Heads up, Google. The search engine game just got a whole lot more interesting.
No, seriously – this time we mean it.
Meet ChatGPT (Generative Pre-trained Transformer), the big-shot language learning model that’s ready to shake things up. With its cutting-edge technology, ChatGPT can help content creators tackle everything from developing compelling topics to streamlining research and even mimicking brand voice.
Keep reading to find out why ChatGPT is quickly becoming the not-so-secret weapon for content writers and marketers alike and how you can use it to optimize your blog content.
First, What is ChatGPT?
ChatGPT is the perfect AI-powered companion for bloggers and marketers who need to create high-quality content efficiently. It is based on OpenAI’s powerful GPT-3 platform, giving it the ability to assist with a variety of SEO tasks.
So, how can you make the most of this innovative tool? Let’s begin by exploring how ChatGPT can help you with the essentials of blog writing. Once we have covered that, we’ll delve into more advanced features that can take your writing to the next level.
How to Use ChatGPT to Write Optimized Blogs: The Basics
When it comes to SEO, choosing the right keywords is essential. With ChatGPT, you can generate a list of relevant keywords to incorporate into your blog content.
How to Craft Keywords with ChatGPT:
Simply provide the tool with a topic, and it will suggest a range of related keywords to include in your writing. By using these keywords strategically throughout your content, you can improve your chances of ranking higher on search engine results pages.
Topics and Headlines
One of the most challenging aspects of blogging is coming up with fresh, engaging topics and headlines. Fortunately, ChatGPT can help with this too. With this handy tool at your fingertips, you’ll never run out of ideas for your next blog post.
How to Develop Topics and Headlines:
Input a few keywords related to your niche or industry and ChatGPT can generate a list of potential blog topics and attention-grabbing headlines. Or, do you have a blog that’s ready to be published but you’re struggling to come up with a catchy and memorable title? Don’t worry, you can turn to ChatGPT for help! Simply copy and paste your content into the platform and ask, “What should I title this blog?” and let ChatGPT generate some ideas for you.
*Tip: Include the tone you want when asking for a blog title.
Outlining your blog posts can help you organize your thoughts and ensure that your writing flows smoothly. With ChatGPT, you can generate an outline for your blog post, complete with suggested subheadings and bullet points.
How to Build Blog Outlines with ChatGPT:
With the flexibility to include your preferred discussion points and contextual information, you can expect to receive a thorough and organized outline that will serve as a reliable guide. Simply provide ChatGPT with your topic and requested outline format, and watch as the tool effortlessly delivers a tailored outline that caters to your needs.
In addition to generating keywords, topics, headlines, and outlines, ChatGPT can also be a useful tool for conducting research. Whether you’re writing a blog post on a new topic or need to gather information to support your arguments, ChatGPT can help you find reliable sources.
How to Conduct Research with ChatGPT:
Sometimes, all you have to do is ask; simply input a question or topic and ChatGPT will answer. You should look over and fact check these answers but, generally, most responses are a good starting point for research.
Let’s take a look at what the tool answered when I asked about B2B vs B2C Marketing.
As you can see, ChatGPT produced an accurate description that answered my question and would be helpful in starting a blog.
ChatGPT can provide an answer as well as a list of relevant sources, including articles, blog posts, and research papers. You can also use the tool to generate summaries of these sources, making it easier to quickly scan through the information and find what you need.
Making Your Writing Better
Yes – We said better! You can input a piece of writing into a tool with the prompt “make this better: [Insert text here]” and watch as it transforms your text.
At Digital Storyteller, we use this function to quickly enhance our writing in several ways. Need to clarify a point? Try “make this more clear.” Want to sound more professional? Use “make this more formal.” Looking to create a more conversational tone? Go for “make this more casual.” If you want to make your writing more comprehensible, just use the prompt “make this easier to understand” with your input text.
By using these prompts, adjusting your writing has never been easier or more efficient.
Now, Let’s Get to the Good Stuff: The Details
Additionally, as any SEO pro knows, the devil is in the details when it comes to writing blogs that rank high on search engines. That’s why it’s essential to pay attention to key elements like maintaining a consistent tone throughout your content and using the active voice whenever possible.
However, keeping track of all these details can be overwhelming and time-consuming, especially for non-professional writers. Enter, ChatGPT.
Let’s discuss how we can use this tool to help writers fine-tune their content and optimize SEO efforts.
One of the most impressive features of ChatGPT is its ability to adjust tone to match your brand voice. Whether you want your content to sound professional, conversational, or somewhere in between, ChatGPT can help you strike the right tone. This means that you can maintain a consistent brand voice across all of your blog content, helping to build trust and recognition with your audience.
How to Adjust Tone using ChatGPT:
Paste a paragraph or two of your choosing into the tool and tell it who you are, your audience, and what tone you are going for. With no context, this is what ChatGPT may come up with something like the following:
But, if we add a little context and ask for a specific tone and we get this:
While we may not use every suggestion provided, it’s a great starting point and gives us inspiration for how we can begin our blog.
Using active voice in your blog posts can help make your writing more clear, concise, and engaging for your readers. It can also be beneficial for SEO, as search engines tend to favor content written in active voice over passive voice.
How to Say Goodbye to Passive Voice in your Blogs:
You can paste sections or the whole blog into the tool and ask “Are any of these sentences using passive voice?” The tool will then give you a list, which you can alter using a prompt such as “make the above sentences with passive voice into statements with active voice.”
Things to Note: What ChatGPT Can’t Do and What to Look out For
Firstly, the information ChatGPT provides might not always be the most up-to-date since it was trained only until 2021. Moreover, its responses are limited to 500 words in length, and it leans towards a formal tone if you don’t specify a tone to use. So, if that doesn’t match your brand voice, keep an eye out for that!
You might also notice that Chat GPT occasionally repeats itself due to its machine learning algorithms. But don’t worry, our solution is simple: we always have a human read over every piece of content that Chat GPT produces to make sure it’s spot-on.
Despite these limitations, Chat GPT remains an incredibly useful resource for generating informative and entertaining content. Just keep in mind its boundaries and use it wisely, and you’ll be able to take full advantage of its capabilities.
A Final Word
In conclusion, ChatGPT is a powerful tool for bloggers and marketers looking to optimize their content for search engines. With its AI technology, ChatGPT can suggest targeted keywords, develop attention-grabbing headlines, create outlines, conduct research, and even adjust the tone of your writing to match your brand voice. By incorporating ChatGPT into your content creation and optimization process, you can streamline your workflow, save time, and improve your chances of ranking higher on search engine results pages. So, what are you waiting for? Give ChatGPT a try and take your blog content to the next level.Interested in finding out more? Read on to learn about the ROI of organic digital marketing (yes, it can be measured!) Then, get in touch with our team to schedule your FREE Brand Storytelling Session.