What if we told you that you can have your cake and eat it, too? Well, today’s your lucky day—because you can! While the world might tell you that you need to pay an arm and a leg for good marketing, at Digital Storyteller we say no thanks! Here’s how much you should really allocate to your digital marketing budget.
The Average Marketing Budget
At this point, you might be asking yourself, “What’s considered a ‘good’ marketing budget?” or “What percentage of my profits should I allocate to marketing?”
However, there is no one size fits all approach when it comes to digital marketing budgets. Allocation depends on several factors according to the SBA:
The industry you’re in
Most importantly, however, your marketing budget should never be an afterthought, “based on just what’s left over once all your other business expenses are covered.”
Setting Your Marketing Budget
Crafting your marketing budget no longer requires the guesswork it used to. Here are six steps you can take, thanks to OutboundEngine, to set a successful marketing budget for your small business.
Step One: Identify where you are in your business journey
Step Two: Outline your sales funnel
Step Three: List operational costs
(Psst! At this point, you should know how much money is coming in and how much money is being expensed, which is a huge help).
Step Four: Set goals
Step Five: Identify competition in your industry
Step Six: Craft your marketing plan using all your research!
Something to remember: Don’t cling to your plan year-round! It will (hopefully!) change annually and could also be susceptible to change if something shifts in the market or if you launch a new product or service!
You’re Wasting Money on Facebook Ads…
At Digital Storyteller, we will not deny that having a marketing budget is important. It is, of course! But frankly, we’re just seeing too many companies spend ridiculous amounts of money on paid advertising, like Facebook ads.
In fact, did you know that companies spend an average of $200 to $800 on Facebook ads per month? An enterprise, however, may invest up to $5,000 per month on Facebook ads… Holy moly is all we can say!
And this is just on Facebook ads alone. One singular platform. For many companies, if not all, Facebook ads alone cannot carry your business and the success of your digital marketing strategy. (Sorry not sorry, Zuckerberg!)
For companies to succeed, it’s typical to expect both a blend of paid and organic initiatives in the marketing melting pot.
The Affordability of Outsourced Marketing
At Digital Storyteller, we believe that fragmented marketing wastes money and time and reduces impact. We also believe that you should be able to have your cake and eat it, too. Hell, you can go on vacation and still afford quality, effective marketing!
(We should know since we market for ourselves the way we would any other client AND *cough cough* our owners just spent two weeks at the five-star Chileno Bay Resort in Cabo San Lucas—woot woot!)
At Digital Storyteller, we strive to be transparent, and we don’t think pricing should be a secret. This is why all of our pricing is broken down in full on our website for you to see.
For those in a pinch, here’s what we offer:
Our STARTER tier, priced at $3,000 a month, is perfect for the small business owner who needs marketing support to maintain or build an online presence.
Our most popular package, titled GROWTH, is priced at $5,000 a month and includes content creation, a social media strategy to align online presence with your current business identity, as well as sales enablement workflow assistance.
Lastly, our ENTERPRISE tier is for companies whose growth has outpaced their marketing. We are your outsourced marketing department focused on building your business with you. The enterprise package is priced at $8,000 a month.
We also offer a stand-alone website design product starting at $8,500.
From SEO analysis to organic content creation, from sales enablement workflow creation in Hubspot to online reputation management and social media, we do it all at a fraction of the cost that hiring marketing in-house would be.If you couldn’t already tell, organic content marketing saves you money. In fact, content marketing is 62% less expensive than paid marketing and three times more effective. So, what are you waiting for!? For more on why digital marketing is important for your financial services company, read on.
Marketing agencies today have more tools than ever to support clients in their marketing efforts. Content creation, website design, SEO optimization, the list goes on. But at Digital Storyteller, we have our eyes on a few agencies in particular. Here are the eight best marketing agencies in San Diego.
Founded: 2010 by Katie Wagner after retiring from her TV news career
Orange County, CA
San Diego, CA
Las Vegas, NV
Specialty: Boy, oh boy! KWSM does it all. While every plan is different, they specialize in creating customized digital marketing strategies that help clients get results through:
Social Media Management
Website Design and Management
Content Optimization (SEO)
PR and Influencer Marketing
Video and Photography
Social Media Coaching
Speaking and Workshops
Their Mission: According to their site, “KWSM exists to help great companies make genuine connections with their customers. We believe good business starts with strong relationships, and the best way to build them is by sharing your story.”
