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Entries by Devin Aubert

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Why You Should Conduct Site Audits

You See a Doctor Every Year, Shouldn’t Your Site? The same way that your own health sometimes requires a little TLC or a trip to the doctor’s office for extra attention, your site does too.

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Financial Services Companies: Which Social Media Platforms Should You Be On?

As a B2B financial services company, you may be questioning whether having a social media presence matters for your marketing strategy. We’ll keep it pretty simple for you: it does. Social media has become a critical part of any marketing strategy. Whether it be organic or paid, B2B or B2C, and so on, social media marketing plays an important role in strategizing for any business.

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Brand Storytelling: Beyond the Basics

Who can resist a good story? Character development and relationships, drama, adventure, and suspense all contribute to a reader’s desire to have a vested interest in a story. In fact, it’s a scientific reality that stories light up the human brain in a unique way that draws us in and mirrors the neurological activity of the storyteller. We are not just sociologically wired for story, it’s neurological as well.

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Inspiring Change, with CEO Andrew Marr

Who can resist a good story? Character development and relationships, drama, adventure, and suspense all contribute to a reader’s desire to have a vested interest in a story. In fact, it’s a scientific reality that stories light up the human brain in a unique way that draws us in and mirrors the neurological activity of the storyteller. We are not just sociologically wired for story, it’s neurological as well.