How Digital Marketing Supports In-Person Events
So, it’s finally happening—everyone’s dusting off their business cards, polishing their pitches, and diving back into in-person events. But wait a minute… Do you find yourself staring at a pile of outdated materials from 2019 and wondering how to make your presence felt in this brave new world?
Don’t worry – marketing has your back! In fact, it’s here to support your in-person events in more ways than you think.
Amanda Rogers, Owner and Chief Creative Officer, and Andrew Marr, Owner and CEO, dive into all the details in the video below:
Let’s dive into the exciting ways marketing can elevate your event game and make you stand out like never before.
How Can Digital Marketing Support In-person Events?
Let’s explore how digital marketing can take your event strategy to the next level:
Digital Promotion: Broadcasting Your Presence
Digital marketing serves as the megaphone for your in-person event, spreading the word through invitations, reminders, and social media posts. It ensures your entire network knows you’ll be at the conference or booth, inviting them to swing by and join in.
Personalized Outreach: Targeted Communication
In addition to broad promotion, digital marketing enables personalized outreach. It segments distribution lists to send tailored invitations to key individuals, ensuring they feel valued and informed about your special event or booth presence.
Post-Event Follow-Up: Maintaining Connections
Once the event is over, digital marketing doesn’t leave attendees hanging. It facilitates post-event follow-ups, seamlessly integrating contacts into your CRM and initiating drip campaigns to nurture ongoing relationships. This ensures you stay connected and don’t lose touch with valuable leads.
Design Excellence: Professional Presentation
Your marketing agency, like ours at Digital Storyteller, provides essential design support, creating polished visual assets such as pull-up banners, tent folds, and tablecloths. These materials ensure you appear professional and prepared, ready to make a strong impression at your event.
Live Engagement: Interactive Experiences
Digital marketing doesn’t just stop at promotion; it can enhance engagement during the event itself. Live streaming, interactive polls, and social media engagement can create real-time connections with both attendees and those who couldn’t make it in person. This dynamic interaction adds depth to your event, making it memorable and fostering a sense of community among participants.
Data Insights: Informed Decision Making
One of the most powerful aspects of digital marketing is its ability to provide comprehensive data analytics. By leveraging tools like Google Analytics or social media insights, you can gather valuable data on attendee demographics, engagement levels, and content performance. These insights enable you to make informed decisions for future events, refining your strategies to better meet the needs and interests of your audience.
Content Amplification: Extending Reach
Beyond the event itself, digital marketing extends the lifespan of your content and messaging. Through blog posts, email newsletters, and social media recaps, you can amplify the impact of your event by reaching those who couldn’t attend in person. This not only maximizes your ROI but also keeps your brand top-of-mind long after the event has ended.
Community Building: Nurturing Relationships
In today’s interconnected world, building a community around your brand is essential for long-term success. Digital marketing provides avenues for ongoing engagement with event attendees, fostering a sense of belonging and loyalty. From online forums to exclusive content offerings, you can continue to nurture relationships with your audience, turning one-time event attendees into loyal advocates for your brand.
Integration with Sales: Driving Conversions
Ultimately, the goal of any marketing effort is to drive conversions and generate revenue. Digital marketing seamlessly integrates with your sales process, providing valuable leads and insights that can be leveraged to close deals. By aligning your marketing and sales efforts, you can maximize the ROI of your in-person events and ensure they contribute directly to your bottom line.
Any Questions?
The goal of an outsourced digital marketing agency is to understand your business and your brand voice to then let the world know how awesome you are.
We start every engagement with a Brand Storytelling Session where we identify your unique brand voice. Then, our team uses bi-weekly client calls, and shared content calendars to make sure you know what’s happening.
We’ll bring you fresh ideas from our kick-a** creative team from a relationship built on trust. Because that’s the beauty of digital marketing.
Download our Ultimate Guide to B2B Marketing for Financial Services Companies here (yes, you’ll want to check this out).
For those who are interested in learning more about the difference between outsourced marketing and in-house marketing, read on here.
