How To Get The Most Out of Your Outsourced Digital Marketing Relationship

 If you’ve made the smart decision to partner with a marketing agency, you’re on the right track to accelerating your business growth. But to truly maximize the potential of this collaboration, there are certain steps you can take to set yourself up for success (spoiler alert: this includes communication, patience, consistency and yes, timely approvals for content – pretty please!) 

In this blog, we’ll guide you through a series of essential strategies and best practices that will help you foster a thriving partnership with your outsourced marketing agency. From clearly defining goals and expectations to establishing transparent communication channels, we’ll cover all the crucial elements that contribute to a successful outsourcing relationship. Let’s dive in!

Set Yourself Up For Success: The Foundation of a Thriving Partnership

Clearly Define Goals and Expectations: The Roadmap to Success

Take some time to define your goals and expectations. Do you want to increase brand awareness, boost conversions, or expand into new markets? Lay it all out and share it with your marketing agency. With a shared vision, you’ll be cruising towards success in no time.

Communicate Your Brand’s Voice and Values: A Unified Front

Share your brand’s personality, tone, and values, so they can create content that hits all the right notes. A unified front will resonate with your target audience and create a memorable brand experience.

Establish a Transparent Communication Channel: Keeping the Conversation Flowing

Communication is key to any successful relationship. Establish a transparent communication channel with your agency, whether it’s through email, project management tools, or regular video calls. Keep the conversation flowing. Share updates, ask questions, and provide feedback. The more you communicate, the better your agency can understand your needs and deliver exceptional results.

Provide Necessary Resources and Information: Sharing is Caring

Provide your agency with access to relevant data, customer insights, and industry knowledge. Share your brand guidelines, creative assets, and any other resources they might need. By equipping them with the right tools, you’ll empower them to create marketing campaigns that hit the bullseye.

Being an Active Participant in Your Own Success

It’s time to break down the walls between you and your marketing agency and embrace collaboration. You bring your industry expertise and deep knowledge of your target audience, while they bring their marketing prowess and creative genius. By working together as a team, you’ll unlock new ideas, innovative strategies, and out-of-the-box solutions that will propel your business forward. So, let those creative juices flow and let the magic happen!

Actively Engage in Strategic Discussions: The Power of Brainstorming

Strategic discussions are like electric storms of ideas, where sparks of brilliance fly around. Don’t miss out on the fun! Actively engage in these discussions with your marketing agency. Bring your unique perspective to the table, ask questions, challenge assumptions, and explore new possibilities. Together, you’ll uncover hidden opportunities and forge a path towards marketing greatness.

Be Patient – Organic MarketingTakes Time

Patience, grasshopper, patience. In the fast-paced world of digital marketing, it’s easy to expect instant results. But here’s the reality check: organic growth takes time, my friend. So, let’s take a deep breath and embrace the art of patience.

Understand the Nature of Organic Marketing: Planting Seeds for Future Success

Organic marketing is like nurturing a beautiful garden. You plant the seeds, water them, and patiently wait for them to bloom. Similarly, organic marketing requires consistent effort, valuable content, and genuine engagement. It takes time for your brand to gain visibility, build trust, and establish a loyal following. Remember, Rome wasn’t built in a day, and neither is a thriving organic presence.

Set Realistic Expectations

Managing expectations is key to maintaining your sanity in the world of marketing. Set realistic goals and timelines based on the nature of organic growth. Understand that it may take several months or even longer to see significant results. But rest assured, with a solid strategy, consistent effort, and a sprinkle of patience, your hard work will pay off in due time.

Embrace Consistency and Long-term Growth: Slow and Steady Wins the Race

Consistency is the secret sauce to organic success. Stay committed to delivering valuable content, engaging with your audience, and nurturing relationships. Keep showing up, even when it feels like progress is slow. Remember, every interaction, every piece of content, and every effort

Respect the Agency’s Expertise: Collaborate and Trust for Mutual Success

When you partner with an outsourced marketing agency, you’re tapping into a wealth of knowledge and experience. To get the most out of this dynamic relationship, it’s crucial to respect their expertise and foster a collaborative environment for mutual success.

Recognize the Agency’s Knowledge and Experience: Trust the Experts

Your marketing agency brings a wealth of knowledge and experience to the table. Recognize their strengths and value their expertise. Trust that they have the skills and knowledge to guide you towards success.

