Branding/Design Frequently Asked Questions
What is Branding?
Branding goes beyond logo development, color palettes, typography, and image libraries. Simply put, branding is a companies overall promise to their client. An effective brand is easily recongizable and is refected through all company assets, including digital and printed collateral, internal and external communication, and overall messaging.
Why is Branding Important?
Effective branding establishes trust and helps establish a foundation with your clients through upfront expectations. Branding should showcase your company’s quality of work, personality, communcation style, work ethic, and more.
What is a Tagline and Why Should it be Included in My Branding?
A tagline represents your brand as a whole and serves as the first impression of your brand’s messaging. While tagline’s aren’t necessary, we strongly encourage your company to include the tagline in your messaging, social platform descriptions, website, etc.. A tagline gives your client a sneak peak into who your company is at the core, and should entice the client to want to reach out and connect.
What is a Brand Voice? How do I determine mine?
Your brand voice is the way that you outwardly present your brand. It includes your communication style, tone, content type, overall theme, and more. We identify each brand’s voice by relating them to one of the 12 brand archetypes. Connect with us to schedule your Brand Storytelling Session and identify your brand’s voice.
How many design concepts should I expect to recieve in the branding process?
We present our clients with three different concepts for their brand identity, image library, and color palette. Based on your design brief and brand voice, our team determines what fonts, colors, image style, and brandmark match your brand personality the best. From there, we refine your brand until it is impactful and satisfactory.
How Does Branding Affect My Company’s Marketing?
Without a solid, cohesive brand, a company’s overall impact will not reach and resonate with your target audience. A strong brand presence should be recognizable and straighforward, leaving the viewer with little to no question with regard to messaging and brand promise.
Where Do I Start With Branding?
We start off each of our clients with a Brand Storytelling Session. This process takes a high level look at who your business is, what you do, what your brand voice is, and more. For more information on what Brand Storytelling Sessions involve, click here. To get yours scheduled click here.
Social Frequently Asked Questions
What Social Platforms Should My Company Be On?
Facebook: Start here if you want to begin generating leads and posting ads targeted toward your specific audience.
Instagram: The ‘gram is a great place to go to visually show your audience who you are as a company. Instagram offers an excellent place to display your brand’s personality.
Twitter: This is an extremely fast-pace platform. Need to share news quickly? Twitter is your go-to avenue. This is where you should be sharing short, sweet and to the point news.
LinkedIn: This platform is used for professional profiles and businesses. This is where you seek job opportunities and companies share open opportunities, achievements and business insider news.
What is Kennected?
Kenected is a tool we use to automate your LinkedIn outreach in a personalized way. This tool makes is easy to prospect your desired audience, connect, engage and close deals.
How does Kennected work for me?
We utilize your desired audience and your LinkedIn profile, upload both sources into Kennected with outreach messaging and allow Kennected to do the rest. We will send you updates when we believe your connection is a good prospect to follow up with, otherwise we manage all other communication on your behalf. You’ll notice your LinkedIn network grow and then your business page will begin to grow with prospects.
How Does Social Media Work with SEO?
While social media and SEO mayseem like entirely seperate entities, search engines recognize that social media platforms have become their own search engines to an extent. As such, search engines like Google have begun to index the content shared across social platforms in addition to direct page URLs. At the end of the day, social media and SEO share similar goals: to drive traffic and lead generation.
How Does Social Media Drive Traffic to My Site?
Social media platforms are free promotional platforms and serve as another opportunity to link out to your blog, website, contact form, etc. Create great content for your target audience to engage with and the rest will follow.
Why is Social Media Important for Your Business?
Social media is most widely used by businesses to build brand awareness and convert awareness into leads. These platforms provide a place where businesses can create brand-aligned content, consistently push it out in front of customers, and form human to human relationships with your consumers by humanizing your brand.