In a world where we have varying options on how to engage with potential clients, reels open the door to adding your personal flair. From informational how-to videos like how to make your grandma’s top-secret cookie recipe to a silly clip on your opinion of this week’s Bachelor rose ceremony, the possibilities are endless.
https://digitalstoryteller.io/wp-content/uploads/2021/06/Copy-of-Copy-of-Copy-of-Copy-of-1.png9241640Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2021-07-11 10:03:002021-12-10 09:59:34Let’s get REEL! How Instagram Reels Support Your Social Strategy
When most people consider their brand’s success on social channels they jump immediately to wanting tons of likes, comments, and followers on their profiles. While these factors are important in many cases, there’s more to social media than these tracking measures.
https://digitalstoryteller.io/wp-content/uploads/2021/06/Copy-of-Copy-of-Copy-of-1.png9241640Devin Auberthttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngDevin Aubert2021-07-04 12:31:002021-12-10 09:59:35Social Media Brand Awareness Metrics: More Than Likes and Comments
As a B2B financial services company, you may be questioning whether having a social media presence matters for your marketing strategy. We’ll keep it pretty simple for you: It does.
Social media has become a critical part of any marketing strategy. Whether it be organic or paid, B2B or B2C, and so on, social media marketing plays an important role in strategizing for any business.
That being said, social media is constantly evolving and changing. While platforms are updated to best serve their users, it can make it complicated and challenging for marketers to keep up with. Luckily, we’re here to help.
One of the questions we get asked most commonly by new clients is, “Which social platforms should we be on?” Instagram, Facebook, LinkedIn, Twitter, TikTok, the list goes on!
Deciding which platforms work best for your business is important to ensure that you delegate your time and resources towards a strategy that’s going to move the needle for your brand.
Here are the top four social media platforms that we believe all financial service companies should be on.
Often known as the “original” social media platform, Facebook has begun to drop slightly in usage and engagement. While this is the case overall, it still plays an important role and holds unique value in the world of social and business.
Facebook is approaching its 20th anniversary following its creation in February 2004.
In recent years, however, Facebook has become largely a pay-to-play platform. While paid ads aren’t necessarily mandatory for success on the platform, statistics show that putting a little money behind your Facebook strategy has the power to make a significant difference.
Facebook takes its in-house marketing one step further by providing real-world case studies of companies that have found marketing success on their platform. These various stories provide quotes, statistics, and examples from clients on how they successfully implemented strategies on the platform.
At Digital Storyteller, we have adopted similar strategies when working with Facebook. Each of our clients has a Facebook page to which we share organic content. We produce custom content weekly and share blog posts, visuals, infographics, videos, and more.
We pinpoint each client’s strongest posts and work with them one-on-one to set a realistic budget to boost posts. Following post boosts, we delve into reporting to assess the success of each given boost.
Facebook provides statistics on reach, clicks, cost per click, and engagement in a simplified easy to navigate manner that makes sharing reporting with our clients a breeze.
Bottom line: Make sure your business is on Facebook.
We’re going to give Instagram a nickname: “The social beast.” Since its launch in 2010, it’s amassed over 500 million users. Over 60% of users log in daily, averaging a total of 3.5 billion likes.
Instagram is a critical platform for businesses in addition to individuals. Nearly 49% of businesses have accounts on the platform.
Compared to its competitors, engagement with brands on Instagram is 10 times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter. Safe to say they’re doing pretty well!
But how can you tailor your Instagram account to your audience? Like Facebook, Instagram offers a pay-to-play option by boosting your posts to a relevant audience. That being said, this doesn’t hold quite as much power with Instagram as it does with Facebook.
The Instagram Algorithm
But why? Instagram’s goal is to create organic experiences for its users. Its algorithm pays attention to what videos users watch, what they like, which hashtags and account types they follow, and what engagement types they utilize.
Based on these factors, Instagram creates an organic experience by boosting and promoting what they think a user is most likely to want to see.
Based on these features, it’s important that when using Instagram as a social media platform, you tailor it to your audience. One of the best ways that we’ve found to do this is by getting down to the nitty-gritty and creating buyer personas.
Imagine you’re selling cookbooks… Your target audience might be Jennifer. Jennifer is a married stay-at-home mother of three that loves following influencers that share new recipes and provide inspiration for her girl’s night dinner party. Jennifer is a perfect audience for this product.
Things might be different if Jennifer were a 12-year-old girl that uses Instagram to follow her favorite celebrities and learn the latest TikTok dances. Making sure that you identify and tailor to your ideal audience is critical to the success of your Instagram usage.
Another important aspect of Instagram usage for businesses is curating your bio and your feed in a way that represents your brand voice. Consistency is key when it comes to creating content that your audience genuinely wants to see. This starts with your bio.
Your bio is the first thing people see when they visit your account, essentially representing your virtual storefront. You have a short blurb—150 characters to be exact—to communicate who you are, and what you do, and ideally convince people to follow you and engage with your content.
While Instagram does not allow for direct linking in their captions or individual posts, they offer the opportunity to share one single link in your bio. Better use it wisely to make sure you’re directing traffic where you want it!
One helpful resource that we can’t commend enough is utilizing a link-building site such as those offered by Metricool or LinkTree. Both of these sites create the ability to provide users with multiple site links within one URL.
