When you think of ‘marketing,’ what do you think of?
Chances are the first place your head goes is to advertising—billboards, television commercials, magazines, Instagram ads, the list goes on.
We don’t blame you! We are bombarded by ads every day. In fact, did you know research shows every day the average person encounters between 6,000 to 10,000 ads? This is a massive jump, considering that back in the 70s, “it was reported that the average person saw between 500 to 1600 ads per day.”
But remember, advertising is just a small piece of the marketing pie. Although paid ads have their time and place there’s a better way to market yourself. (Psst… It’s called organic marketing).
Amanda Rogers, Founder and Chief Creative Officer at Digital Storyteller, talks about why organic marketing is great for financial services companies (and all companies for that matter!)
Let’s get into it.
The Mistake Many Business Owners Make
If you’re in the business-to-business (B2B) space and are trying to get more clients under your belt (as one does!), your thought process about doing so might go something like this:
“I’m going to put out some ads and tell people what I do.
Then, they’ll come to my website.
Then they’ll give me a call.
And BOOM! I’ll get clients.”
Sigh… if only it were that simple! In today’s world, paid advertising alone is not enough to attract the right clients. So, what else do you need in addition to occasional paid advertisements? Enter, organic marketing.
Paid vs. Organic Marketing: What’s the Difference?
Let’s make this simple.
Ads are about building awareness; organic content is about building trust. While different, BOTH are important to building a successful digital marketing strategy for your business.
As Amanda shares, there are often situations in which the two overlap even. “There are elements of organic content that also build awareness.” For example, integrating boosted posts into your organic social media strategy.
What Does Organic Marketing Actually Do?
Most importantly, you need to know the primary benefit of organic marketing: building trust. Organic marketing might include email marketing, a thought-out video strategy, blog content, etc.
The greatest benefit of all of these things, however, is that organic marketing increases the feeling that people have of knowing and trusting your brand.
Don’t get us wrong, there are certainly strong benefits of paid ads (which you can read more about here) but it shouldn’t be the only marketing effort your business is focused on.
However, as Amanda puts it, “If and when you do decide to do ads, [if] you’ve been doing a strong organic digital marketing push,” the benefit will be much greater.
Your ads will show up in the top three search results
And most importantly, your ads will be supported by showing up on that first page of Google with an organic result
“This reinforces in the viewer’s mind, not only do I see their ad, but I also see that they are legitimately what I’m looking for,” says Amanda.
And the best part of all? If you’re paying less for ads, you have more money left over that you can spend on wine! What better motivation is that?
So, are you ready to save money on ads so you can spend it on wine? Us too. At Digital Storyteller, we specialize in organic marketing for financial services companies. If you’re looking for a digital marketing agency that will grow your business better than just pushing paid ads, contact our team today.
https://digitalstoryteller.io/wp-content/uploads/2022/01/Why-is-Organic-Marketing-Great-for-Financial-Services-Companies-1.png6281200Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2022-02-13 07:00:002024-10-03 09:59:41Why is Organic Marketing Great for Financial Services Companies?
What if we told you that you can have your cake and eat it, too? Well, today’s your lucky day—because you can! While the world might tell you that you need to pay an arm and a leg for good marketing, at Digital Storyteller we say no thanks! Here’s how much you should really allocate to your digital marketing budget.
The Average Marketing Budget
At this point, you might be asking yourself, “What’s considered a ‘good’ marketing budget?” or “What percentage of my profits should I allocate to marketing?”
According to the U.S. Small Business Administration (SBA), “small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.”
However, there is no one size fits all approach when it comes to digital marketing budgets. Allocation depends on several factors according to the SBA:
The industry you’re in
Business size
Growth stage
Profit margins
Most importantly, however, your marketing budget should never be an afterthought, “based on just what’s left over once all your other business expenses are covered.”
Setting Your Marketing Budget
Crafting your marketing budget no longer requires the guesswork it used to. Here are six steps you can take, thanks to OutboundEngine, to set a successful marketing budget for your small business.
Step One: Identify where you are in your business journey
Step Two: Outline your sales funnel
Step Three: List operational costs
(Psst! At this point, you should know how much money is coming in and how much money is being expensed, which is a huge help).
Step Four: Set goals
Step Five: Identify competition in your industry
Step Six: Craft your marketing plan using all your research!
Something to remember: Don’t cling to your plan year-round! It will (hopefully!) change annually and could also be susceptible to change if something shifts in the market or if you launch a new product or service!
