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Tag Archive for: digital marketing trends

Digital Marketing Trends for the New Year

And just like that, it’s 2022! We hope your New Year is going wonderfully. 

In celebration of the New Year, we’d like to address some digital marketing trends for the new year. We know… Digital marketing trends are always changing. It can be hard to keep up! But it’s crucial to identify current trends and strategies for your businesses, and we’re here to help. 

Let’s get into it.

Video Marketing

We’ve written about it time and time again. Video marketing is, and will continue to be, an absolutely critical part of your digital marketing strategy in 2022.

Not convinced? Research according to Hubspot shows that video will account for nearly 82% of consumer internet traffic. Wowza!

For those of you who flinch at the word ‘video’ or the idea of crafting one yourself, don’t worry. We promise it’s not as scary (or expensive) as you think. All you need is a quality camera and a microphone. (Even a smartphone can work in most cases!)

To increase search traffic to your website, HubSpot recommends you:

  • Make sure your video contains useful information to solve your ideal customer’s problem
  • Optimize your video on YouTube using relevant keywords

The title of your video is also important. For example, someone would be more likely to click on “how to cook the perfect scrambled eggs” over “how to cook eggs.”

The bottom line about video marketing is: Video is the preferred form of content by all social platforms right now: Instagram, TikTok, YouTube (of course), you name it.

Don’t be discouraged if there is already content out there that is similar to your video (in fact, we guarantee that there will be). The most important thing is finding a way to make your content stand out, says HubSpot.

Honestly, we could talk your ear off about video (and we probably have…) We’ve written about how Instagram reels support your social media marketing strategy and how to connect with your prospects using video. What’s that? You haven’t read those articles yet? Finish this one and then get to it!

SEO

It’s time to brush up on your SEO skills. Search Engine Optimization is still as important as ever. Quality, thought-out SEO is the bread and butter of increasing traffic to your site.

Search engine algorithms, however, are always changing. In fact, a really awesome feature that Google’s algorithm has now adopted is the ability to differentiate between search and intent.

What does this mean? (Aside from a very happy SEO manager on our team…) Google search intent, according to Yoast, is “the term used to describe the purpose of an online search. Google wants to rank pages that best fit the search term someone is using, as well as the search intent behind the search query.”

Because of this new feature, it is crucial that you “segment queries that you want to rank for and make competitor analysis a big part of your SEO strategy,” according to HubSpot.

It’s crazy to think that Google is now smart enough to interpret why you are searching for what you’re searching for.

This is a trend we mentioned back in November in our top five digital marketing trends you can’t ignore article. And guess what? It’s still relevant.

Thanks to AI-powered voice assistants (like Siri, Google, Alexa, and Cortana), millions of people every day search for things online without even touching or being near their phone or computer. User experience and web accessibility today are so important.

This considered, it has become all the more important to optimize your content for voice search. Start 2022 off with a bang by doing so. Not sure where to start? Contact our team today.

Social Media

Truth be told, it feels a little silly to even have to mention social media on this list of digital marketing trends. You’re ten steps behind your competitors if your business is not:

  • Active on social media
  • Providing engaging and informative content on a consistent basis
  • Interacting with prospects and clients

We recommend our clients have profiles on at least:

  • Facebook
  • LinkedIn
  • Instagram
  • Twitter

The platform that you place the greatest amount of attention on will depend on your business’s unique goals and target audience. For example, if you’re selling branded hoodies to Gen Z, Instagram is likely your best bet. If you are an insurance broker, however, you might opt for the more professional nature that LinkedIn offers.

Still don’t believe in the power of social media? According to DigitalMarketing.org, “3.96 billion people use social media today, which accounts for roughly half (51%) of the global population.” Wow!

Think: This is a huge loss for businesses who opt out of a well crafted social media marketing strategy. If they want to stay relevant, the more traditional companies (who are fearful or overwhelmed by social media) need to learn how to adapt.

Rentech Digital recommends that businesses use social media to not only attract prospects but also to retain them. Remember, the more frequently a prospect sees your brand, the greater opportunity to build a trusting relationship with them—and ultimately to convert them into a client.

For those of you who are interested, read on to learn which social media platforms your business should be on and why.

What Is YOUR New Year Resolution? (Marketing Edition!)

Will you outsource your marketing this year? Get your team on a weekly Instagram reel to boost social engagement? Take a course on SEO? Let us know your 2022 New Year Resolution, and if there’s room for our team to help!
Read on to hear our team’s 2022 New Year Resolutions. Cheers!

Digital Marketing

At Digital Storyteller, we know well that digital marketing is an ever-changing field. Sometimes, it can feel like a full-time job just keeping up with all of the algorithms and constant updates!

