How do you know if you need a digital marketing agency? The simple answer is: if you’re ready to focus on your business and do what you do best. Then, you can let a marketing agency do what they do best- help market your business.
There are, however, more signs that your business is ready to partner with an outsourced marketing agency.
1. You have a Reactive, Not a Proactive Marketing Plan
Yes, there is a time and a place for a reactive strategy, but that time and place is not with your marketing. Why? Because reactive marketing doesn’t work. It’s a band-aid for a long-term problem.
It usually sounds like this… “Oh s**t, we don’t have any holiday posts scheduled for tomorrow!” and/or “We need more leads, ASAP!” Last-minute posts made hastily are more prone to contain errors or be off-brand.
At Digital Storyteller, we help create a proactive marketing plan for our clients through our content calendar that details an entire month’s worth of content. This accessible and downloadable template can be customized to fit each client’s needs. It also helps our team stay aligned with deliverables.
Need a Thanksgiving post? Boom added to the calendar. Celebrating an employee’s birthday? Bam! Added to the calendar.
Trust us, this content calendar is the best thing since sliced bread.
2. You’re Not Focused on Search Engine Optimization (SEO)
Are you focused on Search Engine Optimization (SEO)? If not, how are people supposed to find you in the black hole of Google?
Amazing blog posts paired with a stunning website can only get you so far without SEO. SEO is how you can tailor your content to rank for search engines like Google. For an in-depth review of SEO, read our article here.
When you use SEO consistently and throughout your content and social media, you’ll see organic growth, keyword ranking, and a higher authority score. Hint- it’s what we see with our clients when we apply these same methods.
3. Your Content Isn’t Consistent
Be honest with yourself: Is your business posting content consistently? That could look like weekly blog posts, and at least 3 social posts a week. It won’t cut it anymore to post on social media when you feel like it. In today’s market, your audience is looking at how active you are.
Posting consistent content helps build a better experience for your customers by building credibility and trust. You are seen as an authority in your field as well as a resource for people to go to.
The audience we’ve built at our digital marketing agency knows to expect to see a new article a week along with social posts on our different social media platforms.
4. You’re Not Posting on Your Social Media Platforms
Now that you know you need to post consistent content, let’s discuss where you should be posting this regular content.
As an organic digital marketing agency, we believe in the value of blog posts on your business’ website. Each week, we announce our new blog post on social media platforms that work best for us: LinkedIn, Facebook, and Instagram. To find out which social media platforms your business should be on, read here.
We also use these social platforms to post relevant content that add value to our audience. Sometimes, we like to have a little fun with our social posts (okay maybe most of the time we do!)
You’re Not Optimizing for Mobile
It’s 2022, everyone uses their phones for everything- unless somehow you managed to survive this long with just a flip phone.
Everything you do, from emails, blog posts, website builds and social posts should be optimized for mobile. Think about it, we all live on our phones. According to research from Oberlo, 63% of Google’s United States organic search traffic came from a mobile device.
It’s time to get with the times and be as mobile-friendly as possible. If not, you may lose customers who are frustrated with navigating something that is non-mobile friendly.
A Final Note
If you find yourself committing one or more of these marketing no-nos, it’s a sign that it’s time for you to partner with a digital marketing agency. An outsourced partner has the resources to help your business grow, rank, find leads, and establish yourself as an authority in your field.