Why Do We Call Our Company “Digital Storyteller?”

(No, it’s not “Digital Storytellers…”)

So, what’s the story behind our digital marketing agency’s name? “Digital Storyteller” wasn’t the first name that our Founder, Amanda Rogers, came up with. The first name was, well… An interesting choice, to say the least.

But there’s a great story behind it!

Hear it from Amanda Rogers, Owner and Chief Creative Officer, and Andrew Marr, Owner and CEO in the video below.

The Original Name: “Design and Harmony”

Back in 2020, our company was small but mighty. It also was NOT called Digital Storyteller, yet!

It was, instead, called “Design and Harmony.” Here’s why according to Amanda:

“My mother was on Broadway when I was 10… I spent every night backstage on Broadway listening to Mandy Patinkin and Bernadette Peters do Sunday in the Park with George.”

Amanda thinks back to the musical… “The play opens with the orchestra swells, and Mandy Patinkin is standing in the middle of a blank stage, and he says…”

“‘White, a blank page, or canvas, the challenge to bring order to the whole through design, composition, form, balance, light, and harmony.’”

And so, Amanda named our company “Design and Harmony.”

Why? Well, a website is like a blank page or canvas, says Amanda. “The challenge is to bring order to the whole through design, composition, form, balance, light, and harmony.”

The Switch to Digital Storyteller

Although a beautiful story, no one has time to tell it every time we tell them our company name. Thus, Andrew came up with the name “Digital Storyteller.”

Why? It is, at its simplest form, what we do: Tell stories in a digital format.

Interested in learning more about the team? Check out this article to see what a day in the life of an organic marketing team looks like.