Client Spotlight: Signature Analytics

At Digital Storyteller, we’re excited to shine the spotlight on our client Signature Analytics!

We partner with Signature Analytics to spotlight their expertise, share their journey, and amplify their specialized services. Our role is to assist in elevating their message and brand, enabling them to connect with businesses and foster smart decision-making rooted in sound financial practices.

Let Us Tell You About Signature Analytics: The Smart Choice for Outsourced Accounting & CFO Advisory Services

Signature Analytics believes that smart business decisions start with excellent day-to-day financial management.  To run your business well and make the best decisions possible,  you need reliable financial insights. Whether your company is growing or pivoting or if you’re simply looking at the landscape and engaged in scenario planning, we can help ensure your decisions are being made based on real numbers.

With an outsourced accounting team from Signature Analytics, you get accurate, relevant, and timely reporting and financial insights to help you make smart business decisions. 

Signature Analytics offers outsourced accounting and CFO business advisory services, geared towards empowering businesses to achieve their goals through:

Streamlined Accounting: Enhancing accuracy and efficiency in financial processes.

Comprehensive Assessments: Tailored assessments to improve accounting processes.

Outsourced Accounting Services: Providing accurate, relevant, and timely reporting for informed decision-making.

CFO & Business Advisory Services: Forward-thinking financial leadership and strategic planning support.

What Sets Signature Analytics Apart

At the core of Signature Analytics’ distinctiveness lies their unique approach, embodied in the Signature Analytics Five Step Method: define, develop, and achieve your goals.

This structured methodology involves a comprehensive analysis of your existing accounting structures and processes. Through this detailed exploration, Signature Analytics customizes the ideal solution tailored to your business needs. Leveraging these insights, they assemble the right outsourced team to deliver the accurate, relevant, and timely financial insights crucial for your business’s successful operations.

Signature Analytics Services

1. Comprehensive Assessments

In the initial 30 days, Signature Analytics deeply analyzes your company’s goals, internal accounting, and technology. This informs a strategic plan to fortify your accounting department for long-term growth.

People Assessment: Evaluating staff roles and capabilities.

Process Refinement: Implementing enhancements for day-to-day efficiency.

Technology Optimization: Fine-tuning systems for improved performance.

2. Day-to-Day Accounting

Post-assessment, Signature Analytics manages your daily accounting using a meticulous 5-step approach for accurate and timely financial reporting.

Monthly Close Process: Ensuring precision in financial statements.

Expense Controls & SOPs: Monitoring budgets and documentation.

Cash-Flow Management: Analyzing cash sources and uses for better financial foresight.

3. CFO Advisory Services

Access expert CFO insights and business advisory services for future-focused financial strategies.

Strategic Financial Insights: Planning, KPI development, and revenue recognition.

FIT Team Expertise: Technology improvements and reporting enhancements.

M&A Support & Audits: Expert guidance for acquisitions, audits, and profitability analysis.

Signature Analytics excels in comprehensive assessments, efficient day-to-day accounting, and strategic CFO advisory services, ensuring precise financial insights and strategies for long-term business success.

Signature Analytics supports the following industries:

  • Professional Services
  • Nonprofits
  • Technology
  • Manufacturing & Distribution
  • Recovery & Wellness
  • Life Sciences & Biotech

How Digital Storyteller Enhances Signature Analytics’ Brand

At Digital Storyteller, we’re instrumental in enhancing Signature Analytics’ digital footprint and refining its marketing strategy. Here’s an overview of our contributions:

Social Media Management: Leveraging captivating articles, blogs, and social media posts to disseminate Signature Analytics’ message across relevant platforms. Our team excels in content creation and scheduling for maximum exposure and engagement.

Web Design & Optimization: Overseeing the maintenance and optimization of Signature Analytics’ website. We focus on visual appeal, user-friendliness, and search engine optimization to bolster their online presence and user experience.

SEO Strategy: Employing SEMRush research to develop targeted content with carefully selected keywords. This strategy aims to elevate Signature Analytics’ domain authority and foster organic growth by improving search engine rankings.

Content Creation: Producing informative and engaging blogs and videos that showcase Signature Analytics’ expertise and industry verticals. These optimized pieces are strategically distributed across social media platforms and integrated into their blogs.

Design Services: Offering comprehensive design solutions for conferences, QR codes, postcards, giveaways, and business cards. These materials are meticulously crafted to leave a lasting impression on clients and partners.

At Digital Storyteller, we take immense pride in contributing to Signature Analytics’ success story. Through a holistic digital marketing strategy, we fortify their brand, expand their reach, and drive substantial growth within their industry.
Interested in learning more about how we help our clients? Read on to see how we shorten sales cycles for our clients.

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Social Media Best Scheduling Tools for 2024: Let’s Talk Metricool, Hootsuite (..and more)

In the ever-evolving world of digital marketing, staying on top of your social media game is crucial. Marketers and influencers are constantly on the lookout for ways to streamline their scheduling processes, making them faster, more efficient, and ultimately more effective. 

As a team of individuals who handle a substantial amount of scheduling, we’ve decided to share our insights and opinions on the top social media scheduling tools. And no, none of these recommendations are at all sponsored – we’re just a team of people who know the pain of scheduling all too well.

First Things First, Why is Scheduling Social Media so Important?

Posting at Specific Times: Posting at specific times can significantly impact the performance of your social media content. Different social media platforms have varying peak times when their users are most active. By scheduling your posts during these periods, you increase the chances of your content being seen and engaged with. This is especially critical if you’re targeting a global audience, as aligning with active time zones can expand your reach.

Algorithm Favorability: Social media algorithms tend to favor fresh content. Posting when your audience is most active increases the likelihood of your content appearing in their feeds, leading to more likes, comments, and shares, and ultimately improving your post’s visibility.

Competitive Edge: Scheduling content during non-peak hours when there’s less competition can help your posts stand out. This is particularly advantageous for businesses seeking recognition in crowded markets.

Consistency: Consistently posting at specific times establishes a routine for your audience, making them expect and look forward to your content at these times. This, in turn, enhances their engagement and loyalty.

And how can scheduling tools help?

In a world where every minute counts, nobody wants to spend hours each week tied to their computer, scheduling posts on multiple platforms. At Digital Storyteller, we’re all about efficiency. We leverage scheduling tools to slash the time spent on this task, guarantee reliability (no more missed posts due to hectic meetings), and ensure our content reaches its audience when it matters most.

The Challenge of Managing Social Media (and How Scheduling Tools Can Help)

Maintaining an active and engaging social media presence is no small feat. Each social network has its own peak activity times when users are most active. To reach as much of your audience as possible, you need to post during these peak periods. However, for most businesses, posting everything in real-time is a logistical nightmare.

To address this challenge, software providers have developed solutions that simplify social media scheduling and posting. These tools allow you to create and schedule multiple posts in advance, giving you the freedom to post at optimal times. They also grant you more time for content creation and strategy development. In this blog post, we’ll delve into some of the leading social media scheduling and posting tools.

Now, let’s discuss our favorite social media scheduling tools.

Metricool

First on our list is Metricool, often hailed as the “Swiss army knife” of social media tools. Metricool has become the go-to choice for over a million professionals, agencies, and brands seeking a comprehensive solution for managing social media and online advertising.

Key Features

Multi-Platform Management: Metricool simplifies the process of managing multiple social media platforms, allowing you to centralize your efforts and save time.

Scheduling and Analytics: This tool offers a robust scheduling feature, enabling you to plan and schedule posts in advance. It also provides in-depth analytics to help you track the performance of your content.

Competitor Analysis: Gain insights into your competitors’ strategies, benchmark your performance, and refine your own tactics for better results.

Custom Reporting: Metricool lets you generate customized reports that highlight the metrics most relevant to your business.

Online Ad Management: In addition to social media, Metricool also supports online ad management, making it an all-in-one solution for your digital marketing needs.

User-Friendly: Metricool’s user-friendly interface and intuitive features make it accessible to both beginners and seasoned professionals.

Metricool caters to a wide range of users, from individual influencers to marketing agencies and large brands. Its versatility and comprehensive feature set make it an attractive option for those looking for an all-in-one solution.

Hootsuite – The Time-Tested Social Media Scheduler:

Hootsuite has long been a household name in the social media management realm. Renowned for its scheduling capabilities, it’s a trusted choice for marketers worldwide.

Key Features:

Social Media Dashboard: Hootsuite’s dashboard allows you to manage multiple social media profiles from a single location, streamlining your efforts.

Bulk Scheduling: Schedule posts in bulk, saving you time and ensuring a consistent posting schedule.

Content Curation: Discover and share content from a variety of sources to keep your audience engaged.

Team Collaboration: Collaborate with team members, assign tasks, and maintain a unified social media strategy.

Analytics: Hootsuite provides detailed analytics to measure the impact of your social media campaigns.

App Integrations: Easily integrate various apps and tools to enhance your social media management capabilities.

Hootsuite’s reputation as a reliable and user-friendly scheduling tool remains intact. It’s an ideal choice for those who prioritize efficiency and organization.

Buffer

Buffer is a popular social media scheduling tool that can help you streamline your social media management efforts. Here’s why Buffer is a valuable choice for managing your social media presence:

Key Features:

Share Click-Worthy Content:

Buffer provides insights on the best times to publish your content to maximize engagement and click-through rates. It helps you make your content stand out and grab your audience’s attention.

Build an Engaged Audience:

Buffer assists in growing your social media following organically. It can suggest relevant hashtags and share your content on the right channels to help you reach a wider audience.

Save Tons of Time:

Buffer allows you to schedule and automate your social media posts, reducing the manual workload. You can plan your content in advance and let Buffer take care of publishing it at the optimal times.

Coordinate with Ease:

Buffer offers collaboration features, such as permissions levels and approval flows, which facilitate teamwork without micromanagement. This is especially helpful for businesses and teams managing multiple social media accounts.

Company Information:

10 years in business: Buffer has a decade of experience in the industry, making it a reliable and trusted option for social media management.