You’re Wasting Money on Facebook Ads…
At Digital Storyteller, we will not deny that having a marketing budget is important. It is, of course! But frankly, we’re just seeing too many companies spend ridiculous amounts of money on paid advertising, like Facebook ads.
In fact, did you know that companies spend an average of $200 to $800 on Facebook ads per month? An enterprise, however, may invest up to $5,000 per month on Facebook ads… Holy moly is all we can say!
And this is just on Facebook ads alone. One singular platform. For many companies, if not all, Facebook ads alone cannot carry your business and the success of your digital marketing strategy. (Sorry not sorry, Zuckerberg!)
For companies to succeed, it’s typical to expect both a blend of paid and organic initiatives in the marketing melting pot.
The Affordability of Outsourced Marketing
At Digital Storyteller, we believe that fragmented marketing wastes money and time and reduces impact. We also believe that you should be able to have your cake and eat it, too. Hell, you can go on vacation and still afford quality, effective marketing!
(We should know since we market for ourselves the way we would any other client AND *cough cough* our owners just spent two weeks at the five-star Chileno Bay Resort in Cabo San Lucas—woot woot!)
At Digital Storyteller, we strive to be transparent, and we don’t think pricing should be a secret. This is why all of our pricing is broken down in full on our website for you to see.
For those in a pinch, here’s what we offer:
Our STARTER tier, priced at $3,000 a month, is perfect for the small business owner who needs marketing support to maintain or build an online presence.
Our most popular package, titled GROWTH, is priced at $5,000 a month and includes content creation, a social media strategy to align online presence with your current business identity, as well as sales enablement workflow assistance.
Lastly, our ENTERPRISE tier is for companies whose growth has outpaced their marketing. We are your outsourced marketing department focused on building your business with you. The enterprise package is priced at $8,000 a month.
We also offer a stand-alone website design product starting at $8,500.
From SEO analysis to organic content creation, from sales enablement workflow creation in Hubspot to online reputation management and social media, we do it all at a fraction of the cost that hiring marketing in-house would be.If you couldn’t already tell, organic content marketing saves you money. In fact, content marketing is 62% less expensive than paid marketing and three times more effective. So, what are you waiting for!? For more on why digital marketing is important for your financial services company, read on.
When it comes to digital marketing for financial services companies, many professionals believe they live in a very transactional world. These financial professionals, however, are under the wrong impression.
Most modern consumers today are looking for more than just a transactional service.
The financial services industry is a competitive and unique industry to market for. We know that those in the financial services industry navigate the difficult terrain of regulatory and compliance hurdles while seeking to successfully market their products and services.
So, here are a few insights into the importance of digital marketing for financial services companies, and why you should be marketing your financial services business right now.
It’s Time to Get Real
Let’s be honest. Financial services aren’t always the sexiest arena to market.
How do you make commercial insurance appealing? What about wealth management? While challenging, it’s not impossible.
Learning how to market in the financial industry can be tricky, but before you market to your client, try BEING the client/prospect…
For example, if you were a prospective client visiting your site, Instagram, or other social channels, what would catch your eye off the bat? Would you be intrigued? More importantly, what would turn you off? Approach this exercise as if you’re a recruiter, looking for any reason to say NO about your own business.
This observation will help you look at your current strategy and identify its effectiveness. Be honest! By doing so, you will be able to understand the big picture of what your clients require to be loyal.
Effective digital marketing in the financial services industry is important as it ensures you not only attract new clients but also retain existing ones.
Build the Relationship
This step is arguably the most important. Oftentimes, people think of gaining clients as very transactional. This, however, is where businesses go wrong.
When it comes to digital marketing, your goal in the financial services industry is to build trust and a connection. Your objective is to establish a loyal client base.
Let’s consider banks for example. Unfortunately, according to research, “92 percent of millennials don’t trust banks.” Constant stories in the news of “data breaches, various crises, and financial institutions misdeeds” fuel the fire of distrust. Yeesh!
But of course, people, and millennials especially, only want to do business with financial companies they trust. And how could you blame them?
Financial institutions need to create trust with their consumers arguably more than any other institution. You are, after all, handling people’s money on some level.
It’s difficult to approach a consumer as a stranger and gain their trust. Here are some ways you might build trust with your clients and prospects:
Establish and showcase your strong company culture
Gather positive reviews and referrals from your existing client base
Promote values that speak to your target demographic
Solidify your digital presence
Improve your online user experience (UX)
Customer personalization
Consistent email marketing
The bottom line is that there needs to be a relationship between you and your client—an understanding of your clients’ needs before your market to them. Then, use your insights to inform your marketing material.
