For any successful business, ROI is an important figure to analyze.

Return on investment (ROI) helps indicate the efficiency of an investment. It can help understand how your business fares, along with indicating what areas could use improvement to support your business in achieving its goals.

As a digital marketing agency, one question we always get is: “What is the ROI for organic marketing?” And how can you calculate it? Listen to Andrew Marr, Owner, and CEO of Digital Storyteller answer these questions in the video below.

Plus, stick around until the end for a step-by-step guide on how to calculate the ROI of your organic marketing efforts! We promise you’ll learn something new.

What is ROI?

Return on investment, more commonly referred to as ROI, “is a performance measure used to evaluate the efficiency or profitability of an investment,” according to Investopedia.

You can calculate ROI by dividing the benefit (or return) of an investment by the cost of said investment.

You can calculate ROI for any investment, which includes calculating how well your investment in digital marketing has or is performing.

How Do You Measure the ROI of Digital Marketing?

This is a great question, and a question our company gets asked regularly.

First, if a client or a company comes to us and says, “Hey, we don’t have a social media strategy and we want your help. What should we expect from an ROI perspective?”

To this, our answer to this would be… If you’re talking about LinkedIn, Instagram, Facebook, Twitter, the ROI of social media alone, in our opinion, is not going to be substantial.

What it will do effectively, however, is communicate who your business is to the world. In this sense, it can be a great way to display company culture or even act as a recruiting strategy.

In order to get the highest level of ROI, what we believe here at Digital Storyteller is that you need to fit in or move into the flywheel. What’s the flywheel, you might be asking?

How Can You Get the Best ROI on Digital Marketing?

At Digital Storyteller, our flywheel is a combination of:

• Social media strategy
• Website optimization
• Email outreach and use of a functional CRM
• Organic LinkedIn outreach (i.e. knowing who the clients are that you want to focus on and who the CEOs and executives are of those companies)
• Video strategy
• Ongoing content initiatives
• Cohesive, consistent design and branding

All of this together, our flywheel, allows you to reach your target audience over and over with the same message of who your business is and what you do best.

This will increase your ROI because you reach more people in a similar way, with a similar message. That’s powerful—and is what will improve your ROI.

Go all in and your ROI will increase.

Send us an email or let us know you’re ready to take your business’s organic marketing to the next level. We’d be happy to help you reach your marketing goals.