What to Expect Working with an Outsourced Digital Marketing Agency
When it comes to marketing your business, there are a lot of options available to you. Not all marketing efforts, however, are created equal.
Do you know what outsourced digital marketing is? How much does it cost to outsource marketing? How exactly does it work? Here’s what to expect working with an outsourced digital marketing agency.
What Does It Mean to Outsource Your Marketing?
The word ‘outsource,’ by definition, means to “obtain (goods or a service) from an outside or foreign supplier, especially in place of an internal source,” according to Google.
Therefore, as Precision Marketing Group puts it, outsourced marketing is “the engagement of a professional marketing firm to serve as your own firm’s marketing department.” Simply put, outsourced marketing means letting a third party take care of your marketing efforts. You then have more time to do what you do best—which is run your business.
Who Can You Expect on an Outsourced Marketing Team?
Well, depending on the outsourced marketing agency’s specialties, you could work in close contact with a variety of different marketers. At Digital Storyteller, for example, our team is made up of:
- A Creative Director
- Social Media Manager
- Social Media Coordinator
- Social Media Specialist
- A Client Success Manager
- SEO Manager
- Graphic & Web Design Manager
- Junior Graphic Designer
- And numerous content specialists!
Why Would You Hire an Outsourced Marketing Team?
By hiring an outsourced marketing team, you allow your team to place focus on running your business.
An outsourced digital marketing agency covers every aspect of marketing so you don’t have to worry about:
- Posting creative, consistent content
- SEO optimization
- Managing your online reputation
- Website design and branding
- Staying up to date with social media updates and algorithms
The list goes on…
As we mentioned previously, by hiring an outsourced digital marketing team, you gain access to creative directors, social media experts, content specialists, and more, at a fraction of the cost it would take to hire an in-house team.
All the support you need is wrapped up into one flat monthly rate.
How Much Does It Cost to Outsource My Marketing?
Now, as a business owner, one of the first things you’re wondering when you hear about the benefits of outsourced marketing is: How much is this going to cost me? The short answer? It’s cheaper than doing it yourself.
Let’s talk numbers. Our most popular package at Digital Storyteller sits at $5K a month, which totals $60k for the year. Sound like a lot? Let’s consider the cost breakdown of hiring a team of four marketers in-house instead:
Hiring four marketing experts in-house, after salaries and benefits will cost your company $260,000 annually, plus some $16,000 for new hire costs. In just one year, your company has racked up $276,000. That’s only with four experts. The cost grows as you continue building your own team.
We know it’s not spooky season anymore, but for more frightening math, visit this blog post where we break down the cost-benefit of outsourced digital marketing.
At Digital Storyteller, we try to make things less frightening, which is why our most popular digital marketing package is $60K annually as opposed to $276,000.
Our rate gives you access to an entire team that’s also dedicated to building your business. Outsourced marketing is a great, cost-effective way to invest in your company’s marketing efforts.
How Do You Know if You’re a Good Fit to Outsource Your Marketing?
There are many reasons why outsourcing your marketing is a great option. Here are some signs you’re a good fit.
- Your current marketing efforts are not consistent
- The world of digital marketing is overwhelming to you — so many changes are constantly taking place!
- You want to focus on what’s most important: running your business
- You don’t have a marketing “strategy”
- You want to take your marketing to the next level, but aren’t sure how to
- The idea of hiring someone in-house worries you — how could a single person have all of the marketing skills I need?
- You are ready to trust an agency to get to know your business and market for you
How Effective Marketing Can Be When You Let Your Outsourced Agency Do Their Job
The last bullet above is SO important: “You are ready to trust an agency to get to know your business and market for you.”
When companies bring in outsourced digital marketing agencies but don’t let them do their job (i.e. hold off on pushing content, stay inside their comfort zone), the results of outsourced marketing are poor.
Part of our job is to challenge you! We get that it can be hard to let someone take the reins and run a big piece of your company. But that’s what we know and do best. You’re juggling a million things when running your own business, let us take a large chunk off of your plate so you can focus on what you love to do.
Here’s an example of a client who lets us do just that, take the reins.
SBMA is an Affordable Care Act (ACA) compliant Minimum Essential Coverage (MEC) benefits provider that provides affordable coverage for thousands of employers. We’ve been working with SBMA for nearly two years. Here’s what we’ve done for them during our partnership.
When we first started working with SBMA, they had very few keywords. What are keywords, you might ask? Check out this article for everything you need to know.
Anyway, all of the keywords that SBMA was ranking for on Google were branded keywords (think names of specific employees and the literal name of their company ‘SBMA).
Long story short, if you only rank for branded keywords, you won’t come up on Google very often, unless someone is searching that exact, specific keyword. You really want to rank for more than just branded keywords.
SBMA, as a benefits provider, would also want to rank for things like ‘MEC plan,’ ‘Health Plan Administrators,’ and ‘Worksite Benefits,’ to name a few.
With our ongoing content marketing strategy, we’ve been able to work wonders for them. Here are some numbers to prove it.
Currently, 80% of SBMA’s site traffic comes from organic search. Last October 2020, SBMA had 2,155 site users in a month. This October, in 2021, SBMA had 3,566.
Additionally, they had a 60% increase in their authority score. Last October, they had a domain authority score of 16 whereas this October they have grown to 23.
Authority score is based on a number of various factors including site health, organic keyword growth, backlinks, and more. It takes time, research, and consistent effort to grow an authority score, so a seven-figure jump in authority score is incredible.
When we first began working with SBMA, they let us know that they wanted to rank for ‘MEC.’ Now, SBMA dominates the organic search engine results page (SERP) when it comes to the ‘MEC’ space.
Lastly, SBMA currently ranks for 965 keywords whereas last October they ranked for 408. The graph below shows SBMA’s organic keyword growth over time.
Marketing: It’s What We Do Best
The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.
We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, Monday emails, and content calendars to make sure you know what’s happening, always.
We have monthly reporting where we let you know what the return on investment that you’re getting is from your relationship with us.
Of course, there’s always a team member available to you just a call, email, or even text away. Not to toot our own horn, but we’ve been told on multiple occasions that our bi-weekly calls are their favorite calls!
Happy with the direction we’re headed in? We’ll keep running that way. Want to tweak something? More than happy to adjust.
We’ll bring you fresh ideas from our kick*** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.
For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.