Marketing expenses are typically some of the first on the chopping block when companies need to cut costs. As you consider your company’s marketing strategy, you may be debating whether to expand your internal marketing department or to outsource your marketing. This can be a tough decision for many companies, especially those in the financial services industry.
Companies in this industry often struggle to develop creative copy that WOWs their clientele. Deciding whether or not to outsource your marketing efforts can be a challenge since there are pros and cons to both options. That being said, HubSpot reports that nearly two-thirds of B2B companies outsource their marketing!
Let’s be honest, you’re an expert in finance, not in marketing. So how can you let prospective and existing clients know that you are an expert without an exceptionally funded internal marketing team? Try outsourcing! When you outsource your marketing you save time, energy, and money. We’re here to help you decide whether outsourcing your marketing efforts is a good fit for your business by sharing a few ways it can benefit your financial services business.
Rather than adding the task of managing a creative team to your already busy day of meetings and conference calls, why pass off your ideas and visions to an outsourced digital marketing team? Furthermore, allowing them to run with those ideas with little management will expand their level of professional creativity to a level you had never imagined. This not only frees up your time but also allows you to focus your direct efforts on meetings and deliverables that contribute to your business’s overall success.
The trust needed to truly step back and save yourself some significant time is likely the hardest pill to swallow. That being said, the right outsourced marketing team for you should take the time to invest in and understand your business on a deeper level. Conducting an initial kickoff session, such as our BrandAtype Sessions at Digital Storyteller, allow your marketing partners to develop an understanding of your wishes and expectations.
Get objective feedback
Receiving external feedback can be especially helpful when creating content, especially in the financial services industry. The reason being, your complex terminology, and jargon may make perfect sense when you read it back to yourself, but it may be difficult and confusing for your clients to digest. You and your internal team are used to using and hearing such terminology on a daily basis but it may be difficult for you to take a step back to ensure your message is correctly understood by clients.
Having an outsourced marketing team can basically eliminate this issue. While some marketing agencies may specialize in certain industries and have a clearer understanding than most of the terms used in your business, they have the benefit of being a step removed from it. A fresh set of eyes ensures that your audience, who don’t use your terminology as frequently, will receive your message clearly.
Expand your expertise
You and your employees are experts in your own field, be it real estate, accounting, investments, etc. We’ll leave those subjects to you, and in turn, leave your marketing to the experts too, us! When you outsource your marketing to an agency, they are focused on one thing: marketing. The skills and expertise offered within a professional marketing agency are more diversified to benefit you.
While a small internal marketing team may only consist of one or two people that are trying to juggle all marketing subspecialties, most agencies have individual team members that each specializes in their own department. Whether it be social media, search engine optimization, email marketing, or web design, agencies are often made up of a team of experts each specializing in a different aspect of marketing strategy. If you’re thinking about building your own team of in-house experts, you may want to keep in mind that employing a full-time in house SEO expert can cost upwards of $70k per year!
Increase in Shared Intelligence
The benefits of working with an outsourced marketing agency skyrocket even more if you can identify an agency that specialized within your industry. Even MORE worth it in our opinion! At Digital Storyteller we prioritize staying up to date with the most recent financial trends in order to deliver the best results for our clients. We are constantly testing and implementing new marketing strategies specifically for finance-based businesses. Since all of the clients that we represent exist within the financial services industry, they all benefit from the ongoing research that we conduct. Additionally, since we work primarily within the same industry, even when we bring on a client in a slightly different subspecialty, our prior knowledge helps us understand your jargon and business quicker than other non-specialized agencies might.
A dedicated marketing agency is a business partner who understands that their success is tied to yours. These types of agencies will provide you with continuous suggestions for improvements and tactics to strengthen your marketing efforts over time. An ideal agency makes it a priority to earn your respect and their position by providing top tier results.
In a professional partnership, your success is our success and our success is your success. Whether it’s day one or five years down the road, our goal is to surprise and delight our clients in all aspects.
Have we convinced you to outsource your marketing yet? Give us a call or shoot us a message to schedule your BrandAtype session today!