Marketing expenses are typically the first to hit the chopping block when companies are cutting costs. As you consider your marketing strategy, you may be debating whether to expand your internal marketing department or to outsource it. This can be a tough decision for many companies, especially those in the financial services industry. Companies in this industry tend to struggle with developing creative copy that WOWs their clients. Making the decision of whether or not to outsource your marketing efforts can be a challenge, after all, there are pros and cons either way. Therefore, we’ve outlined a few ways outsourcing can benefit your financial services business.
Let’s be honest, you’re an expert in financials not in marketing. So how can you let prospects and clients know that you are an expert without an exceptionally funded internal marketing team? Try outsourcing! When you outsource your marketing you save time, energy, and money. Here’s how…
The Benefits of Outsourcing your Digital Marketing
Rather than adding managing your creative team to your already busy day of meetings and conference calls, why not give your ideas and visions to an outsourced digital marketing team? Furthermore, allow them to run with those ideas with little management. This not only frees up your time, but it also allows you to focus on meetings and deliverables that contribute to your business’s success. Simply join the initial brainstorming meeting and watch your marketing needs be delivered!
Get objective feedback
Receiving external feedback can be especially helpful in the financial services industry. The reason being, your financial terminology and jargon may be difficult for your clients to interpret. Your internal employees are used to hearing this terminology on a daily basis but it may be difficult for your internal team to take a step back to ensure your message is well received by clients. This is where having an outsourced team of marketers will significantly help. A fresh set of eyes will ensure that your audience, who don’t typically use your terminology, will still receive your marketing message clearly.
Expand your expertise
You and your employees are experts in all things financial services, but probably not marketing. And that’s fine! That’s what digital marketing agencies, like ourselves, are here for. When you outsource your marketing to an agency, they are focused on one thing: marketing. Therefore, their skills are much more diversified to benefit you. You can find social media, CRM, and SEO experts all in-house. Keep in mind, the cost of a full-time in house SEO expert can be an upward of $70k per year plus benefits!
Not to mention, by outsourcing to an agency you have access to a wide range of experts without the hefty cost of individual specialists.
Increase of Shared Intelligence
There’s a significant benefit if you can find an agency that specializes in your market and industry. Well worth it in our opinion! We work to stay up to date with the most recent financial trends in order to deliver the best results for our clients. We are constantly testing and implementing new marketing strategies created specifically for financial institutions. Because all of our clients fall into the financial services industry, they all benefit from the information we gain from ongoing research.
A dedicated marketing agency is a business partner who understands that their success is tied to yours. These types of agencies will provide you with continuous suggestions for improvements and tactics to better your marketing efforts over time. A good agency always tries to earn your respect and their position by providing top quality results.
At Digital Storyteller, we understand the significance of being a talented, dedicated, and hard-working agency for all of our clients. From day one, we are here to surprise and delight our clients on an ongoing basis.
Have we convinced you to outsource your marketing yet? Give us a call or send a message to schedule your Storytelling session.