Customer Support:

Buffer provides round-the-clock customer support through email and social media. Additionally, they maintain a comprehensive and regularly updated help center for users who prefer self-service options.

Buffer is an intuitive and affordable solution for those looking to efficiently manage and grow their social media presence. Its scheduling and automation features, coupled with its emphasis on engagement and audience growth, make it a valuable addition to any social media marketing toolkit.

Any Questions?

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, and shared content calendars to make sure you know what’s happening.

We’ll bring you fresh ideas from our kick-a** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.

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So, Your Post Isn’t Going Viral: Let’s Talk Social Media for Financial Services

So, you’ve entered the thrilling world of financial services, armed with data, industry expertise, and a burning desire to conquer social media. You’ve seen those viral posts, the ones with millions of likes, shares, and comments.

Naturally, you thought, “Hey, I’ve got this!” But let’s pause the dream sequence right there, shall we? Because it’s time to face some harsh truths about social media for financial services.

In this blog, we’ll discuss why your posts may not be going viral. However, we have some good news: your posts do not need to be going viral to align with your marketing strategy and support your business.

So… Your Posts Aren’t Going Viral. Let’s Chat About Why.

Expectation: You’re convinced your financial wisdom is so profound that it should break the internet. You painstakingly craft a post about compound interest or the intricacies of investment portfolios. You hit that “Share” button and sit back, waiting for the world to recognize your genius.

Reality: Crickets. Maybe a couple lonely “likes” from co-workers. In the real world (or should we say the digital realm), financial advice doesn’t exactly set hearts aflutter. 

Your well-intentioned post might be met with the enthusiasm of a library on a Sunday afternoon. Turns out, people prefer TikTok dances and memes over, let’s say, insurance tips.

The Good News: Your Posts Don’t Need to be Going Viral to be Successful 

While achieving viral status might seem enticing, it’s not the primary path to making a meaningful impact with your financial services posts. In reality, striving for virality in this industry often proves impractical.

Here’s the essential point: Viral content typically caters to a broad audience, seeking widespread appeal and entertainment value. However, the financial sector operates differently. It thrives on providing personalized solutions and expert guidance tailored to individual needs.

Your posts can still be influential without pursuing virality. Instead of chasing an elusive goal, prioritize delivering genuine value. Consider the specific requirements and questions of your audience, and respond with expertise and clarity. It’s not about broadcasting to the masses; it’s about engaging with the right people and leaving a substantial impact on their financial journey.

How to Create Successful Social Media for Financial Services

1. Understand Your Audience Inside Out

The first rule of the secret sauce club is knowing your audience like the back of your hand. Dive deep into demographics, preferences, behaviors, and pain points. Are you addressing young professionals eager to invest, or perhaps retirees seeking retirement planning wisdom? The secret sauce here is tailoring your content precisely to their needs, desires, and interests.

2. Educate, Don’t Sell (That’s the Real Secret)

Here’s the biggest secret of them all: successful social media for financial services isn’t about pushing products or services down your audience’s throat. It’s all about building trust through education. Share valuable insights, unravel intricate financial concepts, and offer tips that genuinely empower your audience to make informed decisions. Position yourself as the wise sage, the guide through the labyrinth of finance.

3. Decode Complexity Like a Pro

Financial jargon can be a labyrinth of confusion. Your secret sauce ingredient is simplification. Break down those intricate financial concepts into bite-sized, digestible pieces. Use relatable examples, everyday analogies, and visual aids to make the information not just comprehensible but enjoyable.

4. Opt for Quality Over Quantity

The secret sauce doesn’t involve a relentless barrage of posts. Instead, focus on creating content that packs a punch. Quality trumps quantity every time. Well-researched, thoughtfully crafted posts leave a lasting impact and position you as a credible authority.

5. Visuals: Your Not-So-Secret Weapon

Humans are visual creatures. The secret sauce calls for a dash of eye-catching graphics, charts, and videos in your content mix. Visuals aren’t just appealing; they make your content shareable and memorable. And don’t forget, they’re exceptional at demystifying complex ideas.

6. Engage, Don’t Just Post

Remember, social media is a conversation, not a monologue. Engage with your audience by responding to comments, answering questions, and initiating discussions. Show your human side, inject personality into your interactions, and let authenticity be your secret sauce’s special ingredient.

7. Showcase Success Stories

The secret sauce also comes with a side of trust-building. Highlight how your financial services have genuinely impacted your clients. Share testimonials (with consent, of course) and case studies. These stories provide the social proof your audience craves and demonstrate your expertise in action.

8. Stay Compliant Without Killing the Vibe

The financial industry has strict regulations, but the secret sauce includes finding the balance between engaging content and compliance. Familiarize yourself with the rules governing financial services on social media and ensure your content plays by the book.

9. Ride the Wave of Trends

Secret sauce enthusiasts always stay ahead of the game. Keep a vigilant eye on social media trends, platform changes, and algorithm updates. Incorporate relevant trends into your content strategy to keep your audience captivated.

10. Measure, Analyze, Adapt

The final secret sauce ingredient is a healthy dose of analytics. Use powerful tools to track your social media performance. Metrics like engagement, reach, and conversion rates hold the key to your secret sauce’s success. Analyze what works and what doesn’t, and don’t hesitate to tweak your strategy accordingly. Social media is a dynamic realm, and adaptability is the ultimate secret.

Effective Post Types For Financial Services

Let’s get practical. Here’s what works:

Informative Infographics: Decode financial jargon with visuals – you’re making complexity a breeze.

Expert Insights: Share nuggets of financial wisdom, from investing insights to tax tips.

Real Success Stories: Showcase your knack for turning financial challenges into triumphs.

Interactive Polls: Engage by asking their thoughts on financial trends – their opinions matter.

Quick Trivia: Sprinkle in interesting financial facts to keep things engaging.

Behind-the-Scenes: Offer a glimpse into your world – it humanizes your brand.

Remember, it’s a mix of entertainment and education. Make your social media a space where followers can learn, engage, and find value.

Any Questions?

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, and shared content calendars to make sure you know what’s happening.

We’ll bring you fresh ideas from our kick-a** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.

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Best Practices for B2B Websites: Take Your Site from Dated to Dynamic

In this era of high-speed internet and sleek web designs, there’s no room for websites that cling to the past like your grandma’s vintage sofa. If your website is still rocking pixelated graphics and Comic Sans fonts, it’s high time for a dose of web redemption. Why bother, you ask? Well, your website isn’t just another pretty face; it’s your gateway to potential clients and partners. A well-executed B2B website can help you establish trust, flaunt your expertise, and drive business growth (yes, it’s a triple win).

In this guide, we’ll uncover the secrets that can drag your outdated website out of the digital Dark Ages and into the modern era. And just to spice things up, we’ll throw in some before-and-after snapshots of our favorite projects – because let’s face it, seeing is believing (and trust us, the proof is in the pudding). 

Clear Brand Identity

Your website should be a mirror reflecting your brand consistently. Colors, fonts, and messaging – all should shout “YOU.” And by “you,” we mean a carefully curated selection of colors, fonts, and messages that actually represent your brand.

If your website looks like it’s having an identity crisis, it’s time for a makeover.

User-Centric Design

Prioritize user experience because even B2B decision-makers are swiping on their smartphones these days. Make it easy, make it smooth, and make it mobile-friendly.

High-Quality Content

Content is the heart and soul of B2B marketing. We’re not talking fluff; we’re talking content that’s genuinely valuable. Solve problems, answer questions, and provide content that showcases your expertise.

Strong Calls-to-Action (CTAs)

Don’t leave your visitors hanging. Clearly guide them on the next steps, whether it’s clicking ‘Request a Quote’ or downloading a resource. Make those CTAs impossible to miss.

Robust SEO Strategy

Invest in SEO to optimize your content for important keywords, fine-tune meta tags, and build quality backlinks. Learn how to combine SEO and content marketing, here.

Security and Trust Signals

In a world filled with digital threats, show your visitors your website is safe. Get that HTTPS encryption and display trust badges. Trust is everything in the B2B world.

Regular Updates

Imagine someone telling a story from three years ago at a party. Boring, right? Keep your website fresh. Regular updates not only engage your visitors but also signal to search engines that you’re active.

Integration with CRM

You’re drowning in data chaos without efficient lead management. Integrate your website with a CRM system to streamline leads, nurture them, and boost conversions. Check out our guide on how to choose the right CRM, here.

Tailored Landing Pages

One size doesn’t fit all. Create landing pages tailored to different audience segments. It’s like having a conversation instead of shouting into the void. Personalization is key.

Now that we’ve covered the essential elements of a top-notch B2B website, you might be wondering, “Is it time for my website to undergo a transformation?” Well, let’s find out.

How to Know If Your Website Needs a Redo

High Bounce Rates: If visitors are making quick exits, blame slow loading, outdated design, or irrelevant content.

Outdated Design: Don’t be a digital fossil. Keep your website fresh and user-friendly.

Mobile Unfriendliness: In a mobile world, a non-responsive website is a deal-breaker.

Low Conversion Rates: If visitors aren’t becoming customers, something’s amiss in the conversion process.

Slow Loading Times: Speed matters. Slow websites frustrate users and hurt your SEO.

Dated Content: Freshen up your content. Old blog posts won’t cut it.

Poor SEO Performance: If your site’s not ranking, you’re practically invisible.

Security Concerns: Protect your digital fortress. HTTPS and regular security updates are a must.

Negative User Feedback: Listen to your users. Bad feedback points to areas that need improvement.

Competitors Are Outshining You: If rivals have better sites, it’s time to catch up.

It Doesn’t Align with Your Brand: Your website should match your brand’s identity like a tailored suit.

It’s Not Generating Leads or Sales: If it’s not contributing to your business goals, it’s time for a makeover.

How Much Should a Website Redesign Cost?

The million-dollar question: how much should a website redesign cost? Well, the bottom line is that it depends on what you want and how much time it will take to create it. Website redesign costs can vary significantly based on several factors:

Scope of the Redesign: Are you looking for a minor facelift, or do you want a complete overhaul with new features, functionality, and content? The more extensive the changes, the higher the cost.

