If you’ve heard the term UI/UX, the acronyms might be off-putting like ‘SEO’ and ‘SEM.’ Trust us… We know ALL about marketing acronyms here at Digital Storyteller. (There are a lot of them out there!)

Anyway, you’ve likely heard the term UI/UX. Maybe you don’t know exactly what this means, but you know it’s important. Today, we have Amanda Rogers, Chief Creative Officer and Founder of Digital Storyteller on camera to explain UI/UX and why each is important.

What is UX? What is UI?

Although UX and UI are usually placed together in a single term, “UI/UX design,” the two are separate entities often conflated in the design world.

UX is an abbreviation for ‘User Experience’ and UI is an abbreviation for ‘User Interface.’ 

User experience (UX) is how a person feels when interacting with a system—whether it be a website, mobile app, desktop software, etc. Therefore, UX design is the process that design teams use to create products that provide meaningful, relevant experiences to users, according to the Interaction Design Foundation.

User interface (UI), according to UX Planet, is the “graphical layout of an application.” For example, text you read, buttons you click, images, sliders—any object that a user interacts with. All of these visual, interactive elements must be designed.

Why is UX/UI Design Important? How Does It Drive Leads?

UX/UI design is important because it is how you want somebody to feel and what an individual to do when they come to your website or application.

UX/UI design is pretty straightforward. Consider: When you think about the structure of a website, you want…

• A strong impact message
• A call to action that invites people into some kind of a closer relationship with your company
• Or a value-add! (Maybe you’re giving them something)

As you build out your user experience and your user interface, think about navigating a website. Ask yourself some questions like:

• How easy is it to find our contact information?
• How easy is it to look someone up who’s on our team?
• How clear is our messaging?
• How compelling are our calls to action throughout the site?
• Does our home page draw them in?
• What does our menu look like? Is it easy to navigate?

Think about what you want people to do and how you’re going to take them through an intentional journey.

For us at Digital Storyteller, it all starts with a Brand Storytelling Session and the way you talk, and that informs the way you make people feel and what you help them do through your website. If you have other questions, don’t hesitate to reach out to our team.

Interested in learning more about one of the world’s biggest social media platforms? (They for sure can’t ignore the effect that UX/UI design has on their app!) Read on to learn more about what is going on with the Instagram algorithm.