At Digital Storyteller, we know well that digital marketing is an ever-changing field. Sometimes, it can feel like a full-time job just keeping up with all of the algorithms and constant updates!
(C’mon, Zuckerberg! Give us a break!) Just kidding…
In all seriousness, the best thing you can do for your business—whether you do it yourself or hire an outsourced agency like us to save you time and money—is do your best to stay current with the top digital marketing trends.
Don’t worry, we’ll give you a hand! Here are the top five digital marketing trends you can’t ignore today!
Video Content
If you’re not currently living under a rock, chances are you know that video is the number one media that social channels are pushing right now.
The statistics say it all. Did you know that in June 2021, TikTok reached 3 BILLION downloads? In the five short years that the video-sharing app has existed, it managed to snag the 7th most downloaded app for the 2010s, according to App Annie.
Even Instagram has jumped on the video bandwagon. In June 2021, Adam Mosseri, head of Instagram, said in a video that Instagram is no longer a photo-sharing app. Instead, Instagram will prioritize video content, leaning into the high level of success that they are observing competitors like TikTok and YouTube achieve.
So, get your business ready to push out some awesome video content if you haven’t already—Instagram reels, TikToks, explainer videos, testimonials, culture videos, the list goes on.
Value-Driven Content
Although our digital marketing agency lives by the phrase “content is king,” we’d like to make an important modification to this term coined by marketing whiz Neil Patel.
“QUALITY content is king.”
Just think: Any person, at any given moment, has an enormous surplus of content that they could decide to consume. It’s almost overwhelming. So, consider this: Why should someone click on your page rather than your competitor? What are you offering them that your competitor is not?
Sure, you may be handing out eBooks, but is the information different? Or is it generic? Your best bet at gaining clients’ trust is by offering content that drives value.
This means no carelessly written articles with typos just for the sake of posting something. You want to shoot for quality, long-form content.
It’s equally important to do so in a way that doesn’t come off as too salesy either. We know, it’s a difficult line to straddle…
To provide an example of quality content, picture this. You’re at your local mall and you see an electric wine bottle opener. (Oooh!) What would make you more prone to purchasing said wine opener?
A bland instruction manual about what the product is and how it works, or a beautifully designed pamphlet showing how the wine opener will save you time and frustration for years to come? We think you know your answer. Say goodbye to stubborn synthetic corks!
But anyway, the point is long-form, value-driven content is key in your digital marketing strategy.
Hyper-Personalized Content
It has happened to all of us. You’re on a website viewing a product; it could be shoes, decor, food, doesn’t matter. Then, you leave the page without making a purchase.
A few hours later you receive an item with the subject line “Get it before it sells out!” or “You forgot something…” You click into the email… It’s the exact product you’d been looking at just hours before.
Weird, right? Well, not really in the world of digital marketing. Welcome to hyper-personalized content!
Hyper-personalized content is the third digital marketing trend you can’t ignore. Personalized content is no new feat, and as you can tell, we’re not talking about adding a simple first name personalization in your email marketing. (That might have been impressive five years ago, but times have changed).
For businesses looking to generate more traffic and increase conversion rates, you have to get really nitty-gritty about who your target audience is and more importantly, what they’re looking for and at. By using artificial intelligence (AI), you can collect information about individuals who are engaging with your business and track their behavior to target them more effectively.
There are many third-party software companies that can help you obtain data to create this hyper-personalized content. Some of our favorites include:
- Google Analytics
- Hubspot
Optimize Content for Voice Search
“Hey Siri, search ‘content marketing’ on Google!” Thanks to AI-powered voice assistants, millions of people every day search for things online without even touching or being near their phone or computer.
User experience and web accessibility today are so important. With the rise of voice search, including Siri, Google, Alexa, and Cortana, it has become all the more important to make sure your content is optimized for voice search. Keep your eyes out for a full article on how to optimize your content for voice search soon!
Easy to Contact
Today, we live in a world where delayed gratification is not our friend. At least not when we have a question about a product, service, or business! Whether you’re messaging your favorite clothing company, your hairstylist, or a restaurant, chances are you value a quick response on a user-friendly platform.
Your prospects are no different. If you’re not available 24/7, using AI to ensure your prospects get timely responses is a no-brainer!
Hiring an Outsourced Digital Marketing Agency
We know, there are a lot of bases to cover. The best thing you can do is focus on what’s hot now and tailor your content marketing strategy as such. Recognize current trends and use them to your advantage in your digital marketing efforts.
Still sounds a bit scary? Check out this article on the Top 10 Resources for Digital Marketers!
At Digital Storyteller, we’re your go-to for your outsourced digital marketing needs. As our client, our team will keep you up to date on all the latest digital marketing trends.
Get in touch today to schedule your free Brand Storytelling session. What is Brand Storytelling you might ask? Don’t worry, we’ve got an article for that, too!
