Five Reasons to Outsource Marketing
We know. In many cases, making the decision to outsource any aspect of your business is a scary one. It might feel like losing control and not being able to make your business exactly what you want it to be. But this couldn’t be further from the truth.
Outsourcing your brand’s marketing efforts allows you to hand over the reins to the pros to ensure that your efforts are as successful as possible. The goal of an outsourced marketing team is to combine our knowledge and expertise with the goals and wishes you have for your brand.
Think: As a B2B financial services company, your focus is on exactly that, financial services. Allow us, an outsourced digital marketing agency, to be the marketing experts so you can focus on your own unique expertise.
You bring the charcuterie board and we’ll bring the wine, we’ll create the perfect pair.
At Digital Storyteller, we start every partnership with a one-of-a-kind brand storytelling session to understand who you are and what you want for your business. We discuss what your brand voice is to nail down our language and design practices to appear as if they were coming directly from you.
Still need further convincing? Here are our top five reasons to outsource your business’s marketing.
What are Financial Services?
Sorry, we lied… Before we jump into the top five reasons to outsource your marketing, we need to first address the question: What the heck do we mean by financial services?
According to the International Monetary Fund, the financial services sector “covers many different types of transactions in such areas as real estate, consumer finance, banking, and insurance.”
At Digital Storyteller, we have clients ranging from law firms to HR consulting firms, commercial real estate firms to wealth advisories, and commercial insurance. Geez, that’s a mouthful, isn’t it?
Anyway, when we say financial services, that’s the realm we’re talking about.
Interested in learning more? Read on to find out why we focus on marketing for financial services companies.
Why Outsource Marketing?
1. Focus on Your Company
As mentioned above, outsourcing your marketing efforts allows you to focus on the core of what your company truly does rather than the marketing efforts needed to support it.
For example, if you’re a lawyer, focus on that. You went to law school for a reason, so take advantage of that and leverage your passions. Marketing is our passion, so we’ll do the same!
We understand that giving up a bit of control of your business can be scary. The most successful outsourced marketing relationships we’ve observed, however, are built on a close relationship with clients.
Developing such a relationship over time fosters a mutual level of trust and understanding of your business’s ultimate goals.
Overall, a business owner’s duties should be focused on running the business. A successful marketing strategy demands time allocation that is likely not attainable for someone focused on running a business.
Read on for five signs you need a digital marketing agency on your team.
2. Aim for Rapid Growth
Building a full marketing team from the ground up takes significant time, effort, and dedication, something that many businesses don’t have.
In many cases, when a business decides to begin investing in marketing efforts, they want to get started immediately.
But content marketing is a long-term marketing strategy. Read on to find out how long it takes for content marketing to work.
Whether it be building social media platforms, paid advertising, or beginning to produce other forms of content, hiring a team to facilitate these requests takes substantial time in and of itself.
By the time you’ve hired, onboarded, trained, and brought a marketing team up to speed, an outsourced team may very well have already had content flowing.
(Not to mention how much more expensive hiring in-house is! Keep reading to find out how much you’ll save when you outsource by using our in-house vs. outsourced marketing calculator).
3. Cost Management
The question of cost differences is perhaps one of the most common at play. As can be expected, there is a significant financial difference between marketing options: in-house vs. outsourced.
At the end of the day, there’s no right or wrong answer. What’s right for your company might not be the right fit for another.
When deciding to outsource your brand’s marketing efforts versus hiring a team in-house, you should consider the following associated costs:
- Recruiting and Hiring
- Salary and Benefits
While hiring an outsourced marketing team most often consists of a single recurring monthly payment, in-house marketing teams have significant additional associated costs to consider. Find out how much you’ll save when you outsource by using our in-house vs. outsourced marketing calculator or, read on for a deeper breakdown of typical marketing costs.
4. Access to Unique Perspectives and Industry Expertise
In relation to the previously mentioned cost factor, one should consider that there are costs associated with each individual specialist hired onto an in-house team.
One single marketing manager might not be an adequate resource to facilitate a complex marketing strategy.
For example, in comparison, our Digital Storyteller team consists of a variety of team members in varying specialties. With our outsourced team, you gain access to social media managers and coordinators, SEO experts, content specialists, graphic designers, web builders, and more (all while still paying one monthly sum).
Utilizing a pre-established outsourced marketing team gives you access to a variety of specialists without having to individually hire ten or more different people.
We already have a proven system in place and some pretty kick a** team members that know their sh*t, prepared to invest their expertise and knowledge into your business.
5. Gain a Competitive Edge
The marketing industry is a rapidly growing and evolving industry. As such, it’s often a challenge for non-experts to keep up with.
For example, let’s say your business’s expertise and specialization are within the capital lending industry. You and your team are experts within your industry and pay close attention to the ongoing changes and evolution of the industry.
You watch as rates rise and fall and observe the lending patterns of alternate lending sources. Doing so is a full-time gig in and of itself, let alone trying to keep up with how to market your business too.
The marketing industry is a whole new ball game when it comes to trends and observations. In the same way that your industry takes up the entirety of your time, keeping up with marketing changes can do the same.
While some may be quick to slide marketing updates right off the table, you can bet that not all of your competitors will decide to do the same.
If your competitors are utilizing the resources to keep up with changing industry standards, they’re gaining a competitive advantage over your business.
Now, think about this in the other direction. Your business decides to hire an outsourced marketing team whose sole goal is to stay up to date on changing marketing trends and updates.
Now YOU’RE the one with the competitive advantage, and it was no sweat off your own back.
Read on to learn the top marketing trends of this year.
Overall, the decision to outsource marketing efforts or keep them in-house will vary from one company to another. That being said, there are significant benefits to choosing to outsource your marketing.
If you’re interested in learning more about what Digital Storyteller offers as an outsourced marketing partner, reach out and schedule your FREE Brand Storytelling Session today!