Be Open to New Ideas and Strategies: Embrace Fresh Perspectives

One of the benefits of working with an outsourced marketing agency is access to fresh ideas and strategies. Be open to their suggestions, even if they challenge your current thinking. Embrace their unique perspectives and explore new possibilities for your marketing efforts.

Trust Their Recommendations and Insights: Follow Their Lead

Your marketing agency has your best interests in mind. When they make recommendations or provide insights, trust their expertise and follow their lead. Remember, they’re working towards the same goal as you: success for your brand.

Approve Your Content (Please…We’re begging.)

We’re begging you, please, make timely approval a priority. Your marketing campaigns rely on the smooth flow of content creation and deployment. Delays in approval can disrupt the momentum and effectiveness of your initiatives. So, be responsive and proactive in reviewing and approving the content. Your agency will be eternally grateful, and your marketing engine will run like a well-oiled machine.

By embracing the content approval process, you play a crucial role in maintaining the quality, consistency, and success of your marketing efforts. So, grab your red pen, don your discerning marketer hat, and let’s give that content our seal of approval. Pretty please, with a cherry on top!

Get on Camera (However Much You Hate It)

Lights, camera, action! We know that the thought of being in front of a camera might send shivers down your spine, but trust us, it’s time to conquer that fear. In today’s digital landscape, video content reigns supreme, capturing attention and connecting with audiences on a whole new level. 

So, why should you get on camera, even if it’s not your favorite thing to do? Here are a few key reasons:

Captivating Visuals: Video has a unique ability to grab attention and engage viewers. With eye-catching visuals, dynamic storytelling, and the power of motion, videos can leave a lasting impact on your audience.

Authentic Connection: Videos allow you to showcase your personality, passion, and expertise in a way that resonates with your audience. By putting yourself in front of the camera, you humanize your brand and create a genuine connection with your viewers.

Expanded Reach: In the age of social media and sharing, video content has a greater potential to go viral and reach a wider audience. Engaging videos are more likely to be shared, increasing your brand’s visibility and attracting new viewers and potential customers.

Increased Conversion Rates: Studies have shown that including video on landing pages or in marketing emails can significantly increase conversion rates. Video has a way of capturing attention, keeping viewers engaged, and compelling them to take action.

Highlight Humans: Take Pictures at Your Events

In the digital age, where everything seems to happen online, it’s important not to forget the power of in-person connections. Events provide a fantastic opportunity to bring people together, showcase your brand, and create memorable experiences. And what better way to capture those moments than by taking pictures?

When you host or participate in events, whether it’s a conference, trade show, workshop, or even a casual gathering, make sure to have someone dedicated to capturing the highlights. These photographs not only serve as mementos for attendees but also become valuable assets for your marketing efforts.

Sharing event photos on your website, social media platforms, and other marketing channels humanizes your brand and gives your audience a glimpse into the real people behind it. It adds a personal touch and helps build trust and familiarity with your audience.

So, don’t be shy to whip out your camera or hire a professional photographer to capture the energy, excitement, and human connections at your events. Let those pictures tell a story and make your brand come alive.

Get Sales Involved: Marketing Serves Sales – Let Them Talk to Each Other

Marketing and sales are two sides of the same coin, and their collaboration is crucial for driving business growth. By fostering a strong relationship between your marketing and sales teams, you create a seamless customer journey and maximize your conversion opportunities.

Encourage regular communication and collaboration between the marketing and sales departments. This can be achieved through joint meetings, shared insights and data, and even cross-training sessions.

Marketing can provide valuable information and resources to support the sales team, such as targeted content, lead generation strategies, and customer insights. On the other hand, the sales team can provide valuable feedback and insights from direct customer interactions, helping to refine marketing messages and strategies.

When marketing and sales work together harmoniously, it creates a powerful synergy that boosts the overall effectiveness of your business. It aligns your messaging, ensures a consistent customer experience, and ultimately drives revenue growth.

So, break down those silos, encourage collaboration, and let marketing and sales teams talk to each other. Together, they can unlock new opportunities, improve customer engagement, and drive business success.

Interested in Learning More About Outsourced Marketing?

Give us a call or shoot us a message to schedule your Brand Storytelling Session today.Read on to learn more about why organic marketing is especially great for financial services companies.