Complexity: Complex websites with custom features, e-commerce capabilities, or interactive elements will naturally cost more than simpler, informational sites.

Design Complexity: If you desire a unique, highly customized design, it will come with a higher price tag compared to using pre-designed templates.

Content Creation: If you need new content, such as copywriting, graphics, or multimedia elements, this will add to the overall cost.

SEO and Optimization: Ensuring your site is search engine-friendly may require additional work and investment in SEO services.

Platform and Technology: The choice of the platform and technologies used can influence costs. Custom-built sites or those on specialized platforms may be more expensive.

Timeline: Tight deadlines often mean more resources need to be allocated, potentially increasing costs.

Testing and Quality Assurance: Rigorous testing and quality assurance are crucial for a smooth launch, and these services come with a price.

Maintenance and Support: Don’t forget to factor in ongoing maintenance and support costs, as websites require updates, security patches, and regular upkeep.

To provide a ballpark figure, a basic website redesign with minimal changes might cost anywhere from $2,000 to $5,000. However, for a comprehensive redesign with advanced features, e-commerce functionality, and custom design, the cost can range from $10,000 to $30,000 or more.

The best approach is to discuss your specific needs with web design professionals or agencies (like us!) and obtain detailed quotes. Remember that investing in a well-executed website redesign is an investment in the future success of your online presence.

Before And Afters: 

Elevating Your B2B Website

Your B2B website is your virtual storefront and the initial point of contact for potential clients. By adhering to these best practices and recognizing the signs that your website needs a makeover, you’re on your way to creating a powerful online presence that can drive leads, boost sales, and solidify your brand’s position in the market.

Need a Little Help With Your Website?

At Digital Storyteller, we recognize that these changes might be beyond your team’s expertise. We know, it’s a lot of work—which is why we’re here to help.

Contact our team at Digital Storyteller today to learn more about how we can support your upcoming website design project or website build.

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2024 Marketing Budget: The No Nonsense Guide

2024 is knocking on the door, and it’s time to get down to brass tacks with your marketing budget. No fluff, just the nitty-gritty.

According to insights from Gartner, your marketing budget should devour roughly 9.1% of your total company revenue. Other sources recommend rounding that number to approximately 10%. 

However, it’s not just about setting a marketing budget; it’s about the smart allocation of that budget across various marketing channels. Let’s discuss how to make that happen.

Review Past Performance

Data Analysis

Before allocating your budget, it’s crucial to conduct a thorough review of your marketing activities in the current year. This review should encompass an examination of key performance indicators (KPIs) for each campaign. 

Dive into the data, both broad and detailed, to understand what worked…and what didn’t. Analyze the performance of digital marketing strategies and influencer collaborations, leaving no aspect unexamined.

ROI Assessment

Pay close attention to Return on Investment (ROI). By understanding which initiatives generated the most significant returns, you can make data-driven decisions about budget allocation for the upcoming year. Identify trends and recognize successful strategies while pinpointing areas that may require improvement.

In simpler terms, spot the winners that made it rain and, of course, those duds that couldn’t even summon a drizzle. We like to think of it as solving the thrilling case of “Where The F*&# Did Our Money Go?”

Set Clear Objectives

Strategic Goal Definition

Establish your budget objectives as the guiding principles for your marketing efforts. What are your strategic goals for 2024? Are you planning to launch new products, expand into new markets, or revamp your brand’s image?

Marketing and Sales Targets

Beyond overarching goals, define specific marketing and sales objectives. This includes objectives such as enhancing brand awareness, generating leads, improving online conversion rates, or hosting significant events. Setting these goals early not only provides direction but also allows you to plan your resources strategically and allocate your budget effectively to achieve each objective.

Research Industry Trends

Keeping Current

Stay updated on industry trends and innovations that can impact your marketing strategy. This involves monitoring your competitors’ activities and market trends in a proactive manner. If your competitors are planning significant moves, like rebranding or expanding their market share, you need to be prepared to respond with your own marketing initiatives.

Experimentation Budget

Allocate a portion of your budget for experimentation. Testing new approaches, emerging technologies, or novel marketing strategies can give you a competitive edge. This allocation allows you to explore innovative methods without risking your entire budget, providing room for adaptation and learning.

Identify Priority Channels

Channel Analysis

Scrutinize the performance of your various marketing channels, including earned, owned, paid, and shared channels. Assess their contribution to your marketing and business objectives.

Budget Allocation

Allocate your budget based on each channel’s importance to your goals. Recognize that one channel may excel in generating leads, while another may be more effective at closing sales. A balanced distribution of resources ensures that you have the right mix of channels to meet your objectives effectively.

Assess Seasonality and Campaigns

Strategic Timing

Now, isn’t this the part where we dust off our past campaigns and have a grand ol’ time with spreadsheets? Let’s dive into those archives and analyze the ebb and flow of demand.  We also recommend creating a rough campaign calendar for upcoming marketing initiatives and crucial activities such as product launches.

Resource Allocation

Distribute your budget across this calendar strategically to ensure that your marketing efforts have maximum impact when it matters most. Think of it as the strategic chess game of your marketing calendar. The aim? Making sure your marketing efforts hit their mark with precision during those critical moments. Why? Because making smart budget moves during peak times can unlock remarkable returns.

Evaluate Internal Capabilities and Outsourcing Needs

Team Assessment

Evaluate your team’s skills and capacity to handle the expected marketing workload in the new year. Determine if additional resources or expertise are required for specific tasks such as graphic design, content creation, or digital marketing.

Budget for External Resources

Don’t forget to factor in the budget for those outsiders we sometimes need to save the day. Whether it’s printing, photography, or calling in the specialists, make sure your budget has room to patch up any skill gaps within your team.

Now that we’ve covered the nuts and bolts of budget allocation and external resource planning, let’s delve into the power of Organic Marketing Strategy for cost-effective growth.

We Need to Talk About Organic Marketing Strategy: Budget-Friendly Growth

Organic marketing strategies like content marketing, SEO (Search Engine Optimization), and social media engagement are not just buzzwords; they’re practical tools that can help your brand grow without blowing your budget. Here’s why they’re a wise choice and how to allocate your budget effectively:

Why Organic Marketing is Budget-Friendly

Long-Term Benefits: Unlike paid advertising, which stops delivering results the moment you stop spending, organic strategies continue to provide value over time. A well-optimized piece of content, for instance, can attract traffic and leads for years without additional costs.

Cost-Effective: Creating high-quality content, optimizing your website for search engines, and engaging with your audience on social media are cost-effective activities. You don’t need a massive advertising budget to get started.

Builds Trust: Organic marketing helps build trust with your audience. When you provide valuable content and engage authentically, you’re more likely to establish long-lasting relationships with customers, reducing the need for costly customer acquisition campaigns.

Targets the Right Audience: By creating content that addresses specific pain points and questions your target audience has, you’re more likely to attract qualified leads who are genuinely interested in your products or services. This means you’re not wasting your budget on uninterested viewers.

What Exactly to Include in Your Organic Marketing Budget

Content Creation: Allocate funds for creating high-quality, valuable content. This includes blog posts, videos, infographics, and other content that resonates with your audience.

SEO: Invest in SEO activities to optimize your website and content for search engines. This may involve keyword research, on-page optimization, and backlink building.

Social Media Management: If you’re active on social media platforms, consider budgeting for social media management tools or outsourcing social media tasks.

Email Marketing: While email marketing is often considered part of organic marketing, it may involve some costs for email marketing software and list management.

Analytics and Monitoring: Budget for analytics tools that help you track the performance of your organic marketing efforts. This data is essential for making informed decisions and optimizing your strategy.

Professional Services: If you lack in-house expertise, consider budgeting for professional services such as content writing, SEO consulting, or social media management.

Experimentation: Set aside a portion of your budget for experimentation. Test new content formats, SEO strategies, or social media campaigns to see what works best for your audience.

Training and Education: Continuous learning is essential in the ever-evolving field of digital marketing. Allocate a budget for training and education to keep your team updated with the latest trends and best practices.

Need Help With Your Marketing?

Plan to succeed in 2024 with a thoughtful, strategic, and well-researched marketing budget – Your future self will thank you. 

As a digital marketing agency, we know firsthand the challenges and opportunities that businesses face when it comes to budgeting and executing effective marketing campaigns.

Our mission is to understand your business inside out, grasp your unique brand voice, and then let the world know just how awesome you are. We don’t just focus on the “what” of marketing; we dive deep into the “why” and “how.” We start every engagement with a Brand Storytelling Session to identify your brand’s essence. From there, our team utilizes bi-weekly client calls and shared content calendars to keep you in the loop every step of the way.

We bring fresh, innovative ideas from our kick-a** creative team, all rooted in a relationship built on trust. Because that’s the essence of digital marketing – it’s not just about numbers and algorithms; it’s about connecting with your audience authentically and leaving a lasting impact.

Interested in learning more about us? Let’s chat.

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Twitter Turning Into X: A Step-by-Step Guide in How NOT to Rebrand

The internet is abuzz with the shocking revelation that Twitter, yes, the Twitter formerly known for its chirpy bird logo, has pulled a “Prince” and transformed into X. 

As we navigate this rebranding odyssey, consider it a crash course in how not to redefine your brand’s identity. Let’s take a look at exactly what went wrong and how to prevent it if you’re ever considering a rebrand (apparently, it’s not always as easy as A,B,C….X.)

Twitter’s Shift to X and the Why Behind the Rebrand

So, Twitter is now “X.” The name change was accompanied by a logo swap—replacing the iconic blue bird with a minimalistic design of the letter X—and an expressed ambition by its unconventional billionaire owner, Elon Musk, to be more than just a text-based platform. Musk insists Twitter will become an “everything app” comparable to China’s WeChat. While Twitter has undergone many changes since its October 2022 acquisition, this change might be the most shocking—and perhaps the most puzzling—thus far.