Founded: By dynamic duo Rebecca Tall Brown and Leah Prehn, 2015
Specialty: Aside from being awesome? Office of Awesome offers hourly brand advisory services, 12 to 18-month brand breakthrough strategy, and two to ten-year brand architecture strategy. They promise to take what you have and make it even more awesome!
Why They Rock: “We’re a brand strategy consultancy that builds brand experiences on the foundation of smart business strategy. Using our inside out approach, we capture the momentum of all that is working in your existing brand, improve on it, and package the results in a market-ready plan… We see the unseen areas of your business that we can fix, clarify or define before you spend time and money on external branding or marketing.”
Founded: By Jacques Spitzer and Adam Wagner! (Raindrop compares these two to oreos and milk and peanut butter and jelly. In other words, they’re the perfect pair!)
Specialty: Simply put, Raindrop helps build your brand and build your audience. At Raindrop, “our goal with every client is to take you to your next level by helping new audiences to discover you, crafting deeper relationships with your core audiences and allowing you to confidently be the best version of yourself.”
Plus, their video production is top-notch! In fact, they have accrued more than 400,000,000 video views for their clients, been awarded two Emmys, and have produced the #1 performing Youtube ad of 2020.
The Story Behind the Name: It all begins with this quote: “True friendship looks like raindrops coming together on a window-sill; beautifully and effortlessly before your eyes.”
As written on their site, “I think we can all agree; best friends are… well, the best. They are there for us, cheering us on, listening to us and helping us to live our best lives. We imagined that same level of trust, open communication and fun-loving spirit as the foundation for our work.
“The result is a truly special connection with our clients that we believe inspires even greater work. Being a Raindropper means partnering generously and creating strategically. We revel in the success of our clients and celebrate the collaborative culture that we share as a team.”
With Offices In… San Diego, Los Angeles, New York, and San Francisco
Who Are We? Power Digital is “a cutting-edge, nationally recognized digital marketing agency dedicated to elevating your brand through innovative marketing solutions, custom strategies, channel expertise, and flawless execution.”
Some Rules They Live By: Integrity, loyalty, trust, challenge yourself, find the solution, embrace change, don’t take yourself too seriously, and more as seen here!
What They Do: A better question would be, “What don’t they do!?” Power Digital offers:
Founded: By Jules Taggart (Psst… She’s kind of awesome. Jules loves riding on the back of a motorcycle with her husband, running near the beach, and her two daughters, Olympia and Helena)
Who Do They Serve? Although Wayward Kind represents clients from a variety of industries, all of their clients are hell-bent on shaking up their industry for the better. “We actively seek out clients who are purposefully wayward and not afraid to go their own way… We work with challenger brands who are making a significant impact in race, class, and gender equity.”
Their values include human connection, libration, no noise, and low ego, high impact.
What Makes Them Different? Wayward Kind is a digital marketing team “built on the belief that effective marketing is rooted in human connection. We help ordinary businesses have extraordinary conversations with their clients… we help you start and nurture online conversations that bring in new clients.”
Founded: By David Rodnitzky out of a coffee shop in Pacifica, CA, in 2008
Their Motto: Infinite Possibilities. Infinite Growth.
Why They Rock: 3Q Digital is growing, growing, growing! With six U.S. locations, two international presences, and over 20 virtual locations, this marketing agency can work with you wherever you are!
3Q Digital Offers…
Conversion Rate Optimization
Strategy and Planning
Digital Due Diligence
At the end of the day, there isn’t a hard and fast answer for which marketing agency you should use. Each company is unique! (But we think you should choose to work with us!) If you’re ready to take a look at what our outsourced marketing services would look like for you, contact our team at Digital Storyteller today.
We know we’d make a great team, we’re just waiting on you!
https://digitalstoryteller.io/wp-content/uploads/2021/09/Wednesday-October-6-.png10801080Becca Joneshttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBecca Jones2021-10-03 07:00:002021-12-10 10:00:13The Eight Best Marketing Agencies in San Diego
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When it comes to digital marketing for financial services companies, many professionals believe they live in a very transactional world. These financial professionals, however, are under the wrong impression.
Most modern consumers today are looking for more than just a transactional service.
The financial services industry is a competitive and unique industry to market for. We know that those in the financial services industry navigate the difficult terrain of regulatory and compliance hurdles while seeking to successfully market their products and services.
So, here are a few insights into the importance of digital marketing for financial services companies, and why you should be marketing your financial services business right now.
