• Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Youtube
  • Pinterest
Digital Storyteller
  • Services
  • Pricing
  • Our Team
  • Resources
    • Blog
    • Marketing Calculator
  • Contact
  • The ROI of Organic Digital Marketing
  • Menu Menu
Content Marketing, Digital Marketing, Financial Services Companies, News

B2B vs. B2C Marketing: What’s the Difference?

sign pointing one way to b2b marketing and the other way to b2c marketing

Business-to-business (B2B) companies know that their business-to-consumer (B2C) counterparts invest thousands in marketing every month and see great ROI.

Yet, B2B companies consistently underperform when adopting the same strategies as those consumer-facing brands.

WHY? Because (shocker!) B2B marketing is different from B2C marketing.

In this article, we will highlight the differences between B2B marketing vs. B2C marketing, as well as why we start with organic content long before we encourage our clients to invest in pricey ad campaigns.

What is B2B Marketing?

Business-to-business marketing, more commonly known as B2B marketing, is the process of selling products or services to other businesses. This can include anything from office supplies to software, to industrial equipment.

B2B marketing is usually more complex than B2C marketing, as it involves more decision-makers and requires a deeper understanding of the needs of businesses. 

Moreover, B2B marketing budgets are usually larger than B2C marketing budgets, as businesses have more money to spend on products and services.

What is B2C Marketing?

Business-to-consumer marketing, or B2C marketing, is the process of selling products or services to consumers. This can include anything from clothing to cosmetics, to appliances.

B2C marketing is typically more focused on emotion and creating a personal connection with consumers, while B2B marketing is more focused on logic and rational decision-making.

B2C marketing often has a shorter sales cycle than B2B marketing, as businesses take less time to make decisions about purchases.

What’s the Difference Between B2B vs B2C Marketing?

So, what’s the difference between B2B and B2C marketing? Here are a few key points to recap:

  • B2B marketing is usually more complex than B2C marketing, as it involves more decision-makers and requires a deeper understanding of the needs of businesses.
  • B2C marketing is typically more focused on emotion and creating a personal connection with consumers, while B2B marketing is more focused on logic and rational decision-making.
  • B2B marketing often has a longer sales cycle than B2C marketing, as businesses take more time to make decisions about purchases.
  • B2B marketing budgets are usually larger than B2C marketing budgets, as businesses have more money to spend on products and services.

Why Do We Focus on B2B Clients at Digital Storyteller?

At Digital Storyteller, we focus on marketing for B2B financial services companies. 

Why? Because we recognized a need and a gap in industry offerings. After all, there are plenty of agencies out there who spend their time on biotech, startups, and influencer marketing—but not a lot who spend their time with financial services.

We love to focus on this niche—using the “Digital Storyteller Hierarchy of Marketing”—because it’s a competitive and unique industry to market for.

Those in the financial services industry navigate the difficult terrain of regulatory and compliance hurdles while seeking to successfully market their products and services. This considered, it’s essential that financial services companies seek out the right marketing for their businesses.

Interested in learning more? Read on in “The Importance of Digital Marketing for Financial Services.”

A Final Word

So, there you have it! A brief overview of the difference between B2B marketing and B2C marketing. Keep these key points in mind when planning your marketing strategy, and you’ll be sure to appeal to the right audience.

Interested in finding out more? Read on to learn about the ROI of organic digital marketing (yes, it can be measured!) Then, get in touch with our team to schedule your FREE Brand Storytelling Session.

November 13, 2022/by Amanda Rogers
Tags: B2B, B2B vs. B2C, B2C, B2C marketing
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://digitalstoryteller.io/wp-content/uploads/2022/09/B2B-vs.-B2C-Marketing-Whats-the-Difference.png 1080 1920 Amanda Rogers https://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.png Amanda Rogers2022-11-13 19:00:002022-09-30 12:42:06B2B vs. B2C Marketing: What’s the Difference?

SEARCH

CATEGORIES

LATEST POSTS

  • sign pointing one way to b2b marketing and the other way to b2c marketingB2B vs. B2C Marketing: What’s the Difference?November 13, 2022 - 7:00 pm
  • black and white question marksWhy Do We Call Our Company “Digital Storyteller?”October 30, 2022 - 7:00 pm
  • desktop and laptop on desk used for website auditsThe Importance of Website AuditsOctober 9, 2022 - 7:00 am

Follow us

RESOURCES

Blog
Privacy Policy

GET IN TOUCH

2710 Lone Jack Rd
Encinitas, CA 92024

858.945.1069
info@digitalstoryteller.io

STAY CONNECTED

Follow a manual added link

© Digital Storyteller 2020

Get The Secret Sauce

Delivered right to your inbox (napkins optional)



© Digital Storyteller 2020

Why Do We Call Our Company “Digital Storyteller?”black and white question marks Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

Accept settings

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
Accept settings