Why are they rebranding, you ask? Well, according to Musk, it’s all about “freedom of speech” and “accelerating X.” Yes, because nothing says “freedom” like a sleek app that promises to handle your financial world while you’re busy liking memes.

Let’s Talk Marketing: What Twitter’s Transition to X Teaches Us

So, what insights can we, the marketing enthusiasts, glean from this somewhat disastrous yet utterly captivating rebrand? Let’s break it down.

A Poorly Executed Rebrand Can Lead to Bidding Adieu to Brand Identity

When marketers alter the iconography and marks of their brand, such as their logo and color palette, they risk losing its identifiability (i.e.what makes the brand recognizable). The Twitter brand had plenty of that – its name was widely recognized across the world in a way that companies spend years (and lots and lots of money) trying to achieve.

And yet, Musk tossed this away in what seemed like a quick decision. A quick decision which, according to experts, cost an estimated $4 billion worth of brand value. Ouch.

The major challenge for Twitter’s switch to X? The name has changed, yes, but the platform has not. Rebranding typically happens when there’s a material shift in the company or its offerings. For example, take Facebook shifting to Meta. Meta tangibly moved into the metaverse and it’s important to note that the name changed just at the corporate level – not at the consumer product level – unlike our blue feathered friend.

However, there are no material differences to Twitter to deem this change necessary. The platform’s functionality and look are practically the same to what they were before the renaming. There is no real change happening beneath the altered logo. At least, not yet. 

Embrace Evolution, Not Revolution

The tale of Twitter’s transformation serves as a reminder that evolution often trumps revolution in the world of branding. Drastic changes can alienate your audience, causing them to question the authenticity of the shift. Gradual, purposeful evolution allows your loyal followers to adapt without feeling like they’ve lost the essence of what drew them to your brand in the first place.

Comprehensive Strategy

A rebrand should seamlessly align with your brand’s overarching strategy. It’s not just a surface-level makeover; it’s an opportunity to reaffirm your values and mission. Had Twitter’s transition to “X” been rooted in a strategic plan that clarified its new direction, users might have been more inclined to embrace the change as a positive evolution, rather than a “wtf…”

Stay True to Your Essence

In a digital age where authenticity reigns supreme, straying too far from your brand’s core identity can be a detrimental move. Twitter’s sudden shift to “X” left users questioning the authenticity of the rebrand’s motives. When considering a rebrand, ensure that the new identity genuinely reflects your brand’s values and purpose, sparing you from potential skepticism.

Measure Twice, Cut Once

Impulsiveness has its place, but not when it comes to rebranding. Rushing into a rebrand without thorough research and strategic planning can lead to unintended consequences. By pausing, analyzing your target audience, and understanding market trends, you can better navigate the complex landscape of rebranding and minimize the risk of negative outcomes.

User Experience Matters

The transition from Twitter to “X” underscores the importance of a seamless user experience. Beyond visual changes, ensure that the new identity harmoniously integrates with user interactions. A consistent, enjoyable user experience will foster a sense of continuity, making it easier for your audience to embrace the rebrand with enthusiasm.

Learn from Mistakes

In the aftermath of a rebranding mishap, introspection is key. Learning from the missteps and addressing what went wrong demonstrates resilience and a commitment to improvement. By acknowledging shortcomings, you position your brand for growth and future success, echoing the importance of authenticity in an ever-evolving landscape.

Adapt and Iterate

A rebranding failure doesn’t have to be the end of the story. Just as brands evolve, your rebranding journey can be iterative. Incorporate feedback, adjust your approach, and reevaluate your brand’s trajectory. This adaptability not only showcases your commitment to your audience but also paves the way for a more successful rebrand in the future.

The Shapeshifting Future: What Lies Beyond the Logo?

As we bid adieu to Twitter’s blue bird, one can’t help but wonder—what’s next? Rebranding should herald more than a superficial transformation; it should usher in a new era of meaning and value. 

Will it remain a single letter swap, or will “X” evolve into a force to be reckoned with?

In the realm of rebranding, Twitter’s saga serves as a cautionary tale—unveiling the power of change that lies beyond appearances. So, if you’re thinking of rebranding, remember to: Stay true to your brand’s essence, align with a comprehensive strategy, prioritize user experience, learn from any missteps along the way… and don’t be afraid to ask for some help from experts (like us!)

 By doing so, your brand can shape its future beyond the logo, forging a path of authenticity, value, and lasting success in the ever-evolving landscape of branding.

Any Questions? We Got Answers!

That’s right. Our job isn’t just crafting amusing blogs about the latest happenings in the digital marketing realm.

Our goal is to understand your business and your brand voice, and then let the world know how awesome you are (don’t worry, we won’t recommend a rebrand involving a single letter of the alphabet, we promise). 

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, consistent emailing and content calendars to make sure you know what’s happening, always.

We’ll bring you fresh ideas from our kick*** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.

For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here. 

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Client Spotlight: Apex Risk & Insurance Services

Navigating the complexities of insurance can be challenging for entrepreneurs, but Apex Risk & Insurance Services is here to simplify the process. Led by founder Peter Katkov, Apex has been our valued client at Digital Storyteller since 2022.

Apex is on a mission to bridge the knowledge gap in insurance and provide clear explanations and guidance to business owners. Their philosophy revolves around personalized attention and strategic solutions tailored to each client’s specific industry.

As a marketing agency, we take pride in partnering with Apex to showcase their expertise, share their story, and promote their specialized services. Together, we strive to make a positive impact in the insurance world, empowering businesses to make informed decisions about their risk management.

With Apex Risk & Insurance Services as our valued client, we look forward to continuing our collaborative efforts and helping them shine as a reliable and trusted resource for businesses seeking comprehensive insurance solutions.

Meet the Founder and CEO, Peter Katkov

Peter, born and raised in Rancho Santa Fe, CA, graduated from USC Marshall School of Business in 2005 with degrees in marketing and psychology. After managing a live music venue and social lounge in British Columbia, Canada, he entered the insurance industry and realized his potential in helping business owners by providing clear guidance on commercial and personal insurance.

Let’s chat about what Apex does. 

What Sets Apex Apart

At Apex, they believe that every business is unique and requires a customized insurance approach. Unlike most brokers who simply have clients sign a broker of record agreement and then forget about them until renewal time, Apex takes a different path. 

Understanding Your Business

They employ “The Apex Proven Process,” a thorough method that involves learning about your business in-depth, strategizing to create the right insurance program, and utilizing their extensive industry and market knowledge to secure the best pricing and coverage.

Personalized Care and Attention

One of the key aspects that set Apex apart is their commitment to treating clients the way they deserve to be treated – with care and attention. They believe that the same level of dedication you give to your clients should be reciprocated by your insurance partner. At Apex, you can expect clear communication, straightforward advice, and a genuine interest in helping you make informed decisions about your insurance needs.

Making a Difference

Peter realized that many business owners struggled to grasp the significance of insurance in safeguarding their enterprises. With a determination to make a difference, he founded Apex with the intention of empowering business owners through clarity and straightforwardness. His approach has helped countless entrepreneurs gain a better understanding of their insurance needs and how to protect their businesses effectively.

Apex’s Services

Apex goes above and beyond to provide their clients with top-notch services and specialized expertise in commercial insurance. Here’s a glimpse of what Apex does for their valued clients:

Commercial Insurance:

Apex offers comprehensive commercial insurance solutions to protect businesses from potential risks and uncertainties. Their tailored policies are designed to meet the unique needs of each client, ensuring optimal coverage and peace of mind.

Brag-worthy Service:

Their commitment to exceptional service is evident through the positive testimonials and feedback they receive from satisfied clients. Apex takes pride in going the extra mile to deliver outstanding results and customer satisfaction.

White Glove Treatment:

Clients can expect a white-glove approach when dealing with Apex. From the initial consultation to ongoing support, Apex provides personalized attention and care, making clients feel valued and supported throughout their insurance journey.

Expertise in Commercial Insurance:

With years of experience in the insurance industry, Apex’s team of experts possesses in-depth knowledge and understanding of commercial insurance. They leverage this expertise to offer valuable insights and guidance to their clients, helping them make informed decisions.

Specialization in Wave Pool and Wave Park Coverage:

Apex has established itself as a leader in providing specialized insurance coverage for wave pools and wave parks. This niche expertise allows them to cater to the unique needs of businesses operating in this specific industry, ensuring comprehensive protection.

Apex’s dedication to their clients, coupled with their expertise in commercial insurance and specialized wave pool and wave park coverage, makes them a trusted partner for businesses seeking reliable insurance solutions. With Apex by their side, clients can focus on growing their ventures with confidence, knowing they are well-protected against potential risks.

How Digital Storyteller Elevates Apex’s Brand

At Digital Storyteller, we play a crucial role in elevating Apex’s online presence and overall marketing strategy. Here’s a glimpse of what we do for them:

Email Outreach

We craft engaging email campaigns to reach out to prospects, clients, and referral partners. Our personalized and compelling messages help build meaningful connections and foster business relationships.

Social Media Management

Through captivating articles, blogs, and social media posts, we ensure that Apex’s message reaches all relevant channels. Our expert team handles content creation and scheduling to maximize exposure and engagement.

Web Design, Maintenance, and Optimization

We take care of Apex’s website, ensuring it remains visually appealing, user-friendly, and optimized for search engines. Our goal is to enhance their online presence and provide an excellent user experience.

SEO Strategy

Using SEMRush research, we develop targeted content with carefully selected keywords to boost Apex’s domain authority and organic growth. Our data-driven approach helps them rank higher in search engine results.

Content Creation

We create informative and engaging blogs and videos that highlight Apex’s expertise and industry verticals. These optimized pieces are then shared across social media platforms and integrated into their blogs.

Design Services

Our design team takes care of conference setups, QR codes, postcards, giveaways, and business cards. These materials are designed to leave a lasting impression on clients and partners.

At Digital Storyteller, we are truly proud to be a part of Apex’s success story. By providing a comprehensive digital marketing strategy, we contribute to strengthening their brand, expanding their reach, and driving growth in their industry.