It’s Time to Get Real
Let’s be honest. Financial services aren’t always the sexiest arena to market.
How do you make commercial insurance appealing? What about wealth management? While challenging, it’s not impossible.
Learning how to market in the financial industry can be tricky, but before you market to your client, try BEING the client/prospect…
For example, if you were a prospective client visiting your site, Instagram, or other social channels, what would catch your eye off the bat? Would you be intrigued? More importantly, what would turn you off? Approach this exercise as if you’re a recruiter, looking for any reason to say NO about your own business.
This observation will help you look at your current strategy and identify its effectiveness. Be honest! By doing so, you will be able to understand the big picture of what your clients require to be loyal.
Effective digital marketing in the financial services industry is important as it ensures you not only attract new clients but also retain existing ones.
Build the Relationship
This step is arguably the most important. Oftentimes, people think of gaining clients as very transactional. This, however, is where businesses go wrong.
When it comes to digital marketing, your goal in the financial services industry is to build trust and a connection. Your objective is to establish a loyal client base.
Let’s consider banks for example. Unfortunately, according to research, “92 percent of millennials don’t trust banks.” Constant stories in the news of “data breaches, various crises, and financial institutions misdeeds” fuel the fire of distrust. Yeesh!
But of course, people, and millennials especially, only want to do business with financial companies they trust. And how could you blame them?
Financial institutions need to create trust with their consumers arguably more than any other institution. You are, after all, handling people’s money on some level.
It’s difficult to approach a consumer as a stranger and gain their trust. Here are some ways you might build trust with your clients and prospects:
Establish and showcase your strong company culture
Gather positive reviews and referrals from your existing client base
Promote values that speak to your target demographic
Solidify your digital presence
Improve your online user experience (UX)
Consistent email marketing
The bottom line is that there needs to be a relationship between you and your client—an understanding of your clients’ needs before your market to them. Then, use your insights to inform your marketing material.
Embrace Social Media
Who runs the world? Social media!
Instagram, Facebook, Twitter… These platforms are no longer just used for sharing photos with your friends. Companies are—and are expected to be—active on all social platforms today.
Social media is a great way to create strong brand awareness while connecting with current and potential clients.
Keep in mind that millennials and Generation Z (Gen Z) are becoming a larger portion of the population. They, as a whole, use social media more than older generations.
Capitalizing on cultivating a social media presence that targets younger generations will aid in negating the hesitations they feel about banks (and other financial institutions!)
Additionally, social media is a place where you can share the story of your brand. It can, and should be, a fun place! You could:
Trust us, your prospects are looking at your social channels, or lack thereof, waaaaayyy before they even decide to get in touch with you. Don’t rule yourself out as an option because of your limited social presence.
Traditional marketing is outdated and just doesn’t cut it anymore.
Artificial intelligence (AI), intuitive customer relationship management systems (CRMs), analytics, email automation, chatbots… Technology is evolving more than ever before these days!
Financial service companies cannot afford to fall behind.
At Digital Storyteller, however, we recognize that you can’t just dive headfirst into the world of technology today. You must craft a clear strategy before adopting these new technologies.
An additional note: Your mobile site needs to mirror these wicked fast technological changes! This means it needs to be SEO optimized with a speedy loading time.
Did you know that if your site doesn’t load within three seconds, it’s likely your user will return to their search engine to find their information elsewhere? Yikes!
Content Marketing is King
If you haven’t heard of the importance of content marketing, at least you know you’re in the right place! Earlier on, we talked about how 92% of millennials don’t trust banks, and this statistic extends beyond banks to many other financial institutions.
Content marketing is a great way to regain trust. Research shows that by educating customers, you gain client loyalty.
But what is content marketing? An effective content marketing strategy provides value to prospective customers through an assortment of “relevant articles, videos, podcasts, and other media,” either shared or created, according to the Content Marketing Institute.
If you’re an expert, then act like it! We understand that discussing financial information with businesses can be difficult, as these topics are typically kept private. As a company, however, you must gain your clients’ trust before you offer them a service.
People know that managing their finances will lead to their success, whether as an individual or a business—but very few know how to do it. Learn the language of your prospects and use that in your advertising to them.
As experts in the financial world, share your information and educate your clients to help them understand what they need to do to succeed.
Bring in the Marketing Experts
When you partner with a financial services marketing agency, like us, you don’t have to rely on what limited internal resources you might have access to.
