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Social media algorithms, we’ve written about them before. It seems, however, that with every month, week, and sometimes daily, Instagram is implementing new changes.

Instagram has recently implemented a number of changes to its algorithm that have crashed engagement across nearly all accounts.

The most common complaints we hear? “I never see my friends’ posts anymore,” “I think I’m shadowbanned…” “My engagement sucks lately.”

We’ve heard it all and we feel your pain! Let’s talk about some of the recent changes Instagram has implemented and address some of these concerns.

What’s Going on with The Instagram Algorithm?

What better way to dissect the algorithm than to look at a blog post that Adam Mosseri, head of Instagram, wrote titled “Shedding More Light on How Instagram Works”?

Most importantly, Mosseri wrote that one of the main misconceptions about Instagram is the existence of “The Algorithm.”

“Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app,” says Mosseri. “We use a variety of algorithms, classifiers, and processes, each with its own purpose.”

There’s a ton more good stuff and information on how the Instagram algorithm works (or lack of!) in the actual article, so check that out if you’re interested.

For now, let’s talk about some of the recent changes Instagram has implemented that might affect your content being seen or not.

Chronological order is back!

It’s about time! Instagram’s @Creators account finally announced the return of chronological order.

Back in the day—in 2010, to be exact—the Valencia filter ran rampant and the app itself looked like a neutral-toned vintage camera. Moreover, your home page was a single stream of photos that were sorted in chronological order.

Viewing posts in chronological order, however, was a feature that was removed in 2016. If you ask some, this choice nearly started WW3 (Just kidding … Kindof).

But flash forward to today, it’s back!

“You’ve been asking, and we’ve been listening! 👀” is what @creators captioned the announcement.

Following and Favorites

Instagram decided to take things a step further.

Instead of reverting back to solely chronological order, Instagram now offers three options to view your feed:

  • Home
  • Favorites
  • Following

Here is a brief description of what makes each different.

Home: According to @creators, “home” refers to the feed you’ve gotten used to. This feed will “remain a mix of content from people you follow, recommended content you may like, and more.” Home will remain your default view when you first open the app.

Favorites: Your “favorites” feed will show you the latest posts “from a list of up to 50 specific accounts that you choose.” This might include your best friends, favorite creators (including Digital Storyteller of course), or other favorite accounts that you follow.

Following: Just as it sounds—the “following” feed will show you posts from only accounts that you follow.

Are You Using All of Instagram’s Features?

Over the past five years, Instagram has launched a ton of new features, including reels, stories, IGTV, and even shopping.

We’ve noticed that sometimes it feels like Instagram either rewards or punishes accounts based on your usage of the app as a whole. The bottom line? Instagram wants you to use and try all of its features. 

Depending on your business or goals, your digital marketing strategy might include a combination of:

  • Standard posts
  • Reels
  • Stories
  • IGTV videos
  • Shoppable posts

Consistency is Key

The algorithm favors consistency and patterns. Find out when your target audience is most active, and tailor your posting schedule toward that. At Digital Storyteller, we do this with ease using the scheduling platform, Metricool. Of course, there are various alternative scheduling platforms and tools that can be used similarly as well.

A Quick Rundown of Each Social Media Platform

Lastly, it’s important to know which social media channels are best suited to help you attain the unique needs and goals of your business. That’s why we’re sharing a brief rundown of what each platform can be used for when it comes to your business. So, what the heck does each of them do? Speed round, go!

Instagram

Instagram is great for building engagement and sharing culture. That means taking pictures of your team at events, showing off your pets, and happy hours and posting them!

When an Instagram user visits a business’ Instagram, they want to see the people behind the business. Show them who they get to work with when they decide to buy your product or become a client.

Facebook

Facebook is for your grandma… Just kidding, kind of!

Facebook, in the business world, is a largely pay-to-play platform. In simple terms, if you’re not putting money behind your Facebook efforts, chances are not many people will see your content. Boosting a specific post to your Facebook audience can attract thousands of impressions, whereas organic content doesn’t typically reach the same levels of performance.

(Please note: We’re not suggesting that you dedicate your entire marketing budget to your Facebook page, but putting $50 behind a post here or there can significantly support your Facebook performance).

LinkedIn

LinkedIn is a professional platform, which means it’s probably not the best-suited platform to share your family photos or pictures from your latest island vacation.

LinkedIn is a great platform to help you build authority and build a professional network. Chances are, LinkedIn is your best bet if you’re looking to identify qualified leads via social media. It’s also a great way to gather expertise from established experts in your industry.

Twitter

In a nutshell, Twitter is for politics, news, and funny one-offs (think: memes, GIFs, recaps of the Oscars…)

A Final Word

We know that managing your business’s social media presence can be a lot to keep track of on top of running your business. That’s why we recommend you pass on the work of crafting a killer digital marketing plan to our team of experts at Digital Storyteller.