Final Notes

Apex represents a refreshing departure from the traditional insurance broker model. Their philosophy revolves around empowering business owners through clear explanations, personalized attention, and strategic solutions. Under the leadership of founder Peter Katkov, Apex is reshaping the way insurance is perceived and managed in the business world, providing entrepreneurs with the confidence and knowledge they need to protect their ventures.

Interested in learning more about how we help our clients? Read on to see how we shorten sales cycles for our clients. 

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How to Maximize Your YouTube Channel’s Potential

Are you frustrated with low views on your YouTube channel despite your efforts? We may have some bad news: simply posting videos is not enough. With 122 million daily active users and 500 hours of content uploaded every minute, competition on YouTube is fierce. 

The good news? You can optimize your Youtube content to increase your visibility and attract more viewers with just a few simple steps. 

Let’s dive into how you can do it.

Engaging Your Audience:

Audience engagement plays a crucial role in driving interactions and building a connection with your viewers. Encourage interaction by responding to comments, creating a community, and asking for feedback. Experiment with different formats like Q&A sessions, challenges, live streams, or contests to engage your audience effectively. 

Make sure to complete your profile to provide viewers with more information about you and your content.

Directing Viewers to Your Website:

Don’t underestimate the power of simply telling people to visit your website. Incorporate a bookend approach in your videos, mentioning your website at the beginning and end. Display your URL in the video description. By explicitly inviting viewers to visit your website, you can significantly increase referral traffic and expand your reach.

Encouraging Subscriptions:

While immediate traffic is important, focusing on long-term growth is equally crucial. Ask your viewers to subscribe to your channel. Subscribers receive notifications about your new videos and are more likely to become loyal fans. As your subscriber count grows, so does your viewership and potential website traffic.

Interacting with the Comment Section:

Here at Digital Storyteller, we’re all about embracing the fun and excitement of the comment section! It’s like a virtual hangout where viewers can ask questions, share their thoughts, and create an awesome community.

But wait, there’s more! By actively engaging with the comment section, you not only get to showcase your expertise (cue the expert mode), but you also have the perfect opportunity to sprinkle some magic. Share relevant links to your website or other valuable content, turning the comment section into a gateway for epic discoveries.

Partnering with Other YouTubers:

Collaborating with other YouTubers in your niche can be mutually beneficial. Look for channels with a slightly larger subscriber count than yours to expand your reach. By sharing audiences, both parties gain access to new traffic sources and increase their visibility – sounds like a win-win to us!

Optimizing Video Metadata:

We know, we know, the word “metadata” doesn’t sound like the most fun, but it’s the secret sauce that helps your videos rank higher in search results.

Metadata refers to the valuable information you provide about your video, including titles, descriptions, and tags. By optimizing these elements, you can work your way up the search results ladder and increase your video’s visibility.

Here’s how to work your magic on metadata:

Enchanting Titles: Create descriptive titles that incorporate relevant keywords. Think about what your target audience is searching for and craft titles that catch their attention.

Captivating Descriptions: Craft detailed descriptions that captivate viewers and provide valuable information about your video. Be sure to include targeted keywords and consider adding URLs to direct viewers to your website or other related content.

Strategic Tags: Add tags to your videos to include additional keywords that couldn’t be naturally incorporated into the title or description. These tags help search engines understand the content of your video and improve its discoverability.

By optimizing your metadata, you’ll increase your chances of ranking higher in search results and attracting more viewers to your videos.

Utilizing Descriptive Playlists:

Creating playlists for your videos helps organize your content, improves discoverability, and enhances viewer engagement. Group videos with similar topics or themes into playlists to make it easier for viewers to find what they want. Playlists also rank in search results, driving additional traffic to your content. 

Final Notes

Optimizing your YouTube channel is essential for standing out from the competition and achieving success on the platform. By engaging your audience, directing viewers to your website, encouraging subscriptions, interacting with comments, partnering with other YouTubers, optimizing metadata, utilizing playlists, and harnessing the power of annotations, you can maximize your channel’s potential and drive more traffic to your content.

Remember, building a successful YouTube channel takes time and effort. Consistently create high-quality content that resonates with your target audience, and apply the optimization strategies discussed in this guide. Monitor your channel’s performance, analyze the data, and make adjustments as necessary.

Keep exploring new techniques, staying up-to-date with the latest trends, and learning from successful YouTubers in your niche. With dedication, persistence, and a well-optimized channel, you can increase your visibility, attract more viewers, and achieve your YouTube goals.

Good luck on your YouTube journey!

Marketing: It’s What We Do Best

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, Monday emails, and content calendars to make sure you know what’s happening, always.

We have monthly reporting where we let you know what the return on investment that you’re getting is from your relationship with us.

Of course, there’s always a team member available to you just a call, email, or even text away. Not to toot our own horn, but we’ve been told on multiple occasions that our bi-weekly calls are their favorite calls!

Happy with the direction we’re headed in? We’ll keep running that way. Want to tweak something? More than happy to adjust.

We’ll bring you fresh ideas from our kick*** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.

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How To Get The Most Out of Your Outsourced Digital Marketing Relationship

team members working together at digital marking agency

 If you’ve made the smart decision to partner with a marketing agency, you’re on the right track to accelerating your business growth. But to truly maximize the potential of this collaboration, there are certain steps you can take to set yourself up for success (spoiler alert: this includes communication, patience, consistency and yes, timely approvals for content – pretty please!) 

In this blog, we’ll guide you through a series of essential strategies and best practices that will help you foster a thriving partnership with your outsourced marketing agency. From clearly defining goals and expectations to establishing transparent communication channels, we’ll cover all the crucial elements that contribute to a successful outsourcing relationship. Let’s dive in!

Set Yourself Up For Success: The Foundation of a Thriving Partnership

Clearly Define Goals and Expectations: The Roadmap to Success

Take some time to define your goals and expectations. Do you want to increase brand awareness, boost conversions, or expand into new markets? Lay it all out and share it with your marketing agency. With a shared vision, you’ll be cruising towards success in no time.

Communicate Your Brand’s Voice and Values: A Unified Front

Share your brand’s personality, tone, and values, so they can create content that hits all the right notes. A unified front will resonate with your target audience and create a memorable brand experience.

Establish a Transparent Communication Channel: Keeping the Conversation Flowing

Communication is key to any successful relationship. Establish a transparent communication channel with your agency, whether it’s through email, project management tools, or regular video calls. Keep the conversation flowing. Share updates, ask questions, and provide feedback. The more you communicate, the better your agency can understand your needs and deliver exceptional results.

Provide Necessary Resources and Information: Sharing is Caring

Provide your agency with access to relevant data, customer insights, and industry knowledge. Share your brand guidelines, creative assets, and any other resources they might need. By equipping them with the right tools, you’ll empower them to create marketing campaigns that hit the bullseye.

Being an Active Participant in Your Own Success

It’s time to break down the walls between you and your marketing agency and embrace collaboration. You bring your industry expertise and deep knowledge of your target audience, while they bring their marketing prowess and creative genius. By working together as a team, you’ll unlock new ideas, innovative strategies, and out-of-the-box solutions that will propel your business forward. So, let those creative juices flow and let the magic happen!

Actively Engage in Strategic Discussions: The Power of Brainstorming

Strategic discussions are like electric storms of ideas, where sparks of brilliance fly around. Don’t miss out on the fun! Actively engage in these discussions with your marketing agency. Bring your unique perspective to the table, ask questions, challenge assumptions, and explore new possibilities. Together, you’ll uncover hidden opportunities and forge a path towards marketing greatness.

Be Patient – Organic MarketingTakes Time

Patience, grasshopper, patience. In the fast-paced world of digital marketing, it’s easy to expect instant results. But here’s the reality check: organic growth takes time, my friend. So, let’s take a deep breath and embrace the art of patience.

Understand the Nature of Organic Marketing: Planting Seeds for Future Success

Organic marketing is like nurturing a beautiful garden. You plant the seeds, water them, and patiently wait for them to bloom. Similarly, organic marketing requires consistent effort, valuable content, and genuine engagement. It takes time for your brand to gain visibility, build trust, and establish a loyal following. Remember, Rome wasn’t built in a day, and neither is a thriving organic presence.

Set Realistic Expectations

Managing expectations is key to maintaining your sanity in the world of marketing. Set realistic goals and timelines based on the nature of organic growth. Understand that it may take several months or even longer to see significant results. But rest assured, with a solid strategy, consistent effort, and a sprinkle of patience, your hard work will pay off in due time.

Embrace Consistency and Long-term Growth: Slow and Steady Wins the Race

Consistency is the secret sauce to organic success. Stay committed to delivering valuable content, engaging with your audience, and nurturing relationships. Keep showing up, even when it feels like progress is slow. Remember, every interaction, every piece of content, and every effort

Respect the Agency’s Expertise: Collaborate and Trust for Mutual Success

When you partner with an outsourced marketing agency, you’re tapping into a wealth of knowledge and experience. To get the most out of this dynamic relationship, it’s crucial to respect their expertise and foster a collaborative environment for mutual success.

Recognize the Agency’s Knowledge and Experience: Trust the Experts

Your marketing agency brings a wealth of knowledge and experience to the table. Recognize their strengths and value their expertise. Trust that they have the skills and knowledge to guide you towards success.

Be Open to New Ideas and Strategies: Embrace Fresh Perspectives

One of the benefits of working with an outsourced marketing agency is access to fresh ideas and strategies. Be open to their suggestions, even if they challenge your current thinking. Embrace their unique perspectives and explore new possibilities for your marketing efforts.

Trust Their Recommendations and Insights: Follow Their Lead

Your marketing agency has your best interests in mind. When they make recommendations or provide insights, trust their expertise and follow their lead. Remember, they’re working towards the same goal as you: success for your brand.

Approve Your Content (Please…We’re begging.)