(C’mon, Zuckerberg! Give us a break!) Just kidding…

In all seriousness, the best thing you can do for your business—whether you do it yourself or hire an outsourced agency like us to save you time and money—is do your best to stay current with the top digital marketing trends.

Don’t worry, we’ll give you a hand! Here are the top five digital marketing trends you can’t ignore today!

Video Content

If you’re not currently living under a rock, chances are you know that video is the number one media that social channels are pushing right now.

The statistics say it all. Did you know that in June 2021, TikTok reached 3 BILLION downloads? In the five short years that the video-sharing app has existed, it managed to snag the 7th most downloaded app for the 2010s, according to App Annie.

Even Instagram has jumped on the video bandwagon. In June 2021, Adam Mosseri, head of Instagram, said in a video that Instagram is no longer a photo-sharing app. Instead, Instagram will prioritize video content, leaning into the high level of success that they are observing competitors like TikTok and YouTube achieve.

So, get your business ready to push out some awesome video content if you haven’t already—Instagram reels, TikToks, explainer videos, testimonials, culture videos, the list goes on.

Value-Driven Content

Although our digital marketing agency lives by the phrase “content is king,” we’d like to make an important modification to this term coined by marketing whiz Neil Patel.

“QUALITY content is king.”

Just think: Any person, at any given moment, has an enormous surplus of content that they could decide to consume. It’s almost overwhelming. So, consider this: Why should someone click on your page rather than your competitor? What are you offering them that your competitor is not?

Sure, you may be handing out eBooks, but is the information different? Or is it generic? Your best bet at gaining clients’ trust is by offering content that drives value.

This means no carelessly written articles with typos just for the sake of posting something. You want to shoot for quality, long-form content.

It’s equally important to do so in a way that doesn’t come off as too salesy either. We know, it’s a difficult line to straddle…

To provide an example of quality content, picture this. You’re at your local mall and you see an electric wine bottle opener. (Oooh!) What would make you more prone to purchasing said wine opener?

A bland instruction manual about what the product is and how it works, or a beautifully designed pamphlet showing how the wine opener will save you time and frustration for years to come? We think you know your answer. Say goodbye to stubborn synthetic corks!

But anyway, the point is long-form, value-driven content is key in your digital marketing strategy.

Hyper-Personalized Content

It has happened to all of us. You’re on a website viewing a product; it could be shoes, decor, food, doesn’t matter. Then, you leave the page without making a purchase.

A few hours later you receive an item with the subject line “Get it before it sells out!” or “You forgot something…” You click into the email… It’s the exact product you’d been looking at just hours before.

Weird, right? Well, not really in the world of digital marketing. Welcome to hyper-personalized content!

Hyper-personalized content is the third digital marketing trend you can’t ignore. Personalized content is no new feat, and as you can tell, we’re not talking about adding a simple first name personalization in your email marketing. (That might have been impressive five years ago, but times have changed).

For businesses looking to generate more traffic and increase conversion rates, you have to get really nitty-gritty about who your target audience is and more importantly, what they’re looking for and at. By using artificial intelligence (AI), you can collect information about individuals who are engaging with your business and track their behavior to target them more effectively.

There are many third-party software companies that can help you obtain data to create this hyper-personalized content. Some of our favorites include:

“Hey Siri, search ‘content marketing’ on Google!” Thanks to AI-powered voice assistants, millions of people every day search for things online without even touching or being near their phone or computer.

User experience and web accessibility today are so important. With the rise of voice search, including Siri, Google, Alexa, and Cortana, it has become all the more important to make sure your content is optimized for voice search. Keep your eyes out for a full article on how to optimize your content for voice search soon!

Easy to Contact

Today, we live in a world where delayed gratification is not our friend. At least not when we have a question about a product, service, or business! Whether you’re messaging your favorite clothing company, your hairstylist, or a restaurant, chances are you value a quick response on a user-friendly platform.

Your prospects are no different. If you’re not available 24/7, using AI to ensure your prospects get timely responses is a no-brainer!

Hiring an Outsourced Digital Marketing Agency

Top Five Digital Marketing Trends You Can’t Ignore

We know, there are a lot of bases to cover. The best thing you can do is focus on what’s hot now and tailor your content marketing strategy as such. Recognize current trends and use them to your advantage in your digital marketing efforts.

Still sounds a bit scary? Check out this article on the Top 10 Resources for Digital Marketers!

At Digital Storyteller, we’re your go-to for your outsourced digital marketing needs. As our client, our team will keep you up to date on all the latest digital marketing trends.

Get in touch today to schedule your free Brand Storytelling session. What is Brand Storytelling you might ask? Don’t worry, we’ve got an article for that, too!