Having a well-curated Instagram “feed” or “grid” is also a huge advantage to developing a professional business Instagram account. As previously mentioned, consistency is key.
Whether it be utilizing personalized photos, brand colors, a common filter, or even a precise layout template, there is a multitude of options when it comes to how to set up your post grid.
Moreover, it’s a notable fact that about 40% of customers respond better to visual content than they do to written content. With this in mind, it’s no surprise why Instagram is a massive hub for marketing opportunities.
LinkedIn is a marketing MUST in the financial services industry.
LinkedIn differs from other social media platforms because it is more strongly based on personal and genuine connections. The “friend of a friend,” “we met at a conference,” or “Oh, I recognize that brand name” attitudes go a long way in today’s day and age.
The unique circumstances that we’ve experienced over the past two years as a result of the ongoing pandemic have further changed the name of the game when it comes to professional networking.
A survey conducted by LinkedIn themselves revealed that “B2B buyers are 5X more likely to engage with a professional via a warm introduction than via cold outreach.”
While cold outreach is a reality for many B2B businesses, LinkedIn offers these businesses the capabilities to connect with their audiences on a more personable level. Additionally, it allows for more accurate persona targeting.
In addition to serving as a virtual professional networking platform, LinkedIn has positioned itself as a leader in news delivery. The same survey previously mentioned also shares that 79% of small and medium businesses consider industry-specific news/articles to be the most valuable content shared on social media.
Social media platforms, LinkedIn in particular, have enabled users to identify the news sources and industries that they want to hear from specifically. Rather than opening up the morning paper and spending time sifting through the garbage that you’re not interested in, hop on your LinkedIn account in the morning to see what your followers have posted lately.
The people that users follow and engage with are often the sources that they want to hear from. Enabling users to deliberately identify the sources they want to see and eliminate (or simply just not follow) the ones that they don’t wish to see content from has turned LinkedIn into somewhat of a personalized news outlet.
Twitter is a great platform to keep your business’s personality alive.
While financial services companies more commonly target more professional and refined messaging, Twitter offers the opportunity to incorporate your brand’s voice more casually.
Just Say It!
Being that Twitter only allows posts that contain up to 280 characters, you’ve got to figure out what you want to say and just SAY IT. Removing the fluff and the details is sometimes the best way to get across and be remembered for what’s important.
While starting your morning by reading the latest news articles or blog posts might be your favorite part of the day, sometimes all your consumers want is quick, simple facts. You’ve been there, right?
Adding a human element to your brand is made easy by the relaxed, casual voice most often shared on Twitter. Whether it be celebrating a holiday with a hashtag (#HappyWomensDay or #HappyEarthDay), often your company’s tweets don’t need to be as much of an event as full-blown in-depth content.
While writing a blog post or filming a video might take hours of prep, edits, and reviews, posting a one-line tweet may be an opportunity to simplify.
That being said, a successful Twitter strategy usually involves tweeting from five to 15 times daily. While each tweet in and of itself may be a simplified way to reach out to your audience, doing it more often is what’s going to help move the needle.
It’s often noted that it takes people an average of 11-13 touch points before a message truly breaks through. With that in mind, tweeting five to 15 times a day provides an opportunity to interact with your audience on various occasions.
Compliance and The Financial Services Industry
Another important fact about Twitter for financial services companies, in particular, is the growing challenge of compliance with specific Twitter terms and conditions. The financial industry is highly regulated on social media.
Companies need to state clearly who they are, and what they do, clarify any risks or benefits, and provide full transparency about all of their services. GDPR is therefore not the only regulation that financial businesses need to obey.
Many other directives were implemented in banking industries in the last few years. Whilst not all of them have a direct impact on social media communication, some of the legal initiatives do.
Take a look at MiFID II, which is focused on refining consumer information and making it easier to understand.
You might be surprised to see this one on the list, but we couldn’t help but mention it: Pinterest!
Pinterest is an image sharing and social media platform with over 400 million monthly active users. These ‘pinners’ (so they’re called!) use the platform to find inspiration and ideas for their interests and hobbies.
At Digital Storyteller, we’ve recently started to grow our Pinterest account by sharing information on user-generated content, site audits, client management, organic marketing, and more!
Pinterest is awesome because you can link to specific URLs on your “pin,” which grabs a user’s attention through use of a photo.
For example, below is a ‘pin’ we posted when the news hit that Elon Musk decided to purchase twitter. This pin linked to our article titled, “What’s Going to Happen to Twitter?” Here, we provide more information on the subject.
Using Pinterest in this way builds your business’s credibility, and encourages users to come back to your page for inspiration or information.
So, give it a shot! Get your business Pinning.
A Final Word
When it comes to implementing an effective social media strategy for your business, there is much to be considered. Various platforms perform better or worse based on your business type, target audience, and intended involvement level.
If you’re looking for support in developing a social media strategy and don’t know where to start, reach out to our team of experts at Digital Storyteller.
https://digitalstoryteller.io/wp-content/uploads/2021/05/Copy-of-Copy-of-Copy-of-3.png9241640Becca Joneshttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBecca Jones2021-06-27 08:59:002022-08-05 12:14:26Which Social Media Platforms Should I Be On?
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