How to Use an Organic Marketing Strategy to Build Brand Awareness
Amazon, Apple, and Google. We’re assuming you, like pretty much everyone else, know about each of the aforementioned companies. They have some of the highest global brand awareness.
Everyone wants more brand awareness. Why? The more people who know about your brand, the more likely they are to engage with you and ultimately purchase your services or product(s). Let’s discuss more on how you can use an organic social strategy to build your brand awareness.
What is Brand Awareness?
Brand awareness is how consumers recognize or remember your business. The more brand awareness you have, the more people are familiar with your logo, who you are, what you do, and most importantly- your products and services.
Why is Brand Awareness Important?
Brand awareness is a vital part of your overall marketing plan. The goal with bringing awareness to your brand is to increase the number of people who are familiar with your business. This familiarity breeds trust, which, in turn, creates deals.
Toobla Blog says it best, “If you can build brand awareness among your target demographic, you can help your brand become top-of-mind when these consumers are ready to research and make a purchase.”
Consumers are more likely to buy from a brand they are familiar with than a brand they have never heard of.
For more secret sauce tips on brand awareness, watch our Chief Creative officer speak more about it in the video series here.
Now, that you’re a brand awareness expert, let’s discuss how an organic social strategy is one of the best ways to build it.
What is an Organic Marketing Strategy?
An organic marketing strategy is essentially the opposite of paid advertising and with more benefits (woohoo!) Learn more about the difference between paid and organic social media marketing here.
Examples of organic marketing include:
- Blog posts optimized for SEO
- Website (optimized)
- Landing Pages
- Email campaigns
- Eye-catching social posts
- Articles you write for other publications or industry blogs
- Videos you post on YouTube
- Instagram Reels or TikToks
All of these items combined help increase your business’ visibility digitally. When you share your organic content to social media and your website, it will be seen by the following consumers:
- Existing followers/clients
- Followers of your followers
- People following the hashtags or locations you mention
It’s not enough to show up online a few times, you need consistent content to help create a consistent brand message and build an engaged community.
Inconsistent messaging confuses your audience. It makes it harder for them to understand who you are and what your business does. This inconsistency leads to a lack of trust among your audience and therefore fewer leads.
Best practice is to choose your brand archetype and stick with it. Your audience will thank you for it.
Content that is consistent and aligned with your brand voice performs. Every time. Keep in mind that it won’t happen overnight. Be patient with the timeline because the rewards are worth it.
When working with our clients, here’s a typical timeline of what we see and when.
Read on for more information on how each media platform and what each should be used for your business.