Embrace Social Media
Who runs the world? Social media!
Instagram, Facebook, Twitter… These platforms are no longer just used for sharing photos with your friends. Companies are—and are expected to be—active on all social platforms today.
Social media is a great way to create strong brand awareness while connecting with current and potential clients.
Keep in mind that millennials and Generation Z (Gen Z) are becoming a larger portion of the population. They, as a whole, use social media more than older generations.
Capitalizing on cultivating a social media presence that targets younger generations will aid in negating the hesitations they feel about banks (and other financial institutions!)
Additionally, social media is a place where you can share the story of your brand. It can, and should be, a fun place! You could:
Trust us, your prospects are looking at your social channels, or lack thereof, waaaaayyy before they even decide to get in touch with you. Don’t rule yourself out as an option because of your limited social presence.
Traditional marketing is outdated and just doesn’t cut it anymore.
Artificial intelligence (AI), intuitive customer relationship management systems (CRMs), analytics, email automation, chatbots… Technology is evolving more than ever before these days!
Financial service companies cannot afford to fall behind.
At Digital Storyteller, however, we recognize that you can’t just dive headfirst into the world of technology today. You must craft a clear strategy before adopting these new technologies.
An additional note: Your mobile site needs to mirror these wicked fast technological changes! This means it needs to be SEO optimized with a speedy loading time.
Did you know that if your site doesn’t load within three seconds, it’s likely your user will return to their search engine to find their information elsewhere? Yikes!
Content Marketing is King
If you haven’t heard of the importance of content marketing, at least you know you’re in the right place! Earlier on, we talked about how 92% of millennials don’t trust banks, and this statistic extends beyond banks to many other financial institutions.
Content marketing is a great way to regain trust. Research shows that by educating customers, you gain client loyalty.
But what is content marketing? An effective content marketing strategy provides value to prospective customers through an assortment of “relevant articles, videos, podcasts, and other media,” either shared or created, according to the Content Marketing Institute.
If you’re an expert, then act like it! We understand that discussing financial information with businesses can be difficult, as these topics are typically kept private. As a company, however, you must gain your clients’ trust before you offer them a service.
People know that managing their finances will lead to their success, whether as an individual or a business—but very few know how to do it. Learn the language of your prospects and use that in your advertising to them.
As experts in the financial world, share your information and educate your clients to help them understand what they need to do to succeed.
Bring in the Marketing Experts
When you partner with a financial services marketing agency, like us, you don’t have to rely on what limited internal resources you might have access to.
At Digital Storyteller, we have the team and tools to boost site traffic for your financial services business using a variety of digital marketing strategies.Need help crafting an effective marketing plan for your financial services company? Contact Digital Storyteller today to learn more!
https://digitalstoryteller.io/wp-content/uploads/2021/09/iStock-912617272.jpg8081297Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2021-09-05 07:00:002024-10-03 09:59:43The Importance of Digital Marketing for Financial Services
When you think of marketing, what do you think of? For many, it’ll include billboards, that one realtor’s face on a bus stop, or the not-so random ads when you’re scrolling through Instagram.
It’s actually much more than that. Yes, paid ads have their time and place to increase your exposure, but let’s let you in on a little secret: there’s a better way to market yourself, and it’s not by relying on ads.
I know, shocking.
https://digitalstoryteller.io/wp-content/uploads/2021/08/Save-Money-on-Ads-So-You-Can-Spend-It-on-Wine-8321-copy.png9241640Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2021-08-01 11:51:002024-10-03 09:59:43Save Money on Ads (So You Can Spend It on Wine)
As a B2B financial services company, you may be questioning whether having a social media presence matters for your marketing strategy. We’ll keep it pretty simple for you: It does.
Social media has become a critical part of any marketing strategy. Whether it be organic or paid, B2B or B2C, and so on, social media marketing plays an important role in strategizing for any business.
That being said, social media is constantly evolving and changing. While platforms are updated to best serve their users, it can make it complicated and challenging for marketers to keep up with. Luckily, we’re here to help.
One of the questions we get asked most commonly by new clients is, “Which social platforms should we be on?” Instagram, Facebook, LinkedIn, Twitter, TikTok, the list goes on!
Deciding which platforms work best for your business is important to ensure that you delegate your time and resources towards a strategy that’s going to move the needle for your brand.
Here are the top four social media platforms that we believe all financial service companies should be on.
