What is Branding?
Branding goes beyond logo development, color palettes, typography, and image libraries. Simply put, branding is a companies overall promise to their client. An effective brand is easily recongizable and is refected through all company assets, including digital and printed collateral, internal and external communication, and overall messaging.
Why is Branding Important?
Effective branding establishes trust and helps establish a foundation with your clients through upfront expectations. Branding should showcase your company’s quality of work, personality, communcation style, work ethic, and more.
What is a Tagline and Why Should it be Included in My Branding?
A tagline represents your brand as a whole and serves as the first impression of your brand’s messaging. While tagline’s aren’t necessary, we strongly encourage your company to include the tagline in your messaging, social platform descriptions, website, etc.. A tagline gives your client a sneak peak into who your company is at the core, and should entice the client to want to reach out and connect.
What is a Brand Voice? How do I determine mine?
Your brand voice is the way that you outwardly present your brand. It includes your communication style, tone, content type, overall theme, and more. We identify each brand’s voice by relating them to one of the 12 brand archetypes. Connect with us to schedule your Brand Storytelling Session and identify your brand’s voice.
How many design concepts should I expect to recieve in the branding process?
We present our clients with three different concepts for their brand identity, image library, and color palette. Based on your design brief and brand voice, our team determines what fonts, colors, image style, and brandmark match your brand personality the best. From there, we refine your brand until it is impactful and satisfactory.
How Does Branding Affect My Company’s Marketing?
Without a solid, cohesive brand, a company’s overall impact will not reach and resonate with your target audience. A strong brand presence should be recognizable and straighforward, leaving the viewer with little to no question with regard to messaging and brand promise.
Where Do I Start With Branding?