We’re begging you, please, make timely approval a priority. Your marketing campaigns rely on the smooth flow of content creation and deployment. Delays in approval can disrupt the momentum and effectiveness of your initiatives. So, be responsive and proactive in reviewing and approving the content. Your agency will be eternally grateful, and your marketing engine will run like a well-oiled machine.

By embracing the content approval process, you play a crucial role in maintaining the quality, consistency, and success of your marketing efforts. So, grab your red pen, don your discerning marketer hat, and let’s give that content our seal of approval. Pretty please, with a cherry on top!

Get on Camera (However Much You Hate It)

Lights, camera, action! We know that the thought of being in front of a camera might send shivers down your spine, but trust us, it’s time to conquer that fear. In today’s digital landscape, video content reigns supreme, capturing attention and connecting with audiences on a whole new level. 

So, why should you get on camera, even if it’s not your favorite thing to do? Here are a few key reasons:

Captivating Visuals: Video has a unique ability to grab attention and engage viewers. With eye-catching visuals, dynamic storytelling, and the power of motion, videos can leave a lasting impact on your audience.

Authentic Connection: Videos allow you to showcase your personality, passion, and expertise in a way that resonates with your audience. By putting yourself in front of the camera, you humanize your brand and create a genuine connection with your viewers.

Expanded Reach: In the age of social media and sharing, video content has a greater potential to go viral and reach a wider audience. Engaging videos are more likely to be shared, increasing your brand’s visibility and attracting new viewers and potential customers.

Increased Conversion Rates: Studies have shown that including video on landing pages or in marketing emails can significantly increase conversion rates. Video has a way of capturing attention, keeping viewers engaged, and compelling them to take action.

Highlight Humans: Take Pictures at Your Events

In the digital age, where everything seems to happen online, it’s important not to forget the power of in-person connections. Events provide a fantastic opportunity to bring people together, showcase your brand, and create memorable experiences. And what better way to capture those moments than by taking pictures?

When you host or participate in events, whether it’s a conference, trade show, workshop, or even a casual gathering, make sure to have someone dedicated to capturing the highlights. These photographs not only serve as mementos for attendees but also become valuable assets for your marketing efforts.

Sharing event photos on your website, social media platforms, and other marketing channels humanizes your brand and gives your audience a glimpse into the real people behind it. It adds a personal touch and helps build trust and familiarity with your audience.

So, don’t be shy to whip out your camera or hire a professional photographer to capture the energy, excitement, and human connections at your events. Let those pictures tell a story and make your brand come alive.

Get Sales Involved: Marketing Serves Sales – Let Them Talk to Each Other

Marketing and sales are two sides of the same coin, and their collaboration is crucial for driving business growth. By fostering a strong relationship between your marketing and sales teams, you create a seamless customer journey and maximize your conversion opportunities.

Encourage regular communication and collaboration between the marketing and sales departments. This can be achieved through joint meetings, shared insights and data, and even cross-training sessions.

Marketing can provide valuable information and resources to support the sales team, such as targeted content, lead generation strategies, and customer insights. On the other hand, the sales team can provide valuable feedback and insights from direct customer interactions, helping to refine marketing messages and strategies.

When marketing and sales work together harmoniously, it creates a powerful synergy that boosts the overall effectiveness of your business. It aligns your messaging, ensures a consistent customer experience, and ultimately drives revenue growth.

So, break down those silos, encourage collaboration, and let marketing and sales teams talk to each other. Together, they can unlock new opportunities, improve customer engagement, and drive business success.

Interested in Learning More About Outsourced Marketing?

Give us a call or shoot us a message to schedule your Brand Storytelling Session today.Read on to learn more about why organic marketing is especially great for financial services companies.

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How Can I Get More Clients Through Marketing?

Are you eager to level up your client acquisition game? It’s time to delve into the captivating realm of marketing and unlock the secrets to attracting a flood of new clients. Whether you’re a seasoned business owner or a budding entrepreneur, our treasure trove of insights and strategies is here to equip you with the tools you need for success. 

From building a strong brand voice to harnessing the latest digital trends, get ready to revolutionize your marketing efforts and witness your client base soar to new heights!

Consistency in Brand Voice: Aligning Expectations

Imagine expecting a casual chat with a friend but ending up talking to your dad. Awkward, right? In the business world, a similar situation can arise if your brand’s voice isn’t consistent. When prospects interact with your sales team, their experience should match the expectations formed through various marketing channels. Consistency in your brand’s voice goes beyond words; it encompasses tone, personality, and messaging style that define your brand identity.

Fostering Trust and Reliability

Consistency in your brand’s voice is vital to meet the expectations of your prospects and customers. It builds trust, credibility, and reliability. When your messaging aligns seamlessly across all touchpoints—ads, social media, website, and sales calls—it creates a cohesive and memorable experience. This demonstrates your deep understanding of your brand’s identity and purpose.

Achieving Consistency: Define, Train, and Review

To achieve consistency, start by clearly defining your brand’s personality and values. Determine whether it’s playful and witty or professional and authoritative, and reflect this personality in all your communications. Train your sales team to embody and communicate your brand’s voice by providing guidelines and examples. Regularly review and audit your marketing materials to ensure alignment. Remember, consistency doesn’t mean being monotonous; it means creatively expressing your brand’s personality within established boundaries.

Your Website: The Hub of Your Brand’s Universe

Now, let’s talk about your website—the central hub of your online presence. Think of it as your brand’s home base, where all the magic happens.

Blogs

Blogs have the power to inform and inspire, capturing the attention of both humans and search engine bots. As a valuable source of information, blogs offer insights, perspectives, and valuable content that engages your target audience.

Webinars or Podcasts

 Hosting webinars or producing podcast episodes allows you to delve deeper into industry topics, provide expert insights, and engage with your audience in real-time or through on-demand recordings. These formats facilitate knowledge sharing, foster discussions, and establish you as a thought leader in your field.

Videos

 Visual storytelling through videos is an effective way to captivate your audience. Create engaging video content that showcases your products or services, provides educational tutorials, shares customer success stories, or highlights behind-the-scenes glimpses of your brand.

Let’s chat more about how videos can help you get more clients through marketing. 

Lights, Camera, Action! Videos for Thought Leadership and Engagement

Speaking of videos, they are a powerful tool for showcasing thought leadership, connecting with your audience on social media, and boosting your search engine rankings. Videos bring your brand to life, capturing attention and fostering interaction. Whether it’s a tutorial, an interview, or a behind-the-scenes glimpse, videos can communicate your brand’s personality in a way that written content sometimes can’t. So, don’t miss out on the video trend—embrace it and let your brand shine!

Let’s Talk About Emails: The Power of Direct Communication

Informing Clients: Emails to Clients to Tell Them What You Do (They Don’t Know… Trust us, They Don’t.) 

Sending emails to your existing clients is like a secret weapon for blowing their minds with the amazing things your business has to offer. Believe it or not, even your most loyal clients may not be aware of the full range of your capabilities. So, it’s time to shine a spotlight on your products, services, and updates! Educate and inform them about how your offerings can benefit them in ways they never imagined. Get ready to unleash the power of surprise and delight!

Engaging Prospects: The Subject Lines Need to be Attention Grabbing for Cold Prospects

Picture this: a crowded inbox filled with endless emails vying for attention. How can you stand out from the pack? The answer lies in crafting subject lines that rock their world! When reaching out to cold prospects, your subject line becomes your superpower. It’s the key that unlocks the gateway to your email and captures their curiosity. So, let your creative juices flow and tailor your subject lines to be irresistibly intriguing. Get ready to make them click and open that email with a smile!

Make Every Click Count

But hold on a minute! While it’s tempting to bombard your audience with click-through links galore, it’s crucial to avoid overwhelming them. Rapid-fire click-throughs can trigger security firewalls and make your email and social links lose that personal touch. Instead, focus on providing a deep and meaningful experience for your readers. Nurture their attention and make every click count.

Learn how to make your marketing emails not suck, here.

Stay Top of Mind: Retargeting Ads Done Right

As your website traffic grows (ideally surpassing 1,000 visitors per month), it’s time to consider retargeting ads. These ads help keep your brand at the forefront of your audience’s minds. After all, it’s easy for people to get distracted, and a gentle reminder can make all the difference. So, when the time is right, set up those retargeting campaigns and let your brand stay top of mind.

Unleashing the Potential: The Synergy of Integrated Marketing

In the realm of marketing, every component of your strategy should harmoniously work together towards a common goal. Take, for instance, your emails—the vital channels that connect you with your clients. They serve as more than just communication tools; they offer a golden opportunity to educate your audience about your offerings, especially when they may not fully grasp your value proposition. Embrace this chance to captivate, engage, and leave a lasting impression on their minds.

Rome Wasn’t Built in a Day: Marketing Takes Time and Participation

Here’s an important reminder: marketing takes time. Don’t expect overnight success or an instant influx of leads. Building a strong brand presence and cultivating relationships require patience and persistence. Consistency is key, so keep showing up and delivering value to your audience. Remember, you have to

Active Participation: Engaging and Connecting

To make a real impact, it’s not just about broadcasting your message. Actively engage with your audience and participate in meaningful interactions. Encourage discussions, respond to comments, and seek feedback. By actively participating, you create a sense of community and forge deeper connections with your audience. Show them that their voices matter and that you value their input.

Marketing: It’s What We Do Best

The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.

We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, Monday emails, and content calendars to make sure you know what’s happening, always.

We have monthly reporting where we let you know what the return on investment that you’re getting is from your relationship with us.

Of course, there’s always a team member available to you just a call, email, or even text away. Not to toot our own horn, but we’ve been told on multiple occasions that our bi-weekly calls are their favorite calls!

Happy with the direction we’re headed in? We’ll keep running that way. Want to tweak something? More than happy to adjust.

We’ll bring you fresh ideas from our kick*** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.

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How to Write Search Engine Optimized Blogs Using ChatGPT

how to use chatgpt

Heads up, Google. The search engine game just got a whole lot more interesting.

No, seriously – this time we mean it.