Facebook
Often known as the “original” social media platform, Facebook has begun to drop slightly in usage and engagement. While this is the case overall, it still plays an important role and holds unique value in the world of social and business.
Facebook is approaching its 20th anniversary following its creation in February 2004.
Pay-to-Play Platform
In recent years, however, Facebook has become largely a pay-to-play platform. While paid ads aren’t necessarily mandatory for success on the platform, statistics show that putting a little money behind your Facebook strategy has the power to make a significant difference.
Facebook takes its in-house marketing one step further by providing real-world case studies of companies that have found marketing success on their platform. These various stories provide quotes, statistics, and examples from clients on how they successfully implemented strategies on the platform.
At Digital Storyteller, we have adopted similar strategies when working with Facebook. Each of our clients has a Facebook page to which we share organic content. We produce custom content weekly and share blog posts, visuals, infographics, videos, and more.
We pinpoint each client’s strongest posts and work with them one-on-one to set a realistic budget to boost posts. Following post boosts, we delve into reporting to assess the success of each given boost.
Facebook provides statistics on reach, clicks, cost per click, and engagement in a simplified easy to navigate manner that makes sharing reporting with our clients a breeze.
Bottom line: Make sure your business is on Facebook.
Instagram
We’re going to give Instagram a nickname: “The social beast.” Since its launch in 2010, it’s amassed over 500 million users. Over 60% of users log in daily, averaging a total of 3.5 billion likes.
Instagram is a critical platform for businesses in addition to individuals. Nearly 49% of businesses have accounts on the platform.
Compared to its competitors, engagement with brands on Instagram is 10 times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter. Safe to say they’re doing pretty well!
But how can you tailor your Instagram account to your audience? Like Facebook, Instagram offers a pay-to-play option by boosting your posts to a relevant audience. That being said, this doesn’t hold quite as much power with Instagram as it does with Facebook.
The Instagram Algorithm
But why? Instagram’s goal is to create organic experiences for its users. Its algorithm pays attention to what videos users watch, what they like, which hashtags and account types they follow, and what engagement types they utilize.
Based on these factors, Instagram creates an organic experience by boosting and promoting what they think a user is most likely to want to see.
Based on these features, it’s important that when using Instagram as a social media platform, you tailor it to your audience. One of the best ways that we’ve found to do this is by getting down to the nitty-gritty and creating buyer personas.
Imagine you’re selling cookbooks… Your target audience might be Jennifer. Jennifer is a married stay-at-home mother of three that loves following influencers that share new recipes and provide inspiration for her girl’s night dinner party. Jennifer is a perfect audience for this product.
Things might be different if Jennifer were a 12-year-old girl that uses Instagram to follow her favorite celebrities and learn the latest TikTok dances. Making sure that you identify and tailor to your ideal audience is critical to the success of your Instagram usage.
Another important aspect of Instagram usage for businesses is curating your bio and your feed in a way that represents your brand voice. Consistency is key when it comes to creating content that your audience genuinely wants to see. This starts with your bio.
Your Bio
Your bio is the first thing people see when they visit your account, essentially representing your virtual storefront. You have a short blurb—150 characters to be exact—to communicate who you are, and what you do, and ideally convince people to follow you and engage with your content.
While Instagram does not allow for direct linking in their captions or individual posts, they offer the opportunity to share one single link in your bio. Better use it wisely to make sure you’re directing traffic where you want it!
One helpful resource that we can’t commend enough is utilizing a link-building site such as those offered by Metricool or LinkTree. Both of these sites create the ability to provide users with multiple site links within one URL.
Your Feed
Having a well-curated Instagram “feed” or “grid” is also a huge advantage to developing a professional business Instagram account. As previously mentioned, consistency is key.
Whether it be utilizing personalized photos, brand colors, a common filter, or even a precise layout template, there is a multitude of options when it comes to how to set up your post grid.
Moreover, it’s a notable fact that about 40% of customers respond better to visual content than they do to written content. With this in mind, it’s no surprise why Instagram is a massive hub for marketing opportunities.
LinkedIn
LinkedIn is a marketing MUST in the financial services industry.
LinkedIn differs from other social media platforms because it is more strongly based on personal and genuine connections. The “friend of a friend,” “we met at a conference,” or “Oh, I recognize that brand name” attitudes go a long way in today’s day and age.
The unique circumstances that we’ve experienced over the past two years as a result of the ongoing pandemic have further changed the name of the game when it comes to professional networking.
