Local SEO for Financial Services: 7 Tips to Drive More Clients to Your Door
Want more local clients? Of course you do! Local SEO, a powerful and often underutilized tool, can significantly boost your visibility to nearby potential customers.
Imagine your potential clients Googling “best tax advisors near me” or “top financial planners in town.” You want them to find you, right?
Not sure where to start? Don’t worry – we’ve got you covered. Here’s how you can use Local SEO to make sure your website gets noticed and more clients show up at your door.
What Is Local SEO And How Does It Work?
Local SEO (Search Engine Optimization) is all about improving your online presence to attract more local customers. Think of it as a way to help your business get noticed when people search for services near them. For example, if someone types “best financial advisor near me” into Google, you want your business to pop up.
Here’s how it works:
- Google My Business Signals: This is your business’s resume on Google. Make sure it’s up-to-date with your name, address, and phone number (NAP).
- On-Page Signals: This is your website’s way of saying, “Hey, I’m local!” Include your NAP and sprinkle in some local keywords.
- Online Reviews: Good reviews are like gold stars for your business. They help you climb the Google ranks and attract more clients.
- Citations: These are like shout-outs about your business on other websites. Make sure they mention your NAP.
- Behavioral Signals: Things like how often people click on your site or call you from their phones.
- Social Signals: All the likes, shares, and comments on your social media help, too.
Why Local SEO Is Important For Your Business
Local SEO is a big deal because it helps your business shine in local searches. When people search for financial services nearby, they’re usually ready to pick someone fast. By getting your Local SEO game on, you’ll attract these eager clients, boost your foot traffic, and see those sales numbers rise.
7 Easy Tips to Master Local SEO
- Claim and Optimize Your Google My Business Listing
- Claim Your Listing: If you haven’t done this yet, go to Google My Business and claim your listing.
- Complete Your Profile: Add all relevant details like your business name, address, phone number, website, and hours.
- Choose the Right Categories: Pick categories that best fit your services.
- Add Photos and Videos: Visuals can make your listing more engaging.
- Encourage Reviews: Ask happy clients to leave reviews and make sure to respond to them.
- Optimize with Local Keywords
- Conduct Keyword Research: Use tools like Google Keyword Planner to find local keywords for your business.
- Incorporate Keywords Naturally: Use these keywords in your site’s titles, descriptions, and content.
- Create Location-Based Content: Write blog posts or create pages focusing on local topics.
- Add Local Schema Markup: This helps search engines understand your business’s location better.
- Build Local Citations and Listings
- Submit to Local Directories: List your business on directories like Yelp and industry-specific sites.
- Check for NAP Consistency: Ensure your business details are the same across all listings.
- Use Data Aggregators: Tools like Moz Local can help manage and update your listings.
- Create High-Quality Local Content
- Blog About Local Events and News: Share insights on local happenings relevant to your industry.
- Highlight Local Customer Stories: Feature testimonials or case studies from local clients.
- Develop Local Resource Pages: Create guides or pages with useful local information.
- Optimize for Mobile and Voice Search
- Ensure Mobile-Friendliness: Make sure your website works well on mobile devices.
- Focus on Local Intent Keywords: Optimize for keywords used in voice searches, like “near me” queries.
- Speed Up Your Website: A fast-loading site improves user experience and rankings.
- Leverage Social Media for Local Engagement
- Engage with Local Audiences: Connect with local clients and participate in community discussions.
- Promote Local Content: Share local blog posts and events on social media.
- Use Location Tags and Hashtags: Tag your location and use local hashtags to increase visibility.
- Monitor and Measure Your Local SEO Performance
- Use Google Analytics: Track how local search is driving traffic to your site.
- Check Google Search Console: Monitor your site’s performance and fix any issues.
- Track Rankings with Local SEO Tools: Tools like Moz or BrightLocal can help you keep tabs on your local SEO success.
Summing Up
Local SEO can be a game-changer for bringing clients into your financial services business. Follow these tips, boost your online visibility, and watch as more clients find their way to your door.
Need a Little Help With Your SEO?
Feeling a bit overwhelmed by all this SEO talk? Don’t worry, you’re not alone. After all, if Google were easy, everyone would be ranking number one!
Enter Digital Storyteller (that’s us.)
Our outsourced digital marketing agency is here to help create content, optimize your site, and make you more relevant to search engines on all social fronts. To develop an organic content marketing strategy with the SEO you need to make your business thrive, reach out to our diverse team of marketing experts today!
