Why Financial Services Companies Should Outsource Marketing
Marketing expenses are typically the first to be placed on the chopping block when companies are cutting costs. As you consider your marketing strategy, you may be debating whether to expand your internal marketing department or outsource it all. This can be a tough decision for many companies, especially those in the financial services industry. As these companies tend to struggle with creative copy that WOWs their clients. Making the decision between outsourcing your marketing efforts and keeping them internal can be a challenge, after all, there are pros and cons to both. Therefore, we’ve outlined a few ways outsourcing can benefit your financial services business.
Let’s be honest, you’re an expert in financials not in marketing. So, how can you let prospects and clients know that you are an expert without an exceptionally funded internal marketing team? Try outsourcing! When you outsource your marketing you save time, energy, and money. Here’s how…
The Benefits of Outsourcing your Digital Marketing
Rather than having to add managing your creative team to your already full day of meetings and conference calls, why not give your ideas and visions to an outsourced digital marketing team? Furthermore, allow them to run with those ideas with little management. This not only frees up your time, but it also allows you to focus on meetings and deliverables that contribute to your business’ success. Simply go to the initial brainstorming meeting and watch your marketing needs be delivered!
Get objective feedback
Receiving some outsider feedback is especially helpful when you are in financial services. The reason being, your financial terminology and jargon may be difficult to interpret for your clients. All of your internal employees are used to hearing this terminology on a daily basis. Therefore, it may be difficult for your internal team to take a step back to ensure your marketing message is well received by current and future clients. This is where having an outsourced team of marketers will significantly help. A new set of eyes will ensure that your audience, who don’t typically hear the terminology will still receive your marketing message clearly.
Expand your expertise
You and your employees are experts in all things financial services, but probably not marketing. That’s great! That’s what digital marketing teams, like ourselves, are here for. When you outsource your marketing to an agency, they are focused on one thing: marketing for companies like you. Therefore, their skills are much more diversified to benefit you. You can find social media, CRM, and SEO experts all in-house. Keep in mind, the cost of a full-time SEO expert can be an upward of $70k per year plus benefits!
Not to mention, by outsourcing to an agency you have access to a wide range of experts without the hefty cost of each individual expert.
Increase Shared Intelligence
There’s a significant benefit if you can find an agency that specializes in your market and industry. Well worth it in our opinion! We work to stay up to date with the most recent financial trends in order to deliver the best results for our clients. We are constantly testing and implementing new marketing strategies created specifically for financial institutions. Because all of our clients fall into the financial services industry, they all benefit from the information we gain from ongoing research.
A dedicated marketing agency is a business partner who understands that their success is tied to yours. These types of agencies will provide you with continuous suggestions for improvements and tactics to better your marketing efforts. A good agency is always trying to earn your respect and their position by providing top quality results.
At Digital Storyteller, we understand the significance of being a talented, dedicated, and hard-working agency for all of our clients. From day one, we are here to surprise and delight our clients on an ongoing basis.
Have we convinced you to outsource your marketing yet? Give us a call or send a message to schedule your Storytelling session.