A survey conducted by LinkedIn themselves revealed that “B2B buyers are 5X more likely to engage with a professional via a warm introduction than via cold outreach.”
While cold outreach is a reality for many B2B businesses, LinkedIn offers these businesses the capabilities to connect with their audiences on a more personable level. Additionally, it allows for more accurate persona targeting.
In addition to serving as a virtual professional networking platform, LinkedIn has positioned itself as a leader in news delivery. The same survey previously mentioned also shares that 79% of small and medium businesses consider industry-specific news/articles to be the most valuable content shared on social media.
Social media platforms, LinkedIn in particular, have enabled users to identify the news sources and industries that they want to hear from specifically. Rather than opening up the morning paper and spending time sifting through the garbage that you’re not interested in, hop on your LinkedIn account in the morning to see what your followers have posted lately.
The people that users follow and engage with are often the sources that they want to hear from. Enabling users to deliberately identify the sources they want to see and eliminate (or simply just not follow) the ones that they don’t wish to see content from has turned LinkedIn into somewhat of a personalized news outlet.
Twitter
Twitter is a great platform to keep your business’s personality alive.
While financial services companies more commonly target more professional and refined messaging, Twitter offers the opportunity to incorporate your brand’s voice more casually.
Just Say It!
Being that Twitter only allows posts that contain up to 280 characters, you’ve got to figure out what you want to say and just SAY IT. Removing the fluff and the details is sometimes the best way to get across and be remembered for what’s important.
While starting your morning by reading the latest news articles or blog posts might be your favorite part of the day, sometimes all your consumers want is quick, simple facts. You’ve been there, right?
Adding a human element to your brand is made easy by the relaxed, casual voice most often shared on Twitter. Whether it be celebrating a holiday with a hashtag (#HappyWomensDay or #HappyEarthDay), often your company’s tweets don’t need to be as much of an event as full-blown in-depth content.
While writing a blog post or filming a video might take hours of prep, edits, and reviews, posting a one-line tweet may be an opportunity to simplify.
That being said, a successful Twitter strategy usually involves tweeting from five to 15 times daily. While each tweet in and of itself may be a simplified way to reach out to your audience, doing it more often is what’s going to help move the needle.
It’s often noted that it takes people an average of 11-13 touch points before a message truly breaks through. With that in mind, tweeting five to 15 times a day provides an opportunity to interact with your audience on various occasions.
Compliance and The Financial Services Industry
Another important fact about Twitter for financial services companies, in particular, is the growing challenge of compliance with specific Twitter terms and conditions. The financial industry is highly regulated on social media.
Companies need to state clearly who they are, and what they do, clarify any risks or benefits, and provide full transparency about all of their services. GDPR is therefore not the only regulation that financial businesses need to obey.
Many other directives were implemented in banking industries in the last few years. Whilst not all of them have a direct impact on social media communication, some of the legal initiatives do.
Take a look at MiFID II, which is focused on refining consumer information and making it easier to understand.
Pinterest
You might be surprised to see this one on the list, but we couldn’t help but mention it: Pinterest!
Pinterest is an image sharing and social media platform with over 400 million monthly active users. These ‘pinners’ (so they’re called!) use the platform to find inspiration and ideas for their interests and hobbies.
At Digital Storyteller, we’ve recently started to grow our Pinterest account by sharing information on user-generated content, site audits, client management, organic marketing, and more!
Pinterest is awesome because you can link to specific URLs on your “pin,” which grabs a user’s attention through use of a photo.
For example, below is a ‘pin’ we posted when the news hit that Elon Musk decided to purchase twitter. This pin linked to our article titled, “What’s Going to Happen to Twitter?” Here, we provide more information on the subject.
Using Pinterest in this way builds your business’s credibility, and encourages users to come back to your page for inspiration or information.
So, give it a shot! Get your business Pinning.
A Final Word
When it comes to implementing an effective social media strategy for your business, there is much to be considered. Various platforms perform better or worse based on your business type, target audience, and intended involvement level.
If you’re looking for support in developing a social media strategy and don’t know where to start, reach out to our team of experts at Digital Storyteller.
With our specialization in the financial services industry, our experience and expertise is growing stronger every day. Call or contact us today for more information or to schedule your FREE brand storytelling session.
https://digitalstoryteller.io/wp-content/uploads/2021/05/Copy-of-Copy-of-Copy-of-3.png9241640Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2021-06-27 08:59:002024-10-03 09:59:44Which Social Media Platforms Should I Be On?
