Automating your social media can be useful for developing a content plan, so you’re always prepared. As a Hubspot partner, we use their unique automation software to optimize our content and schedule it out weeks in advance — so all you have to do is watch the engagement roll in.
These social media tools are meant to free up your time so you can engage and personally interact with your followers, have authentic conversations, and strategize about what you post and when. So, now that we know more about social media automation, let’s go over how you can use these tools to automate your posts.
1. Look at social listening tools.
Many social media automation tools can be used for social listening. Essentially, social listening is the process of monitoring what people are saying about your brand or industry online.
With automation tools, you can see brand mentions across all platforms in one place. Additionally, you can follow certain keywords, topics, or hashtags to see what’s going on in your industry. Moreover, social media automation tools can be used to follow your competitors. What’s the latest news? What are people talking about?
Ultimately, social listening tools can help you come up with ideas for social media posts or even product ideas.
2. Use chatbots.
Another way to use social media automation tools is to create chatbots. Chatbots can be used with sites like Facebook Messenger to streamline your marketing, provide customer support, and improve the customer experience.
For example, you can create automated replies or suggested replies to customer questions or comments. When a customer asks for your hours, for instance, your chatbot can automatically respond. Additionally, you can use a chatbot to let customers know that you’ll get back to them in a certain amount of time and provide resources.
Ultimately, a social media chatbot should help customers with small issues, but escalate larger issues to a human.
3. Gain valuable insights across several networks.
Most social media automation tools provide analytics that can be helpful to your social media strategy.
For example, after using and connecting these tools to your social platforms, you can use the analytics to determine the best time to post. You can answer questions like, “When does my audience interact more?” and “What’s my engagement rate?”
A large benefit to automation tools is that you can get analytics such as impressions, reach, and engagement on all your social media platforms in one place. These reports make it easier to compare the success of a campaign across different platforms.
4. Produce content curation ideas.
While not all automation tools provide content curation, some of them do. This means that you can choose industries or topics that you think your audience is interested in. Then, the software will curate content that you can share and post on your social media platforms.
Some automation tools might draft a social media post for you, however, those should just be used as a starting point. You should write all your own social media posts. Additionally, using the tactics mentioned above should help you get to know your audience better, facilitating more content ideas.
5. Engage with your audience.
One of the most important benefits of social media automation tools is that they can help you engage with your audience across several platforms in one place.
With this type of software, you can monitor brand mentions, replies, and messages. With all of these gathered in one place, it makes it easier to connect with your audience and helps your team respond in a timely manner.
6. Achieve consistent scheduling.
Consistency is one of the best ways to earn your follower’s trust and improve your online presence. With social media automation tools, you can keep a steady queue of posts. This can help you plan ahead and spend more time on creativity and less time on the tedious posting tasks.
Additionally, you can use this software to schedule posts in bulk. Many automation software can be used to input a spreadsheet of posts and schedule them.
These are just some of the top ways to use social media automation tools. However, a human should still be interacting with the community, and planning creative, exciting content. At Digital Storyteller, we have partnered with Hubspot to schedule, manage, and optimize the content we create in-house. Contact us today to learn what we can do to improve the way you tell your story online.