Meet ChatGPT (Generative Pre-trained Transformer), the big-shot language learning model that’s ready to shake things up. With its cutting-edge technology, ChatGPT can help content creators tackle everything from developing compelling topics to streamlining research and even mimicking brand voice. 

Keep reading to find out why ChatGPT is quickly becoming the not-so-secret weapon for content writers and marketers alike and how you can use it to optimize your blog content.

First, What is ChatGPT?

ChatGPT is the perfect AI-powered companion for bloggers and marketers who need to create high-quality content efficiently. It is based on OpenAI’s powerful GPT-3 platform, giving it the ability to assist with a variety of SEO tasks.

So, how can you make the most of this innovative tool? Let’s begin by exploring how ChatGPT can help you with the essentials of blog writing. Once we have covered that, we’ll delve into more advanced features that can take your writing to the next level.

How to Use ChatGPT to Write Optimized Blogs: The Basics

Keywords

When it comes to SEO, choosing the right keywords is essential. With ChatGPT, you can generate a list of relevant keywords to incorporate into your blog content. 

How to Craft Keywords with ChatGPT:

Simply provide the tool with a topic, and it will suggest a range of related keywords to include in your writing. By using these keywords strategically throughout your content, you can improve your chances of ranking higher on search engine results pages.

Topics and Headlines

One of the most challenging aspects of blogging is coming up with fresh, engaging topics and headlines. Fortunately, ChatGPT can help with this too. With this handy tool at your fingertips, you’ll never run out of ideas for your next blog post.

How to Develop Topics and Headlines:

Input a few keywords related to your niche or industry and ChatGPT can generate a list of potential blog topics and attention-grabbing headlines. Or, do you have a blog that’s ready to be published but you’re struggling to come up with a catchy and memorable title? Don’t worry, you can turn to ChatGPT for help! Simply copy and paste your content into the platform and ask, “What should I title this blog?” and let ChatGPT generate some ideas for you.

*Tip: Include the tone you want when asking for a blog title. 

Outlines

Outlining your blog posts can help you organize your thoughts and ensure that your writing flows smoothly. With ChatGPT, you can generate an outline for your blog post, complete with suggested subheadings and bullet points. 

How to Build Blog Outlines with ChatGPT:

With the flexibility to include your preferred discussion points and contextual information, you can expect to receive a thorough and organized outline that will serve as a reliable guide. Simply provide ChatGPT with your topic and requested outline format, and watch as the tool effortlessly delivers a tailored outline that caters to your needs.

Research 

In addition to generating keywords, topics, headlines, and outlines, ChatGPT can also be a useful tool for conducting research. Whether you’re writing a blog post on a new topic or need to gather information to support your arguments, ChatGPT can help you find reliable sources.

How to Conduct Research with ChatGPT:

Sometimes, all you have to do is ask; simply input a question or topic and ChatGPT will answer. You should look over and fact check these answers but, generally, most responses are a good starting point for research. 

Let’s take a look at what the tool answered when I asked about B2B vs B2C Marketing.

As you can see, ChatGPT produced an accurate description that answered my question and would be helpful in starting a blog.

ChatGPT can provide an answer as well as a list of relevant sources, including articles, blog posts, and research papers. You can also use the tool to generate summaries of these sources, making it easier to quickly scan through the information and find what you need. 

Making Your Writing Better

Yes – We said better! You can input a piece of writing into a tool with the prompt “make this better: [Insert text here]” and watch as it transforms your text.

At Digital Storyteller, we use this function to quickly enhance our writing in several ways. Need to clarify a point? Try “make this more clear.” Want to sound more professional? Use “make this more formal.” Looking to create a more conversational tone? Go for “make this more casual.” If you want to make your writing more comprehensible, just use the prompt “make this easier to understand” with your input text.

By using these prompts, adjusting your writing has never been easier or more efficient.

Now, Let’s Get to the Good Stuff: The Details

Additionally, as any SEO pro knows, the devil is in the details when it comes to writing blogs that rank high on search engines. That’s why it’s essential to pay attention to key elements like maintaining a consistent tone throughout your content and using the active voice whenever possible.

However, keeping track of all these details can be overwhelming and time-consuming, especially for non-professional writers. Enter, ChatGPT.

Let’s discuss how we can use this  tool to help writers fine-tune their content and optimize SEO efforts. 

Adjusting Tone

One of the most impressive features of ChatGPT is its ability to adjust tone to match your brand voice. Whether you want your content to sound professional, conversational, or somewhere in between, ChatGPT can help you strike the right tone. This means that you can maintain a consistent brand voice across all of your blog content, helping to build trust and recognition with your audience.

How to Adjust Tone using ChatGPT:

Paste a paragraph or two of your choosing into the tool and tell it who you are, your audience, and what tone you are going for. With no context, this is what ChatGPT may come up with something like the following:

But, if we add a little context and ask for a specific tone and we get this:

While we may not use every suggestion provided, it’s a great starting point and gives us inspiration for how we can begin our blog. 

Active Voice

Using active voice in your blog posts can help make your writing more clear, concise, and engaging for your readers. It can also be beneficial for SEO, as search engines tend to favor content written in active voice over passive voice.

How to Say Goodbye to Passive Voice in your Blogs:

You can paste sections or the whole blog into the tool and ask “Are any of these sentences using passive voice?” The tool will then give you a list, which you can alter using a prompt such as “make the above sentences with passive voice into statements with active voice.”

Things to Note: What ChatGPT Can’t Do and What to Look out For

Firstly, the information ChatGPT provides might not always be the most up-to-date since it was trained only until 2021. Moreover, its responses are limited to 500 words in length, and it leans towards a formal tone if you don’t specify a tone to use. So, if that doesn’t match your brand voice, keep an eye out for that!

You might also notice that Chat GPT occasionally repeats itself due to its machine learning algorithms. But don’t worry, our solution is simple: we always have a human read over every piece of content that Chat GPT produces to make sure it’s spot-on.

Despite these limitations, Chat GPT remains an incredibly useful resource for generating informative and entertaining content. Just keep in mind its boundaries and use it wisely, and you’ll be able to take full advantage of its capabilities.

A Final Word

In conclusion, ChatGPT is a powerful tool for bloggers and marketers looking to optimize their content for search engines. With its AI technology, ChatGPT can suggest targeted keywords, develop attention-grabbing headlines, create outlines, conduct research, and even adjust the tone of your writing to match your brand voice. By incorporating ChatGPT into your content creation and optimization process, you can streamline your workflow, save time, and improve your chances of ranking higher on search engine results pages. So, what are you waiting for? Give ChatGPT a try and take your blog content to the next level.Interested in finding out more? Read on to learn about the ROI of organic digital marketing (yes, it can be measured!) Then, get in touch with our team to schedule your FREE Brand Storytelling Session.

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Why Do We Call Our Company “Digital Storyteller?”

black and white question marks

(No, it’s not “Digital Storytellers…”)

So, what’s the story behind our digital marketing agency’s name? “Digital Storyteller” wasn’t the first name that our Founder, Amanda Rogers, came up with. The first name was, well… An interesting choice, to say the least.

But there’s a great story behind it!

Hear it from Amanda Rogers, Owner and Chief Creative Officer, and Andrew Marr, Owner and CEO in the video below.

The Original Name: “Design and Harmony”

Back in 2020, our company was small but mighty. It also was NOT called Digital Storyteller, yet!

It was, instead, called “Design and Harmony.” Here’s why according to Amanda:

“My mother was on Broadway when I was 10… I spent every night backstage on Broadway listening to Mandy Patinkin and Bernadette Peters do Sunday in the Park with George.”

Amanda thinks back to the musical… “The play opens with the orchestra swells, and Mandy Patinkin is standing in the middle of a blank stage, and he says…”

“‘White, a blank page, or canvas, the challenge to bring order to the whole through design, composition, form, balance, light, and harmony.’”

And so, Amanda named our company “Design and Harmony.”

Why? Well, a website is like a blank page or canvas, says Amanda. “The challenge is to bring order to the whole through design, composition, form, balance, light, and harmony.”

The Switch to Digital Storyteller

Although a beautiful story, no one has time to tell it every time we tell them our company name. Thus, Andrew came up with the name “Digital Storyteller.”

Why? It is, at its simplest form, what we do: Tell stories in a digital format.

Interested in learning more about the team? Check out this article to see what a day in the life of an organic marketing team looks like.

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Social Media for Financial Services Companies

Social Media for Financial Services Companies

The use of social media in financial services is often disputed. Some believe that social media does not hold the same value for business-to-business (B2B) brands as it does in the business-to-consumer (B2C) market.

This, however, is not the case.

While it may be true that B2C companies are often more successful on social media than B2B companies, there are still a multitude of various reasons why building a social media presence benefits a financial services company.

Take it from our Social Media Team at Digital Storyteller: “A marketing strategy without social media is like a margarita without tequila. No one wants that!”

In this article, we’re detailing the key benefits of using social media marketing for financial services companies.

1. Strengthen Existing Relationships

One of the greatest benefits for all businesses to developing a social media presence is to strengthen their existing client relationships.

This may refer to:

  • Engaging with existing or past clients, or
  • Nurturing relationships with contacts that have yet to become clients

Either way, social media networks provide a platform to maintain relationships.

Email marketing and consistent calls are of course another option to nurture relationships! These methods, however, have the potential to get irritating rather quickly.

While blasting your clients’ inboxes with emails may lead them to the dreaded unsubscribe button, they may not feel the need to take such drastic measures when their level of engagement is the casual viewing of sporadic Instagram posts.

Social media provides a relaxed addition to your existing client nurturing process while additionally providing a platform to develop new relationships.

2. Build Trust 

In the same way that Google evaluates content for SEO purposes, viewers evaluate clients based on their authority and expertise. Developing a depth of content on social platforms provides potential clients an opportunity to review your level of expertise within your field.

Over time, existing clientele and prospective clients will likely begin to follow your accounts and engage with your content. Engagement with your content shows that you have a proven following and support system that trusts your business.

Read on to learn more about Instagram engagement.

3. Provide Customer Support 

Social media has turned into an easy, new line of communication.