As a CEO it’s your job to ensure that all operations of your company run smoothly. That being said, there’s obviously quite a bit on your plate to maintain and keep track of. The team that reports to you is responsible for managing the details of their respective departments under your guidance and support.
https://digitalstoryteller.io/wp-content/uploads/2021/05/Copy-of-3.png9241640Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2021-06-06 15:31:002024-10-03 09:59:44CEOs, Why SEO is Important for a Financial Services Company
At Digital Storyteller, we find the right audience of people that want to follow your tax law updates and we write content that addresses their real-world problem to position you as a thought leader in your industry. Keep reading to learn how Digital Storyteller is a pot of gold for financial services companies!
https://digitalstoryteller.io/wp-content/uploads/2021/02/3-pot-of-gold.png9241640Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2021-03-14 10:08:002024-10-03 09:59:45Why Digital Storyteller is a Pot of Gold for Financial Services Companies
Oftentimes many B2B businesses write off social media marketing based on the consideration that it’s too boring or not effective enough to be worth their while. But this isn’t necessarily the case. While it is true that the top brands that dominate social media are largely B2C brands, social media should be a part of every successful marketing strategy.
https://digitalstoryteller.io/wp-content/uploads/2021/02/iStock-1190949479-scaled.jpg17082560Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2021-02-14 10:48:002024-10-03 09:59:46How Does Social Media Marketing Help My B2B Business?
https://digitalstoryteller.io/wp-content/uploads/2020/07/GettyImages-1150185836-2.jpg14142121Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2020-08-03 07:03:402024-10-03 09:59:49Why Financial Services Have Such a Hard Time Telling their Story
3 best small business marketing ideas so that you can fall in the small portion of startup businesses that don’t fail. Originally posted by Express Text
https://digitalstoryteller.io/wp-content/uploads/2020/06/GettyImages-1097710062-2-3.jpg483724Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2020-07-13 07:07:002024-10-03 09:59:50What are Financial Services Customer Love Languages
3 best small business marketing ideas so that you can fall in the small portion of startup businesses that don’t fail. Originally posted by Express Text
https://digitalstoryteller.io/wp-content/uploads/2020/06/GettyImages-1144287268-2-2.jpg14142121Digital Storyteller Teamhttps://digitalstoryteller.io/wp-content/uploads/2021/12/Digital-Storyteller_logo_black-1030x585.pngDigital Storyteller Team2020-07-10 07:01:002024-10-03 09:59:50Being an Entrepreneur is Not All Rainbows and Unicorns
At Digital Storyteller, we specialize in creating content for companies in the Finance Services Industry. While we’ve become experts during our time here, navigating financial terms and acronyms can be confusing for someone who is not familiar with the industry.
In our Brand Storytelling session, we narrow down exactly what the client wants to convey in their messaging and how to bring that message to a broader audience. We ask these types of questions: Who is your audience? Where do you want to focus your attention? How do you want your brand to be portrayed to your intended audience? How do you build an audience of value?
To begin, you have to consider the type of content you are sending out to your target audience. What is the brand you are trying to portray with your content? For our financial service companies, that often means everyday inspiration and relevant business information — a quote from a beloved thought leader or an information video on the current state of the economy.
Once you have defined the brand that is going to be portrayed, start aggregating content. Anyone can easily start a conversation around a financial topic, the struggle is keeping the conversation and audience captivated. Sending out content multiple times a week is key to keeping the conversation relevant and interesting. It doesn’t matter how many people are sharing your content, what matters is that it is getting to the right people.
A key part of implementing this content is creating a framework. Create a framework that implements various types of content to create one big brand story. So for some of our financial services companies, we focus on helping small businesses understand their financial statements and how to implement proper financial reporting. Be specific with your audience and how you can help them in both the future and the present.
Finally, in order to captivate audiences, you must add some creativity and personality to your content. Think about this: How do you portray your brand personality? What is going to make someone want to learn more about your company? And how do you simplify that for someone who may not be as educated on financial literacy? Finding ways to include simple language to describe complex ideas can be difficult but it is necessary to create high-quality content.In order to help our clients get specific about how they want to portray their brand to their audience, we conduct a Brand Storytelling Session. This session includes a 2-hour brainstorming meeting to discuss how the leaders of your company view your brand, how others view your company, and how we can bridge the gap between those two points of view. Contact us for more information and to schedule your Brand Storytelling Session!
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Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
Other cookies
The following cookies are also needed - You can choose if you want to allow them:
Privacy Policy
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