At Digital Storyteller, we have the team and tools to boost site traffic for your financial services business using a variety of digital marketing strategies.Need help crafting an effective marketing plan for your financial services company? Contact Digital Storyteller today to learn more!
https://digitalstoryteller.io/wp-content/uploads/2021/09/IMG_8326-scaled.jpg17072560Becca Joneshttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBecca Jones2021-09-05 07:00:002022-08-05 12:18:55The Importance of Digital Marketing for Financial Services
We are not a one-size-fits-all society, nor are our websites. As our physical world becomes more aware of creating physical accessibility, we should also understand the importance of facilitating web accessibility as well.
As we spend more time surfing the web, learn more about how to increase inclusivity for people with disabilities. It’s just good practice, and it also benefits your company.
https://digitalstoryteller.io/wp-content/uploads/2021/07/What-Is-Web-Accessibility-and-Why-Is-It-Important-82321.png9241640Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2021-08-22 13:34:002022-03-03 16:07:41What Is Web Accessibility and Why Is It Important?
So you’re wondering what type of marketing you should implement for your business? Well, you’ve come to the right place.
The two biggest types of marketing are outsourced and in-house. Both want to promote your business to the best of their ability, but they have a few big differences. Learn more about the differences between outsourced and in-house marketing below!
https://digitalstoryteller.io/wp-content/uploads/2021/07/outsourced-vs-in-house-marketing-whats-best-for-your-business.png9241640Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2021-08-15 11:57:002021-12-10 10:00:14Outsourced VS In-House Marketing: What’s Best For Your Business?
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When you think of marketing, what do you think of? For many, it’ll include billboards, that one realtor’s face on a bus stop, or the not-so random ads when you’re scrolling through Instagram.
It’s actually much more than that. Yes, paid ads have their time and place to increase your exposure, but let’s let you in on a little secret: there’s a better way to market yourself, and it’s not by relying on ads.
I know, shocking.
https://digitalstoryteller.io/wp-content/uploads/2021/08/Save-Money-on-Ads-So-You-Can-Spend-It-on-Wine-8321-copy.png9241640Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2021-08-01 11:51:002021-12-10 10:00:14Save Money on Ads (So You Can Spend It on Wine)
https://digitalstoryteller.io/wp-content/uploads/2021/06/Copy-of-Copy-of-3.png9241640Devin Auberthttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngDevin Aubert2021-07-25 13:02:002021-12-10 09:59:34Why You Should Conduct Site Audits
We’ve talked time and time again about the importance of content marketing and why consistently producing strong content is an ideal marketing strategy. That being said, we know it can be easier said than done.
Here are all our best tips on how to organize content.
https://digitalstoryteller.io/wp-content/uploads/2021/06/Copy-of-3.png9241640Devin Auberthttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngDevin Aubert2021-07-18 12:17:002022-05-25 19:07:54How to Organize Content
In a world where we have varying options on how to engage with potential clients, reels open the door to adding your personal flair. From informational how-to videos like how to make your grandma’s top-secret cookie recipe to a silly clip on your opinion of this week’s Bachelor rose ceremony, the possibilities are endless.
https://digitalstoryteller.io/wp-content/uploads/2021/06/Copy-of-Copy-of-Copy-of-Copy-of-1.png9241640Beatriz Cariashttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBeatriz Carias2021-07-11 10:03:002021-12-10 09:59:34Let’s get REEL! How Instagram Reels Support Your Social Strategy
When most people consider their brand’s success on social channels they jump immediately to wanting tons of likes, comments, and followers on their profiles. While these factors are important in many cases, there’s more to social media than these tracking measures.
https://digitalstoryteller.io/wp-content/uploads/2021/06/Copy-of-Copy-of-Copy-of-1.png9241640Devin Auberthttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngDevin Aubert2021-07-04 12:31:002021-12-10 09:59:35Social Media Brand Awareness Metrics: More Than Likes and Comments
As a B2B financial services company, you may be questioning whether having a social media presence matters for your marketing strategy. We’ll keep it pretty simple for you: It does.
Social media has become a critical part of any marketing strategy. Whether it be organic or paid, B2B or B2C, and so on, social media marketing plays an important role in strategizing for any business.
That being said, social media is constantly evolving and changing. While platforms are updated to best serve their users, it can make it complicated and challenging for marketers to keep up with. Luckily, we’re here to help.
One of the questions we get asked most commonly by new clients is, “Which social platforms should we be on?” Instagram, Facebook, LinkedIn, Twitter, TikTok, the list goes on!
