You may be familiar with organic marketing but aren’t exactly sure what it means. In simple terms, organic marketing is any content such as blog posts, social posts, emails, newsletters, tweets and Facebook updates that you do not directly pay for. Therefore, the key word here to focus on is directly.
Organic Marketing
Additionally, organic marketing is the way your customers naturally come to you over time. While organic marketing is content that isn’t paid for, be aware that what you use to schedule those posts may cost money. For example, if you use Hubspot as your scheduling tool, you still pay for Hubspot to push out your organic content. Therefore, organic marketing is more specifically, the content that you are not individually boosting or putting money behind to promote.
Organic content
These are your social posts, emails or blog posts that you create and share without any money behind them to make the content seen by a larger audience. Furthermore, by pushing out organic content, your audience will grow at a slower more consistent rate rather than having a huge influx of visitors. It is efficient because you know you created successful organic content when you do have more and more visitors viewing this organic content. Moreover, this sends a positive message that the information being shared is well received by your audience. In turn they will be longer lasting fans.
Organic search
Experts argue that based on statistics provided below, 35% of e-commerce traffic comes from organic search and up to 80% of searches only focus on organic results. That being said, SEO is going to be key in getting organic search traffic to increase over time. Though organic search requires more effort in aligning your SEO, keywords and headlines, at the end of the day it is free!
The best part of organic marketing is that, even though results are not overnight, your traffic is more permanent than if you were to pay for your content to be seen by a larger audience. Therefore, we believe organic content is integral to your marketing strategy, without it, your website and social platforms just look like a bunch of ads and your potential customer will leave.
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