Lucky for you🍀, finding a marketing strategy that meets the needs of your business isn’t nearly as difficult as finding a pot of gold at the end of a rainbow. Traditionally, marketing for financial services companies is less fruitful, gets less engagement, and is – well – drier than marketing for other businesses. Let’s face it, not everyone gets hyped to follow their CPA or loan officer on Instagram or read the latest article about alternative lending. (although, to be frank, we do)
At Digital Storyteller, we find the right audience of people that want to follow your tax law updates and we write content that addresses their real-world problem to position you as a thought leader in your industry. Keep reading to learn how Digital Storyteller is a pot of gold for financial services companies!
B2B Marketing
Financial services require a slightly different variety of marketing because they fall within the B2B sector. You may wonder, why does my business being B2B have anything to do with how you market my business? Well, it has just about everything to do with it.
B2B businesses target other businesses or organizations, rather than individual consumers. Your target market is entirely responsible for the way you lay out your marketing strategy.
When it comes to the B2B sector, organic marketing is often the most beneficial option for businesses to see results. While B2C companies may benefit from hardcore consistent paid advertising, B2B businesses don’t often see the same ROI.
What’s the difference? Organic marketing consists of creating optimized content to drive traffic to your business’s site by means of search engine searches. Optimizing your content to best perform on search engine results pages is the most effective way to boost visibility and traffic to your site.
While organic content marketing may not be the ONLY way for B2B businesses to incorporate successful marketing strategies, we’ve seen successful results thus far.
Outsourcing
Outsourcing your marketing might not be the perfect option for all businesses. However, we’ve found that for many financial services companies, it’s just what they need. You’re experts in your own field, why try to master marketing too?
Allow yourself to stick to the details of legal, financial, developmental, and all your areas of expertise and leave the marketing to us. You have your wheelhouse and we have ours.
One of the common concerns that companies have when making the decision of whether or not to outsource their marketing is the fear of releasing control. While it can be stressful to let go of the responsibility for every decision made on behalf of your company, we pursue partnerships that are exactly that, a partnership.
Our unique process at Digital Storyteller includes taking the time to ensure that we understand your brand voice, your business, and you as a person. As a result, we produce content and pursue marketing strategies that align with your brand as if you were truly the one speaking. Outsourcing doesn’t have to be scary. Allow yourself the freedom to focus on your specialties, and trust us to do the same.
Optimization
Optimization is critical when it comes to organic content marketing. Our in-house search engine optimization specialist strives to take the weight off of your shoulders when it comes to topic research, keywords, and competitor comparisons. Our motto is to write for humans and optimize for bots. While we aim to create readable and engaging content that drives site traffic and lead development, we also ensure that the robots, or algorithms, behind search engines enjoy your content just as much as your avid subscribers and clientele.
Specialization
Because our agency specializes in the financial services industry, we offer the unique benefit of deepened relevant knowledge. While our existing clientele range from business development to tax law and everything in between, the average person would be surprised how often relevant topics intertwine. With each new client that we add to our partnership and each month of content that gets written, our team develops even deeper insight and understanding into the financial services industry as a whole.
Allow us to take the reins for your business’s marketing strategy so that you can sit back and enjoy a Guinness or a Jameson shot *ahem* and focus on your business. If your financial services business is looking for an outsourced marketing partner, you’re in luck 🍀
you’ve found yourself a pot of gold. Check out the link below to get in touch about scheduling a Brand Storytelling Session to get started.
