Investing time and resources into content development is in a sense useless if not properly optimized. Content and SEO go together like wine and charcuterie boards. One without the other simply doesn’t make sense.
Oftentimes many B2B businesses write off social media marketing based on the consideration that it’s too boring or not effective enough to be worth their while. But this isn’t necessarily the case. While it is true that the top brands that dominate social media are largely B2C brands, social media should be a part of every successful marketing strategy.
So we’re a month into the new year. Odds are the resolutions you vowed to pursue are a thing of the past. The new year is a perfect opportunity to reevaluate your business’s marketing strategy, and it’s not too late to make it happen!
Brand voice is what makes them unique and different from other brands and companies in the market, what’s yours?
marketing without a brand voice can seriously hurt your business!