Deciding which platforms work best for your business is important to ensure that you delegate your time and resources towards a strategy that’s going to move the needle for your brand.
Here are the top four social media platforms that we believe all financial service companies should be on.
Often known as the “original” social media platform, Facebook has begun to drop slightly in usage and engagement. While this is the case overall, it still plays an important role and holds unique value in the world of social and business.
Facebook is approaching its 20th anniversary following its creation in February 2004.
In recent years, however, Facebook has become largely a pay-to-play platform. While paid ads aren’t necessarily mandatory for success on the platform, statistics show that putting a little money behind your Facebook strategy has the power to make a significant difference.
Facebook takes its in-house marketing one step further by providing real-world case studies of companies that have found marketing success on their platform. These various stories provide quotes, statistics, and examples from clients on how they successfully implemented strategies on the platform.
At Digital Storyteller, we have adopted similar strategies when working with Facebook. Each of our clients has a Facebook page to which we share organic content. We produce custom content weekly and share blog posts, visuals, infographics, videos, and more.
We pinpoint each client’s strongest posts and work with them one-on-one to set a realistic budget to boost posts. Following post boosts, we delve into reporting to assess the success of each given boost.
Facebook provides statistics on reach, clicks, cost per click, and engagement in a simplified easy to navigate manner that makes sharing reporting with our clients a breeze.
Bottom line: Make sure your business is on Facebook.
We’re going to give Instagram a nickname: “The social beast.” Since its launch in 2010, it’s amassed over 500 million users. Over 60% of users log in daily, averaging a total of 3.5 billion likes.
Instagram is a critical platform for businesses in addition to individuals. Nearly 49% of businesses have accounts on the platform.
Compared to its competitors, engagement with brands on Instagram is 10 times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter. Safe to say they’re doing pretty well!
But how can you tailor your Instagram account to your audience? Like Facebook, Instagram offers a pay-to-play option by boosting your posts to a relevant audience. That being said, this doesn’t hold quite as much power with Instagram as it does with Facebook.
The Instagram Algorithm
But why? Instagram’s goal is to create organic experiences for its users. Its algorithm pays attention to what videos users watch, what they like, which hashtags and account types they follow, and what engagement types they utilize.
Based on these factors, Instagram creates an organic experience by boosting and promoting what they think a user is most likely to want to see.
Based on these features, it’s important that when using Instagram as a social media platform, you tailor it to your audience. One of the best ways that we’ve found to do this is by getting down to the nitty-gritty and creating buyer personas.
Imagine you’re selling cookbooks… Your target audience might be Jennifer. Jennifer is a married stay-at-home mother of three that loves following influencers that share new recipes and provide inspiration for her girl’s night dinner party. Jennifer is a perfect audience for this product.
Things might be different if Jennifer were a 12-year-old girl that uses Instagram to follow her favorite celebrities and learn the latest TikTok dances. Making sure that you identify and tailor to your ideal audience is critical to the success of your Instagram usage.
Another important aspect of Instagram usage for businesses is curating your bio and your feed in a way that represents your brand voice. Consistency is key when it comes to creating content that your audience genuinely wants to see. This starts with your bio.
Your bio is the first thing people see when they visit your account, essentially representing your virtual storefront. You have a short blurb—150 characters to be exact—to communicate who you are, and what you do, and ideally convince people to follow you and engage with your content.
While Instagram does not allow for direct linking in their captions or individual posts, they offer the opportunity to share one single link in your bio. Better use it wisely to make sure you’re directing traffic where you want it!
One helpful resource that we can’t commend enough is utilizing a link-building site such as those offered by Metricool or LinkTree. Both of these sites create the ability to provide users with multiple site links within one URL.
Having a well-curated Instagram “feed” or “grid” is also a huge advantage to developing a professional business Instagram account. As previously mentioned, consistency is key.
Whether it be utilizing personalized photos, brand colors, a common filter, or even a precise layout template, there is a multitude of options when it comes to how to set up your post grid.
Moreover, it’s a notable fact that about 40% of customers respond better to visual content than they do to written content. With this in mind, it’s no surprise why Instagram is a massive hub for marketing opportunities.
LinkedIn is a marketing MUST in the financial services industry.
LinkedIn differs from other social media platforms because it is more strongly based on personal and genuine connections. The “friend of a friend,” “we met at a conference,” or “Oh, I recognize that brand name” attitudes go a long way in today’s day and age.