Not ready to make the jump yet? Let’s get REEL instead! Check out this article on how Instagram reels support your social media strategy. Then, shoot us a message.

Digital Marketing

At Digital Storyteller, we know well that digital marketing is an ever-changing field. Sometimes, it can feel like a full-time job just keeping up with all of the algorithms and constant updates!

(C’mon, Zuckerberg! Give us a break!) Just kidding…

In all seriousness, the best thing you can do for your business—whether you do it yourself or hire an outsourced agency like us to save you time and money—is do your best to stay current with the top digital marketing trends.

Don’t worry, we’ll give you a hand! Here are the top five digital marketing trends you can’t ignore today!

Video Content

If you’re not currently living under a rock, chances are you know that video is the number one media that social channels are pushing right now.

The statistics say it all. Did you know that in June 2021, TikTok reached 3 BILLION downloads? In the five short years that the video-sharing app has existed, it managed to snag the 7th most downloaded app for the 2010s, according to App Annie.

Even Instagram has jumped on the video bandwagon. In June 2021, Adam Mosseri, head of Instagram, said in a video that Instagram is no longer a photo-sharing app. Instead, Instagram will prioritize video content, leaning into the high level of success that they are observing competitors like TikTok and YouTube achieve.

So, get your business ready to push out some awesome video content if you haven’t already—Instagram reels, TikToks, explainer videos, testimonials, culture videos, the list goes on.

Value-Driven Content

Although our digital marketing agency lives by the phrase “content is king,” we’d like to make an important modification to this term coined by marketing whiz Neil Patel.

“QUALITY content is king.”

Just think: Any person, at any given moment, has an enormous surplus of content that they could decide to consume. It’s almost overwhelming. So, consider this: Why should someone click on your page rather than your competitor? What are you offering them that your competitor is not?

Sure, you may be handing out eBooks, but is the information different? Or is it generic? Your best bet at gaining clients’ trust is by offering content that drives value.

This means no carelessly written articles with typos just for the sake of posting something. You want to shoot for quality, long-form content.

It’s equally important to do so in a way that doesn’t come off as too salesy either. We know, it’s a difficult line to straddle…

To provide an example of quality content, picture this. You’re at your local mall and you see an electric wine bottle opener. (Oooh!) What would make you more prone to purchasing said wine opener?

A bland instruction manual about what the product is and how it works, or a beautifully designed pamphlet showing how the wine opener will save you time and frustration for years to come? We think you know your answer. Say goodbye to stubborn synthetic corks!

But anyway, the point is long-form, value-driven content is key in your digital marketing strategy.

Hyper-Personalized Content

It has happened to all of us. You’re on a website viewing a product; it could be shoes, decor, food, doesn’t matter. Then, you leave the page without making a purchase.

A few hours later you receive an item with the subject line “Get it before it sells out!” or “You forgot something…” You click into the email… It’s the exact product you’d been looking at just hours before.

Weird, right? Well, not really in the world of digital marketing. Welcome to hyper-personalized content!

Hyper-personalized content is the third digital marketing trend you can’t ignore. Personalized content is no new feat, and as you can tell, we’re not talking about adding a simple first name personalization in your email marketing. (That might have been impressive five years ago, but times have changed).

For businesses looking to generate more traffic and increase conversion rates, you have to get really nitty-gritty about who your target audience is and more importantly, what they’re looking for and at. By using artificial intelligence (AI), you can collect information about individuals who are engaging with your business and track their behavior to target them more effectively.

There are many third-party software companies that can help you obtain data to create this hyper-personalized content. Some of our favorites include:

“Hey Siri, search ‘content marketing’ on Google!” Thanks to AI-powered voice assistants, millions of people every day search for things online without even touching or being near their phone or computer.

User experience and web accessibility today are so important. With the rise of voice search, including Siri, Google, Alexa, and Cortana, it has become all the more important to make sure your content is optimized for voice search. Keep your eyes out for a full article on how to optimize your content for voice search soon!

Easy to Contact

Today, we live in a world where delayed gratification is not our friend. At least not when we have a question about a product, service, or business! Whether you’re messaging your favorite clothing company, your hairstylist, or a restaurant, chances are you value a quick response on a user-friendly platform.

Your prospects are no different. If you’re not available 24/7, using AI to ensure your prospects get timely responses is a no-brainer!

Hiring an Outsourced Digital Marketing Agency

Top Five Digital Marketing Trends You Can’t Ignore

We know, there are a lot of bases to cover. The best thing you can do is focus on what’s hot now and tailor your content marketing strategy as such. Recognize current trends and use them to your advantage in your digital marketing efforts.

Still sounds a bit scary? Check out this article on the Top 10 Resources for Digital Marketers!

At Digital Storyteller, we’re your go-to for your outsourced digital marketing needs. As our client, our team will keep you up to date on all the latest digital marketing trends.

Get in touch today to schedule your free Brand Storytelling session. What is Brand Storytelling you might ask? Don’t worry, we’ve got an article for that, too!