It has become common for consumers to utilize social media to gain support and answers from companies rather than going through their traditional customer service channels. Various social media platforms provide space where clients are comfortable and familiar.

It is easier for a client to tag, tweet, or comment on a company’s latest post than it is to sit on hold with the customer service line for hours trying to solicit help… No, thanks!

Companies love to see their favorite clients and prospects engaging with them on a personal level through social media. Brands that engage and respond to their clients on social media have overall higher customer satisfaction ratings. 

It’s 2022, your clients are on social media—and your competitors are, too.

The truth of the matter is: Brands are expected to have a social presence.

Giving your clients an additional outlet to contact you offers them the support and guidance they’re looking for.

After all, your product or service already serves to solve a problem that they’re facing. Why not fix another one by making yourself more accessible?

4. Humanize Your Brand 

In a sense, this goes along with the previously mentioned need for customer support. Making your brand available on social media is like positioning yourself as their friend. Social media platforms were created to connect friends and share experiences, so why can’t the same be the case with brands?!

Social platforms allow your brand to share a behind-the-scenes look at the people that make your brand what it is. For example, our co-founders, Andrew Marr and Amanda Rogers, each have their series of relevant videos that we share weekly.

Not only do these videos “share the secret sauce” behind our brand, but they also give our viewers insight into the faces behind the brand! Plus, who doesn’t love a chardonnay review!?

The same may also be the case with your brand. Finding a way to interact with your clients on an informal basis allows them to consider you a friend or peer. It creates a relationship of trust and mutual respect: Two things you definitely want in your client relationships.

5. Gain Insight

Lastly, being engaged on social media allows your brand to gain insight. Be it consumer or competitive insights, social media functions as a reporting platform. 

The way that consumers engage with your social media account can tell you about their buying behavior, likes, dislikes, and needs.

Instagram, for example, has transitioned its functionality to operate similarly to a search engine for users. Tracking the views of your page, accounts reached, post likes, comments, shares, and saves can provide significant insight into how your brand is performing.

Read on for our article “What is Going on With the Instagram Algorithm!?”

Similar claims can be said about your competitors. One of the benefits of public social media accounts is that you can track insight into your competitors’ content. As they provide content for their followers, you have a front-row seat to see what they’re doing!

A Final Word

If your brand is already on social media, there are additional ways to ensure that you are optimizing your channels. This is particularly the case for financial services companies interacting on social media.

Check out this article for additional tips on the use of social media for financial services companies!

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Why Do You Need Video in Your Digital Marketing Strategy?

girl on video using camera on tripod to build her digital marketing strategy

Are you a business owner? If the answer is yes, please tell us you’re incorporating video into your digital marketing strategy… If you’re not, you’re missing out on a huge opportunity. 

Why? Because video is crucial to showcasing your brand and ultimately, getting more clients. And what business owner doesn’t want more clients? After you’re done with this article, circle back to find out how to attract the right clients.

But for now, we’ve got Andrew Marr, Owner and CEO of Digital Storyteller on camera to discuss the importance of using video in your digital marketing strategy.

Let’s hear what this ranting Scot has to say.

Why is Video Important to My Digital Marketing Strategy?

So, why is video important? At Digital Storyteller, we love our metrics and statistics. (Our awesome SEO manager, Devin Aubert, however, is on another level when it comes to statistics love!)

This considered, we thought we’d demonstrate the importance and popularity of video with some stats from Techjury. Let’s take a look at the booming industry. Did you know…

  • “Video is the number 1 source of information for 66% of people.
  • Over 500 million people watch Facebook videos every day.
  • More than 75% of all video views come from mobile devices.
  • The global video market was valued at $39.61 billion in 2018…” (Imagine where it’s at now!?)
  • “YouTubers upload 300 hours of video content to the platform every minute.
  • 93% of businesses gain new customers as a result of branded video content.”

The point is so many individuals watch videos nowadays.

In fact, our owner and CEO Andrew admits to watching at least 50 to 100 short videos a day through Facebook, Instagram, and LinkedIn. Hey, it’s where his enjoyment sits!

But it’s not just cute puppy videos that grab his attention, Andrew reminds us.

“I learn from video. Most clients in the financial services world, the clients that we work with, have a hard time with video, and understandably so…”

Why? Truth is, it’s hard to sit in front of the camera and talk, especially about ourselves!

Today, Andrew says, your digital marketing strategy must include not only long-form blogs, newsletters, white papers, etc. but also videos. Why? If not, you’re missing out on a huge group of viewers, and therefore, prospects.

How Can I Get Started?

So, if you’re a business owner, you might be wondering… “How do I get started with this video stuff?”

Don’t worry, you don’t have to reinvent the wheel.

All you need in terms of video length is 30 seconds to a minute.

“But what do I talk about?!” Don’t worry—Think about the questions you receive over and over as a business owner.

For Andrew, these questions include the following:

  • Why should I outsource my marketing?
  • How long does it take to see an ROI when it comes to organic marketing?
  • Why does Digital Storyteller specialize in financial services?
  • How much does your marketing cost?
  • What is organic content marketing?

So, think: What are the five main recurring questions you get? Then, sit down and answer those questions.

Make your videos short and to the point.

If you’re not answering a question that you frequently get from clients, consider telling a story instead. You can tell a story about…

  • How your business helped a client
  • Someone on your team

You can even ask a client to record a video testimonial for you if you’re not quite ready to jump in front of the camera yourself! Here’s how to ask for a client testimonial.

Still Not Convinced?

Video is social media’s favorite form of content right now. By using video, you will increase your traffic, up your engagement, AND people will simply get to know you better by seeing your face, hearing you talk, and getting to know your personality!

Read on for more information about boosting your engagement via video in our article “Want to Connect with Your Prospects? Use Video.”

How to Record a Great Video

Need more guidance? Not sure what to wear in the video? Or, how to position your camera? Read our article “How to Record a Great Zoom Testimonial” for all the answers you seek.

PS: These tips apply just as well to non-Zoom video recordings! Happy recording!

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Your Guide to Marketing KPIs

tracking marketing kpis

SEO, CTA, KPI … The list of terms you need to know for your marketing strategy seems to go on and on. We’re here to help break it down and make it easy for you to understand. Keep reading for our full guide to marketing key performance indicators (KPIs).

What is a KPI?

KPI stands for key performance indicator. They are a way to measure performance over time. Following certain metrics over time can help your business reach milestones, gauge processes, and provide insight to make better business decisions. 

What Marketing KPIs Should You Track?

Tracking the right key performance indicators can provide a holistic view of how  your business is performing. 

We, like Semrush, believe that these are some of the best KPIs you should be tracking:SEO KPIs

  1. Conversions: How many of your site visitors are qualified leads? How many of them convert to closed sales? 
  2. ROI: Return on investment is a metric that tells you how profitable an investment is/was, in this case, likely how profitable your marketing investment was.
  3. Organic Visibility: How are people finding your site? Are you showing up through organic search?
  4. Organic Sessions: How many users are finding your site through an organic search? 
  5. Bounce Rate: How quickly are users leaving your site after visiting? If your site is not user-friendly, loads slowly, or doesn’t provide the information your users are looking for, they might exit the site after viewing only a single page. 
  6. Average Time on Page: How long are your users spending on your site pages? Pages with more content, such as blogs or videos, typically tend to drive longer time on-page.
  7. Organic CTR (click-through rate): Does your site have clear calls to action (CTAs)? How often are users clicking buttons or links on your site? Which buttons/links are you driving them to click?
  8. Backlinks: Sites with higher authority are more likely to see increased backlinks. If your site provides valuable, authoritative information that users find helpful, and useful, they may be more likely to link to it from their own sites. This helps drive referral traffic to your site and continues to support authority improvements. 
  9. Keyword rankings: Keyword rankings are the primary driver of organic search traffic. Targeting specific keywords relevant to what your business does is critical to increasing organic search traffic. It’s important to track keywords in two ways: total ranking keywords, and keyword ranking positions. 
  10. Branded vs. Non-Branded Traffic: Branded keywords are directly related to your unique business. For our brand, this would include keywords such as “Digital Storyteller,” “Digital Storyteller marketing agency,” “Andrew Marr,” etc. Non-branded keywords are those that your site ranks for that are not specific to you, such as “digital marketing,” “social media management,” and “search engine optimization.”
  11. Page Speed: Page speed is a huge determinant of how your site performs. According to backlinko, the average page loading speed is 10.3 seconds on desktop and 27.3 seconds on mobile. If your site takes longer than this to load, chances are your user won’t wait and will instead visit a competitor’s site instead. Safe to say we’ve become a pretty impatient society … 
  12. Coverage Issues: Performing site audits can ensure that your site is functioning properly and that Google is indexing and reading your site as it should be. Google Search Console is a critical tool in identifying coverage issues and can help you solve any issues that you find.  

How to Develop your Marketing KPI Strategy

Your business’ marketing KPI strategy should be unique to your business needs. Sure, you can glean ideas from other similar business models, but tailor yours to help guide you where you want to go. 

Here are a few tips on how to develop your marketing KPI strategy.

  1. Define your KPIs- Which specific KPIs will your business track? How will you collect the data and how often will you track shifts? 
  2. Use the SMART Method- KPIs should be Specific, Measurable, Attainable, Realistic, and Time-Bound. For example, “Onboard 7 new clients in the next 12 months.”
  3. Keep your KPIs clear- Your team should understand your KPIs and how to act on them to make decisions that ultimately lead to reaching your goals.
  4. Revisit your plan- Sometimes plans need to change. Revisit your KPI strategy to make sure the strategy is still working for you. Maybe you need to adjust a few action items based to keep propelling forward in the right direction. 
  5. Don’t overdo it with KPIs- Try to avoid doing too much, too quickly. With access to a plethora of data, it can be easy to try to measure every little thing. We recommend using the information to stay on track with your most important targets- however you define them. This will help you avoid KPI overload. 

See an example below of how we at Digital Storyteller keep track of the important KPIs to our business strategy.

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