The unique circumstances that we’ve experienced over the past two years as a result of the ongoing pandemic have further changed the name of the game when it comes to professional networking.
A survey conducted by LinkedIn themselves revealed that “B2B buyers are 5X more likely to engage with a professional via a warm introduction than via cold outreach.”
While cold outreach is a reality for many B2B businesses, LinkedIn offers these businesses the capabilities to connect with their audiences on a more personable level. Additionally, it allows for more accurate persona targeting.
In addition to serving as a virtual professional networking platform, LinkedIn has positioned itself as a leader in news delivery. The same survey previously mentioned also shares that 79% of small and medium businesses consider industry-specific news/articles to be the most valuable content shared on social media.
Social media platforms, LinkedIn in particular, have enabled users to identify the news sources and industries that they want to hear from specifically. Rather than opening up the morning paper and spending time sifting through the garbage that you’re not interested in, hop on your LinkedIn account in the morning to see what your followers have posted lately.
The people that users follow and engage with are often the sources that they want to hear from. Enabling users to deliberately identify the sources they want to see and eliminate (or simply just not follow) the ones that they don’t wish to see content from has turned LinkedIn into somewhat of a personalized news outlet.
Twitter is a great platform to keep your business’s personality alive.
While financial services companies more commonly target more professional and refined messaging, Twitter offers the opportunity to incorporate your brand’s voice more casually.
Just Say It!
Being that Twitter only allows posts that contain up to 280 characters, you’ve got to figure out what you want to say and just SAY IT. Removing the fluff and the details is sometimes the best way to get across and be remembered for what’s important.
While starting your morning by reading the latest news articles or blog posts might be your favorite part of the day, sometimes all your consumers want is quick, simple facts. You’ve been there, right?
Adding a human element to your brand is made easy by the relaxed, casual voice most often shared on Twitter. Whether it be celebrating a holiday with a hashtag (#HappyWomensDay or #HappyEarthDay), often your company’s tweets don’t need to be as much of an event as full-blown in-depth content.
While writing a blog post or filming a video might take hours of prep, edits, and reviews, posting a one-line tweet may be an opportunity to simplify.
That being said, a successful Twitter strategy usually involves tweeting from five to 15 times daily. While each tweet in and of itself may be a simplified way to reach out to your audience, doing it more often is what’s going to help move the needle.
It’s often noted that it takes people an average of 11-13 touch points before a message truly breaks through. With that in mind, tweeting five to 15 times a day provides an opportunity to interact with your audience on various occasions.
Compliance and The Financial Services Industry
Another important fact about Twitter for financial services companies, in particular, is the growing challenge of compliance with specific Twitter terms and conditions. The financial industry is highly regulated on social media.
Companies need to state clearly who they are, and what they do, clarify any risks or benefits, and provide full transparency about all of their services. GDPR is therefore not the only regulation that financial businesses need to obey.
Many other directives were implemented in banking industries in the last few years. Whilst not all of them have a direct impact on social media communication, some of the legal initiatives do.
Take a look at MiFID II, which is focused on refining consumer information and making it easier to understand.
You might be surprised to see this one on the list, but we couldn’t help but mention it: Pinterest!
Pinterest is an image sharing and social media platform with over 400 million monthly active users. These ‘pinners’ (so they’re called!) use the platform to find inspiration and ideas for their interests and hobbies.
At Digital Storyteller, we’ve recently started to grow our Pinterest account by sharing information on user-generated content, site audits, client management, organic marketing, and more!
Pinterest is awesome because you can link to specific URLs on your “pin,” which grabs a user’s attention through use of a photo.
For example, below is a ‘pin’ we posted when the news hit that Elon Musk decided to purchase twitter. This pin linked to our article titled, “What’s Going to Happen to Twitter?” Here, we provide more information on the subject.
Using Pinterest in this way builds your business’s credibility, and encourages users to come back to your page for inspiration or information.
So, give it a shot! Get your business Pinning.
A Final Word
When it comes to implementing an effective social media strategy for your business, there is much to be considered. Various platforms perform better or worse based on your business type, target audience, and intended involvement level.
If you’re looking for support in developing a social media strategy and don’t know where to start, reach out to our team of experts at Digital Storyteller.
https://digitalstoryteller.io/wp-content/uploads/2021/05/Copy-of-Copy-of-Copy-of-3.png9241640Becca Joneshttps://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.pngBecca Jones2021-06-27 08:59:002022-08-05 12:14:26Which Social Media Platforms Should I Be On?
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